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Affinity Gaming Appoints Mary Elizabeth Higgins Chief Executive Officer

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Higgins Brings 20+ Years of Gaming Experience

 

Affinity Gaming today announced the appointment of Mary Elizabeth Higgins as Chief Executive Officer, effective immediately. Ms. Higgins, a gaming industry veteran, has served as the Company’s Chief Financial Officer and Chief Operating Officer and succeeds Tony Rodio who will leave Company to pursue other opportunities.

Additionally, Eric Fiocco, Affinity’s Senior Vice President and Chief Marketing Officer, has been named Chief Operating Officer, succeeding Ms. Higgins. Mr. Fiocco will continue in his role as CMO.

For nearly 20 years, Ms. Higgins has held executive roles in the gaming sector, focusing on strategic financial management, capital formation, acquisition strategies and investor relations. Before joining Affinity in June 2018, she was instrumental in establishing VICI Properties, a REIT spinoff from Caesars Entertainment Operating Company, Inc. (CEOC), and served as its CFO. From 2014 to 2017, she was CFO of CEOC, the largest subsidiary of Caesars Entertainment Corporation, where she oversaw finances across 38 casino locations in 14 U.S. states as well as in five countries. Earlier in her career, Ms. Higgins served as CFO at companies such as Global Cash Access Holdings, Inc., Herbst Gaming, Inc., the predecessor company of Affinity Gaming, and Camco, Inc.

Mary Beth has significant knowledge of and experience in the gaming sector, including 10 years at Affinity’s predecessor Herbst Gaming, and a track record of success that makes her uniquely qualified to lead Affinity as CEO,” said James Zenni, Chairman of Affinity’s Board of Directors and Chief Executive Officer of Z Capital Partners. “I am confident that Mary Beth is the right person to lead the Company into its next chapter of success and I look forward to working together as we continue to enhance the customer and guest experience and drive sustainable, long-term growth at Affinity.”

“I am excited to lead Affinity and deliver on our commitment to further enhance Affinity as a local casino leader in an evolving gaming landscape,” said Ms. Higgins. “Alongside Eric and the rest of the management team, I look forward to continuing to partner with Z Capital, an experienced and proven investor in the gaming industry, and I am eager to help capture Affinity’s significant growth potential, while continuing to deliver the high-quality service and unmatched player experience that are staples at Affinity properties across the country.”

Mr. Fiocco, a veteran of the gaming and casino industry with nearly four decades of experience, joined Affinity Gaming in November 2018. Prior to joining Affinity, Mr. Fiocco, served as Chief Marketing Officer of Tropicana Entertainment Inc. where he was responsible for marketing operations across eight properties. Earlier in his career, Mr. Fiocco served as Senior Vice President of Casino Operations and Marketing for Resorts Casino Hotel and in a number of roles at Caesars Atlantic City, culminating as Vice President of Operations and Marketing.

Affiliates of Z Capital Partners, the private equity management arm of Z Capital Group, closed the take-private acquisition of Affinity in 2017.

 

About Affinity:

Affinity Gaming is a diversified casino gaming company headquartered in Las Vegas, Nevada. The company’s casino operations consist of 11 casinos, five of which are located in Nevada, three in Colorado, two in Missouri and one in Iowa. For more information about Affinity Gaming, please visit its website: www.affinitygaming.com.

 

SOURCE Affinity Gaming


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Affinity Gaming Appoints Mary Elizabeth Higgins Chief Executive Officer

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eGaming Integrity Welcomes Hayley Ashton as Compliance Manager

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eGaming Integrity is proud to announce the appointment of Hayley Ashton as its new Compliance Manager, effective immediately. Hayley joins the firm in response to growing client demand for enhanced compliance support across the Isle of Man’s eGaming sector.

Hayley’s career reflects deep expertise across the regulatory and financial services sectors. She has gained extensive experience in anti-money laundering frameworks, risk assessment, and governance best practices, with a proven ability to support organisations in maintaining the highest compliance standards.

With diplomas in Anti-Money Laundering and Governance, Risk and Compliance from the International Compliance Association, alongside a BA in Primary Education with Qualified Teacher Status from Leeds Beckett University, Hayley combines technical knowledge with strong skills in training, leadership, and operational delivery.

Emma Shilling, Director at eGaming Integrity, commented: “The demand for practical, outcome-focused compliance advice continues to grow as the GSC elevates standards and the island prepares for MONEYVAL. Hayley’s appointment reflects our commitment to meeting that demand, and her experience and proactive style will ensure clients get the support they need where it matters most.”

Hayley Ashton added: “I’m passionate about fostering compliance cultures that are both effective and sustainable. Delivering practical, outcomes-focused guidance tailored to real-world business contexts is where I believe compliance adds its most valuable contribution. I’m looking forward to working closely with our clients and helping them put robust, workable compliance practices in place.”

Hayley’s appointment strengthens eGaming Integrity’s team of industry experts and former regulators, reinforcing its leadership in mock audits, remediation and internal audits for the Isle of Man’s egaming licence holders.

 

The post eGaming Integrity Welcomes Hayley Ashton as Compliance Manager appeared first on European Gaming Industry News.

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WIN A SEAT TO THE BATTLE OF MALTA MAIN EVENT OFFERING A HUGE €1.5 MILLION GTD WITH ACR POKER ONLINE QUALIFER

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Online Day 1 Qualifier takes place this Sunday, with lower-cost Last-Chance Satellites also running  

ACR Poker is giving players another chance to turn their online grind into a live poker dream with an Online Day 1 Qualifier to the coveted Battle of Malta (BOM) Main Event which guarantees €1.5 million.

BOM stands as one of Europe’s most iconic poker festivals, celebrated for its electric atmosphere, elite competition, and unforgettable player experiences. This year, players can skip the live Day 1 Main Event grind and qualify straight from home with ACR Poker’s Online Day 1 Qualifier this Sunday, September 14th, heading to Malta already locked in for a payout.

The Online Day 1 Qualifier starts at 10:30am ET with a $625 + $75 buy-in, and competitors will play down to 15% of the field. Players who survive will receive the tournament’s minimum cash when they check in at the BOM live event and their chip count will be automatically transferred to Day 2 in Malta (November 2nd-5th, 2025).

Players seeking lower-cost routes to the Online Day 1 Qualifier can join Last-Chance Satellites, including a $66 Mega Satellite on Sunday, September 14th at 9:05am ET, with Super Sats Freerolls and $6.60 feeders available starting Friday, September 12th.

“Opportunities like this are what poker is all about,” said ACR Pro Chris Moneymaker. “The Battle of Malta is a bucket-list event for many players, and being able to qualify online makes it accessible to everyone, with a shot at huge prizes in one of Europe’s most exciting live events. I love that ACR is opening that door for players everywhere.”

BOM runs from October 28th-November 5th at Casino Malta, featuring a revamped nine-day schedule with a €2 million guarantee, including the €2,200 buy-in ACR Super High Roller and plenty of exciting off-the-felt activities. Last October, BOM reached new heights with a prize pool exceeding €4.7 million and participants from over 60 countries.

In July, ACR Poker and BOM hosted the first-ever online edition of the beloved European live poker festival, featuring 68 events and $5 million guaranteed. With buy-ins from $5.50, players of all levels had the chance to join the fun and compete for great prizes. Ten players were also awarded €8,000 travel packages to October’s BOM live event, courtesy of ACR Poker’s Beast tournament.

For further details about the Online Day 1 Qualifier, visit ACRPoker.eu.

The post WIN A SEAT TO THE BATTLE OF MALTA MAIN EVENT OFFERING A HUGE €1.5 MILLION GTD WITH ACR POKER ONLINE QUALIFER appeared first on European Gaming Industry News.

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1 Reddit Post = 1,120 FTDs — No Site, No Backlinks!

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Who says SEO has to be slow, boring, and backlink-hungry?

One of our partners cracked the code:
“Can Reddit posts rank like SEO pages?”

Answer: Hell yeah! Here’s the breakdown

The Playbook:

No website
No backlinks
Just Reddit + killer keywords

They warmed up a few Reddit accounts and dropped smart, review-style posts in top subs:
→ r/onlinegambling
→ r/CasinoBonuses
→ r/GamblingCanada

Posts like:

  • “Top Aussie pokies that actually pay”
  • “Best no-KYC casinos for Canadians 2025”

No spam. No hard sell. Just real talk + clean links to SlotsGem & HellSpin.

The Twist:

Google loved it. Reddit’s authority (DA 90+) shot those posts to the top 5 for juicy queries:
best crypto casino Australia
new no verification casino Canada
fast payout slots AU

No backlinks. No long hang. Just rankings.

The Payoff (in 2.5 months):

21,000+ organic visits
3,400+ offer click
1,120 FTDs
Avg CPA: $100
$100K+ partner revenue
Top GEOs: AU, CA

Big Takeaway:

You don’t need a site to crush SEO.
One smart Reddit post can outplay months of content.

Want in?
HellPartners is ready. Let’s make it loud and hot as hell! Try now

The post 1 Reddit Post = 1,120 FTDs — No Site, No Backlinks! appeared first on European Gaming Industry News.

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