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Incentive Games: New Products Release
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Incentive Games is a business-to-business (B2B) software developer specializing in building games which deliver value to the iGaming industry. Incentive Games’ proprietary software platform, STAR (Sports Tool for Acquisition & Retention), assists their clients to drive traffic through the gamification of real-life sports and betting events that people are passionate about. They then upsell highly customised versions of their clients’ high value products and services based on the user’s in-game choices and behaviour.
Whether reinvigorating stale userbases or building them from scratch, Incentive Games engages and monetises users by delivering high quality, dynamic gaming content set within a casual, social framework – making users go further.
Formerly ‘Premier Punt Group’, Incentive Games have been moving from strength to strength since completing their B2B rebrand in late 2018. Previously designing industry-specific customer acquisition and retention software, Incentive Games has diversified their offering significantly with general purpose products now applicable to any industry.
Incentive Games are announcing two new jackpot-driven products:
Predict 6, a score results predictor game, and
Quick 6, a single match fantasy game.
These games can be combined with other games into a single application or as progressive web apps (PWAs) located on the client website/app.
Both of these new games are market-ready and available on the new Incentive Games’ STAR platform – a single, centralised games platform which hosts their full range of products. Incentive Games’ clients can now ‘plug and play’, choosing from their full suite of games with each being fully customisable to different sports, leagues and more.
Combining these games in one platform offers a uniquely comprehensive fantasy sports experience for both seasoned fantasy players and the casual sports fan, with instantaneous match updates and best-in-class user experience from beginning to end. And this combination is likely to entice iGaming operators too, by allowing an upsell to both player and team markets by the nature of the two games.
To win the Jackpot in Predict 6, users must accurately predict score-lines from a day or week’s matchups, and for Quick 6; users are challenged to build the best performing fantasy team of players from a chosen match to beat out the competition. Once users have entered the competitions, Incentive Games’ proprietary algorithms take the user’s predictions and line-up selections and produce bespoke pre-populated betting slips tailored to each user that link directly to the same bet slips prepopulated on the client’s sportsbook.
Continuing from initial success in the UK and Africa, Incentive Games are expanding to target the US sports market. Beginning with deploying the ‘big 4’ American sports, American Football, Baseball, Basketball and Ice Hockey, with new games designed specifically for the Americas that offer a novel, localised user experience.
With stats refreshed live by the second, the ‘Sports Tool for Acquisition and Retention’ boasts industry-leading update latency – refreshing in seconds: with every pass, yard, hit, dunk, and goal users can keep up to date with the action live in-play and never miss out on the action.
Incentive Games will be exhibiting at this year’s Betting on Sports America conference in New Jersey. If you would like to book a meeting with Incentive Games at either event, please contact [email protected] or visit the team in New Jersey in April at stand number 428.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Incentive Games: New Products Release
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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