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Hard Rock Hotel & Casino At Fire Mountain Names New Executive Leaders

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Hard Rock Hotel & Casino At Fire Mountain Names New Executive LeadersReading Time: 6 minutes

 

Hard Rock Hotel & Casino Sacramento at Fire Mountain, slated to become the premier entertainment destination in Northern California once open in fall of 2019, announces its team of top-tier executives.

“We are excited to have a great mix of passionate industry leaders joining our Hard Rock Sacramento family,” said Mark Birtha, president of Hard Rock Hotel & Casino Sacramento at Fire Mountain. “Some are new to the brand and some are seasoned veterans, but most important is that we have an enthusiastic executive team with over 150 years of collective experience working together to develop and operate what will become a top gaming, entertainment and hospitality venue that provides ‘authentic experiences that rock’ in Northern California.”

Kicking off the property’s new executive team, the vice president of financeChristopher Balaban, is a numbers savvy-guru with over 20-years of gaming experience. Balaban possesses a successful track record of delivering results and value through strategic direction and financial operations leadership. Most recently, he held VP finance positions with Affinity Gaming and Penn National Gaming in the Las Vegas and mid-west regional markets. Additionally, Balaban has held positions with Seminole Gaming in South Florida and Kerzner International in Paradise Island in the Bahamas. Balaban also led hotel and F&B operations, developing a diverse operational background. He has an MBA from Florida Atlantic University and a BS from the University of South Florida.

Joining as vice president of human resourcesRyan Flieger, has been with the Hard Rock brand since 2012, holding leadership roles at both Hard Rock Hotel San Diego and Hard Rock Hotel & Casino Las Vegas. In Las Vegas, Flieger successfully led a five-year initiative to redefine the property’s mission and core values, while increasing team member engagement to an all-time high. Flieger also played a lead role in talent acquisition, pre-opening training and culture setting for several Hard Rock Hotel expansions. Prior to joining the Hard Rock team, he spent nearly a decade with MGM Resorts where he helped guide the company’s award-winning diversity training initiative and MGM University. During his career, he’s been credited with leading successful internal cultural transformations and greatly improving talent retention. Flieger has been honored with several recognitions for his effective training programs and facilitation, including “Best Overall Trainer,” “Young Trainer to Watch” and was included in a “40 under 40” list of influential Las Vegas professionals.

A native of Las Vegas, Anika Gaskins serves as the vice president of marketing for the new property. An industry veteran, Gaskins has more than 17 years of experience, most recently opening the $1 billion MGM Resorts Springfield casino property as the vice president of national marketing where she was responsible for all loyalty and casino marketing initiatives. She has also held VP of marketing positions with Penn National Gaming, where she developed and executed marketing strategies and led efforts to increase revenue. Prior to joining Penn National Gaming, Gaskins held various marketing positions with Caesars Entertainment on the Las Vegas Strip and Caesars Windsor in Canada. She received her bachelor’s in economics from Washington University in St. Louis and an MBA from Simmons College in Boston.

A casino executive with close to four decades of experience, the new vice president of table games, Paul Mollo, has been with the Hard Rock family since 2008, where he helped usher in the introduction of class 3 table games in Florida. He now joins the team in Sacramento, California. His management philosophy necessitates creating and maintaining a professional work culture that is built on a foundation of trust, respect, confidence and support. Mollo has worked with several gaming companies over the years to open properties, including Harrah’s, Trump Plaza and Borgata in the Atlantic City market. In addition to his table games role, he assisted HBO Productions with casino gaming aspects on “The Sopranos” and was even cast for several extra spots and one speaking role.

The vice president of IT, Matthew Morgan, brings more than 20 years of gaming industry technology experience from the Northern California, Las Vegas and Midwest markets. Morgan’s wealth of expertise in IT strategy, combined with the application of technical innovation, brings both operational efficiency and product differentiation to each property he leads at. Most recently, Morgan served as the chief information officer at The D Las Vegas, where he was responsible for two casino/hotel properties and technical operations of an 11,000-person entertainment venue. He also served as a vice president at Red Hawk Casino, PlayerSoft Technologies and Thunder Valley Casino.  Morgan’s focus over the last decade has been to bring mobile products to the casino market to solve common hospitality-industry problems. In May 2019, he will graduate with an MBA from Southeast Missouri State.

Will Provance serves as the vice president of slot operations and has spent more than 20 years in the hospitality industry, working in operational and leadership roles ranging from restaurants, entertainment, hotel operations and casino gaming. Starting at Station Casinos in Las Vegas, Nevada as a corporate slot analyst, he participated in their Management Development Program and worked his way up to director of slot and ancillary gaming operations at Sunset Station. From there, he was recruited by Mark Birtha to run the VLT (Slot) Operations at Hard Rock Rocksino Northfield Park, Ohio’s No. 1 ranked gaming facility. He was interviewed and featured as a contributor in David G. Schwartz, director of the Center for Gaming Research’s book “Tales from the Slot Floor: Casino Managers in Their Own Words” and was named to the Emerging Leaders of Gaming’s “40 Under 40.”  Provance has a Master of Science degree in hotel administration with a focus in gaming from the University of Nevada, Las Vegas, an MBA in international hotel and tourism management from Schiller International University and an executive certificate from Cornell University in customer-driven marketing.

Kaywan Samadani is the vice president of hospitality. His career began in 1990 at Caesars as a room chef at Harvey’s in his hometown of Lake Tahoe. During that time, Samadani opened two buffets, a steakhouse and a noodle bar, along with four casino bars and butler suites. He also assisted with the opening of Harrah’s Rincon (now Harrah’s Southern California) and the rebranding of the Rio in Las Vegas. In 2006, he relocated to Harrah’s St. Louis as director of F&B before being promoted to director of hospitality. Samadani also served as VP of casino services at Horseshoe Cleveland and Thistledown Racino. He moved to Cleveland in 2011, helping to open the property’s Beverage, Buffet, Culinary, Diamond Lounge and Slots operations.  Most recently, Samadani served as senior director of hospitality at Mystic Lake Casino Hotel, where he opened the Mystic Lake Center, a 70,000 square foot convention space. Samadani attended Cabrillo College and the University of California, Santa Cruz.

The property continues to build the employee team ahead of the fall 2019 opening and is expected to create more than 2,000 construction jobs upon its completion, with nearly 750 working at peak times on the project any given day. Upon opening, the property will employ over 1,000 full and part-time team members.  For more information, visit hardrockhotelsacramento.com.

 

About Hard Rock Hotel & Casino Sacramento at Fire Mountain:
Set to open in fall 2019, Hard Rock Hotel & Casino Sacramento at Fire Mountain will feature the latest in live music and entertainment, hospitality, world-class gaming and exceptional cuisine. The property will be Hard Rock’s first Vegas-style casino in California and will offer a hotel with multiple suite options, a large gaming facility with more than 1,800 slot machine and table game positions, along with an outdoor pool and deck area, large meeting space and a vast selection of bars and restaurants. The property will also include signature brand amenities like the Sound of Your Stay® in-room music program, a Rock Shop® and a Body Rock® fitness center. Additionally, the project marks a historic partnership between two Native American Tribes – The Seminole Tribe of Florida, owners of Hard Rock International, and Enterprise Rancheria. Owners of the Hard Rock Hotel & Casino Sacramento at Fire Mountain property, the Estom Yumeka Maidu Tribe of the Enterprise Rancheria is a sovereign Native American Nation offering diverse tribal government services and programs that improve the quality of life for its some 1,000 tribal citizens and surrounding communities in Northern California.

 

About Hard Rock International:

With venues in 75 countries, including 185 cafes, 27 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include Piccadilly Circus and Oxford Street in the United Kingdom, Kathmandu, Nepal, Kyoto, Japan and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casinoprojects include Amsterdam, Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Hard Rock Hotel & Casino At Fire Mountain Names New Executive Leaders

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

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Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

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  • Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.

  • Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

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‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

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Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

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The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

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Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

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The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

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Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

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Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

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  • The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

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Adam Baylis, Marketing Director at SBK, added:

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The 2026 Schedule The series kicks off immediately in the new year:

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  • 6th Feb: Newcastle

  • 20th Feb: Southwell

  • 20th March: Wolverhampton

  • 27th March: Newcastle

The post Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series appeared first on Gaming and Gambling Industry Newsroom.

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