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3D Motion Capture Demand to Remain Strong among Gaming and Film Production & Advertising Professionals
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The approximately US$ 200 million market for 3D motion capture technology is set to witness strong growth over the forthcoming years. Up from the revenues attained in 2018, the 3D motion capture market is likely to see more than 13% Y-o-Y growth in 2019. As depicted in a new study, over 40% of overall demand for 3D motion capture will be accounted by hardware, followed by software.
While increasing availability of low-cost 3D motion capture systems with limited free accessible software is likely to further push demand for 3D motion capture software in the market, the report also points to robust growth outlook for 3D motion capture technology services in forthcoming years. Driven by high-accuracy delivery, sales of optical 3D capture systems will remain dominant over non-optical 3D motion capture systems, according to the study.
Media & Entertainment Generates 1/5th of Total Demand
3D motion capture systems offer easier real-time implementation of the captured data for further creating and animating multiple models and characters. As a result, the application of 3D motion capture technology in the media and entertainment industry accounts for an approximate share of over 20% in the total revenues. The report opines that film production, advertising, and gaming are emerging as the most profitable applications of 3D motion capture, and hold a sizable share of almost 70% in the market value contribution of the media and entertainment industry.
Further, 3D motion capture technology also continues to find prominent application in the medical industry and biomedical research, particularly, in research in the fields of psychology, neurology, rehabilitation, and posture analysis. While adoption of 3D motion capture technology will also prevail at a high pace in the industrial and engineering design areas, the report suggests that adoption will be particularly high for military training applications.
Unlike other frame-by-frame animation methods, the 3D motion capture technology is associated with a thorough interpretation of the actor’s movements, at considerably reduced costs. The data volume generated by the 3D motion capture process is significantly large when compared to other animation technologies, which facilitates the generation of effective animations – especially for film producers and game developers for the procurement of the efficient 3D motion capture equipment.
However, 3D motion capture technology can only be used to record and animate motion that follows the laws of physics. Moreover, 3D motion capture systems require specific space dimensions, which vary as per the magnetic interference and the angle of the camera. For small-sized production companies, the heavy equipment costs, along with the added cost of professionals required for efficient operations, constitute a major challenge. According to analysis, this is a significant factor likely to restrict the growth of 3D motion capture market during the forecast period.
Media & Entertainment Industry’s Headway in Asian Economies to Favor Market
Advancements in the media and entertainment industry have revolutionized the adoption of 3D motion capture components in various developed as well as developing regions. To keep up with the growing demand for efficient animation equipment in the South Asia, East Asia, and MEA regions, several 3D motion capture platform providers have started investing heavily in these regions. Established as well as growing 3D motion capture platform providers are highly likely to remain focused on business expansion across untapped developing countries.
Moreover, 3D motion capture system vendors are offering 3D motion capture equipment that has the ability to track complete three-dimensional measurements via a single camera. Such 3D motion capture equipment offers extreme accuracy and is capable of detecting ankle, knee, and hip rotations in all three planes. These 3D motion capture systems are being used in kinesiology research and biomechanics to enhance performance in athletes, determine the source of balance issues in chemotherapy patients, and identify risks of injury in the workplace.
In line with the technological upgrades within the biomechanical research and medical industries in developing Asian markets, the South Asian and East Asian regions are creating new business models for 3D motion capture platform providers. Some of the key players in 3D motion capture market are also focusing on increasing their market shares through strategic partnerships and joint ventures with regional players. On the other side, some of the key companies are opting for strategic M&A for forming up the global market presence.
The report has profiled some of the prominent companies actively competing in the global 3D motion capture market landscape, including Rokoko, IKINEMA, Tracklab (Organic Motion), Noitom Ltd., OptiTrack (NaturalPoint, Inc.), Codamotion, Motion Analysis, Qualisys AB, PTI Phoenix Technologies Inc., Vicon Motion Systems Ltd, and Xsens.
These insights are based on a report 3D Motion Capture Market by Future Market Insights
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 3D Motion Capture Demand to Remain Strong among Gaming and Film Production & Advertising Professionals

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BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season
BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, has renewed its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season.
This marks the third consecutive year of collaboration between both organisations, highlighting a shared commitment to grassroots development, youth empowerment and the growth of Nigerian football.
Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign.
Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.
BetKing’s support for Nigerian sports extends far beyond football. The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighbouring communities.
The post BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season appeared first on European Gaming Industry News.
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Paysecure launches dynamic cashier – iGaming’s most customisable payments solution
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Solution gives operators complete control over cashier look and feel
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Product designed to enhance player conversion, retention and LTV
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Dynamic cashier will debut at SBC Summit in Lisbon
Paysecure, an award-winning payment orchestration provider in iGaming, has unveiled its dynamic cashier product – the most customisable cashier solution on the market, providing operators with deep insights into user behaviour to improve conversion and reduce fraud.
The dynamic cashier solution empowers clients to completely control the look, feel and execution of the deposit and withdrawal process to enable seamless, multi-currency deposit and pay-out flows.
An enhanced cashier experience is designed to improve conversion by up to 7% and increase deposit value by up to 35%. It also enables operators to extend brand experience, localise and segment user flows, and gain deeper insights into player behaviour at the cashier stage.
Operators will gain access to deep insights on player behaviour at the cashier, enabling them to continually optimise the experience to boost acceptance rates and reduce friction. Detailed cashier performance analysis on data points including cashier load times, error types and success rates – combined with advanced AI tools to monitor and flag performance improvement opportunities – equip payments teams to scale operations and reduce barriers for players.
The dynamic cashier product also allows operators to add personalised promotions and notifications at key touch points throughout the cashier experience, to help improve player engagement rates, reduce friction and provide a seamless journey to play.
Operators are able to build their ideal cashier experience at speed via the Paysecure platform. With control over colours, logos, CTA buttons and more, teams are able to update and test updates in a sandbox environment, meaning improvements can be pushed live within minutes.
Paysecure’s customisable cashier also allows operators to control taxation parameters, surcharge fees, transaction thresholds, and currency settings.
Viktoriia Degtiarova, CCO and Co-Founder at Paysecure, said: “Our dynamic cashier solution gives operators unprecedented flexibility to transform the payments journey into a real competitive advantage.
“The cashier is where players decide whether to deposit, return and ultimately stay loyal, so delivering the right experience directly impacts conversion and lifetime value. With our fully customisable, dynamic cashier, operators can fully control the look and feel of their cashier to create seamless, on-brand journeys that resonate with players, while localising flows for different markets and segments.
“The product is built with performance and reliability in mind, from faster checkouts and built-in smart routing to detailed insights on success rates, load times and player behaviour. That means operators can continually refine their strategy, boost acceptance from the first step and deliver frictionless, reliable payment experiences at scale.
“For iGaming businesses looking to strengthen brand resonance, drive repeat custom and unlock new growth, our dynamic cashier offers the most customisable and client-focused solution on the market.”
The Paysecure team will be at SBC Summit in Lisbon at stand E200.
The post Paysecure launches dynamic cashier – iGaming’s most customisable payments solution appeared first on European Gaming Industry News.
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Paytently and Mastercard Partner to Launch Next-Generation Open Banking Payment Solution
Paytently, the specialist payments orchestration platform, has launched Paytently Open Banking powered by Mastercard Open Finance, an account-to-account payment option at checkout that lets customers pay directly from their bank and helps merchants increase conversion rates and improve cash flow.
This comes as Mastercard research[1] shows that more than three-quarters of consumers in leading markets already use open banking, fuelling demand for instant, account-to-account payments at checkout, giving merchants with “Pay by Bank” functionality a competitive edge.
Leveraging Mastercard’s open banking connectivity and Paytently’s orchestration layer, Paytently Open Banking streamlines payments end-to-end, bringing secure bank authentication, payment initiation, and enhanced reconciliation within a single flow for greater operational efficiency. Paytently’s proprietary orchestration engine routes each transaction over the most effective rail for instant payment confirmation and faster settlement.
“This collaboration with Mastercard marks a significant step forward in our mission to deliver robust, scalable payment solutions for sectors that demand more from their payments partner,” said Samuel Barrett, Co-Founder and CEO of Paytently. “By combining our orchestration expertise with Mastercard’s open banking technology, we’re enabling merchants to move money faster, reduce operational friction, and ultimately create a more seamless experience for their customers.”
“Our collaboration with Paytently brings the benefits of open banking payments to more merchants who value speed, transparency, and flexibility in their transactions,” said Valerie Nowak, EVP, Head of Open Finance APEMEA at Mastercard. “By combining Mastercard’s secure open finance infrastructure with Paytently’s expertise in complex payment environments, we’re enabling businesses to offer their customers another trusted and seamless way to pay.”
The partnership reflects a strong alignment between Mastercard’s global scale and secure open finance infrastructure, and Paytently’s agility and expertise in orchestrating payments for various sectors. Together, they are bringing an advanced open banking payment solution to market that delivers on speed, reliability, and customer experience.
Paytently and Mastercard will be presenting the solution together at SBC Summit in Lisbon, September 16–18, 2025, where Paytently is a Platinum Headline Sponsor.
[1] Rise of Open Banking Report, Mastercard 2024
The post Paytently and Mastercard Partner to Launch Next-Generation Open Banking Payment Solution appeared first on European Gaming Industry News.
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