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Allied Esports Enters Latin American Market with TV Azteca for Debut of Live Original Event NATION VS NATION™

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TV Azteca to Launch Azteca Gaming Platform and Partner with Allied Esports for Strategic Esports Development in Latin America

 

Allied Esports announced its first product launch as part of a strategic alliance and exclusive agreement signed this year with TV Azteca, a Grupo Salinas company and the top sports network in Mexico, to create and deliver live esports experiences and esports-related content for the Mexico market and throughout LatAm.

Titled NATION VS NATION™, Allied Esports’ first event and broadcast production in Latin America will feature a squad of four U.S. players as they battle a Mexican team of 40 total players, including featured and celebrity squads and 32 fan participants, in PLAYERUNKNOWN’S BATTLEGROUNDS with the inaugural NATION VS NATION trophy and cash prizes on the line.

“Latin America represents a massive and transformative opportunity for Allied Esports,” said Frank Ng, co-CEO of Ourgame Holdings International, owner of Allied Esports. “By combining our live events experience with TV Azteca’s unequalled reach as the number one sports network in Mexico, this crucial esports ecology partnership will be a major driver in building out the offline-online environment at the core of Allied Esports’ global strategy.”

The global debut of NATION VS NATION will also usher in TV Azteca’s latest platform, Azteca Gaming, joining the company’s leading news, sports and entertainment content across digital assets and more than 40 local broadcast and regional free-to-air stations reaching over 95 percent of the Mexican market. The event and broadcast will launch a new era in mass media esports content in the region.

“The transformation process of TV Azteca, to bring the best television, has led to set an eye in new markets, towards an audience that consumes esports,” said Benjamín Salinas, CEO of TV Azteca. “Sports are part of our strength, and now with esports, we find a way to connect with a growing market in Mexico.”

Led by captain Johnathan “Fatal1ty” Wendel, one of most accomplished professional gamers in history and an inaugural member of the International Video Game Hall of Fame, the U.S. NATION VS NATION team will also include: professional gamer and streamer, Avori; professional player for Ghost Gaming and winner of the PGL-PUBG Spring Invitational 2018, Miccoy; and Ghost Gaming’s soon-to-be professional player, Vegas.

Team Mexico will be led by a featured squad of professional players and streamers – Alberto “QUERETAROCK” Oceguera, Nicol “NicolSteel” Toriz, Anthony “TMX5” Fernández and Isaac “Clumzy” Ramíres – as well as a number of surprise celebrities and guests.

The remaining Mexican team will be formed through two rounds of qualifying earlier in the day. Each qualifying heat will include two games in which players will be ranked by a point system based on kills and finish. The top 32 players will move on to the finals where they will join the featured and celebrity squads and compete against the U.S. team in a best-of-three competition.

Team USA will be designated as the winner of each game if they are the last squad standing, while a Team Mexico win will occur if the U.S. squad is eliminated. The first team to reach two wins will take home the inaugural NATION VS NATION trophy.

NATION VS NATION will air on TV Azteca platforms starting at 6 p.m. local time. The event will also be live streamed on TV Azteca’s digital properties. Allied Esports will offer a live English simulcast of the stream on twitch.tv/AlliedEsports.

This announcement follows news from March 2019 in which TV Azteca and the World Poker Tour® agreed to bring WPT’s poker content library, premier poker events and the development of social poker and exclusively customized gaming products to a growing Latin America audience.

As previously announced, Allied Esports and its sister company, the World Poker Tour, both currently owned by Ourgame Holdings International, will be acquired, subject to shareholder and regulatory approval and the satisfaction of other conditions to closing, by Black Ridge Acquisition Corp., to form Allied Esports Entertainment.

For additional information about NATION VS NATION and other Allied Esports initiatives, follow @AlliedEsports and visit AlliedEsports.gg.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Allied Esports Enters Latin American Market with TV Azteca for Debut of Live Original Event NATION VS NATION™

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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