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Anthony Joshua Stars In New TV Advert For William Hill

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Anthony Joshua Stars In Knockout New TV Advert For William HillReading Time: 2 minutes

 

William Hill, one of Britain’s leading betting brands, has launched a new advertising campaign this week featuring the unified world heavyweight champion Anthony Joshua (OBE).

The advert first hit British screens post-watershed at 9pm across multiple TV channels including ITV, BT and Sky.

The new multimedia campaign is the first of its kind for William Hill as it is brand-led, with the campaign weighted towards more post-watershed TV spots as well as cinema and outdoor, rather than the traditional bookmaker concentration around live football.

Joshua became a William Hill ambassador in 2018 but this is the first time he has been used in an advertising campaign by the company. The company has also used the creative to promote safer gambling messages – the first time it has integrated its marketing creative in this way.

30 second versions will run the following week. Initially it will be a six week campaign building up to Joshua’s world title defence on 1st June in Madison Square Garden.
“We’re really excited about AJ, our global brand ambassador, featuring in his first ad for us. The advert shows AJ landing a knockout blow before enjoying the moment as everything freezes while he dances around the stadium before returning to the ring to the adulation of his fans, said Charlotte Emery, Global Brand and Marketing Director at William Hill.

“The story emphasises how William Hill want all our customers to enjoy their betting with us and celebrate the moments while staying in control. We opted for black and white and a highly stylised creative to really separate this creative in tone and quality from the rest of the sector.”

“I was delighted when William Hill asked me to be in their new advert. They are one of the biggest brands in the UK and it’s great to be part of the campaign, said Anthony Joshua.

The sign off strapline on the advert is ‘Heavyweights since 1934’ which emphasises the company’s scale and heritage rather that the traditional odds or offers seen in most advertising from betting companies.

Four safer gambling treatments will be used on social media and integrated into customer comms messages include: Know where you stand; Keep it fun; Control is everything and Take a Break.

Emery continued: “Joshua is himself growing into a global brand so he is an ideal fit for William Hill as we become more global and this campaign will continue to build all the way up to his first fight in the US on 1st June at Madison Square Garden.”

About William Hill:
Founded in 1934, William Hill is one of the most trusted brands in our marketplace, attracting millions of customers from around the world. Employing more than 16,000 people in eight countries, at William Hill we continually innovate to bring our customers engaging ways to bet and game, whether in betting shops, sports books, online or on their mobile devices. And we are committed to enabling them to gamble in a positive way, with a range of tools and systems that promote customers’ control. We started out as a UK business and this is still our home market, accounting for around 90% of our business. But we’re also licensed to online betting and gaming in Italy and Spain, and since 2012 William Hill US has been operating in the numerous states. And our brand is an 84-year-old favourite that has stood the test of time and still stands for the values espoused by William Hill himself – trust, integrity and customer service.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Anthony Joshua Stars In New TV Advert For William Hill

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Marzia Turrini, President of iGaming and Cybersecurity, has been named Leader of the Year (LATAM) at the SBC Awards Americas.

The award ceremony, held in Fort Lauderdale, Florida, during the SBC Summit Americas last week, celebrated the outstanding companies representing the gaming and betting industry in North America and Latin America.

Turrini was selected for this award by a 94-person judging panel representing the industry’s best. This award comes just a few months after BMM was awarded the prestigious Vixio Global Regulatory Award for ‘Testing Service or Solution Provider of the Year’.

With over two decades of gaming industry experience, Turrini was recognized for her instrumental role in driving BMM Testlabs’ growth across Latin America. Since joining BMM in 2013, she has strategically expanded BMM’s presence, successfully navigating complex regulatory landscapes and building strong partnerships with suppliers, operators, and regulators. Her leadership has been pivotal in establishing BMM as the trusted partner for compliance, cybersecurity, and responsible gaming education in emerging markets such as Brazil and Peru.

Under Turrini’s guidance, BMM recently opened a new test laboratory in Brazil, enhancing the Company’s capacity to deliver world-class product compliance testing and certification. Turrini’s commitment to fostering education and supporting industry standards has also led to the expansion of BMM’s iGaming Center of Excellence in Barcelona, Spain, growing it to 120 professionals focused on compliance, security services, and quality assurance for the LATAM and European markets.

Turrini said, “This award is a testament to the incredible work of our teams across Latin America, with great support from our Spanish colleagues, who are committed to raising industry standards and supporting regulators, suppliers, and operators with integrity and innovation. I am deeply honored to be recognized among such inspiring leaders and grateful to represent BMM Testlabs in our mission to transform gaming industry performance and protect all who gamble.”

BMM Testlabs CEO Martin Storm added, “Marzia’s leadership and vision have been transformative not only for BMM but for the entire global gaming market. Her dedication to compliance, cybersecurity, and responsible gaming has set new benchmarks for excellence. We are incredibly proud of her well-deserved recognition.”

The SBC Awards Americas honored the outstanding companies representing the gaming and betting industry in North America and Latin America. In addition to Turrini being recognized as Leader of the Year, BMM Testlabs was shortlisted for Compliance Solution of the Year, and RG24seven Virtual Training was shortlisted for Socially Responsible Initiative of the Year.

 

The post BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS appeared first on European Gaming Industry News.

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Clarion’s Stuart Hunter completes the ‘Spartan Beast’ raising vital funds for gambling industry charity

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Clarion Gaming Managing Director Stuart Hunter has completed one of the most challenging endurance races open to amateur athletes tackling the 21km (13.1 mile) 30 obstacle Spartan Beast trail course and in the process raising crucial funds for the gambling industry charity CHIPS.

Stuart, who completed the ‘Beast’ in a highly respectable time of 3hrs 51 minutes, raised over £4,000 for the children’s charity which provides powered wheelchairs for youngsters with profound mobility issues.

Reflecting on the challenge which involved a variety of punishing obstacles including a 100m barbed wire crawl and the Tyrolean Traverse which involves hanging upside down for an extended period he said: “The ‘appeal’ of taking on an event such as the Spartan Beast is that it takes you to your physical and mental limits.

“As well as being physically fit and injury free you also need a positive mental space and mindset to push through 13 miles stopping at over 30 strength tests along the way.

“Running for a really brilliant charity such as CHIPS which was formed by members of the gambling industry helped me turn the challenge of completing the Spartan into a force for good and reinforced the positivity that’s so important when you step so far out of your comfort zone.

“I would like to say a massive thank-you to everyone in the international industry who has contributed so generously to my fundraising. Each powered wheelchair funded by CHIPS costs in the region of £6,000 – I have some way to go to get that sum over the line and as a result transform the life of a youngster.”

 

The post Clarion’s Stuart Hunter completes the ‘Spartan Beast’ raising vital funds for gambling industry charity appeared first on European Gaming Industry News.

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ACR POKER’S BIGGEST SERIES EVER, THE ONLINE SUPER SERIES XL, HEATS UP THIS WEEK WITH SURVIVOR FLIPS TOURNEY AND THREE MONSTER MAIN EVENTS

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Phase 1 of the $400,000 guaranteed Survivor Flips tourney starts this Thursday, leading into three Main Events guaranteeing $5 million total

ACR Poker’s largest online tournament series ever is a week in, and the action really explodes this week with Survivor Flips and the highly-anticipated monster Main Events. The popular online poker site’s flagship Online Super Series (OSS) XL boasts over $50 million in guarantees and runs until June 3rd.

The fast-paced Survivor Flips tourney features a $400,000 guaranteed prize pool, and players can earn their seat by advancing through Phase 1 starting this Thursday. Players can enter Step Satellites starting at $2.25, or jump straight into Phase 1 for a $130 buy-in. Phase 1 and Step Satellites run daily through Sunday, June 1st at 3pm ET, leading into Phase 2 that day at 3:05pm ET, where all participants start in the money and play in a regular tournament.

Hot on the heels of the Survivor Flips action kicking off, three monster Main Events are set to take center stage with Day 1’s this Sunday, May 25th and Sunday, June 1st. Day 2 is then on Monday, June 2nd. There is $2 million guaranteed in both the $2,650 buy-in and $1,050 buy-in Main Events, and $1 million guaranteed in the $215 buy-in Main Event.

“This is the biggest series in our history, offering insane value and something for everyone,” said ACR Pro Chris Moneymaker. “The Main Events are massive, and the Survivor Flips tourney is especially fun — fast action, quick results, big rewards, and you start Phase 2 already in the money. Don’t miss this massive week of the OSS XL.”

In addition to these headliners, players can jump into a $2 million Multi-Flight tourney, three massive Mystery Bounty Multi-Flight events and chase a piece of the $65,000 Leaderboard Contest. Plus, there’s $50,000 in step satellites and freerolls to help players of all bankrolls climb the OSS XL ladder for cheap or even free. OSS XL events can be easily tracked via ACR Poker’s online tournament schedule.

During the series, various ACR Pros, Stormers and Team Online members such as Conor O’Driscoll and Mark Rubbathan are jumping in to connect with the community and enhance players’ experience. From ‘Survivor Hour’ streams on Twitch where viewers can win Survivor Flip seats, to sharing daily ‘Day In The Life’ videos on Instagram that offer fans an inside look at their OSS XL grind, they are bringing players closer to the action.

For the full OSS XL schedule and event details, visit ACRPoker.eu.

The post ACR POKER’S BIGGEST SERIES EVER, THE ONLINE SUPER SERIES XL, HEATS UP THIS WEEK WITH SURVIVOR FLIPS TOURNEY AND THREE MONSTER MAIN EVENTS appeared first on European Gaming Industry News.

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