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New Research from Turnkey Intelligence Shows Key Challenges Facing UK Football Organisers — Rugby More Highly Ranked
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A recent study by Turnkey Intelligence, a leading market research firm serving the global sports industry, has shed light on numerous pain points that football fans in the UK experience when attending matches. Fan ratings of the food and beverage experience and venue entry and exit in particular fall short of other sports in the UK and in comparison to other countries.
‘Football continues to deliver top-class entertainment at all levels in the UK. Some clubs are investing heavily in spectator experience, as we’ve seen in the very positive reaction to the new Tottenham Hotspur Stadium. However, our research shows widespread resentment among football fans who feel shortchanged by their match day experience in the face of spiralling ticket prices,’ said Haynes Hendrickson, general manager at Turnkey Intelligence.
As part of the launch of the company’s London-based operations, Turnkey Intelligence commissioned widespread research comparing fan experience within and across countries and across a number of sports, including football, rugby, American football, basketball, golf, tennis, and motor sports.
Elsewhere in the UK, the research finds rugby fans giving their sport top marks — most notably in ‘value for money’ — and a cross-country comparison shows the fan experience for football in the UK trailing that of American football in the US.
As the end of the season approaches, the report suggests clubs should be making significant improvements across the match day experience to stay competitive with other entertainment options. UK football fans expect the experience to deliver on multiple elements of value, including food and drink options and family-friendly entertainment beyond the match itself.
For this study, Turnkey Intelligence surveyed sports fans aged 16–64 from the UK, US, Brazil, and China about their live event experiences across the above-referenced sports. The findings highlight several ways that sports organisations can optimise their events to improve the fan experience and, ultimately, commercial success. Access the full report here.
About Turnkey Intelligence:
Established in 1996, Turnkey Intelligence is a business intelligence company in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Turnkey’s areas of expertise include sponsorship measurement and evaluation, advertising effectiveness, customer experience management, brand tracking, pricing optimisation, customer segmentation, and more. Turnkey launched its London office in January 2019 to serve clients in the European sports industry. Turnkey Intelligence, along with its sister companies MarketCast, Insight Strategy Group, and Fizziology, is a business unit of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.
SOURCE Turnkey Intelligence
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This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New Research from Turnkey Intelligence Shows Key Challenges Facing UK Football Organisers — Rugby More Highly Ranked
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Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025
Sportradar is pleased to announce that it was recognized with two prestigious honors at the European iGaming Awards during ICE Barcelona. The company’s innovative Alpha Odds solution was honored in two competitive categories, continuing to solidify Sportradar as a leader in the online gaming industry. The European iGaming awards, a benchmark for excellence in the sector, celebrate groundbreaking achievements and advancements that redefine the gaming experience.
Alpha Odds received recognition in the following categories:
- 2024 Innovation of the Year: Celebrating the pinnacle of innovation and creative thinking in iGaming.
- Best Sports Betting Innovation: Honoring extraordinary advancements in the sports betting arena.
A service offered through Sportradar’s Managed Trading Services (MTS), Alpha Odds leverages AI-driven odds personalization technology to deliver bespoke betting prices for sportsbook operators. Alpha Odds recalculates financial exposure in real time, enabling operators to manage liability with unparalleled precision, reduce risk and enhance profitability. Since its launch, Alpha Odds has generated an average 13% improvement in margin performance for sportsbooks using the solution.
Through Alpha Odds, Sportradar’s MTS continues to optimize trading strategies and elevate sportsbook profitability, while reinforcing Sportradar’s position as a trusted technology partner for operators worldwide.
The post Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025 appeared first on European Gaming Industry News.
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Xanada Investments Announces Strategic Investment in Bettorify
Xanada Investments has announced a strategic partnership with Bettorify, an emerging platform provider delivering localized and premium iGaming solutions.
Bettorify’s core differentiator lies in its dedication to localization. The company specializes in white-label and turnkey platforms that resonate with local players, particularly across Asia’s diverse and rapidly growing iGaming market.
By integrating local payment methods and offering a tailored game portfolio, Bettorify enables operators to meet the unique needs of players while navigating regional complexities with ease.
Xanada Investments’ role goes beyond capital infusion. The fund brings extensive expertise, a powerful network, and a shared vision for success. With this partnership, Bettorify is set to improve its offerings further, expand operations across Asia, and bring tailored, competitive solutions to operators navigating the region’s complex landscape.
Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts:
“Bettorify offers a compelling answer to the growing demand for localized solutions in Asia’s iGaming market, which remains one of the most dynamic and under-served regions globally. Their approach to building deeply customized platforms for local audiences is both innovative and necessary.
Hanna Rai, CEO of Bettorify, expressed enthusiasm about the partnership: “Our collaboration with Xanada Investments marks a pivotal moment for Bettorify. Their strategic guidance and support will help us accelerate our growth, expand our footprint across Asia, and continue delivering unmatched platforms that operators and players love. Together, we aim to set a new standard in the iGaming industry.”
The post Xanada Investments Announces Strategic Investment in Bettorify appeared first on European Gaming Industry News.
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Yaspa and Playbook Engineering join forces to revolutionise iGaming payments
Real-time payment provider, Yaspa, has partnered with Playbook Engineering, a global leader in betting platforms, to deliver cutting-edge instant bank payment solutions for their online betting sites. This collaboration will enable players to enjoy seamless, fast, and secure payment journeys using Pay by Bank for deposits and withdrawals.
As Playbook Engineering upgrades its payment systems, they’ve strategically selected Yaspa as their exclusive real-time payment provider. Together, they’re setting a new standard for speed, security, and compliance in iGaming payments.
Luke Cousins, Commercial Director at Playbook Engineering, shared his enthusiasm for the partnership: “When enhancing our payment systems, it was crucial for us to partner with a provider that could match our vision for innovation and deliver a modern, user-friendly experience. Yaspa stood out as a leader in open banking and iGaming payments. Their expertise, coupled with their innovative approach to compliance and safer gambling, made them the perfect fit. We’re excited to bring these benefits to our operators and players.”
James Neville, CEO of Yaspa, echoed the sentiment: “We’re delighted to join forces with Playbook Engineering, a company that shares our commitment to advancing the iGaming industry. By integrating open banking payments into its platform, Playbook is paving the way for faster settlements, greater transparency, and an unparalleled user experience. Together, we’re raising the bar for what iGaming payments should look like.”
Why this matters
Open banking is transforming the way players interact with iGaming platforms, offering faster transactions, improved security, and reduced friction. With Yaspa’s cutting-edge technology and Playbook Engineering’s scalable betting platform, this partnership is set to deliver a payment experience that keeps operators ahead of the curve.
A shared vision
Yaspa and Playbook Engineering share a passion for innovation and compliance. By choosing to integrate Yaspa’s cutting-edge payment platform, Playbook Engineering reaffirms its dedication to providing both operators and players with a comprehensive, modern payment ecosystem.
The post Yaspa and Playbook Engineering join forces to revolutionise iGaming payments appeared first on European Gaming Industry News.
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