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Degree 53 creates a winning redesign for Betfred Lotto

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Degree 53, specialists in the UX, design and software development for the online gambling industry, have created a brand new design for the Lotto section for one of the leading UK bookmakers and their long-term client, Betfred. The new Betfred Lotto design has a modern look and optimised user experience, as well as more betting options for a variety of customers. Betfred Lotto was built with a mobile-first strategy in mind and is fully responsive across web, tablet and mobile.

Degree 53 overhauled the Lotto section by creating a new look, redesigning the user journey and updating its functionalities. Customers are able to bet on the outcome of a variety of international lotteries available on the day and upcoming weeks. They can either pick up to eight numbers, perming their bets, or opt for a Lucky Dip, which offers a more fun betting experience. The new Lotto betslip journey includes different cross-selling points for customers, such as the option to use the same numbers when betting on the outcome of other lotteries or play games for additional betting opportunities, such as Instant Wins and Scratch Cards, which increases engagement and keeps players on site longer. The team also added numerous info points across the product to help novices understand the terminology easier.

The team at Degree 53 provided extensive development services for the backend of the Betfred Lotto redesign, updating betting functionalities, improving content management options and optimising the responsive build of the product. The native iOS and Android apps have been updated to a web container, which include the latest native app features, such as Touch ID and Face ID, as well as onboarding, tutorials and push notifications.

Chris Young, Head of Lotto, Virtual Sports & Esports at Betfred comments: “I am very pleased with the work the Degree 53 team have been delivering. Since the relaunch, we have seen record sessions and improved conversions on the product. Feedback has been very positive and we can see that many of our customers have started using the new apps. Overall, the improvements the team made have generated fantastic results and I expect this to continue going forward. Thanks to the team’s expertise, we’ll carry on making small improvements to optimise the user experience and create a fun and exciting product.”

Andrew Daniels, managing director at Degree 53 says: “I’m happy to hear the positive response from the Betfred team and it’s great to see the new Lotto design live. This redesign marks our ongoing partnership with Betfred to continue evolving their product portfolio through UX optimisation and modernising the design. It’s important to track any obstacles in the user journey and make improvements in these areas to increase conversion. Our knowledge of the gaming industry helps us to implement the latest design and technology trends to our clients’ products to facilitate that. We have a number of other projects with Betfred in the pipeline and I’m very excited to see them roll out in the near future.”

Degree 53 has been working with Betfred for over five years. They created the previous version of Betfred Lotto and this project was the next step to modernise the product. Betfred Lotto is available for desktop, iOS and Android devices.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Degree 53 creates a winning redesign for Betfred Lotto

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tabcorp Appoints Vivian Stewart as Non-executive Director

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Tabcorp Holdings Limited (Tabcorp) announced the appointment of Vivian Stewart to the Tabcorp Board as a Non-Executive Director, subject to the receipt of the required regulatory approvals.

Mr Stewart is a leading telecommunications and technology Non-Executive Director with 17 years of experience on public company boards. He is a Non-Executive Director of ASX-listed technology company Superloop Limited where he is Chair of the Risk and Compliance Committee. Mr Stewart brings significant executive experience to Tabcorp, including most recently as Chief Operating Officer of global enterprise software company Bigtincan. Mr Stewart also founded corporate advisory firm Callafin where he advised on M&A transactions and capital raisings for both public and private companies.

Tabcorp Chair Brett Chenoweth said: “We’re pleased to welcome Vivian to the Tabcorp Board. He’s an experienced director with a deep knowledge of the telecommunications and technology sectors,which is critical as it underpins a large part of our business. His deep knowledge will be invaluable as we continue to evolve and innovate our product offerings.

“Vivian also brings substantial commercial experience to the business and we’re looking forward to adding his skillsets to the composition of our Board.”

Mr Stewart will be formally appointed as a Director following the receipt of necessary approvals. In the meantime, he will act as an Observer on the Board from 1 November 2025.

The post Tabcorp Appoints Vivian Stewart as Non-executive Director appeared first on European Gaming Industry News.

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TaDa Gaming Deepens Italian Market Reach via Eurobet Deal

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Following TaDa’s recent signing in Italy with Octavian Lab, a new agreement has been reached to enable content distribution though Eurobet. Part of global provider Entain, Eurobet is a state licenced operator with a significant presence online and through its substantial retail network.

This strategic collaboration will enable wider access across Italy to TaDa’s 200+ portfolio and see Eurobet clients enjoy leading games including Charge Buffalo-ASCENT, Devil Fire 2 and Jackpot Joker.

Already known in Italy as the No.1 provider for fish-shooting titles, including Ocean King Jackpot, Mega Fishing and Dinosaur Tycoon II, TaDa is building its name for originality to ensure operator differentiation in a crowded market.

With player engagement tools GiftCode and WIN CARD proven to increase retention, alongside creative streamer marketing campaigns, TaDa’s expertly localised content is shaping success for operators, aggregators and player experiences.

Facilitated by its latest licence from the UKGC and with ongoing certification for the Portuguese market, TaDa is focusing on extending brand awareness across Italy and all regulated European jurisdictions.

Headquartered in Rome, Eurobet has been driving sports betting and gaming innovation in Italy since 2007 following the introduction of local regulation. Subsequently, Eurobet has grown into one of the most recognised and trusted gaming brands in Italy.

Specialising in delivering high-quality, fully compliant gaming and betting content tailored to the Italian market, Eurobet operates an omnichannel strategy with strong performance across both online and retail.

Its continued focus on user experience, product innovation and partner-driven content development ensures it remains a preferred destination for exciting and secure gaming experiences.

Rome-based software provider Octavian Lab works with major brands including Eurobet, Snaitech, Sisal and Betfair, leading it to be named Best Aggregator of the Year at the 2024 EGR Italy Awards.

Ray Lee, Director of Business Development at TaDa Gaming, said: “The Italian market is a key destination for us. Working with a company of Eurobet’s scale and reputation is another milestone reached for our growth strategy in Europe. We are looking forward to working together.”

Claudia De Santis, Head of Gaming Integrations & Operations at Eurobet, said: “We are excited to partner with TaDa Gaming and to bring its innovative content to our players, further strengthening our commitment to a diverse and high-quality gaming offering.”

The post TaDa Gaming Deepens Italian Market Reach via Eurobet Deal appeared first on European Gaming Industry News.

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SYNOT Games Partners with Golden Park PT

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SYNOT Games has strengthened its position in the vibrant Portuguese iGaming market through a new partnership with Golden Park PT, bringing its signature energy, creativity and certified games to an audience eager for world-class entertainment.

With the first wave of games now live, including Realm of Lions, Money Vaults and the fiery fan-favourite Chilli Joker, Golden Park PT players can dive into an immersive game experience, powered by SYNOT’s engaging features, polished visuals and rock-solid performance. And that’s just the beginning.

This partnership marks another important milestone in SYNOT Games’ regulated market expansion strategy, aligning with one of Europe’s most promising iGaming regions. Portugal is home to a fast-growing community of players who know what they want: innovative titles, instant play, mobile-ready gameplay and the kind of quality that stands out.

Golden Park PT will progressively gain access to SYNOT’s full certified portfolio, over 200 titles designed to meet the highest technical and compliance standards of the Portuguese regulator. The rollout ensures seamless delivery and localised content for maximum impact from day one.

“We’re excited to bring our games to Portugal and to do it with a strong partner like Golden Park PT. This is a market full of energy and potential, and we’re confident that our titles will strike a chord with players looking for fresh, premium entertainment built on solid, regulated foundations,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.

Oriana, Operations Manager for Portugal, adds Golden Park’s perspective: “We are delighted to welcome SYNOT Games to our platform. Their content adds real variety and depth to our casino offer, and we’re excited to roll out their portfolio to our players in Portugal.”

As the SYNOT Games footprint continues to grow across Europe, partnerships like this one reflect the company’s ongoing commitment to quality, compliance and creating unforgettable gaming moments wherever players are.

The post SYNOT Games Partners with Golden Park PT appeared first on European Gaming Industry News.

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