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Denmark in the focus with industry experts, Birgitte Sand, Sissel Weitzhandler and Morten Ronde in Vilnius

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Birgitte Sand (Director of the Danish Gambling Authority), Sissel Weitzhandler (Group Compliance Manager at Play’n GO) and Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling) to share their views from all angles about the Danish and Scandinavian gambling industry at the second edition of MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit and Awards.

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian regions for a full day of quality learning and networking with like-minded peers, regulators and representatives of the industry media.

Register here or View the Agenda!

Increased consumer spending across sports betting and online casino helped to push gross gaming revenue in Denmark up 5.7% year-on-year to DKK9.74bn (€1.30bn) in 2018, according to official figures published by the Danish Gambling Authority (Spillemyndigheden).

The 2018 total is up by DKK520m on DKK9.22bn reported in the previous year, as the Danish market was boosted by the 2018 Fifa World Cup, which took place from June 14 to July 15 last year.

Meanwhile, a new code of conduct for gaming operators active in Denmark was published last month, with the aim of strengthening consumer protection and lowering the risk of gambling addiction in the country.

Due to come into force on July 1, 2019, the code aims to set limits and offer tools that go beyond regulatory requirements to help protect consumers.

Just recently, Denmark’s gambling regulator has warned its online gambling licensees to be upfront with customers regarding so-called ‘free’ bonus offers.

The statement is reminding online licensees about the Danish Consumer Ombudsman’s February 2016 statement regarding the use of the word ‘free’ in marketing material related to bonus offers if said offer involved a turnover requirement.

At MARE BALTICUM Gaming Summit, Birgitte Sand (Director of the Danish Gambling Authority), Sissel Weitzhandler (Group Compliance Manager at Play’n GO) and Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling) will take part in a special IMGL MASTERCLASS™ which is titled “It’s Hot in the Nordics: IMGL Mega-Panel”, giving you the opportunity to hear first-hand the updates from the Danish regulator.

 

Birgitte Sand, Director, Danish Gambling Authority

Birgitte Sand is Director of the Danish Gambling Authority. She took up her current position in 2008 after several years of work as a member of the Executive Board of the Copenhagen Tax Center.
Birgitte Sand holds a master’s degree in Law from the University of Copenhagen; 1985.

She started her career in the Danish court of Taxation and moved on to a wide range of different tasks and management positions in the Ministry of Taxation covering legal advice on corporate tax structures and tax on private companies and property, the central IT department and projects regarding leadership, innovation, strategy, change of organizational structures and the development of a nationwide IT salary system. She was for many years also a member of the Board covering the nationwide planning of tax compliance projects.

Since late 2011 Birgitte Sand has been a member of the International Association of Gaming Regulators (IAGR) Board of Trustees and chair of the IAGR Membership Subcommittee; she has served as Vice President of the association since October 2013 and served as IAGR President until October 2015.

Birgitte Sand is a frequent speaker at international gambling conferences, where topics like the Danish model for gambling regulation and the Danish self-exclusion system are on the agenda.
The international cooperation is very close to Birgitte Sand’s heart, as well as creating a strong, dialogue-based relationship between regulators and the industry.

In 2017, Birgitte Sand received the award “European Regulator of the Year” from the International Masters of Gaming Law (IMGL). The prize is awarded to a person whose work with gambling regulation is particularly remarkable and Birgitte Sand received it for contributing to the high standard and regulation of the Danish gaming market and for her remarkable contributions to international regulatory work.

Sissel Weitzhandler, Group Compliance Manager at Play’n GO

Sissel Weitzhandler has since 2011 been in the gambling industry. She is a compliance specialist, managing multiple groups of companies that have successfully secured and maintained gaming licenses in multiple European and non-European jurisdictions. Sissel has vast experience managing technical, legal and regulatory compliance teams and an in-depth understanding in operator and supplier opportunities and challenges. She is dedicated to growing businesses by accessing new and emerging markets while promoting a culture of compliance across organizations with a focus on the remote gaming industry. Passionate about international law, business and relations, and holds a post-grad in War Studies from Kings College London and an undergraduate in International Relations from London’s University of Westminster. Sissel has been in various forums and specialist groups including EU Commission round-table workshops.

Morten Ronde, EO at Danish Online Gambling Association and Managing Partner at Nordic Gambling

Morten Ronde has 19 years of experience from working in the gambling industry.

His background is in gambling regulation. He started his career in the Danish State Lottery and worked later 12 years as legal counsel for the Danish Gambling Authority. During his time as a regulator, he drafted the Danish online gambling reform that allowed for open licensing of betting and online casino operators in Denmark. The Danish gambling model is still considered one of the best gambling regimes in the world and has inspired many countries to adopt similar regulation.

Morten received the ”European Regulator of the Year Award” in 2010 from the International Masters of Gaming Law.

Since 2012 Morten has been working in the private sector of the gambling industry and has been advising clients in all sectors of the industry on regulatory affairs issues.

Morten acts as CEO of the Danish Online Gambling Association (DOGA), a trade association for online gambling operators in Denmark and as Director of Education and Association Development of the International Masters of Gaming (IMGL), the pre-eminent global gambling law network.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Denmark in the focus with industry experts, Birgitte Sand, Sissel Weitzhandler and Morten Ronde in Vilnius

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SYNOT Games Enters into Strategic Partnership with Casino Admiral

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SYNOT Games has strengthened its footprint in the Swiss iGaming market through a strategic partnership with Casino Admiral, one of the most recognised operators in the region. The collaboration officially launched in the second half of November, bringing a selection of SYNOT Games’ top-performing titles to Swiss players.

The first wave of games is already live on Admiral.ch, including Volcano Explosive, 27 Joker Fruits and Firebird Double 27 – dynamic, visually polished titles known for their engaging features and high entertainment value. Additional batches of games will follow, ensuring a continuous rollout of fresh content for players.

This partnership marks another significant milestone in SYNOT Games’ regulated market expansion strategy. Switzerland remains one of the most stable and promising European markets, with players showing strong demand for high-quality, certified and mobile-ready casino content.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are very pleased to launch a new cooperation with Admiral Casino in Switzerland. It’s a market full of potential, and Admiral is a partner who values quality, responsibility, and modern iGaming solutions. We are confident that our portfolio – from classic hits to the newest releases – will resonate strongly with Swiss players.”

Alessandro Werlen from the Casino Admiral said: “We’re thrilled to welcome SYNOT Games to our portfolio, bringing a fresh wave of innovative and engaging content to our players. SYNOT’s commitment to delivering high-quality games with immersive features perfectly aligns with our mission to provide exceptional entertainment in a secure and regulated environment.”

Through this deal, Admiral.ch will progressively gain access to SYNOT Games’ extensive portfolio of over 220 certified titles, all designed to meet stringent technical, compliance and regulatory standards.

As SYNOT Games continues to expand across Europe, the partnership with Casino Admiral reflects the company’s ongoing commitment to delivering premium entertainment built on innovation, reliability and player-focused experiences.

The post SYNOT Games Enters into Strategic Partnership with Casino Admiral appeared first on European Gaming Industry News.

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BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney

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Pitch! @RTG is designed to surface transformative ideas — a crucible where technology meets real-world regulatory challenges, where compliance is re-engineered for purpose, and where new approaches to governance and sector leadership are tested in front of regulators, operators and innovators.

BNDRY exemplifies this mission. As pubs and clubs come under heightened scrutiny under the Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) Act, BNDRY has partnered with Cherryhub to deliver a compliance platform purpose-built for the operational realities of hospitality venues. Rather than retrofitting systems designed for banks, BNDRY and Cherryhub have engineered a solution for gaming floors, member-based venues and mixed-cash environments.

Many venues grapple with fragmented systems and the complexity of monitoring both carded and uncarded play. BNDRY and Cherryhub tackle this head-on. The platform integrates gaming machine data, member and visitor profiles, and frontline observational inputs into a single operational dashboard — providing clarity and automation where venues have long struggled.

The platform streamlines and automates the core AML/CTF obligations that pubs and clubs need to do continuously:

• Knowing members, visitors and staff

• Monitoring behaviour and transactions to detect anomalies

• Reporting to AUSTRAC

• Securely storing compliance records for seven years.

This new approach bridges the gap between bank-grade compliance capability and the fast-paced, people-driven realities of pubs and clubs — offering a scalable, auditable and future-ready solution as regulatory expectations continue to rise.

“BNDRY is a standout example of the practical innovation Pitch! was built to spotlight. Pitch! exists to surface the RegTech, policy and research innovations the sector often doesn’t know are out there — a crucible where ideas, technology and regulatory practice are tested and refined. That mix of capability and imagination is exactly what will strengthen regulatory outcomes and uplift the sector,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.

“Australia’s pubs and clubs are facing financial crime risks and compliance expectations unlike anything before, and AUSTRAC’s focus on the sector is only intensifying. Venues need solutions built for their operational realities — not repurposed bank tech — which is why we built BNDRY. Through our partnership with Cherryhub, we’re integrating data from multiple systems, reconciling player activity, and automating the heavy lifting, to make AML/CTF compliance operationally achievable while showing what’s possible when purpose-built technology meets real-world challenges,” said John Rayment, CEO of BNDRY.

The post BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney appeared first on European Gaming Industry News.

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HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service

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HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.

At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.

HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.

To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.

These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:

• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.

• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.

• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.

• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.

• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.

With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.

The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.

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