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Important panel discussion about the wide use of CRM in the gambling industry at MARE BALTICUM Gaming Summit 2019
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Margo Prylypska (Director of International Sales, Hyperion), Eduard Rogov (CMO at Quints.io) and Paul Plewman (COO at CurrencyTransfer.com) will join the “Innovations in CRM” panel discussion at the second edition of MARE BALTICUM Gaming Summit. The panel discussion will be moderated by Tal Itzhak Ron (Chairman & CEO at Tal Ron, Drihem & Co., Law Firm)
MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian.
Register here or View the Agenda!
Wikipedia says that Customer-relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
The use of CRM systems has been widely used in the gambling industry and has seen many implementations over the last few year. Chatbots, the use of AI are only a few of the tweaks that have been added in order to facilitate and increase the conversion rate of CRM.
The panelist will discuss the ways in which CRM can be used effectively in the gambling industry and how your company can benefit from having a smart tool that can increase retention and conversion rates.
About Tal Itzhak Ron (moderator of the panel discussion)
Advocate, Certified Computer Scientist and Notary Tal Itzhak Ron (LLB, B.Sc., M.Sc.) – a General Member of International Masters of Gaming Law (IMGL) and STEP, practicing i-Gaming and Financial Entertainment. Tal graduated both from Haifa University’s School of Law (LL.B.) and Faculty of Computer Science (B.Sc.), and while leading a software development team at a publicly-listed software company, Ness Technologies, has further obtained a Master’s Degree in Computer Science (M.Sc.) from Bar-Ilan University. Tal established Tal Ron, Drihem & Co., Law Firm back in 2003, focusing from the start on Hi-Tech, Ad Tech, M&A, Financial Entertainment and iGaming industries, quickly becoming one of the first international firms focusing solely on these areas. The firm today advises the world’s leading operations, platforms and governing bodies and is considered the first point of contact for entrepreneurs setting up businesses in the iGaming, CFD, Digital Marketing and FX industries.
About Margo Prylypska
Margo Prylypska is the Director of International Sales at Hyperion
Dynamic and results-driven Director of International Sales of top-tier outsourcing firm Hyperion Tech, with over 5 years of executive sales management. Margo has a great interest in IT and software development, recognized for building and managing high-performance sales, competitive market share expansion and long-term customer relations. Margo has been working with several gaming and financial companies in Malta and is considered an expert on IT, development outsourcing and HR. Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.
About Eduard Rogov
Eduard Rogov has been in the industry since 2010 and during these years, he has operated with brands such as 888poker, 888casino, Lotos Poker, OneTwoCasino, and SlotsBRO. Apart from that, he has been at the core of the development of an online casino platform and affiliate marketing brand covering both marketing and operational sides of this business. During these years, Eduard accumulated plenty of knowledge on online gambling operations and moved on from conventional operators to an ambitious start-up which is Quints.
Quints is a start-up coming from a group of professionals who been around the online gambling industry for almost a decade.
As core product Quints offers a cutting edge affiliate marketing and BI platform. They also use machine learning algorithms to predict potential player LTV, churn probability and much more.
About Paul Plewman
Paul Plewman is the COO of CurrencyTransfer.com and a 15-year payments veteran. Amenable and client-focused, his team at CurrencyTransfer deliver a unique, revolutionary multi-channel international payment service, either via their payments platform or a more integrated API solution, which became the industry standard for multi-national companies. Paul is highly regarded in the industry both as a well-known professional speaker and as a payments solution expert and it is a pleasure for us to have him the first time at our events, where he shall be hosted in Tal Ron’s highly anticipated CRM panel in Vilnius.
As an aggregator of international payment services, CurrencyTransfer’s award-winning platform provides access to the payment capabilities of many regulated payment institutions across many jurisdictions and provide complete transparency and rate-targeted market orders help deliver best-price execution. Based in London with offices in Tel Aviv and Sofia, and additional operation arm in the US, voted Start of the Week by Wired.com and named by CNBC “the Disrupting Global Money Transfer”, it is an honor for us to have CurrencyTransfer.com at our forthcoming event.
Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.
Browse the official event website here: www.marebalticumgaming.com
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Important panel discussion about the wide use of CRM in the gambling industry at MARE BALTICUM Gaming Summit 2019

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Tabcorp Appoints Vivian Stewart as Non-executive Director
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Tabcorp Holdings Limited (Tabcorp) announced the appointment of Vivian Stewart to the Tabcorp Board as a Non-Executive Director, subject to the receipt of the required regulatory approvals.
Mr Stewart is a leading telecommunications and technology Non-Executive Director with 17 years of experience on public company boards. He is a Non-Executive Director of ASX-listed technology company Superloop Limited where he is Chair of the Risk and Compliance Committee. Mr Stewart brings significant executive experience to Tabcorp, including most recently as Chief Operating Officer of global enterprise software company Bigtincan. Mr Stewart also founded corporate advisory firm Callafin where he advised on M&A transactions and capital raisings for both public and private companies.
Tabcorp Chair Brett Chenoweth said: “We’re pleased to welcome Vivian to the Tabcorp Board. He’s an experienced director with a deep knowledge of the telecommunications and technology sectors,which is critical as it underpins a large part of our business. His deep knowledge will be invaluable as we continue to evolve and innovate our product offerings.
“Vivian also brings substantial commercial experience to the business and we’re looking forward to adding his skillsets to the composition of our Board.”
Mr Stewart will be formally appointed as a Director following the receipt of necessary approvals. In the meantime, he will act as an Observer on the Board from 1 November 2025.
The post Tabcorp Appoints Vivian Stewart as Non-executive Director appeared first on European Gaming Industry News.
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TaDa Gaming Deepens Italian Market Reach via Eurobet Deal
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Following TaDa’s recent signing in Italy with Octavian Lab, a new agreement has been reached to enable content distribution though Eurobet. Part of global provider Entain, Eurobet is a state licenced operator with a significant presence online and through its substantial retail network.
This strategic collaboration will enable wider access across Italy to TaDa’s 200+ portfolio and see Eurobet clients enjoy leading games including Charge Buffalo-ASCENT, Devil Fire 2 and Jackpot Joker.
Already known in Italy as the No.1 provider for fish-shooting titles, including Ocean King Jackpot, Mega Fishing and Dinosaur Tycoon II, TaDa is building its name for originality to ensure operator differentiation in a crowded market.
With player engagement tools GiftCode and WIN CARD proven to increase retention, alongside creative streamer marketing campaigns, TaDa’s expertly localised content is shaping success for operators, aggregators and player experiences.
Facilitated by its latest licence from the UKGC and with ongoing certification for the Portuguese market, TaDa is focusing on extending brand awareness across Italy and all regulated European jurisdictions.
Headquartered in Rome, Eurobet has been driving sports betting and gaming innovation in Italy since 2007 following the introduction of local regulation. Subsequently, Eurobet has grown into one of the most recognised and trusted gaming brands in Italy.
Specialising in delivering high-quality, fully compliant gaming and betting content tailored to the Italian market, Eurobet operates an omnichannel strategy with strong performance across both online and retail.
Its continued focus on user experience, product innovation and partner-driven content development ensures it remains a preferred destination for exciting and secure gaming experiences.
Rome-based software provider Octavian Lab works with major brands including Eurobet, Snaitech, Sisal and Betfair, leading it to be named Best Aggregator of the Year at the 2024 EGR Italy Awards.
Ray Lee, Director of Business Development at TaDa Gaming, said: “The Italian market is a key destination for us. Working with a company of Eurobet’s scale and reputation is another milestone reached for our growth strategy in Europe. We are looking forward to working together.”
Claudia De Santis, Head of Gaming Integrations & Operations at Eurobet, said: “We are excited to partner with TaDa Gaming and to bring its innovative content to our players, further strengthening our commitment to a diverse and high-quality gaming offering.”
The post TaDa Gaming Deepens Italian Market Reach via Eurobet Deal appeared first on European Gaming Industry News.
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SYNOT Games Partners with Golden Park PT
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SYNOT Games has strengthened its position in the vibrant Portuguese iGaming market through a new partnership with Golden Park PT, bringing its signature energy, creativity and certified games to an audience eager for world-class entertainment.
With the first wave of games now live, including Realm of Lions, Money Vaults and the fiery fan-favourite Chilli Joker, Golden Park PT players can dive into an immersive game experience, powered by SYNOT’s engaging features, polished visuals and rock-solid performance. And that’s just the beginning.
This partnership marks another important milestone in SYNOT Games’ regulated market expansion strategy, aligning with one of Europe’s most promising iGaming regions. Portugal is home to a fast-growing community of players who know what they want: innovative titles, instant play, mobile-ready gameplay and the kind of quality that stands out.
Golden Park PT will progressively gain access to SYNOT’s full certified portfolio, over 200 titles designed to meet the highest technical and compliance standards of the Portuguese regulator. The rollout ensures seamless delivery and localised content for maximum impact from day one.
“We’re excited to bring our games to Portugal and to do it with a strong partner like Golden Park PT. This is a market full of energy and potential, and we’re confident that our titles will strike a chord with players looking for fresh, premium entertainment built on solid, regulated foundations,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.
Oriana, Operations Manager for Portugal, adds Golden Park’s perspective: “We are delighted to welcome SYNOT Games to our platform. Their content adds real variety and depth to our casino offer, and we’re excited to roll out their portfolio to our players in Portugal.”
As the SYNOT Games footprint continues to grow across Europe, partnerships like this one reflect the company’s ongoing commitment to quality, compliance and creating unforgettable gaming moments wherever players are.
The post SYNOT Games Partners with Golden Park PT appeared first on European Gaming Industry News.
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