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Latin America: everything to play for
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Although much of the industry’s focus is on North America at the moment, recent developments in South America mean the southern continent of the Americas is turning just as many heads.
With an enormous population of more than 600 million and a strong sporting culture, Latin America is an enticing prospect for sports betting operators looking to enter new markets.
Interest in the region has increased significantly since Brazil’s government began the process of developing regulations for sports betting last year. The recent introduction of online gambling legislation in the province of Buenos Aires in Argentina is also being viewed as encouraging by many.
“Latin America is a huge market with great potential,” says .
But this part of the world is not without its challenges. While countries such as Brazil and Argentina are well known for their love of football and there’s a strong tradition of gambling among their populations, the lack of regulation has held back many online operators.
Difficulty accessing financial services and appropriate payment methods has proven another challenge, particularly as many countries in the region have low levels of financial inclusion.
The Colombian blueprint
However, the development of the online market in Colombia is proving the region has real potential. Since regulating the market in 2016, the country has attracted 17 licensees and its regulatory system is being viewed by many as a blueprint for other Latin American countries.
Altenar has been active in the Colombian market since day one, having launched a fully managed sports betting solution for the country’s first licensed sportsbook, Wplay. The operator remains the market leader in Colombia, with about 50% of the market.
Stranomitis says Wplay’s success is largely due to the focus on localisation. “While other providers tried to introduce European methods into Colombia, Altenar listened to local voices and designed a sportsbook for Wplay.”
He says operators must not only differentiate their offerings in Latin America from the products they provide in other regions, but they must also pay attention to differences within the region itself.
While Altenar is also active in Mexico via its partnership with Playdoit, Stranomitis says developing products suitable for the two markets wasn’t simply a matter of looking at what worked in one and transferring it to the other.
“Despite some people’s belief, Colombia is a completely different market from Mexico and this is the big lesson Altenar has learned when it comes to Latin America.
“This is something successful operators in any Latin American country must bear in mind as they try to enter others.”
But while the differences between countries pose challenges, they are certainly not insurmountable, says Stranomitis. Indeed, Altenar is already preparing to expand its footprint further across the region.
“At the moment we are evaluating Peru and Argentina, as possibly those are the countries where operators may soon be able to secure an appropriate licence. Then obviously there is the ‘big bet’ of Brazil, which is a hugely promising country although we are still waiting for the government to deliver the new law.
“Last but not least, we are keeping an eye on the Caribbean islands, as we think there could be value there that not many can see at the moment.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Latin America: everything to play for
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Revenant XSpark Beat S8UL To Become Champions Of The Pokémon UNITE Winter Tournament, Qualify For Finals In Japan
Hosted by Skyesports, Revenant XSpark cruised through the competition to join GodLike Esports as the Indian representatives in the finals in Japan.
The Pokémon UNITE Winter Tournament 2025 – India, an open-for-all esports competition for the mobile game by The Pokémon Company and executed by Skyesports, has concluded. After an intense round of qualifiers, group stage, and playoffs, Revenant XSpark edged out S8UL Esports in the grand final to emerge as champions.
Revenant XSpark will now join GodLike Esports as the two Indian teams set to represent the region at the Pokémon UNITE Asia Champions League Finals in Japan, scheduled for March 29 and 30.
Revenant XSpark were in red-hot form throughout the Pokémon UNITE Winter Tournament India 2025. They won all three of their group-stage matches before a dominant run through the upper bracket in the playoffs.
During the playoffs, they defeated Elites and Global Esports, before facing off against S8UL in the upper bracket final, where they secured a 2-1 victory. S8UL managed to bounce back with a win in the lower bracket, setting up a much-anticipated rematch in the Grand Finals of the Pokémon UNITE Winter Tournament 2025 – India. However, their hopes of redemption fell short, as Revenant XSpark once again emerged victorious with another 2-1 triumph. The team also pocketed $3,000 of the $10,000 prize pool for placing first.
For Revenant XSpark, this victory marks redemption after a hugely disappointing loss in the Pokémon UNITE ACL India League Finals. The India League, which concluded on Jan. 26, 2025, was the top level of competitive Pokémon UNITE esports in the region, while the Winter Tournament provided an open platform for all players to participate.
Revenant XSpark was among the eight invited teams to the Pokémon UNITE ACL India League 2025. After dominating the group stage and securing a direct spot in the Grand Finals, their championship dreams were shattered as GodLike Esports staged a spectacular run – winning 7 back-to-back series – to claim the title.
The two teams will now carry India’s hopes at the Pokémon UNITE Asia Champions League 2025 Finals in Japan, where they will be among 16 top squads from across the region competing for glory.
The post Revenant XSpark Beat S8UL To Become Champions Of The Pokémon UNITE Winter Tournament, Qualify For Finals In Japan appeared first on European Gaming Industry News.
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Trailblazers recognised at ICE Barcelona as Landmark Award winners announced
The 2025 edition of the ICE Landmark Awards, the initiative which celebrates milestone achievements and successes in international gaming, took place on the middle day of ICE Barcelona. Presented on the show floor during the world’s biggest ever gathering of gambling industry professionals, the Landmark Awards recognised watershed events, milestone achievements and contributions from a cross-section of progressive organisations and individuals.
Explaining the background to the Awards, Stuart Hunter, Managing Director of Clarion Gaming said: “We felt that there was a place for a totally original Awards program which was accessible, open to everyone in the industry and which recognised a very significant milestone or achievement.
“The first edition of the Landmarks to be held in Barcelona represents a stellar line-up of winners all of whom have made a major contribution to the industry. I am delighted to confirm that the 2025 Landmark Award winners are: EvenBet Gaming (20th Anniversary); Win Systems Group(30th Anniversary); International Betting Integrity Association (20th Anniversary); Novomatic Group (45th Anniversary); Aristidis Tsikouras, CEO of GeWeTe (25-years of service with the MERKUR Group); Pieter Remmers, founder-chairman of Assissa G4 (35-years dedicated to responsible gambling); Tracy Cohen, director of marketing at TCSJOHNHUXLEY (30-years’ service to the industry) and Jan Jones Blackhurst, board member at Caesars Entertainment and CEO-in-residence at the International Gaming Institute, University of Nevada Las Vegas (Pioneering leadership in gaming, politics and philanthropy).
Reflecting on his Landmark, Pieter Remmers confirmed: “I’m very happy to receive this award. I’ve been in this business a very long time. When you look at my resumé, it seems like my career has been dedicated to responsible gambling, so it’s very gratifying to have my work recognised in this way.”
Jason Foley-Train, head of International Development at the International Betting Integrity Association added: “We’re delighted to receive this prestigious Landmark Award from Clarion Gaming. ICE is a cornerstone of the gaming industry, and it’s an honour to be recognised by an event with such a rich history and enduring impact.”
Since their introduction in 2019 over 50 individuals and organisations have been recognised with an ICE Landmark Award. Recipients have included the innovators, developers, entrepreneurs, pioneers and personalities who make the international gambling industry truly unique.
The post Trailblazers recognised at ICE Barcelona as Landmark Award winners announced appeared first on European Gaming Industry News.
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Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins
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The post Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins appeared first on European Gaming Industry News.
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