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Payments sector on the cusp of next revolution, states Parimatch

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Payments sector on the cusp of next revolution, states ParimatchReading Time: 3 minutes

 

Since its humble beginnings as a retail bookmaker in 1994, Parimatch has adapted significantly to betting’s digital growth to emerge as the sole company in the CIS region to offer unique credit card payment methods, becoming a market leader in its own right. As the industry faces a new wave of payment progress Nick Izmaylov, the company’s Managing Partner, explores the impact of payment consolidation, the growth of “invisible” authorisation and the coming payment method revolution.

Following the replacement of its physical footprint with a digital platform when the company moved online in 2000, 95% of Parimatch‘s revenue streams are now derived digitally causing them to adapt payment methods in innovative ways. “Secure and reliable payment methods are a key value driver for our growth, which is why we take a bespoke approach for each market we operate in,” explained Izmaylov. “For example, when I joined the company seven years ago, there was no local credit card processing in most of the CIS countries. International solutions like Safecharge or Wirecard were not an effective solution. The only way I could see us gain market share was to create a payment method which would allow us to accept payment from a customer’s credit card. So that’s exactly what we did! Now, Parimatch is the only company that has such a unique payment solution, allowing us to become a market leader in the region.”

As operators continue to develop their digital presence and expand their reach into new international markets, Parimatch continues to adapt its focus to enhance its partners’ relationships with online payments processors as the company foresees significant changes on the horizon. Izmaylov said: “It is impossible for multinational brands to operate the same way in each country it has a presence in. We predominantly operate in the CIS and Eastern Europe market, and cannot adopt the same product and payment approach in Kazakhstan as in Belarus or any other neighbouring country, for example. The same applies to online payments companies and processors. They might be suitable for five, six or maybe even ten markets, but not for all. Some markets only work by partnering with aggregation modules which means that you are working with completely different companies and technologies.”

“The payment sector has developed as a result of growth in related industries,” he continued. “Payment companies need to keep up with innovation in the industries and markets which it supports. The payment sector has experienced its revolutions; my favourites are the creation of Visa and MasterCard payment systems – both from an administrative and technological point of view and the creation of SWIFT – from an administrative point of view. The payment method sector is on the cusp of its next revolution, with the integration of Blockchain technology into database systems, such as via Government, Tax, loan histories, PS bases, etc. I believe this revolution will increase the level of operational transparency, which can only be a positive thing.”

In its early days, betting online was seen as high risk with regards to security, processing fees and third-party methods, but the investment into payments by companies like Parimatch has allowed more security, reliability and confidence for players and operators alike. “Payment methods players are using when betting online is now just as safe as any classical payments when carried out with a respected platform,” stated Izmaylov. “The level of compliance required to obtain relevant licenses helps to uphold industry standards around financial security. At Parimatch we hold more than ten licenses, all with high standards of regulations, ensuring there is no risk with our own, or our third-party suppliers’, payment systems.”

As the revolution Izmaylov predicts beckons with industry consolidation a possibility as big betting players enter new markets and major global brands testing the waters of how partnerships across countries can benefit them, Parimatch is confident it will be at the vanguard of coming trends. Commenting on which factors or technology will have the biggest impact on online payments going into 2020 and beyond, Izmaylov concluded: “Online payments are, in its essence, the process of transferring funds from one person – the customer, to another – the vendor. The most significant impact technology will have on the automation of the authorization of the customer. At the moment, payment companies are doing a considerable amount of manual work regarding AML, KYC and this is having an impact on the level of service provided to the customer. This is why I think that the most vital competition among industry players will be in the field of “invisible” compulsory authorization procedures.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Payments sector on the cusp of next revolution, states Parimatch

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tom Horn Gaming Unveils Book of Azure – Max Gold’s Next Epic Adventure

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Tom Horn Gaming, a leading iGaming software supplier, announces the release of Book of Azure, the second slot in its Max Gold series.

This Egyptian-themed online slot takes players to Ancient Egypt, combining the proven appeal of the classic ‘Book of’ mechanic with new features designed to maximise player engagement, boost retention, and increase operator revenues.

Played on a 5-reel grid with 9 winlines, the game offers medium volatility, an RTP of 94.99%, and a maximum win potential of 500x the bet. Its combination of steady payout potential and multiple win opportunities encourages longer player sessions and repeat visits.

Classic ‘Book of’ Mechanic Meets Coin Collection

Book of Azure combines the timeless charm of a ‘Book of’ formula with Shatter Mode – Tom Horn’s signature feature – and enhances it with a popular Coin Collection mechanic to create richer and more rewarding gameplay.

When Book symbols land in the base game, they contribute to a Coin Pot above the reels. The bonus round – 10 retriggerable free spins – can be triggered either by landing 3 Book symbols during Shatter Mode or randomly via the Coin Pot, adding unpredictability and fresh win potential at any moment.

Once triggered, one symbol is chosen at random to act as a special expanding symbol throughout the bonus game. This expands to cover reels when part of a winning combination, boosting the chance of solid hits. A progressive multiplier increases from x1 up to x4 during the free spins round.

Cascading Wins and Multipliers

The game’s Shatter Mode brings fast-paced, cascading win sequences. Each win removes symbols from the reels, with new ones falling into place and a win multiplier increasing up to x4 with each consecutive cascade.

The feature ends when no new wins appear or the maximum multiplier is reached.

For players eager to get straight to the action, the Bonus Buy option allows instant access to free spins for 50x the total bet. “With Book of Azure, we wanted to evolve the classic ‘book of’ gameplay by fusing it with mechanics players love – cascading wins and coin collection – while continuing Max Gold’s story,” said Ondrej Lapides, CEO at Tom Horn Gaming. “It’s an action-packed game with a familiar feel, but enough innovation to keep players coming back for more.”

Max Gold’s latest adventure opens up new opportunities for operators looking to offer players trusted mechanics with fresh, engaging twists. Book of Azure is available to Tom Horn Gaming partners as of 14 August 2025.

 

The post Tom Horn Gaming Unveils Book of Azure – Max Gold’s Next Epic Adventure appeared first on European Gaming Industry News.

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From Warehouse Raves to Fortnite Waves: CRKD™ NEO S 5-FRET deadmau5 FORTNITE FESTIVAL EDITION™ Drops The Beat, Compatible with Fortnite Festival!

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Mau5horde rejoice! Pre-Orders Begin for deadmau5-themed Licensed Special Edition NEO S™ Controller for Fortnite Festival, Complete with Five Fret Festival Attachment

CRKD™, the premium collectible gaming brand behind the award-winning Nitro Deck™ and NEO S™ collectible controllers, announced today the NEO S 5-Fret deadmau5 Fortnite Festival Edition, a licensed, special edition NEO S controller, designed for use with Fortnite Festival and other rhythm-based games.

Electronic music producer deadmau5 has made guest appearances in video games before, and from August 5, deadmau5 and his legendary mau5head will be appearing in Fortnite. To celebrate this exclusive engagement, controller connoisseurs CRKD have created a special deadmau5 version of the 5 Fret NEO S controller.

The NEO S 5-Fret deadmau5 Fortnite Festival Edition is compatible with both PC and Nintendo® Switch™, and is a limited edition drop inspired by the instantly recognizable mouse head worn by deadmau5 at his concerts – known as the mau5head. When these controllers disappear off the shelves, they’re gone, so the mau5horde had better be quick off the mark if they want this EDM-tastic peripheral in their lives!

This version of the much-celebrated five-fret edition of CRKD’s iconic NEO S controller is the fourth NEO S in CRKD’s Fortnite Festival range, allowing gamers to connect more deeply with the artists that they admire, making their Fortnite Festival experience more immersive and personal to them. The unique Festival Attachment that’s included replicates the frets found on a real guitar, but as this deadmau5 collaboration highlights, this controller isn’t just limited to guitars. Fortnite Festival fans can use the controller to play Keytar, Drum, Mic and Bass song parts – perfect for strumming away at deep bass beats.

Designed and engineered by team members behind the much-loved hardware for Guitar Hero™ and DJ Hero™, the NEO S will also work with other rhythm-based community games, opening up a whole world of possibilities for music lovers.

Available for pre-order today, the NEO S 5-Fret deadmau5 Fortnite Festival Edition is expected to ship in October 2025, so begin preparing your gaming area now for its grand arrival!

The NEO S 5-FRET dEADMAU5 FORTNITE FESTIVAL EDITION is available for pre-order today at go.crkd.gg/fnfestival and go.crkd.gg/nsdm5.

Shipping is expected to start in October, for a suggested retail price of $59.99 / €69.99 / £59.99.

This collaboration was facilitated by Fortnite’s licensing agency IMG Licensing.

For more information, and to order your NEO S 5-Fret deadmau5 Fortnite Festival Edition, please visit: crkd.gg/

Stay up to date with all the latest news, product releases, and more by following CRKD on all social media channels @crkdgg or visiting go.crkd.gg/social

To join the CRKD Discord, a growing community of engaged gamers and collectors please visit: go.crkd.gg/discord

To read our latest blog post to the rhythm community please visit: https://go.crkd.gg/rhythm

 

The post From Warehouse Raves to Fortnite Waves: CRKD™ NEO S 5-FRET deadmau5 FORTNITE FESTIVAL EDITION™ Drops The Beat, Compatible with Fortnite Festival! appeared first on European Gaming Industry News.

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Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology

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International guests arriving at South Korea’s largest foreigner-only casino, INSPIRE Entertainment Resort, now enjoy a significantly faster and more seamless check-in experience. Customer onboarding times have noticeably improved following the integration of Regula’s advanced identity verification technology. Regula Document Reader SDK, the most comprehensive ID verification solution in the world, integrates with the resort’s anti-money laundering (AML) procedures, boosting operational efficiency and compliance.

Seeking to enhance operational efficiency and meet evolving AML requirements, INSPIRE Entertainment Resort sought a faster and more accurate solution. The resort, which features a high-volume casino catering exclusively to foreign guests, needed a system capable of recognizing passports from around the globe with minimal friction.

Following vendor evaluations, INSPIRE selected Regula Document Reader SDK for its superior document reading speed, intuitive interface, and unmatched global ID coverage. Regula’s solution is powered by the company’s proprietary ID template database—the world’s largest—covering 15,000+ document templates across 254 countries and territories.

Deployed across six entrance stations, Regula Document Reader SDK enables real-time extraction and validation of critical ID data, such as name, date of birth, nationality, and passport number. This data is then passed directly to INSPIRE’s AML system, which in turn performs automated screening against external compliance and watchlist databases.

Since deploying Regula Document Reader SDK, INSPIRE Entertainment Resort casino has experienced:

  1. Faster document processing and guest entry.
  2. Significant reduction in manual rescans and staff workload.
  3. Consistently smooth onboarding, even during peak entry hours.

“As the team responsible for passport scanning at the casino, we’re very satisfied with the improvements Regula has brought. The speed of document processing has noticeably increased, and guest entry has become much smoother. It’s a reliable solution that has elevated the efficiency of our daily operations,” says Dr. Ilnam Lee, IT Director at INSPIRE Entertainment Resort.

“In industries like hospitality, every second counts. We’re happy to support INSPIRE Entertainment Resort in creating a faster and more secure guest onboarding experience while meeting strict AML requirements. Our focus is to make accurate identity verification seamless, even in complex international scenarios, and this project is a great example of that in action,” says Ihar Kliashchou, Chief Technology Officer at Regula.

The post Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology appeared first on European Gaming Industry News.

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