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Payments sector on the cusp of next revolution, states Parimatch

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Since its humble beginnings as a retail bookmaker in 1994, Parimatch has adapted significantly to betting’s digital growth to emerge as the sole company in the CIS region to offer unique credit card payment methods, becoming a market leader in its own right. As the industry faces a new wave of payment progress Nick Izmaylov, the company’s Managing Partner, explores the impact of payment consolidation, the growth of “invisible” authorisation and the coming payment method revolution.

Following the replacement of its physical footprint with a digital platform when the company moved online in 2000, 95% of Parimatch‘s revenue streams are now derived digitally causing them to adapt payment methods in innovative ways. “Secure and reliable payment methods are a key value driver for our growth, which is why we take a bespoke approach for each market we operate in,” explained Izmaylov. “For example, when I joined the company seven years ago, there was no local credit card processing in most of the CIS countries. International solutions like Safecharge or Wirecard were not an effective solution. The only way I could see us gain market share was to create a payment method which would allow us to accept payment from a customer’s credit card. So that’s exactly what we did! Now, Parimatch is the only company that has such a unique payment solution, allowing us to become a market leader in the region.”

As operators continue to develop their digital presence and expand their reach into new international markets, Parimatch continues to adapt its focus to enhance its partners’ relationships with online payments processors as the company foresees significant changes on the horizon. Izmaylov said: “It is impossible for multinational brands to operate the same way in each country it has a presence in. We predominantly operate in the CIS and Eastern Europe market, and cannot adopt the same product and payment approach in Kazakhstan as in Belarus or any other neighbouring country, for example. The same applies to online payments companies and processors. They might be suitable for five, six or maybe even ten markets, but not for all. Some markets only work by partnering with aggregation modules which means that you are working with completely different companies and technologies.”

“The payment sector has developed as a result of growth in related industries,” he continued. “Payment companies need to keep up with innovation in the industries and markets which it supports. The payment sector has experienced its revolutions; my favourites are the creation of Visa and MasterCard payment systems – both from an administrative and technological point of view and the creation of SWIFT – from an administrative point of view. The payment method sector is on the cusp of its next revolution, with the integration of Blockchain technology into database systems, such as via Government, Tax, loan histories, PS bases, etc. I believe this revolution will increase the level of operational transparency, which can only be a positive thing.”

In its early days, betting online was seen as high risk with regards to security, processing fees and third-party methods, but the investment into payments by companies like Parimatch has allowed more security, reliability and confidence for players and operators alike. “Payment methods players are using when betting online is now just as safe as any classical payments when carried out with a respected platform,” stated Izmaylov. “The level of compliance required to obtain relevant licenses helps to uphold industry standards around financial security. At Parimatch we hold more than ten licenses, all with high standards of regulations, ensuring there is no risk with our own, or our third-party suppliers’, payment systems.”

As the revolution Izmaylov predicts beckons with industry consolidation a possibility as big betting players enter new markets and major global brands testing the waters of how partnerships across countries can benefit them, Parimatch is confident it will be at the vanguard of coming trends. Commenting on which factors or technology will have the biggest impact on online payments going into 2020 and beyond, Izmaylov concluded: “Online payments are, in its essence, the process of transferring funds from one person – the customer, to another – the vendor. The most significant impact technology will have on the automation of the authorization of the customer. At the moment, payment companies are doing a considerable amount of manual work regarding AML, KYC and this is having an impact on the level of service provided to the customer. This is why I think that the most vital competition among industry players will be in the field of “invisible” compulsory authorization procedures.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Payments sector on the cusp of next revolution, states Parimatch

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ANJ Sanctions Committee Imposes €800,000 Fine on SPS Betting

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On 22 January 2025, the Sanctions Committee of the French National Gambling Authority (ANJ) met to examine a procedure referred by the ANJ Board concerning the operator SPS Betting, which had allegedly failed to comply with its obligations relating to the self-exclusion system offered to players on the Unibet website and application. The Committee confirmed the breaches and imposed a public penalty of €800,000, justified by the large number of players who were unable to benefit from this protection system. This decision, which is unprecedented in its scope, is a reminder of the Committee’s commitment to penalising operators who fail to meet their obligations to prevent excessive gambling.

In 2021, following reports, the ANJ services discovered a computer malfunction on the “Unibet.fr” application and website for devices using the iOS operating system. According to estimates by the ANJ and the operator, several thousand players who had requested self-exclusion for a period ranging from several weeks to several months were likely to have been able to play again within a few days. In fact, players self-exclusion requests made in months were automatically converted to days. Therefore, a player who requested a twelve-month self-exclusion was only self-excluded for twelve days.

For players who wish to take a break from gambling because they feel vulnerable or need to take a step back, the legislator has introduced a system of self-exclusion from gambling.

Online gambling operators must provide players with a mechanism enabling them to request their exclusion from gambling. Players are free to determine the duration of their exclusion, which must be a minimum of 24 hours and a maximum of 12 months.

The malfunction at Unibet occurred from 2 March 2021 to 11 December 2022 before being fixed by the operator. However, during an update, the malfunction reappeared and affected players playing on an iOS device from 29 December 2022 to 2 February 2023. In total, the anomaly persisted for almost 22 months.

In view of these repeated malfunctions and given their duration and seriousness, particularly regarding the prevention of excessive gambling, the Sanctions Committee confirmed the breaches observed and imposed the following penalties:

• A fine of 800,000 euros;

• The publication of the decision in the Official Journal of the French Republic;

• The display, from 17 to 31 March 2025, on the homepage of the ‘Unibet.fr’ website and the Unibet applications, of a box mentioning this sanction and referring to the press release published on the ANJ website;

• The publication of the non-anonymised decision on the ANJ website, from the date it is pronounced and for one year (until 3 March 2026). After this date, the decision published on the ANJ website and on Légifrance, as well as the associated press release, will no longer allow the operator to be identified.

This decision may be appealed to the Conseil d’État within two months of its notification.

The post ANJ Sanctions Committee Imposes €800,000 Fine on SPS Betting appeared first on European Gaming Industry News.

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Prepare for a canine frenzy in Relax Gaming release Purrrminator

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Relax Gaming, the iGaming aggregator and supplier of unique content, is sending players on a mission they’ll never fur-get as they clean up the streets of pesky pooches in Purrrminator.

This 6×4 Connected Ways slot can see players net up to 5,000x their stake, Free Spins and an innovative Reverse Avalanche mechanic.

The Reverse Avalanche feature sees all winning symbols locked in place and retained whilst new symbols drop A round only ends when no more matching symbols land on the reels.

Free Spins start off with a pick and click mini game where players can win up to 20 spins. An enlarged reel area with a 6×5 grid offers players the best chance of impressive winning combinations. Players in certain jurisdictions can also buy into the bonus for a total of 50x their stake.

Shelley Hannah, CPO at Relax Gaming, said: “The pound awaits! This quirky release offers a whole load of fun. We hope that players enjoy playing the role of an evil cat and expert dog catcher as they play their way towards purrrfect wins with medium high volatility.”

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

The post Prepare for a canine frenzy in Relax Gaming release Purrrminator appeared first on European Gaming Industry News.

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IGT Wins Seven Awards at the 2025 EKG Slot Awards Show

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International Game Technology has won seven awards at the 2025 EKG Slot Awards Show. The EKG Slot Awards Show is a performance-based, annual programme produced by Eilers & Krejcik Gaming (EKG) that recognizes excellence in slot game development in the casino gaming industry. IGT won the most awards of any gaming industry supplier, taking home trophies for seven of the program’s 25 categories.

IGT won the following categories at the 2025 EKG Slot Awards Show:

• Top Performing NEW Premium Game: Tiger and Dragon Cash on Reels

• Most Innovative Land-Based Game: Tiger and Dragon Cash on Reels

• Top Performing 3rd Party IP Branded Game: Whitney Houston Slots

• Top Performing Game – EMEA: Magic Treasures Dragon

• Top Performing NEW Video Poker/Keno Game: Mega Hot Poker

• Top Performing NEW Online Table Game: Blackjack Poker & Pairs Surrender

• Best Overall Supplier of Online Content: IGT PlayDigital

“IGT winning seven awards at the 2025 EKG Slot Awards Show is a significant achievement that speaks to our performance momentum across multiple product categories and the immense talent and dedication of IGT employees worldwide. We look forward to continuing to help our customers benefit from these strong IGT themes in 2025 and beyond via follow-up games for Tiger and Dragon, Whitney Houston Slots, Magic Treasures and Mega Hot Poker,” said Nick Khin, IGT President, Global Gaming.

“It was exciting to see IGT PlayDigital honored at the 2025 EKG Slot Awards Show in the most esteemed iGaming category, ‘Best Overall Supplier of Online Content,’ and recognized with the ‘Top Performing NEW Online Table Game’ award for Blackjack Poker & Pairs Surrender. Developing and delivering market-leading content and performance tools is a cornerstone of IGT PlayDigital’s strategy and I wish to congratulate the entire team on these remarkable accomplishments,” said Gil Rotem, IGT PlayDigital President.

The post IGT Wins Seven Awards at the 2025 EKG Slot Awards Show appeared first on European Gaming Industry News.

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