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Sweden and Norway in the focus with Gustaf Hoffstedt (BOS.nu) and Rolf Sims (Kindred Group) at MARE BALTICUM Gaming Summit 2019

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Gustaf Hoffstedt (General Secretary at the Swedish Trade Association for Online Gambling) and Rolf Sims (Public Affairs Manager for Kindred Group in Norway and Board Chairman of the newly formed Norwegian Trade Association for Online Gambling Companies) to share their views from all angles about the Swedish and Norwegian gambling industry at the second edition of MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit and Awards.

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian regions for a full day of quality learning and networking with like-minded peers, regulators and representatives of the industry media.

Register here or View the Agenda!

Sweden has been at the forefront of the gambling industry news for the past 6 months and has been often cited as a “newly liberalized online gambling market”.

Spelinspektionen has been handing out new licenses at a rate of more than one a week since the new year, with no signs of a slowdown any time soon.

Prior to the new laws, Sweden’s gambling market was essentially a state monopoly. Unlicensed gambling operators were accepting Swedish customers, but without going through the proper legal channels. In 2018, foreign gambling sites accounted for 29% of Sweden’s $2.5 billion gambling market, up from 24% the previous year.

Sweden’s new gambling laws were designed to give the state more control over the market. The fact that 73 companies have already jumped on board shows the new laws are having their intended effect.

However, it’s not all pink for the enthusiast operators, just two months ago, Sweden’s Minister on Public Administration, Ardalan Shekarabi said the government will be making more stringent regulations on gambling advertisements. He also summoned representatives of the gambling industry to parliament for a discussion on this topic.

At MARE BALTICUM Gaming Summit, Gustaf Hoffstedt (General Secretary at the Swedish Trade Association for Online Gambling) will take part in a special IMGL MASTERCLASS™ which is titled “It’s Hot in the Nordics: IMGL Mega-Panel”, giving you the opportunity to hear first-hand the updates from the Swedish gambling industry and the outcome of the harsh measures.

About Gustaf Hoffstedt

Gustaf Hoffstedt is the Secretary-General of BOS, the Swedish Trade Association for Online Gambling since January 2015. Among the association’s members are all major operators and suppliers that operate with a license inside the European Union, but outside of Sweden. Prior to joining BOS, Gustaf served as a Member of the Swedish Parliament for the Moderate party, and as vice mayor and chairman of the Social board in his constituency Gotland before that.

Gustaf has fought for the abolition of the Swedish gambling monopoly and the implementation of a licensing system for more than a decade. He is pleased to see that things currently appear to be moving in the right direction.

Gustaf resides in Uppsala with his wife Caroline, who serves as vice mayor in the municipality for the Social Democratic party – the traditional rival of Gustaf’s own party. In their leisure time, they enjoy hiking in the mountains of northern Scandinavia.

When it comes to the Norwegian gambling industry, it is certainly a different situation.

This year, the online gambling operators in Norway have formed a new association to press the government to rethink its restrictive gambling policy.

The online gambling operators Betsson, ComeOn, GiG, and the Kindred Group announced the formation of the Norwegian Industry Association for Online Gambling (NBO).

The new association will urge Norway’s government to abandon its monopolistic stance in favor of a liberalized regime that would allow internationally licensed online gambling operators to apply for local licenses.

Carl Fredrik Stenstrøm, Rikstoto former commercial director and secretary-general at NBO, noted that he helped lead Rikstoto’s responsible gambling initiatives and his experience taught him that such efforts are not much use if they ignore the vast segment of the market over which the government has no control.

Stenstrøm said the regulatory regimes in Denmark and Sweden recognize that regulating “all the serious companies under one, responsible license model” is the proper way to go.

The Norwegian industry update will be part of the IMGL MASTERCLASS™ which is titled “It’s Hot in the Nordics: IMGL Mega-Panel”, giving you the opportunity to hear first-hand the of the Norwegian gambling industry and what changes are expected in the next period from Rolf Sims (Public Affairs Manager for Kindred Group in Norway and Board Chairman of the newly formed Norwegian Trade Association for Online Gambling Companies).

About Rolf Sims

Rolf Sims graduated with a law degree from the University of Oslo in 1995, specializing in intellectual property and international human rights. He has previously worked on land concessions and area planning at the Ministry of Agriculture and legislation and individual cases related to oil pollution in the North Sea at the Norwegian Pollution Control Authority.

Between 1998 and 2018 he worked as a gaming regulator, first with the Ministry of Justice and Police, and from 2001 with the Ministry of Culture. The Ministry is responsible for the regulation of all gaming in Norway except gaming connected to equestrian activities. His scope of work encompassed EU/EEA-law, all aspects of legislation connected to gaming machines, I-gaming, bingo, provisions and regulations on lotteries and sportsbetting. He has also supervised the administration of Norsk Tipping, the Norwegian state-owned gaming company, as well as the Norwegian Gaming Authority. He was particularly involved in the Norwegian Slot machine case and Ladbrokes case which questioned the compatibility of Norwegian gaming law to EU/EEA-law. Rolf also participated as the Norwegian Government`s representative in the European Commission’s Expert Group on Gambling Services, which provides the Commission with advice and expertise in relation to the preparation of policy initiatives and facilitates the exchange of regulatory experience and good practices between EEA Member States. He was also a director on the board of the Gaming Regulators European Forum. In August 2018 Rolf took up a new position as public affairs manager for Kindred Group in Norway.

In January 2019 Rolf was elected board chairman of the newly formed Norwegian Trade Association for Online Gambling Companies.

 

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sweden and Norway in the focus with Gustaf Hoffstedt (BOS.nu) and Rolf Sims (Kindred Group) at MARE BALTICUM Gaming Summit 2019

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Bety Casino Launches New Premium Platform with Trusted Licensing, Instant Crypto Withdrawals, and Elite Gaming

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Bety Casino, owned and operated by Platinum Technology NV, officially launches its new crypto gambling platform Bety.com. It is offering players 10,000+ titles, several unique in-house games, and instant withdrawals via cryptocurrencies. The platform also operates under the license and regulation of the Curacao Gaming Control Board (GCB) to ensure players globally enjoy gambling in a secure and fair environment.

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The post Bety Casino Launches New Premium Platform with Trusted Licensing, Instant Crypto Withdrawals, and Elite Gaming appeared first on European Gaming Industry News.

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Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

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Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.

As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.

Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.

“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.

“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”

StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.

Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.

“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”

The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.

The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.

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Superbet Becomes New Main Sponsor of Jagiellonia Białystok

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Superbet has become the new main sponsor of Jagiellonia Białystok. The logo of one of Poland’s leading bookmakers will appear on the front of the Podlasie team’s match jerseys. This is the fourth Ekstraklasa club, alongside Lech Poznań, Górnik Zabrze and GKS Katowice, to join the bookmaker’s extensive sponsorship portfolio.

The new partnership is more than just a logo on a jersey – the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership – and will undoubtedly delight anyone planning to purchase the new jersey.

Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion – a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.

“When making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,” explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.

However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.

“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. W’’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.

“Jaga is the perfect partner for us – with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” Malaka said.

“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” said Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.

The partnership with Superbet is another important step in Jagiellonia’s development – not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.

The post Superbet Becomes New Main Sponsor of Jagiellonia Białystok appeared first on European Gaming Industry News.

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