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Tuscany Suites & Casino Selects Phi Gaming Lush Promotional Kiosk Platform
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Phi Gaming LLC (Phi) continues its momentum within the promotional kiosk vertical with the announcement that Tuscany Suites & Casino (Tuscany) has selected and installed Phi’s Lush platform and promotional kiosk solution for its loyalty and patron management needs.
Tuscany will utilize Phi’s full product suite to include patron management, earn & shop, earn & get, drawings, swipe & win, AdPlus (impression marketing), sport pick em’s, interactive games and other resort engagement tools. Phi’s customizable service delivery platform brings flexibility and speed to build out additional capabilities that are unique and proprietary to Tuscany. The flexibility of the Lush platform, coupled with service, were key drivers in the decision to move forward with Phi.
“Strategically, Tuscany is very important to Phi. We have to get the locals market right and having a forward-thinking and aggressive partner in Tuscany guides us through the innovation curve. We will work hard to provide the ROI and confidence expected in any successful partnership,” said Phi’s Executive Vice President & COO, Dr. John Hale.
“Tuscany has been an amazing partner for Phi; their staff is engaging, inquisitive and during the deployment process have offered numerous suggestions to make the product better! Continuous improvement is in Phi’s DNA as we rollout new features, products and services,” said Phi’s Vice President of Operations, Shawn Scranton.
“Within my role at Tuscany, I am tasked with profit maximizing as well as implementing loyalty marketing strategies to new and existing players. I’ve experienced both in our short time! With our new Phi Gaming kiosks, I was able to see not only growth in redemption promotions, but our operations team at the Players Club has been much smoother. I am thankful for their product; it compliments my already amazing staff and the players have taken keenly to the product,” said Tuscany’s Director of Marketing, Cathy Vongnaraj.
About Phi:
Phi is first and foremost a service and software development company located within the Arts District in downtown Las Vegas, NV. Phi has expanded its reach with international offices in Port Louis, Mauritius and Berlin, Germany. At our core, we believe complexity is wasteful. We believe in building a world around simple interactions that are enjoyable. We do this by designing and developing useful engagement products that capture our customer’s voice. To engage beyond gaming and give our customers loyalty without limits we are guided by our most important assets: people, partners, portfolio, passion and productivity. The answer is yes….what is the question? For further information, visit the company’s website at www.tryphi.com
About Tuscany Suites & Casino:
Located in the heart of Las Vegas, Tuscany Casino offers 24-hour action for Las Vegas locals and visitors alike. Whether you’re trying your luck on slots and favorite video poker games, rolling the dice in an exhilarating table game, or placing a bet on your favorite sports team, the Tuscany Casino offers gambling excitement for everyone! The Tuscany Casino boasts more than 800 slot and video poker games. With a fantastic Players Club, daily promotions & tournaments, and some of the loosest slots in Las Vegas, your payout awaits you at the Tuscany Casino.
SOURCE Phi Gaming, LLC.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Tuscany Suites & Casino Selects Phi Gaming Lush Promotional Kiosk Platform

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PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative58
Leading SkillOnNet brand PlayOJO has reunited with creative agency Isobel for the second phase of its global ‘It’s Alive’ campaign, which continues to push creative boundaries in the online gaming sector with a playful undead twist.
The new ad takes the excitement of our original 2023 ‘monster’ campaign to new heights and showcases the fun of PlayOJO’s live casino games, breathing life into a spooky graveyard and transforming it into the electrifying world of PlayOJO live casino. In this captivating ad, we see hands playfully come to life from the ground, infused with the spirit of PlayOJO’s live casino and live gameshow experience.
The campaign launches in the UK on 29th July across TV and digital channels, before expanding to Spain, Canada, and Latam before the end of the year. It will go out on linear TV (Sky, Channel 4, ITV) and BVOD, as well as social and digital channels.
The concept is aimed at a live casino audience and forms part of a wider marketing strategy designed to reinforce PlayOJO’s unique positioning as the fun, fair and truly entertaining alternative in the online casino space.
Rob Fletcher, founder at Isobel, said: “This was a brilliant opportunity to extend a distinctive creative story that’s already created a buzz. The new film keeps the unexpected charm of ‘Monster’ but ramps up the fun even further with zombie hands, neon lights, and a party in a graveyard. We wanted to show that when it comes to live casino, PlayOJO doesn’t just play differently, it comes alive.”
Peter Bennett, CMO at PlayOJO, said: “In a category that often leans heavily on clichés and indistinct messaging, standing out creatively is essential, it’s also a key part of our brand strategy. Our work with Isobel has helped us build a creative platform that’s bold and memorable, but also consistent with our brand and commercially effective. The ‘It’s Alive’ campaign reflects our commitment to entertaining our players in ways that are as unconventional as they are on-brand.”
The post PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative58 appeared first on European Gaming Industry News.
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IOA President PT Usha Applauds Champions of Inaugural WAVES Esports Championship
In a landmark moment for Indian esports, President of the Indian Olympic Association, Rajya Sabha Member and sporting legend PT Usha met and felicitated the champions of the inaugural WAVES Esports Championship (held this May under the aegis of Ministry of Information and Broadcasting) during the preparations of 3rd Asian Youth Games, Bahrain at the Sports Authority of India (SAI) headquarters in New Delhi, applauding their achievements and recognizing their role in shaping the nation’s digital sporting future.
The medal winners included Danial Patel (Gold, eFootball), Tejaskumar Hasmukhbhai Bhoi (Gold, World Cricket Championship 3), and Pavan Kampelli (Bronze, eFootball at the Asian Esports Games, Bangkok) young champions who have not only demonstrated exceptional talent but have also elevated India’s standing on the global esports stage.
Speaking at the event, PT Usha said, “India’s esports future lies in capable hands, and today’s interaction with the champions of the WAVES Esports Championship has been truly inspiring. The discipline and excellence shown by these athletes mirror that of any traditional sportsperson. I wholeheartedly thank Hon’ble Prime Minister Modi for his visionary steps in recognising esports and creating platforms like WAVES to showcase India’s digital prowess. The Indian Olympic Association stands committed to supporting our esports athletes as they script new chapters in Indian sports.”
Sharing his experience, Danial Patel, gold medalist in eFootball, said, “Meeting PT Usha ma’am was surreal. Her encouragement gave me a new sense of pride in what we do. Esports is growing rapidly, and I believe we’re only scratching the surface of India’s global potential.”
Tejaskumar Bhoi, who clinched gold in World Cricket Championship 3, added, “It’s an honour to represent India and be recognised by a legend like PT Usha. The support from institutions and platforms like WAVES is critical. With continued guidance, India can become a global powerhouse in esports.”
Pavan Kampelli, bronze medalist in eFootball at the Asian Esports Games, said, “Today was not just about medals but about validation. PT Usha’s words and presence reaffirmed that esports athletes are being seen, heard, and celebrated in India. The future is digital, and India is ready.”
Also present at the occasion was Mr. Lokesh Suji, Director of the Esports Federation of India (ESFI) and Vice President of the Asian Esports Federation, who called the moment historic.
“It was a moment of immense pride to see our Waves Esports Championship medal winners being acknowledged by none other than Padma Shri PT Usha ji, President of the Indian Olympic Association. This meeting is a landmark for Indian esports—it reflects growing acceptance and respect for our athletes within the mainstream sporting ecosystem. The support from the government, IOA and sporting legends like PT Usha ji lends credibility and encouragement that is invaluable for the growth of the ecosystem. It sends a powerful message to the youth of India—that with discipline, focus, and passion, esports can be a rewarding and respected career path,” said Mr. Lokesh Suji, Director, Esports Federation of India & Vice President, Asian Esports Federation.
The post IOA President PT Usha Applauds Champions of Inaugural WAVES Esports Championship appeared first on European Gaming Industry News.
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Peter & Sons Teams Up with Luckia in Spain and Mexico
P&S’s legendary game portfolio is available now at luckia.es and luckia.mx
Innovative game studio Peter & Sons has finalized a pivotal new content partnership with Luckia, one of Spain’s leading entertainment and gaming groups. Luckia has now rolled out Peter & Sons weird and wonderful portfolio of slots titles to players in Spain and Mexico at luckia.es and luckia.mx, with additional markets on the horizon.
Games include smash hits like Barbarossa, Xibalba, Wild 1 and Voodoo Hex, as well as new titles like the post-apocalyptic fishing game ‘Muddy Waters’, the spookily off-kilter ‘Ghostfather – Awakened’ and ‘Boom Farm’, a game about agricultural explosions.
The award-winning Barcelona-based studio has been wowing the industry with a succession of games boasting groundbreaking artwork, imaginative storytelling, whacky ideas and innovative gameplay – often laced with a healthy dose of signature dark humour.
Founded in the 1970s and headquartered in La Coruña, Luckia is a global gaming powerhouse. Luckia offers a strong digital platform in key regions including Spain, Portugal, Latin America, Croatia and Cameroon.
With over 2,500 employees, Luckia is renowned for its commitment to responsible gaming and player satisfaction.
Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’re thrilled to partner with such an established and forward-thinking group as Luckia. Their extensive reach, local expertise and shared values around quality and responsible gaming make this a perfect fit. We look forward to growing together across more regulated markets.”
Eloy Fernandez Head of Product at Luckia said: “Peter & Sons creates games like no one else in this industry and they will bring fresh energy and world-class creativity to our portfolio. We’re excited to introduce their games to our players and are confident this partnership will drive engagement and deliver a premium gaming experience to our players.”
The post Peter & Sons Teams Up with Luckia in Spain and Mexico appeared first on European Gaming Industry News.
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