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GVC Calls for Complete Ban on UK Gambling Advertising and announces New Wave of Safer Gambling Initiatives

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GVC Calls for Complete Ban on UK Gambling Advertising and announces New Wave of Safer Gambling InitiativesReading Time: 2 minutes

 

GVC Calls for Complete Ban on UK Gambling Advertising and Announces New Wave of Safer Gambling Initiatives

 

GVC Holdings PLC , the global sports-betting and gaming group and owner of Ladbrokes and Coral, has called for an end to all UK sports-betting broadcast advertising, at any time of the day, on live and repeated sporting events (exempting horseracing). Under GVC’s proposals advertising specifically promoting responsible gambling and safer gambling campaigns would be permitted, but strictly limited to one advertisement per commercial break.

The call goes far further than the forthcoming pre-watershed, whistle-to-whistle advertising ban which is set to be introduced at the start of the 2019-20 football season in August. While GVC helped to bring about the new restrictions, the Company believes they do not go far enough, and is therefore calling on its industry peers to join it in helping to revolutionise the marketing of gambling brands.

In addition to the call for a broadcast advertising ban, the Group is also announcing further initiatives, as part of its Changing for the Bettor safer gambling campaign to tackle the issue of gambling related harm head-on. These include:

  1. Shirt sponsorship and perimeter advert ban – GVC has committed to unilaterally ending all football shirt sponsorship deals with UK teams and banning perimeter board advertising at football grounds, to allow sporting fans to watch their favourite teams without seeing any incentives to bet. The Company calls on its industry peers and UK football governing bodies to support this move and take action in this area.
  1. Increased investment in RET – Having been the first and only operator to commit to doubling spending on RET (Research, Education and Treatment) to 0.2% of UK gross gambling revenue in 2019, GVC has committed to raising this to 1% by 2022 – ten times the current minimum requirement.
  1. Treatment centres – GVC is establishing a new independent trust with the aim of making charitable contributions to fund treatment of problem gambling. The Leon House centre in Manchester has been identified as the first preferred recipient.
  1. Safer gambling software – To help those customers that are struggling with their gambling, we will offer the GamBan software, free to any individual who is showing signs of problematic play.

Commenting on the new proposals, GVC’s CEO, Kenny Alexander said:

“Whilst the vast majority of our customers enjoy our products responsibly, it is high time that the industry did more to protect its customers from potential harm. As the UK’s largest gambling company, and owner of Ladbrokes and Coral, we at GVC are doing exactly that. I call on our industry peers to help us bring about an end to broadcast advertising which promotes sports-betting in the UK no matter the time of day.”

“Increasing investment in research, education and treatment ten-fold by 2022, funding treatment centres and using technology to intervene before a problem develops, alongside our existing behavioural analytics, brings to life our commitment to be the most trusted and enjoyable betting operator in the world.”

“The industry should and can do more to protect the vulnerable, and today’s announcement demonstrates GVC’s commitment to delivering on that.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GVC Calls for Complete Ban on UK Gambling Advertising and announces New Wave of Safer Gambling Initiatives

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Slots provider Dragon Gaming fuels innovation with Flows

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Dragon Gaming, a leading slots provider, has successfully integrated Flows, the premier no-code automation platform. This integration streamlines their processes, significantly boosting both innovation and operational efficiency.

Flows supports businesses by speeding up development and simplifying integrations through a single interface and workflow automation tool.

By adopting Flows, Dragon Gaming can now accelerate its development process and simplify integrations through an intuitive single interface and advanced workflow automation tools. This strategic move enables Dragon Gaming to rapidly build new engagement tools, enhancing the gaming experience for its users while leveraging Flows’ unmatched flexibility and user-friendliness.

Flows stands out as the most technology-agnostic software on the market, designed to integrate seamlessly with any existing technological infrastructure. This ensures businesses like Dragon Gaming can innovate without the limitations commonly associated with software development. The introduction of “Flo,” Flows’ innovative voice-activated AI software development tool, marks a significant advancement in digital product development. It empowers clients and partners to bring their innovative ideas to life swiftly and without the typical constraints of conventional development processes.

Ivars Dorofejevs, Business Development Manager at Dragon Gaming, said: “Dragon Gaming is set to revolutionise standard gamification practices, enhancing player lifetime value while providing an extensive array of games such as video slots, table games, and skill games.We are thrilled about our partnership with Flows, whose solutions offer unparalleled versatility. This collaboration empowers us to customise and expand our offerings to partners, ensuring relevance and setting new standards in the market.”

Domenico Mazzola, Director of Sales at Flows, said: We’re delighted to see Dragon Gaming harness the power of Flows to innovate and create new engagement tools. Their choice to utilise our no-code platform underscores the significant value and transformative potential it brings to forward-thinking slots providers. At Flows, we are passionately committed to empowering our clients like Dragon Gaming to unleash their creativity swiftly and seamlessly. By enhancing their game offerings with our platform, Dragon Gaming is not just elevating player engagement but is also setting a new benchmark for innovation in the gaming industry. This move marks an exciting future where technology and creativity blend to enrich the gaming experience.”

The post Slots provider Dragon Gaming fuels innovation with Flows appeared first on European Gaming Industry News.

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CryptoWins Introduces 10 New Games from EvoPlay and Rival Gaming

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CryptoWins expands its games library with 10 new slots from top developers EvoPlay and Rival Gaming.

Players will immerse into boundless creative, fantasy and galaxy adventures with online slots from EvoPlay:  Reign of Dragons, Mystery Planet, E.T. Lost Socks and Egypt GodsFruitburst is a classic win-both-ways fruitie.

No dull moments with exotic and glitzy Rival Gaming powered games offering a plethora of free spins like in classic Vegas style slot Bigger Cash Win which has 5 paylines and a larger Cash Wheel that favors luck. The Cobra King online slot features exotic images inspired by the tale of Aladdin. A princess, tiger, magic carpet, and lamp are among the symbols and the magical features include wilds that triple wins, and three levels of free spins.

Other games from Rival added this week include Greek mythology inspired Wrath of Medusa, ice age-themed Ice Picks full of free spins. Those in a tropical fiesta party mood can try their luck on 5×3 Party Parrot with special feature gifts popping up to boost win lines. Free spins come with sticky wilds that award free re-spins!

In celebration of the new game additions, CryptoWins is offering players up to 50% Deposit Bonuses, which can be claimed twice daily.

CryptoWins is accumulating an impressive selection of online casino games. A total 53 new games were added in the last two months alone, by developers  ELA Games and Asian games producer KA Gaming.

CryptoWins was launched by igaming pioneers Slotland Entertainment in December 2023, offering a diverse selection of game types, including classic slots, video poker, keno, bingo and table games. Deposits and withdrawals are conducted through Bitcoin, Litecoin, Ether, Monero, Tether, Binance Coin, and USD Coin

The post CryptoWins Introduces 10 New Games from EvoPlay and Rival Gaming appeared first on European Gaming Industry News.

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Stats Widgets Introducing H2H Widget for Land-Based Terminals

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FeedConstruct’s Stats Widgets is excited to introduce its new type of H2H widget for Land-Based terminals, designed to enhance user interaction and interface. This widget simplifies the presentation of head-to-head (H2H) data, providing deep insights into team performances with its non-clickable and screen-optimized design.

The H2H widget showcases detailed analysis across various metrics, including team performances, H2H comparison data, and recent match results. Here is the data you can find in this widget:

· H2H Comparison Data: Detailed comparisons between two teams, including historical matchups and relevant statistics.

· Team Performances: Highlighting the recent form and efficiency of both teams.

· Last 5 Matches: Reviewing the outcomes of the last five matches of the teams.

· Current Standings: Quick reference to the teams’ positions in the current league.

The widget is a ready-to-go solution, with easy iFrame integration into the sportsbook, and individual branding to reflect a personalized touch. The introduction of the new type of H2H widget makes a big step forward in simplifying the sports data presentation for the Land-Based terminals, thus enhancing the user experience and supporting our partners.

The post Stats Widgets Introducing H2H Widget for Land-Based Terminals appeared first on European Gaming Industry News.

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