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Betinvest lays foundation for esports’ future through OMG.BET partnership

Published

7 years ago

May 3, 2019

Betinvest lays foundation for esports' future through OMG.BET partnership Reading Time: 3 minutes

Strengthening its goal to develop the esports industry internationally, Betinvest’s latest platform integration with OMG.BET showcases why their new iFrame integration, innovative marketing tools and 24/7 client support is the ideal launching pad for the next wave of esports developers. Vitalii Humeniuk, eSports Development Manager at Betinvest, uncovers the nuances behind the B2C platform partnership and why the ‘Oh My God’ phrase exemplifies the solution’s winning charm!

What’s the background behind the concept and design for OMG.BET?
OMG.BET is our client and as a B2B provider we worked with them to supply a platform, odds and expertise to chime ahead of the site launch at the end of April. We helped develop the platform in accordance with the global move towards minimalism and fewer devices, meaning that it has been optimised to look great and to run smoothly across mobile, computers, tablets, laptops and TV screens as well.
The idea behind the brand’s logo and the platform name was the “Oh my God!” feeling that people often experience in their lives and because it best describes the feeling of winning. Of course, all players experience both positive and negative emotions – sometimes our favourite teams lose – but in general, playing and watching games puts fans in high spirits.
Despite the fact that OMG.BET has only recently launched, we are proud it has already distinguished itself from other bookmakers in a few ways, primarily through the simplicity of its design.
The idea is that, when you are on OMG.BET, you’ll dive right into the world of esports, the world of games. Fans love this world. There aren’t many bookmakers that offer esports separately from traditional sports. Our customers who aren’t interested in sports like football or basketball see this as a real advantage.
The second distinction is that Betinvest’s team of traders and analysts provide odds for special markets that nobody else in the industry offers. For example, you can place a bet on the probability that a particular player will leave their team or return to it, or even bet on the probability that the Dota 2 heroes will be released as little surprises in Kinder eggs.
In addition, we can proudly and confidently say that OMG.BET is among the top five leaders for the number of live and pre-match events offered. All of these distinctions from partnering with Betinvest as their provider are part of our esports strategy, which allows any provider or bookmaker to integrate with our iFrame solution and benefit from our progressive eSports platform and odds capabilities.

The platform aims to raise betting culture and help popularize and develop eSports, what new ideas are Betinvest and OMG.BET bringing to the table?
We want to help young people to realise that playing or watching games isn’t a waste of their time, but actually can help them to build a good career. We plan to hold our own competitions as well as supporting the development of amateur leagues and tournaments. We’ll be creating opportunities for young players to put themselves out there and move up to professional teams. We hope to make a significant contribution to the development of the esports industry and to young people’s experience of it.
Creating original content and sharing news about esports is an integral part of the OMG.BET platform and their team is very adept at engaging with the target audience. Our partner closely follows all the tournaments, famous athletes and industry innovations so every customer can find up-to-date news.
As their provider we have been able to provide our expertise and experience, and as we work with other organisations we are able to develop strategies for other brands – even those that have no relation to betting, like game studios and esports tournament organisations.

Which markets is OMG.BET targeting?
Betinvest traders cover all the top esports events from around the world, 24/7. To begin with, OMG.BET is targeting predominantly at Europe and CIS countries, but once they find some good strategic partners who want to develop the betting industry in Asia and the States, they’ll be delighted to work with them. Esports has reached substantial level in both those markets, so we’re looking forward to providing them with a unique betting product.

How does it feel to be forging a new path in esports wagering?
It’s certainly an interesting experience for us to be concentrating so many of our resources on the development of a product with customers who are different from traditional sports enthusiasts. A love of games unites all esports fans and it’s no secret that people love playing games. The desire to play does not disappear with age, it is only the games that change.

Where do you see esports’ growth over the next few years?
Over the past few years, the esports industry has grown dramatically. For example, we’ve seen the addition of the Battle Royale genre which is designed for big maps where teams or individuals must try to stay alive. It is well-liked by much of the audience, with games becoming popular in the blink of an eye. Looking to the future, the industry will continue to develop rapidly and we envisage that one of the next steps will be to make use of more virtual reality technology.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest lays foundation for esports’ future through OMG.BET partnership

Related Topics:gambling industry in Europe

George Miller

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Latest News

From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

Published

4 days ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

Best Slot Provider (awarded by BitStarz).
Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.
Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

Latest News

‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

Published

4 days ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

The Full Story

Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.

The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

Plinko
Mines
Tower
Limbo
Crash

Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.

The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

Latest News

Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series

Published

4 days ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

The Full Story

Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.

Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.
The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”

Adam Baylis, Marketing Director at SBK, added:

“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”

The 2026 Schedule The series kicks off immediately in the new year: