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Latin America: everything to play for
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Although much of the industry’s focus is on North America at the moment, recent developments in South America mean the southern continent of the Americas is turning just as many heads.
With an enormous population of more than 600 million and a strong sporting culture, Latin America is an enticing prospect for sports betting operators looking to enter new markets.
Interest in the region has increased significantly since Brazil’s government began the process of developing regulations for sports betting last year. The recent introduction of online gambling legislation in the province of Buenos Aires in Argentina is also being viewed as encouraging by many.
“Latin America is a huge market with great potential,” says .
But this part of the world is not without its challenges. While countries such as Brazil and Argentina are well known for their love of football and there’s a strong tradition of gambling among their populations, the lack of regulation has held back many online operators.
Difficulty accessing financial services and appropriate payment methods has proven another challenge, particularly as many countries in the region have low levels of financial inclusion.
The Colombian blueprint
However, the development of the online market in Colombia is proving the region has real potential. Since regulating the market in 2016, the country has attracted 17 licensees and its regulatory system is being viewed by many as a blueprint for other Latin American countries.
Altenar has been active in the Colombian market since day one, having launched a fully managed sports betting solution for the country’s first licensed sportsbook, Wplay. The operator remains the market leader in Colombia, with about 50% of the market.
Stranomitis says Wplay’s success is largely due to the focus on localisation. “While other providers tried to introduce European methods into Colombia, Altenar listened to local voices and designed a sportsbook for Wplay.”
He says operators must not only differentiate their offerings in Latin America from the products they provide in other regions, but they must also pay attention to differences within the region itself.
While Altenar is also active in Mexico via its partnership with Playdoit, Stranomitis says developing products suitable for the two markets wasn’t simply a matter of looking at what worked in one and transferring it to the other.
“Despite some people’s belief, Colombia is a completely different market from Mexico and this is the big lesson Altenar has learned when it comes to Latin America.
“This is something successful operators in any Latin American country must bear in mind as they try to enter others.”
But while the differences between countries pose challenges, they are certainly not insurmountable, says Stranomitis. Indeed, Altenar is already preparing to expand its footprint further across the region.
“At the moment we are evaluating Peru and Argentina, as possibly those are the countries where operators may soon be able to secure an appropriate licence. Then obviously there is the ‘big bet’ of Brazil, which is a hugely promising country although we are still waiting for the government to deliver the new law.
“Last but not least, we are keeping an eye on the Caribbean islands, as we think there could be value there that not many can see at the moment.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Latin America: everything to play for

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1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool
Fast-growing online slots provider 1spin4win is launching a new casino promotion on a wide selection of its classic games, from fruit-themed to story-based ones, to help operators engage their players.
1spin4win’s fresh Cash & Drops promo will take place from March 28 to April 10, 2025. The prize pool will amount to €25,000, the highest sum offered by 1spin4win so far, compared to previous campaigns, which distributed €20,000 each. The rewards will be randomly awarded across 680 cash prizes to players who wager real money in dedicated games. Wins will be automatically credited to players’ balances without the need for any extra configurations from the online casino.
The provider showcases the diversity of its portfolio through this campaign, as both fans of pure classics and lovers of thematic games will have fascinating 1spin4win titles to spin: from the story-driven Don Catleone Hold and Win to straightforward fruit-and-coin action of Lucky Win Spins and Lucky Win Spins X. Hence the campaign’s name — “Variety of Luck.”
This is one of the many effective promotional tools from 1spin4win, which also include special in-game features and additional marketing solutions such as pre-releases and free spins, all of which cultivate player loyalty. “Variety of Luck” will help online iGaming platforms attract players, enhance their engagement and loyalty, increase GGR, and boost betting volume. It will also foster brand support and visibility.
Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “We appreciate our clients and always think of ways to help them thrive. Cash & Drops campaigns are an example of this. They allow our partner operators to re-engage their audience and advertise player-friendliness, all with minimum effort. Like any promo tool by 1spin4win, “Variety of Luck” is easy to use since we take care of all technical aspects ourselves.”
10 exciting games were picked for this network promotion, each representing its own version of iGaming entertainment, but all of them united by the concept of luck. Players can hit it big in the following classic slot titles:
- Clover Fest Hold And Win — new slot!
- Don Catleone Hold And Win — new slot!
- Lucky Win Spins
- Cash’n Fruits Hold And Win
- Lucky Win Spins X
- Allways Lucky Pot
- Cash’n Fruits Fortune 243
- Coins Sniffer Hold And Win
- Golden Joker 27 Hold And Win
- Lucky Jane In Egypt Win Spins
For further details and inquiries, please contact your appointed Account Manager, or 1spin4win’s Business Development Director at [email protected].
To learn more about promotional tools and custom offers, visit the studio’s website.
The post 1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool appeared first on European Gaming Industry News.
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Checkd Dev Launches Automated Betting System with William Hill
Leading iGaming technology provider Checkd Development, part of the award-winning Checkd Group, has partnered with William Hill to launch its Automated Betting System (ABS), enhancing efficiency and engagement in pre-match football and horse racing betting.
Through this partnership, William Hill has introduced a range of automated, one-click accumulator bets, powered by Checkd Dev’s innovative ABS technology. The system offers users a familiar betting journey, enriched with contextual datapoints, while providing operators with a robust backend solution for efficient bet creation and management.
Next-Generation Betting Automation
At the heart of ABS is Checkd Dev’s proprietary ‘BRUNO’ platform, which powers all of Checkd’s in-house media products and an expanding portfolio of Tier 1 Operator and Media client solutions. This advanced platform automates accumulator bets at scale, leveraging betting trends, pricing data, and user behavior insights to drive engagement and conversion.
First launched in 2024 in collaboration with Flutter Group’s Sky Bet, Checkd Dev’s ABS has since evolved to further optimise accumulator bet presentation and simplify bet-slip journeys. With the ability to automate bet generation across multiple brands and territories, the system reduces manual workloads for trading teams while delivering highly relevant, data-driven betting opportunities.
For football betting, bets are dynamically categorised based on historical form, giving bettors greater insight and confidence in their selections. The system’s user interface (UI) has been refined over two years through deployments with multiple Tier 1 operators and media partners, ensuring a seamless and engaging user experience.
Industry Leaders on the Partnership
Sandro Di Michele, Director of Horse Racing at William Hill, commented: “This partnership between William Hill and Checkd Dev demonstrates how committed we are to delivering new innovative products to our customers. The ability to deliver at speed has been vital, allowing us to launch both our pre-match football and horse racing products seamlessly ahead of the Cheltenham Festival.”
Andrew Grimshaw, Commercial Director at Checkd Development, added: “At Checkd Dev, we understand the high standards required to support Tier 1 bookmakers in competitive regulated markets. We continue to expand our technology’s distribution and evolve our products, always striving to stay one step ahead with solutions that simplify operations for operators and media owners. Working with the William Hill team has been a pleasure, and we look forward to further collaboration.”
“Checkd Dev’s ABS has evolved since its launch last year, offering smarter, faster, and more engaging betting experiences.”
The post Checkd Dev Launches Automated Betting System with William Hill appeared first on European Gaming Industry News.
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Evoplay ventures into the wild with Young Buffalo Song
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Set on a 5×4 reel layout with 20 pay lines, the game introduces Wild multipliers that appear on reels 2, 3, and 4, boosting wins by x2 or x3 in both the base game and Free Spins.
Landing three or more Scatter symbols awards up to 20 Free Spins, with Wild multipliers remaining active throughout. Additional two or more Scatter symbols appearing anywhere on the reels during Free Spins extend the round, increasing the potential for bigger wins.
The Bonus Game activates when eight or more Bonus symbols land, awarding random values up to 15x the bet or one of four fixed jackpots. Filling all 20 positions secures the GRAND jackpot of 5,000x the bet, with other jackpots offering 500x, 150x, and 50x.
For instant access to key features, players can use the Bonus Buy option to enter either Free Spins or the Bonus Game in some jurisdictions.
Ivan Kravchuk, CEO at Evoplay, said: “Young Buffalo Song combines timeless slot mechanics with modern enhancements, offering players an engaging experience.
“The multiplier Wilds, Free Spins, and jackpot-driven Bonus Game make it a well-rounded title that is sure to perform well across key markets.”
The post Evoplay ventures into the wild with Young Buffalo Song appeared first on European Gaming Industry News.
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