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Denmark in the focus with industry experts, Birgitte Sand, Sissel Weitzhandler and Morten Ronde in Vilnius

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Birgitte Sand (Director of the Danish Gambling Authority), Sissel Weitzhandler (Group Compliance Manager at Play’n GO) and Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling) to share their views from all angles about the Danish and Scandinavian gambling industry at the second edition of MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit and Awards.

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian regions for a full day of quality learning and networking with like-minded peers, regulators and representatives of the industry media.

Register here or View the Agenda!

Increased consumer spending across sports betting and online casino helped to push gross gaming revenue in Denmark up 5.7% year-on-year to DKK9.74bn (€1.30bn) in 2018, according to official figures published by the Danish Gambling Authority (Spillemyndigheden).

The 2018 total is up by DKK520m on DKK9.22bn reported in the previous year, as the Danish market was boosted by the 2018 Fifa World Cup, which took place from June 14 to July 15 last year.

Meanwhile, a new code of conduct for gaming operators active in Denmark was published last month, with the aim of strengthening consumer protection and lowering the risk of gambling addiction in the country.

Due to come into force on July 1, 2019, the code aims to set limits and offer tools that go beyond regulatory requirements to help protect consumers.

Just recently, Denmark’s gambling regulator has warned its online gambling licensees to be upfront with customers regarding so-called ‘free’ bonus offers.

The statement is reminding online licensees about the Danish Consumer Ombudsman’s February 2016 statement regarding the use of the word ‘free’ in marketing material related to bonus offers if said offer involved a turnover requirement.

At MARE BALTICUM Gaming Summit, Birgitte Sand (Director of the Danish Gambling Authority), Sissel Weitzhandler (Group Compliance Manager at Play’n GO) and Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling) will take part in a special IMGL MASTERCLASS™ which is titled “It’s Hot in the Nordics: IMGL Mega-Panel”, giving you the opportunity to hear first-hand the updates from the Danish regulator.

 

Birgitte Sand, Director, Danish Gambling Authority

Birgitte Sand is Director of the Danish Gambling Authority. She took up her current position in 2008 after several years of work as a member of the Executive Board of the Copenhagen Tax Center.
Birgitte Sand holds a master’s degree in Law from the University of Copenhagen; 1985.

She started her career in the Danish court of Taxation and moved on to a wide range of different tasks and management positions in the Ministry of Taxation covering legal advice on corporate tax structures and tax on private companies and property, the central IT department and projects regarding leadership, innovation, strategy, change of organizational structures and the development of a nationwide IT salary system. She was for many years also a member of the Board covering the nationwide planning of tax compliance projects.

Since late 2011 Birgitte Sand has been a member of the International Association of Gaming Regulators (IAGR) Board of Trustees and chair of the IAGR Membership Subcommittee; she has served as Vice President of the association since October 2013 and served as IAGR President until October 2015.

Birgitte Sand is a frequent speaker at international gambling conferences, where topics like the Danish model for gambling regulation and the Danish self-exclusion system are on the agenda.
The international cooperation is very close to Birgitte Sand’s heart, as well as creating a strong, dialogue-based relationship between regulators and the industry.

In 2017, Birgitte Sand received the award “European Regulator of the Year” from the International Masters of Gaming Law (IMGL). The prize is awarded to a person whose work with gambling regulation is particularly remarkable and Birgitte Sand received it for contributing to the high standard and regulation of the Danish gaming market and for her remarkable contributions to international regulatory work.

Sissel Weitzhandler, Group Compliance Manager at Play’n GO

Sissel Weitzhandler has since 2011 been in the gambling industry. She is a compliance specialist, managing multiple groups of companies that have successfully secured and maintained gaming licenses in multiple European and non-European jurisdictions. Sissel has vast experience managing technical, legal and regulatory compliance teams and an in-depth understanding in operator and supplier opportunities and challenges. She is dedicated to growing businesses by accessing new and emerging markets while promoting a culture of compliance across organizations with a focus on the remote gaming industry. Passionate about international law, business and relations, and holds a post-grad in War Studies from Kings College London and an undergraduate in International Relations from London’s University of Westminster. Sissel has been in various forums and specialist groups including EU Commission round-table workshops.

Morten Ronde, EO at Danish Online Gambling Association and Managing Partner at Nordic Gambling

Morten Ronde has 19 years of experience from working in the gambling industry.

His background is in gambling regulation. He started his career in the Danish State Lottery and worked later 12 years as legal counsel for the Danish Gambling Authority. During his time as a regulator, he drafted the Danish online gambling reform that allowed for open licensing of betting and online casino operators in Denmark. The Danish gambling model is still considered one of the best gambling regimes in the world and has inspired many countries to adopt similar regulation.

Morten received the ”European Regulator of the Year Award” in 2010 from the International Masters of Gaming Law.

Since 2012 Morten has been working in the private sector of the gambling industry and has been advising clients in all sectors of the industry on regulatory affairs issues.

Morten acts as CEO of the Danish Online Gambling Association (DOGA), a trade association for online gambling operators in Denmark and as Director of Education and Association Development of the International Masters of Gaming (IMGL), the pre-eminent global gambling law network.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Denmark in the focus with industry experts, Birgitte Sand, Sissel Weitzhandler and Morten Ronde in Vilnius

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative58

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Leading SkillOnNet brand PlayOJO has reunited with creative agency Isobel for the second phase of its global ‘It’s Alive’ campaign, which continues to push creative boundaries in the online gaming sector with a playful undead twist.

The new ad takes the excitement of our original 2023 ‘monster’ campaign to new heights and showcases the fun of PlayOJO’s live casino games, breathing life into a spooky graveyard and transforming it into the electrifying world of PlayOJO live casino. In this captivating ad, we see hands playfully come to life from the ground, infused with the spirit of PlayOJO’s live casino and live gameshow experience.

The campaign launches in the UK on 29th July across TV and digital channels, before expanding to Spain, Canada, and Latam before the end of the year. It will go out on linear TV (Sky, Channel 4, ITV) and BVOD, as well as social and digital channels.

The concept is aimed at a live casino audience and forms part of a wider marketing strategy designed to reinforce PlayOJO’s unique positioning as the fun, fair and truly entertaining alternative in the online casino space.

Rob Fletcherfounder at Isobel, said: “This was a brilliant opportunity to extend a distinctive creative story that’s already created a buzz. The new film keeps the unexpected charm of ‘Monster’ but ramps up the fun even further with zombie hands, neon lights, and a party in a graveyard. We wanted to show that when it comes to live casino, PlayOJO doesn’t just play differently, it comes alive.”

Peter BennettCMO at PlayOJO, said: “In a category that often leans heavily on clichés and indistinct messaging, standing out creatively is essential, it’s also a key part of our brand strategy. Our work with Isobel has helped us build a creative platform that’s bold and memorable, but also consistent with our brand and commercially effective. The ‘It’s Alive’ campaign reflects our commitment to entertaining our players in ways that are as unconventional as they are on-brand.”

The post PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative58 appeared first on European Gaming Industry News.

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IOA President PT Usha Applauds Champions of Inaugural WAVES Esports Championship

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In a landmark moment for Indian esports, President of the Indian Olympic Association, Rajya Sabha Member and sporting legend PT Usha met and felicitated the champions of the inaugural WAVES Esports Championship (held this May under the aegis of Ministry of Information and Broadcasting) during the preparations of 3rd Asian Youth Games, Bahrain at the Sports Authority of India (SAI) headquarters in New Delhi, applauding their achievements and recognizing their role in shaping the nation’s digital sporting future.

The medal winners included Danial Patel (Gold, eFootball), Tejaskumar Hasmukhbhai Bhoi (Gold, World Cricket Championship 3), and Pavan Kampelli (Bronze, eFootball at the Asian Esports Games, Bangkok) young champions who have not only demonstrated exceptional talent but have also elevated India’s standing on the global esports stage.

Speaking at the event, PT Usha said, “India’s esports future lies in capable hands, and today’s interaction with the champions of the WAVES Esports Championship has been truly inspiring. The discipline and excellence shown by these athletes mirror that of any traditional sportsperson. I wholeheartedly thank Hon’ble Prime Minister Modi for his visionary steps in recognising esports and creating platforms like WAVES to showcase India’s digital prowess. The Indian Olympic Association stands committed to supporting our esports athletes as they script new chapters in Indian sports.”

Sharing his experience, Danial Patel, gold medalist in eFootball, said, “Meeting PT Usha ma’am was surreal. Her encouragement gave me a new sense of pride in what we do. Esports is growing rapidly, and I believe we’re only scratching the surface of India’s global potential.”

Tejaskumar Bhoi, who clinched gold in World Cricket Championship 3, added, “It’s an honour to represent India and be recognised by a legend like PT Usha. The support from institutions and platforms like WAVES is critical. With continued guidance, India can become a global powerhouse in esports.”

Pavan Kampelli, bronze medalist in eFootball at the Asian Esports Games, said, “Today was not just about medals but about validation. PT Usha’s words and presence reaffirmed that esports athletes are being seen, heard, and celebrated in India. The future is digital, and India is ready.”

Also present at the occasion was Mr. Lokesh Suji, Director of the Esports Federation of India (ESFI) and Vice President of the Asian Esports Federation, who called the moment historic.

“It was a moment of immense pride to see our Waves Esports Championship medal winners being acknowledged by none other than Padma Shri PT Usha ji, President of the Indian Olympic Association. This meeting is a landmark for Indian esports—it reflects growing acceptance and respect for our athletes within the mainstream sporting ecosystem. The support from the government, IOA and sporting legends like PT Usha ji lends credibility and encouragement that is invaluable for the growth of the ecosystem. It sends a powerful message to the youth of India—that with discipline, focus, and passion, esports can be a rewarding and respected career path,” said Mr. Lokesh Suji, Director, Esports Federation of India & Vice President, Asian Esports Federation.

The post IOA President PT Usha Applauds Champions of Inaugural WAVES Esports Championship appeared first on European Gaming Industry News.

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Peter & Sons Teams Up with Luckia in Spain and Mexico

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P&S’s legendary game portfolio is available now at luckia.es and luckia.mx

Innovative game studio Peter & Sons has finalized a pivotal new content partnership with Luckia, one of Spain’s leading entertainment and gaming groups. Luckia has now rolled out Peter & Sons weird and wonderful portfolio of slots titles to players in Spain and Mexico at luckia.es and luckia.mx, with additional markets on the horizon.

Games include smash hits like Barbarossa, Xibalba, Wild 1 and Voodoo Hex, as well as new titles like the post-apocalyptic fishing game ‘Muddy Waters’, the spookily off-kilter ‘Ghostfather – Awakened’ and ‘Boom Farm’, a game about agricultural explosions.

The award-winning Barcelona-based studio has been wowing the industry with a succession of games boasting groundbreaking artwork, imaginative storytelling, whacky ideas and innovative gameplay – often laced with a healthy dose of signature dark humour.

Founded in the 1970s and headquartered in La Coruña, Luckia is a global gaming powerhouse. Luckia offers a strong digital platform in key regions including Spain, Portugal, Latin America, Croatia and Cameroon.

With over 2,500 employees, Luckia is renowned for its commitment to responsible gaming and player satisfaction.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’re thrilled to partner with such an established and forward-thinking group as Luckia. Their extensive reach, local expertise and shared values around quality and responsible gaming make this a perfect fit. We look forward to growing together across more regulated markets.”

Eloy Fernandez Head of Product at Luckia said: “Peter & Sons creates games like no one else in this industry and they will bring fresh energy and world-class creativity to our portfolio. We’re excited to introduce their games to our players and are confident this partnership will drive engagement and deliver a premium gaming experience to our players.”

The post Peter & Sons Teams Up with Luckia in Spain and Mexico appeared first on European Gaming Industry News.

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