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Live and kicking: why online casinos must offer live dealer

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James King, Chief Marketing Officer at Conquer Casino, discusses the importance of live casino and why it has become so popular

 

Live casino is one of the fastest growing online casino products on the market and is now an absolute most for brands looking to engage all types of player.

Live dealer perfectly bridges the gap between land-based and online play, offering the buzz and excitement found on the casino floor alongside the convenience of playing online.

It brings to life what can, at times, be a solitary form of entertainment – most players play online casino at home while alone.

Players love that they can sit down at a real table, watch real cards being slid across the felt by a human dealer they can interact with.

Such is the popularity of live casino that operators now have separate lobbies and tabs for these games. We are also seeing live dealer only operators enter the market.

In addition, providers such as Evolution Gaming and Authentic Gaming are developing new games, features and tools that take the live dealer experience to the next level.

Evolution, for example, offers an innovative live money wheel game that is set against a glitzy TV show backdrop with a host and not a dealer.

Authentic Gaming, on the other hand, streams from real tables located on the floors of real casinos allowing online players to sit down next to those actually on the property.

These breakthroughs have really helped to push the momentum that has built behind live casino games in recent months.

This has also been helped by huge improvements in mobile live dealer, with players able to enjoy the same immersive and realistic experience even when playing on the move.

But why has live dealer become such a phenomenon of late?

Much of it is to do with what I mentioned previously about players seeking out authentic casino experiences from the comfort of their own home.

But it also has a lot to do with trust and players preferring to wager against a human dealer – even if they are located in a special studio – instead of a random number generator.

This is certainly the case in new and emerging markets where players can lack trust in online casino brands, especially those that do not have a land-based presence.

In addition to this, consumers are super savvy and expect a varied and valuable experience from their chosen entertainment channels, including online casino.

This partly explains why live dealer is so popular with younger players – they demand an element of interaction from their entertainment choices and live casino can deliver this.

It is also considered a less “hardcore” form of gambling – most players will have previously visited a casino and played the table games on offer.

As we all know, table games are seen as a less aggressive form of gambling than slots and are held in the same regard as bingo and lottery giving them mass market appeal.

But it’s not just casual players that are drawn to live dealer – high rollers also enjoy the added value and interaction that it brings.

This is why it is important for operators to offer VIP tables that are set against more luxurious backdrops and with higher limits.

As live dealer continues to increase in popularity, operators will have to ensure they offer streams across all the games (blackjack, roulette, poker, craps, etc) and from all providers.

They will also have to think about creating special welcome offers and promotions for live dealer, and also how the vertical can be integrated into loyalty schemes.

It wasn’t that long ago that live dealer was seen as a nice addition to an operator’s game lobby, but today it is an absolute must.

Live dealer is not only great at acquisition – appealing to new players and helping to build trust – but it is a powerful retention tool for all player types – VIPs in particular.

Here at Conquer Casino, we believe live dealer is only going to become more popular and have an even more dominant position in casino game portfolios.

The vertical really is live and kicking.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Live and kicking: why online casinos must offer live dealer

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kaizen Foundation and UEFA Foundation for Children send strong message on inclusion through continued partnership

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The Kaizen Foundation participates in UEFA Foundation for Children’s 10th Anniversary celebration, supporting amputee football and raising awareness about inclusion through sport. The partnership will expand into the summer through the “Legacy for the Future” project.

Kaizen Foundation, the Social Purpose Foundation funded exclusively by Kaizen Gaming, is announcing its participation in the 10th Anniversary celebrations of the UEFA Foundation for Children. During the celebrations, the Kaizen Foundation will be sponsoring a showcase match of two amputee teams with players from Greece, England and Poland at the Colovray Stadium in Nyon on April 28th at 15:30-16:45 CEST. This will be followed by a dedicated cup ceremony.

The focus of the celebrations – held in collaboration with the UEFA Foundation’s partners Football Is More and the European Amputee Football Federation – is inclusion in sports. The amputee football match offers a unique opportunity to witness the incredible spirit and talent of amputee athletes as they compete for the trophy. Highlighting the importance of inclusion in football, the game is guaranteed to captivate the audience and showcase football’s unifying power.

In addition, the Kaizen Foundation will be supporting a Conference on Inclusion to discuss football’s role in social responsibility and inclusion. Happening at the Chateau de Bossey, scheduled to take place earlier on the same day at 11.00 – 12.30 CEST, the conference will feature high-profile guests, including Prof. Dr. Jürgen Buschmann from the German Sports University of Cologne.

Kaizen Foundation and UEFA Foundation for Children expand their partnership into the “Legacy for the Future” project

Excitingly, the Kaizen Foundation is also announcing the expansion of its successful partnership with the UEFA Foundation for Children by supporting the “Legacy for the Future” project, aiming to leave a lasting legacy which fosters the empowerment of girls and women in countries from the UEFA participating national associations.

Within the framework of this partnership, Kaizen Foundation shall support initiatives undertaken by Τhe UEFA Foundation for Children across Portugal, Belgium, Germany and Denmark. The initiatives aim to empower girls and women to dismantle barriers in football and beyond, namely in education, legal rights and access to sport. Said initiatives will be associated with the respective women’s national teams, in order to enhance visibility and promote collective social responsibility.

This builds on the Kaizen Foundation’s inaugural partnership with the UEFA Foundation for Children to  support the “10,000 Smiles” project, which provided 10,000 UEFA EURO 2024™ match tickets to associations working with vulnerable children. As part of the expansion of this partnership, Kaizen Foundation shall donate €300,000 to further aid the UEFA Foundation for Children’s aims and ambitions.

“It’s a great honour to be part of the UEFA Foundation for Children’s 10th Anniversary celebrations,” said Panos Konstantopoulos, President of the Kaizen Foundation. “By championing inclusion through the amputee match, we hope to inspire clubs and communities across Europe and the globe to take meaningful steps toward breaking down barriers. The UEFA Foundation for Children does extraordinary work, and we are thrilled to expand our partnership into the Legacy for the Future project, supporting local charities with the mission to dismantle barriers for girls in and out of sports. Our joint initiatives are a powerful reminder that nothing should stand in the way of what people can achieve, regardless of who they are or where they come from.”

“Football has an extraordinary power to bring everybody together. Partnering with organisations like the Kaizen Foundation is key to building a movement that drives real impact and leaves a lasting legacy,” said Carine N’koué, General Secretary of UEFA Foundation for Children. “Not only are we celebrating our 10th Anniversary together, but by deepening our collaboration with the Legacy for the Future project, we can continue to build on our mission to use the power of football to unite and bring joy to millions of disadvantaged children around the world.”

 

The post Kaizen Foundation and UEFA Foundation for Children send strong message on inclusion through continued partnership appeared first on European Gaming Industry News.

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Fanatics Sportsbook Is the Fastest Growing Sportsbook in America – and Is Expanding Its FanCash and Fair Play Initiatives

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Awarded $750k in FanCash last Week and Extended Fair Play Protection to First Half for NBA Playoffs

 Since its inception, Fanatics Sportsbook has been able to set itself apart from the competition with customer-first initiatives like FanCash Drops and Fair Play. Fanatics Sportsbook has expanded those efforts with the launch of the brand-new FanCash Drop game and an exclusive extension of the Fair Play policy from the first quarter to the first half for all games throughout the NBA Playoffs.

Fanatics Sportsbook, now the fastest growing sportsbook in America*, recently debuted FanCash Drop, a new game giving customers the chance to win up to $10k in FanCash.** Last week, Fanatics Sportsbook awarded more than $750k in FanCash as part of the new FanCash Drop game. With 75% of sportsbook customers using FanCash and up to 10% of FanCash being redeemed each month on Fanatics.com and the Fanatics app, FanCash has become a major reason for customers to choose Fanatics Sportsbook. FanCash Drop will be available to sportsbook customers every Friday, and prizing will vary each week.

Fanatics Sportsbook customers have enjoyed more than $6 million in winning payouts thanks to Fair Play since the start of the football season. Every year during the NBA playoffs, the game’s brightest stars rise to meet the moment, so it’s only fitting that Fanatics Sportsbook does the same, with an exclusive Fair Play protection extension from the first quarter to the first half for the entire NBA Playoffs. Fair Play will kick in whether it’s a straight, parlay or Same Game Parlay (SGP). In addition, Fanatics Sportsbook will introduce the Fair Play Hub in the app, where customers can track live player news and Fair Play payouts.

Customers can download the Fanatics Sportsbook app on iOS and Android and for up to date news and information on Fair Play follow the Fanatics Sportsbook social channels on X @FanaticsBook and on Instagram @FanaticsSportsbook.

 

The post Fanatics Sportsbook Is the Fastest Growing Sportsbook in America – and Is Expanding Its FanCash and Fair Play Initiatives appeared first on European Gaming Industry News.

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Vixio’s Chief Analyst James Kilsby Honored As Silver Stevie® Award Winner In 2025 American Business Awards®

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Vixio, a leading provider of regulatory intelligence solutions, is proud to announce that James Kilsby, Chief Analyst, has been named the winner of a Silver Stevie® Award in the Thought Leader of the Year – Business category in the 23rd Annual American Business Awards®. The American Business Awards are the United States’ premier business awards program.

Kilsby was honored for his impactful leadership in providing intelligence on regulatory and compliance trends affecting the global gambling industry, particularly in emerging markets like Brazil. In an industry where compliance monitoring is cumbersome, his analysis, forecasts, and deep expertise help take the complexity out of compliance. His work in 2024 included in-depth analysis of the new regulated Brazilian gambling market and the launch of Vixio’s Technical Compliance Tool.

Roseanne Spagnuolo, Chief Research & Data Officer, Vixio, said: “James’ contributions to the gambling industry and to Vixio are significant. Some of the world’s biggest brands trust Vixio to monitor regulatory developments affecting their licences and identify new market and product opportunities. James’ expertise, especially in emerging markets in the Americas such as Brazil, is a significant contributor to those efforts.”

“I’m deeply honored to receive this recognition from the American Business Awards,” said James Kilsby, Chief Analyst, Vixio. “This award is a reflection of the trust our clients place in us and the incredible team at Vixio that brings clarity to such a complex and fast-moving global industry. As jurisdictions like Brazil evolve, our mission remains the same: to empower organizations with the intelligence they need to navigate compliance challenges confidently and responsibly.”

Stevie® judges praised Kilsby’s clear and actionable insights in an often opaque industry. One judge said: “James Kilsby has demonstrated exceptional thought leadership in the gambling compliance sector. His deep expertise in gambling regulations, particularly in emerging markets like Brazil, has positioned him as a key industry voice. His contributions include high-impact research, frequent media appearances, and direct influence on product innovation, notably with Vixio’s Technical Compliance Tool.”

Another judge added: “The gambling industry is often an opaque field where it is hard to understand what is and what is not allowed. James’s ability to provide clarity in this area and use that to support compliance and responsible gambling are commendable.”

More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.

“Organizations across the United States continue to demonstrate resilience and innovation,” said Stevie Awards president Maggie Miller. “The 2025 Stevie winners have helped drive that success through their innovation, persistence, and hard work. We congratulate all of the winners in the 2025 ABAs and look forward to celebrating their achievements during our June 10 gala event in New York.”

Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 10.

Details about The American Business Awards and the list of 2025 Stevie winners are available at StevieAwards.com/ABA.

To learn more about simplifying compliance management with Vixio’s award-winning regulatory intelligence solutions, visit vixio.com.

 

The post Vixio’s Chief Analyst James Kilsby Honored As Silver Stevie® Award Winner In 2025 American Business Awards® appeared first on European Gaming Industry News.

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