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How big data helps to shape the future of marketing strategy for operators with Alex Kornilov (BETEGY) in Vilnius
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Nowadays, in the digital era, most of the gambling industry operates on the Internet and the global data volume is dramatically growing. That large portion of data is called Big Data and it is not just a large amount of information, but a unique technology aimed at data processing and usage, particularly, the ways to find the necessary information in large data sets.
When it comes to business, the concept of Big Data stands for many tools, approaches and methods to analyze and process both structured and unstructured data, its further employment in specific areas and achievement of various goals.
The Big Data term emerged in 2008. Since then, it has been explained in different ways. However, the main thing you need to know for a holistic understanding of Big Data is a few simple words: data storage and processing.
It’s safe to say that the primary purpose of using Big Data technology is to achieve maximum efficiency in processing a large amount of information. (source: https://medium.com/@slotegrator/)
During the second and up to date, the most important edition of MARE BALTICUM Gaming Summit, Alex Kornilov, CEO & Founder at BETEGY, will have a keynote presentation which is titled “How big data helps to shape the future of marketing strategy for operators” and will focus on the following key points:
– sports content as the most valuable content online
– why does the US lead the way in data visualisation
– operators vs. media companies
– how operators can utilise sport data in marketing communication
– new approaches for content creation and content distribution on a scale
MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian.
Register here or View the Agenda!
About Alex Kornilov
Alex Kornilov is a serial entrepreneur who started his first business at 18. In 2007 he won “Dragons Den” TV show and had his first steps for a big success in the tech industry. Since then he got involved in several “big data” projects. In particular, he took part in various research projects executed by The State Institute of Complex Technical-Economic Researches.
In 2012, he founded “BETEGY” which is the sports data analytics company. The team created an automated self-learning system which predicts outcomes of football games with high accuracy (betegy.com). The company also licenses the data and visualization systems to global sports betting and media companies like ESPN (USA), Turkcell (Turkey), Ringier Axel Springer (Eastern Europe), Wozhongla.com (China), Yahoo Sports (UK), Bwin (Russia) and others.
Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.
Browse the official event website here: www.marebalticumgaming.com
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: How big data helps to shape the future of marketing strategy for operators with Alex Kornilov (BETEGY) in Vilnius
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Revenant XSpark Beat S8UL To Become Champions Of The Pokémon UNITE Winter Tournament, Qualify For Finals In Japan
Hosted by Skyesports, Revenant XSpark cruised through the competition to join GodLike Esports as the Indian representatives in the finals in Japan.
The Pokémon UNITE Winter Tournament 2025 – India, an open-for-all esports competition for the mobile game by The Pokémon Company and executed by Skyesports, has concluded. After an intense round of qualifiers, group stage, and playoffs, Revenant XSpark edged out S8UL Esports in the grand final to emerge as champions.
Revenant XSpark will now join GodLike Esports as the two Indian teams set to represent the region at the Pokémon UNITE Asia Champions League Finals in Japan, scheduled for March 29 and 30.
Revenant XSpark were in red-hot form throughout the Pokémon UNITE Winter Tournament India 2025. They won all three of their group-stage matches before a dominant run through the upper bracket in the playoffs.
During the playoffs, they defeated Elites and Global Esports, before facing off against S8UL in the upper bracket final, where they secured a 2-1 victory. S8UL managed to bounce back with a win in the lower bracket, setting up a much-anticipated rematch in the Grand Finals of the Pokémon UNITE Winter Tournament 2025 – India. However, their hopes of redemption fell short, as Revenant XSpark once again emerged victorious with another 2-1 triumph. The team also pocketed $3,000 of the $10,000 prize pool for placing first.
For Revenant XSpark, this victory marks redemption after a hugely disappointing loss in the Pokémon UNITE ACL India League Finals. The India League, which concluded on Jan. 26, 2025, was the top level of competitive Pokémon UNITE esports in the region, while the Winter Tournament provided an open platform for all players to participate.
Revenant XSpark was among the eight invited teams to the Pokémon UNITE ACL India League 2025. After dominating the group stage and securing a direct spot in the Grand Finals, their championship dreams were shattered as GodLike Esports staged a spectacular run – winning 7 back-to-back series – to claim the title.
The two teams will now carry India’s hopes at the Pokémon UNITE Asia Champions League 2025 Finals in Japan, where they will be among 16 top squads from across the region competing for glory.
The post Revenant XSpark Beat S8UL To Become Champions Of The Pokémon UNITE Winter Tournament, Qualify For Finals In Japan appeared first on European Gaming Industry News.
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Trailblazers recognised at ICE Barcelona as Landmark Award winners announced
The 2025 edition of the ICE Landmark Awards, the initiative which celebrates milestone achievements and successes in international gaming, took place on the middle day of ICE Barcelona. Presented on the show floor during the world’s biggest ever gathering of gambling industry professionals, the Landmark Awards recognised watershed events, milestone achievements and contributions from a cross-section of progressive organisations and individuals.
Explaining the background to the Awards, Stuart Hunter, Managing Director of Clarion Gaming said: “We felt that there was a place for a totally original Awards program which was accessible, open to everyone in the industry and which recognised a very significant milestone or achievement.
“The first edition of the Landmarks to be held in Barcelona represents a stellar line-up of winners all of whom have made a major contribution to the industry. I am delighted to confirm that the 2025 Landmark Award winners are: EvenBet Gaming (20th Anniversary); Win Systems Group(30th Anniversary); International Betting Integrity Association (20th Anniversary); Novomatic Group (45th Anniversary); Aristidis Tsikouras, CEO of GeWeTe (25-years of service with the MERKUR Group); Pieter Remmers, founder-chairman of Assissa G4 (35-years dedicated to responsible gambling); Tracy Cohen, director of marketing at TCSJOHNHUXLEY (30-years’ service to the industry) and Jan Jones Blackhurst, board member at Caesars Entertainment and CEO-in-residence at the International Gaming Institute, University of Nevada Las Vegas (Pioneering leadership in gaming, politics and philanthropy).
Reflecting on his Landmark, Pieter Remmers confirmed: “I’m very happy to receive this award. I’ve been in this business a very long time. When you look at my resumé, it seems like my career has been dedicated to responsible gambling, so it’s very gratifying to have my work recognised in this way.”
Jason Foley-Train, head of International Development at the International Betting Integrity Association added: “We’re delighted to receive this prestigious Landmark Award from Clarion Gaming. ICE is a cornerstone of the gaming industry, and it’s an honour to be recognised by an event with such a rich history and enduring impact.”
Since their introduction in 2019 over 50 individuals and organisations have been recognised with an ICE Landmark Award. Recipients have included the innovators, developers, entrepreneurs, pioneers and personalities who make the international gambling industry truly unique.
The post Trailblazers recognised at ICE Barcelona as Landmark Award winners announced appeared first on European Gaming Industry News.
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Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins
This February, South Africa’s favourite online casino SpringbokCasino.co.za is offering all players 25 FREE Spins on the mouth-watering Sweet 16 slot to help you celebrate a Valentine’s Day like no other.
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The post Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins appeared first on European Gaming Industry News.
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