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Betinvest lays foundation for esports’ future through OMG.BET partnership

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Strengthening its goal to develop the esports industry internationally, Betinvest’s latest platform integration with OMG.BET showcases why their new iFrame integration, innovative marketing tools and 24/7 client support is the ideal launching pad for the next wave of esports developers. Vitalii Humeniuk, eSports Development Manager at Betinvest, uncovers the nuances behind the B2C platform partnership and why the ‘Oh My God’ phrase exemplifies the solution’s winning charm!

What’s the background behind the concept and design for OMG.BET?
OMG.BET is our client and as a B2B provider we worked with them to supply a platform, odds and expertise to chime ahead of the site launch at the end of April. We helped develop the platform in accordance with the global move towards minimalism and fewer devices, meaning that it has been optimised to look great and to run smoothly across mobile, computers, tablets, laptops and TV screens as well.
The idea behind the brand’s logo and the platform name was the “Oh my God!” feeling that people often experience in their lives and because it best describes the feeling of winning. Of course, all players experience both positive and negative emotions – sometimes our favourite teams lose – but in general, playing and watching games puts fans in high spirits.
Despite the fact that OMG.BET has only recently launched, we are proud it has already distinguished itself from other bookmakers in a few ways, primarily through the simplicity of its design.
The idea is that, when you are on OMG.BET, you’ll dive right into the world of esports, the world of games. Fans love this world. There aren’t many bookmakers that offer esports separately from traditional sports. Our customers who aren’t interested in sports like football or basketball see this as a real advantage.
The second distinction is that Betinvest’s team of traders and analysts provide odds for special markets that nobody else in the industry offers. For example, you can place a bet on the probability that a particular player will leave their team or return to it, or even bet on the probability that the Dota 2 heroes will be released as little surprises in Kinder eggs.
In addition, we can proudly and confidently say that OMG.BET is among the top five leaders for the number of live and pre-match events offered. All of these distinctions from partnering with Betinvest as their provider are part of our esports strategy, which allows any provider or bookmaker to integrate with our iFrame solution and benefit from our progressive eSports platform and odds capabilities.

The platform aims to raise betting culture and help popularize and develop eSports, what new ideas are Betinvest and OMG.BET bringing to the table?
We want to help young people to realise that playing or watching games isn’t a waste of their time, but actually can help them to build a good career. We plan to hold our own competitions as well as supporting the development of amateur leagues and tournaments. We’ll be creating opportunities for young players to put themselves out there and move up to professional teams. We hope to make a significant contribution to the development of the esports industry and to young people’s experience of it.
Creating original content and sharing news about esports is an integral part of the OMG.BET platform and their team is very adept at engaging with the target audience. Our partner closely follows all the tournaments, famous athletes and industry innovations so every customer can find up-to-date news.
As their provider we have been able to provide our expertise and experience, and as we work with other organisations we are able to develop strategies for other brands – even those that have no relation to betting, like game studios and esports tournament organisations.

Which markets is OMG.BET targeting?
Betinvest traders cover all the top esports events from around the world, 24/7.  To begin with, OMG.BET is targeting predominantly at Europe and CIS countries, but once they find some good strategic partners who want to develop the betting industry in Asia and the States, they’ll be delighted to work with them. Esports has reached substantial level in both those markets, so we’re looking forward to providing them with a unique betting product.

How does it feel to be forging a new path in esports wagering?
It’s certainly an interesting experience for us to be concentrating so many of our resources on the development of a product with customers who are different from traditional sports enthusiasts. A love of games unites all esports fans and it’s no secret that people love playing games. The desire to play does not disappear with age, it is only the games that change.

Where do you see esports’ growth over the next few years?
Over the past few years, the esports industry has grown dramatically. For example, we’ve seen the addition of the Battle Royale genre which is designed for big maps where teams or individuals must try to stay alive. It is well-liked by much of the audience, with games becoming popular in the blink of an eye. Looking to the future, the industry will continue to develop rapidly and we envisage that one of the next steps will be to make use of more virtual reality technology.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest lays foundation for esports’ future through OMG.BET partnership

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Legalizing Online Casino Gaming Could Generate Over $18 Billion in Tax Revenue to US States

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Legalizing online casino gaming could add $18.4 billion to US state budgets, a new study says.

The report, conducted by online casino comparison site BonusFinder.com, analyzed tax revenue generated by online casinos across the seven US states where they are already legal — Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, Rhode Island, and West Virginia — to estimate the total economic impact.

Based on average per-adult spending of $262.40 in those markets, the researchers estimated how much revenue the remaining 44 jurisdictions, including Washington D.C., could generate if they adopted similar legislation.

In total, the study estimated that the states are leaving up to $62 billion in gross revenue on the table.

With a 30% tax rate — an average of the seven states with legal online casino gaming— this would translate into $18.4 billion in tax income annually. Even with a more conservative tax rate of 20%, the figures could reach $12.3 billion.

California is estimated to be missing out on the most — with the analysis showing that its adult population of approximately 31 million could generate up to $2.4 billion in annual tax revenue.

“These numbers highlight two problems,” said Luciano Passavanti, Vice President at BonusFinder.com. “States are missing out on billions in tax revenue, and consumers are being pushed to platforms that don’t offer the same safety, accountability, or responsible gaming tools as licensed operators.”

This concern is backed by a recent report from research firm Yield Sec, which found that 74% of gross gaming revenue in the US in 2023 — totaling $67.1 billion — came from unlicensed, illegal, and unregulated operators.

That means the vast majority of online gambling activity is still happening outside state oversight — costing governments billions in potential tax income and leaving players vulnerable.

“The demand for online casino gaming already exists — but right now, the money is flowing offshore,” Passavanti added. “States that act now have the chance to bring that revenue back into their own economies, and to do so responsibly.”

States where online casino gaming is already legal are directing the funds into essential public services. In Michigan, more than $400 million from iGaming taxes, which includes both online sports betting and online casinos, went to the School Aid Fund, $4 million to the First Responder Presumed Coverage Fund and $3.7 million to the state’s agricultural and equine development programs.

Beyond the financial upside, regulated online casino markets allow states to implement age verification, deposit limits, and self-exclusion tools, offering far stronger consumer protections than offshore operators.

“With over $18 billion in annual tax revenue potentially at stake, the case for legalization is becoming harder to ignore.” Passavanti said.

“As states continue to explore ways to balance budgets and modernize outdated gambling laws, regulated online casinos could offer both financial upside and meaningful consumer protections — if policymakers are ready to act.”

The post Legalizing Online Casino Gaming Could Generate Over $18 Billion in Tax Revenue to US States appeared first on European Gaming Industry News.

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Gaming Americas Weekly Roundup – April 21-27

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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International Game Technology PLC announced that its dynamic Wheel of Fortune DiamondRS Premium Wheel cabinet recently launched in casinos across the US. Guests of Sky River Casino in Elk Grove, Calif. and of Mohegan Sun in Uncasville, Conn. were among the first players in the world to enjoy the Wheel of Fortune Cash Link Reels Double Diamond and Wheel of Fortune Cash Link Reels Double Gold games on IGT’s new ultra-high-tech, mechanical-reel cabinet. Designed exclusively for Wheel of Fortune game content, the Wheel of Fortune DiamondRS Premium Wheel cabinet boasts a 20-inch physical wheel, a 32-inch LCD top box and a 23-inch transmissive display.

CT Gaming continues its strong momentum from the first quarter of 2025 with a new wave of installations in Panama. Strengthening its position in the Latin American market, the company has partnered with leading operators to introduce top-performing products, including the EZ Modulo 32/32/32 slot cabinet and the highly successful Diamond King series. Among the highlights of the installation is Diamond King 3—CT Gaming’s bestselling multigame featuring 50 captivating titles. Players can enjoy a diverse mix of content, including the legendary Mega Jack trio: Aztec Gold, Slot-O-Pol Deluxe and Champagne Party. The experience is further enhanced by the Diamond Tree progressive jackpot, which delivers elevated gameplay and exciting reward potential.

Las Vegas Sands has contributed $100,000 through the Sands Cares global community engagement programme to 100 Black Men Las Vegas in support of the organisation’s youth mentorship, scholarship and community service offerings. The 2025 donation will enable 100 Black Men Las Vegas to offer new programmes including a science, technology, engineering and math initiative; the Pathways to Public Service programme, which focuses on developing a pipeline of law enforcement and first responder professionals; and Realtist Academy, which prepares participants to become licensed real estate agents or mortgage brokers. In addition, Sands Cares funding will help 100 Black Men Las Vegas pursue efforts to identify a permanent location for the organisation.

Partnerships

SCCG Management has announced an expanded partnership with AWARE, a global leader in biometric verification software. Under this agreement, SCCG becomes a preferred reseller for AWARE’s biometric and identity verification solutions within the global gaming industry. AWARE’s advanced biometric technology offers a future-proof solution for iGaming and gambling platforms—empowering operators to ensure compliance, prevent fraud and protect players, all while delivering a seamless and secure user experience. With growing regulatory scrutiny and rising demand for frictionless onboarding, AWARE’s adaptive biometrics provide a scalable and trusted identity framework for modern gaming environments.

The Brazilian Football Confederation and Sportradar Integrity & Regulatory Services, a unit of Sportradar AG announced the extension of their long-standing partnership, set to begin with the 2025 season. The new agreement aims to enhance efforts to combat match-fixing in Brazilian football and safeguard the integrity of the sport. Sportradar, through its industry-leading Universal Fraud Detection System (UFDS), will deliver integrity monitoring for more than 8200 men’s and women’s matches organised annually by the CBF. Through this renewed partnership, the UFDS will now cover all Brazilian national championships.

The post Gaming Americas Weekly Roundup – April 21-27 appeared first on European Gaming Industry News.

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SOFTSWISS Enhances Leadership Team to Drive Global Expansion

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SOFTSWISS, a leading global provider of iGaming software, announces the appointment of three seasoned professionals to key leadership positions: Denis Ilienkov as Product & Technology Non-Executive Director; Kyryl Avdieienko as Chief Product Officer (CPO); and Viktor Iegorov as Chief Delivery Officer (CDO). 

These strategic appointments are integral to SOFTSWISS’ vision of strengthening its leadership team to navigate the complexities of the global iGaming landscape, ensuring agility and innovation in product development and delivery. 

Denis Ilienkov, in his new role as Product & Technology Non-Executive Director, will oversee product and technology-related operations, including control responsibilities. Kyryl Avdieienko, appointed as CPO, will lead product strategy and development across the SOFTSWISS product portfolio. With a background in iGaming, game development, and fintech, Kyryl brings a wealth of experience to the role. Viktor Iegorov, as CDO, will be responsible for developing processes and managing the strategic delivery portfolio.

These appointments are part of SOFTSWISS’ ongoing commitment to fostering a collaborative and synergistic leadership approach. Denis, Kyryl, and Viktor will work closely to drive the company’s mission of delivering cutting-edge iGaming solutions, fostering a culture of innovation and excellence.

Denis Ilienkov commented on the appointments: “At SOFTSWISS, we’ve always prided ourselves on our agility and innovation. As we venture into new markets like Brazil and South Africa, it’s imperative that our leadership structure evolves to meet the unique challenges and opportunities these regions present. The introduction of roles such as the Chief Delivery Officer ensures that our delivery processes are not only maintained but continuously enhanced. This strategic shift is about more than just titles; it’s about positioning SOFTSWISS to deliver unparalleled value to our clients and partners worldwide.”

These leadership changes closely follow  SOFTSWISS’ recent product and technology milestones. Notably, the company celebrated its first Sportsbook Network Jackpot win during the SiGMA Americas event in São Paulo, where a player claimed €80,294.89 – more than doubling the initial €35,000 prize pool. Additionally, SOFTSWISS’ Deputy CTO, Sergey Kastukevich, was honoured as CTO of the Year in EMEA at the 2025 Oracle Excellence Awards, recognising his strategic use of emerging technologies to advance the company’s objectives.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Enhances Leadership Team to Drive Global Expansion appeared first on European Gaming Industry News.

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