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3D Motion Capture Demand to Remain Strong among Gaming and Film Production & Advertising Professionals

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3D Motion Capture Demand to Remain Strong among Gaming and Film Production & Advertising ProfessionalsReading Time: 3 minutes

 

The approximately US$ 200 million market for 3D motion capture technology is set to witness strong growth over the forthcoming years. Up from the revenues attained in 2018, the 3D motion capture market is likely to see more than 13% Y-o-Y growth in 2019. As depicted in a new study, over 40% of overall demand for 3D motion capture will be accounted by hardware, followed by software.

While increasing availability of low-cost 3D motion capture systems with limited free accessible software is likely to further push demand for 3D motion capture software in the market, the report also points to robust growth outlook for 3D motion capture technology services in forthcoming years. Driven by high-accuracy delivery, sales of optical 3D capture systems will remain dominant over non-optical 3D motion capture systems, according to the study.

Media & Entertainment Generates 1/5th of Total Demand

3D motion capture systems offer easier real-time implementation of the captured data for further creating and animating multiple models and characters. As a result, the application of 3D motion capture technology in the media and entertainment industry accounts for an approximate share of over 20% in the total revenues. The report opines that film production, advertising, and gaming are emerging as the most profitable applications of 3D motion capture, and hold a sizable share of almost 70% in the market value contribution of the media and entertainment industry.

Further, 3D motion capture technology also continues to find prominent application in the medical industry and biomedical research, particularly, in research in the fields of psychology, neurology, rehabilitation, and posture analysis. While adoption of 3D motion capture technology will also prevail at a high pace in the industrial and engineering design areas, the report suggests that adoption will be particularly high for military training applications.

Unlike other frame-by-frame animation methods, the 3D motion capture technology is associated with a thorough interpretation of the actor’s movements, at considerably reduced costs. The data volume generated by the 3D motion capture process is significantly large when compared to other animation technologies, which facilitates the generation of effective animations – especially for film producers and game developers for the procurement of the efficient 3D motion capture equipment.

However, 3D motion capture technology can only be used to record and animate motion that follows the laws of physics. Moreover, 3D motion capture systems require specific space dimensions, which vary as per the magnetic interference and the angle of the camera. For small-sized production companies, the heavy equipment costs, along with the added cost of professionals required for efficient operations, constitute a major challenge. According to analysis, this is a significant factor likely to restrict the growth of 3D motion capture market during the forecast period.

Media & Entertainment Industry’s Headway in Asian Economies to Favor Market

Advancements in the media and entertainment industry have revolutionized the adoption of 3D motion capture components in various developed as well as developing regions. To keep up with the growing demand for efficient animation equipment in the South Asia, East Asia, and MEA regions, several 3D motion capture platform providers have started investing heavily in these regions. Established as well as growing 3D motion capture platform providers are highly likely to remain focused on business expansion across untapped developing countries.

Moreover, 3D motion capture system vendors are offering 3D motion capture equipment that has the ability to track complete three-dimensional measurements via a single camera. Such 3D motion capture equipment offers extreme accuracy and is capable of detecting ankle, knee, and hip rotations in all three planes. These 3D motion capture systems are being used in kinesiology research and biomechanics to enhance performance in athletes, determine the source of balance issues in chemotherapy patients, and identify risks of injury in the workplace.

In line with the technological upgrades within the biomechanical research and medical industries in developing Asian markets, the South Asian and East Asian regions are creating new business models for 3D motion capture platform providers. Some of the key players in 3D motion capture market are also focusing on increasing their market shares through strategic partnerships and joint ventures with regional players. On the other side, some of the key companies are opting for strategic M&A for forming up the global market presence.

The report has profiled some of the prominent companies actively competing in the global 3D motion capture market landscape, including Rokoko, IKINEMA, Tracklab (Organic Motion), Noitom Ltd., OptiTrack (NaturalPoint, Inc.), Codamotion, Motion Analysis, Qualisys AB, PTI Phoenix Technologies Inc., Vicon Motion Systems Ltd, and Xsens.

These insights are based on a report 3D Motion Capture Market by Future Market Insights


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 3D Motion Capture Demand to Remain Strong among Gaming and Film Production & Advertising Professionals

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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iGaming Express integrates iDenfy to improve the security of remote ID verification in regulated markets

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iDenfy’s biometric and document verification tools will help iGaming Express maintain KYC requirements while improving conversions for its clients who operate in high-risk industries

iDenfy, a global RegTech leader in identity verification and fraud prevention solutions, announced a new partnership with iGaming Express, a trusted consultancy company specializing in high-risk industries with a strong focus on the iGaming sector. By integrating iDenfy’s AI-powered identity verification software, iGaming Express will help its clients improve their verification flows through better conversions and complete compliance with Know Your Customer (KYC) regulations on a global scale, no matter the industry or jurisdiction.

iGaming Express is a consultancy known for its deep expertise in helping clients navigate the complexities of international regulations, especially in heavily regulated, high-risk industries, such as iGaming. The company offers a comprehensive suite of services, including licensing support, strategic business planning, and legal advisory on various compliance matters, including KYC regulations, all tailored to its clients’ industry specifics. 

As businesses operating in highly regulated sectors face rising scrutiny from global regulators, identity verification has emerged as a crucial element in maintaining compliance and protecting against fraud. With the increasing shift of high-risk industries to digital platforms, iGaming Express team’s main goal is to strengthen client trust and compliance through innovative and more precise technologies. Due to this factor, and the need to scale on a global level while catering to different clients’ needs, the consultancy platform decided to integrate iDenfy’s identity verification solution and improve remote onboarding for its partners. 

iGaming Express looked for a fully automated KYC solution to meet these challenges without sacrificing customer experience. Currently, with iDenfy’s cutting-edge identity verification software, the company can provide its clients with real-time biometric authentication and document verification across more than 200 countries. This shift has enabled iGaming Express to onboard clients seamlessly and securely. According to Domantas Ciulde, the CEO of iDenfy, businesses that deal with high-risk clients, for example, fintech or crypto platforms, including other industries like iGaming and sports betting, need to have specific licenses in line with their operating country and jurisdictional requirements. iDenfy has partners all around the world, with expertise in helping onboard such high-risk clients. “Our ID verification solution detects risks in real-time, preventing bad actors from accessing services in the very first step of the customer journey,” explained Domantas Ciulde. 

The integration of iDenfy’s verification technology into iGaming Express’s digital infrastructure has already yielded significant improvements. The automated system validates user identities through secure facial recognition and cross-referenced document checks, helping eliminate the possibility of fraud through fake as well as duplicate identities. As part of their roadmap, iGaming Express plans to incorporate iDenfy’s AML screening and Know Your Business (KYB) tools to further enhance their due diligence processes.

“When one of my trusted partners recommended iDenfy, the decision was clear. Our operations are fully remote, and until now, verifying a client’s identity without face-to-face interaction was challenging. iDenfy brings us a level of assurance and efficiency we couldn’t find elsewhere. It allows us to verify identities instantly, while reducing risk and ensuring we meet our regulatory obligations,” noted Alex Szilaghi, the CEO of iGaming Express.

“At iDenfy, we understand the unique compliance and fraud prevention needs of high-risk industries. Our collaboration with iGaming Express ensures that they can remotely verify client identities with accuracy and speed. This is about more than compliance; it’s about enabling safer digital interactions and protecting both the business and its customers,” added Domantas Ciulde, the CEO of iDenfy. 

In industries like online gambling, where fraud schemes can involve complex identity manipulation and cross-border financial crimes, reliable identity verification becomes essential. According to industry research, identity fraud contributes significantly to global financial losses, with the projected cost of online fraud expected to surpass $100 billion by 2029. Regulatory bodies worldwide are mandating tighter controls, and businesses are under pressure to implement reliable onboarding processes that prevent misuse while maintaining a smooth user experience.

As more high-risk sectors digitize their operations, collaborations like this serve as an example of how identity verification technology can drive both operational efficiency and long-term trust. With iDenfy’s scalable RegTech solutions, iGaming Express is well-positioned to continue delivering compliant, secure, and client-focused services in the evolving digital age.

The post iGaming Express integrates iDenfy to improve the security of remote ID verification in regulated markets appeared first on European Gaming Industry News.

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GeoGuessr Joins the Esports World Cup Festival 2025

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The Esports World Cup Foundation (EWCF) and GeoGuessr announced that GeoGuessr will join the Esports World Cup Festival tournament program, a new series of competitive events held alongside the Esports World Cup 2025 (EWC). The Esports World Cup and its accompanying EWC Festival will take place in Riyadh, Saudi Arabia, from July 7 through August 24.

The EWC Festival will play host to a Last Chance Wildcard Tournament for the 2025 GeoGuessr World Championship. Taking place during Week 3 (July 21–27), the last chance tournament will feature a $20,000 prize pool and award two spots for the GeoGuessr World Championship later this year in Copenhagen on August 29–30. 16 of the top ranked GeoGuessr players will be invited to compete for the final two places on the global stage.

Celebrated for transforming online exploration into a competitive experience, GeoGuessr joins the EWC Festival as a global fan favorite. Launched in 2013, the geography-based guessing game gained worldwide momentum in 2020, similar to Chess, which also debuts at EWC 2025 this year. Since then, GeoGuessr has attracted millions of players to its browser-based and Steam platforms, connecting players through exploration of countries, continents, and cultures. Using the widely recognized Google Street View, GeoGuessr makes exploring the world accessible to all.

“We’re excited to welcome GeoGuessr to the Esports World Cup 2025 as part of our EWC Festival tournament program,” said Fabian Scheuermann, Chief Games Officer, Esports World Cup Foundation. “Few games have captured the imagination of players around the world quite like it – its blend of exploration, puzzle solving, and fast-paced competition has turned it into a global phenomenon. Together, we are bringing GeoGuessr’s official tournament to the Middle East to grow global ecosystems, expand opportunities for players and fans, and showcase the diversity of modern competitive gaming on the world’s biggest stage.”

Since launching the official GeoGuessr World Championship in 2023, the game has further elevated itself into a professional esport, with elite players and creators drawing global audiences across competitive circuits and livestreams.

The inclusion of GeoGuessr at EWC represents a major milestone for the game’s competitive scene, placing it alongside iconic titles and opening new opportunities to reach players and fans worldwide. The EWCF remains committed to providing games with strong communities and competitive potential the platform to grow and thrive.

The Esports World Cup Festival is a global celebration of gaming and esports culture. From esports tournaments and live music stages to retro arcades, anime cafes, cosplay shows and creator studios, the EWC Festival invites millions to explore and play together in the heart of Riyadh during the Esports World Cup.

The Esports World Cup 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

The post GeoGuessr Joins the Esports World Cup Festival 2025 appeared first on European Gaming Industry News.

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BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Marzia Turrini, President of iGaming and Cybersecurity, has been named Leader of the Year (LATAM) at the SBC Awards Americas.

The award ceremony, held in Fort Lauderdale, Florida, during the SBC Summit Americas last week, celebrated the outstanding companies representing the gaming and betting industry in North America and Latin America.

Turrini was selected for this award by a 94-person judging panel representing the industry’s best. This award comes just a few months after BMM was awarded the prestigious Vixio Global Regulatory Award for ‘Testing Service or Solution Provider of the Year’.

With over two decades of gaming industry experience, Turrini was recognized for her instrumental role in driving BMM Testlabs’ growth across Latin America. Since joining BMM in 2013, she has strategically expanded BMM’s presence, successfully navigating complex regulatory landscapes and building strong partnerships with suppliers, operators, and regulators. Her leadership has been pivotal in establishing BMM as the trusted partner for compliance, cybersecurity, and responsible gaming education in emerging markets such as Brazil and Peru.

Under Turrini’s guidance, BMM recently opened a new test laboratory in Brazil, enhancing the Company’s capacity to deliver world-class product compliance testing and certification. Turrini’s commitment to fostering education and supporting industry standards has also led to the expansion of BMM’s iGaming Center of Excellence in Barcelona, Spain, growing it to 120 professionals focused on compliance, security services, and quality assurance for the LATAM and European markets.

Turrini said, “This award is a testament to the incredible work of our teams across Latin America, with great support from our Spanish colleagues, who are committed to raising industry standards and supporting regulators, suppliers, and operators with integrity and innovation. I am deeply honored to be recognized among such inspiring leaders and grateful to represent BMM Testlabs in our mission to transform gaming industry performance and protect all who gamble.”

BMM Testlabs CEO Martin Storm added, “Marzia’s leadership and vision have been transformative not only for BMM but for the entire global gaming market. Her dedication to compliance, cybersecurity, and responsible gaming has set new benchmarks for excellence. We are incredibly proud of her well-deserved recognition.”

The SBC Awards Americas honored the outstanding companies representing the gaming and betting industry in North America and Latin America. In addition to Turrini being recognized as Leader of the Year, BMM Testlabs was shortlisted for Compliance Solution of the Year, and RG24seven Virtual Training was shortlisted for Socially Responsible Initiative of the Year.

 

The post BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS appeared first on European Gaming Industry News.

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