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Digital Fuel Marketing Expands US Reach with New Jersey Licence Application Acceptance

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Specialist wagering industry online marketing agency Digital Fuel Marketing has taken a huge step forward in their expansion plans across the USA with approval to operate in New Jersey having completed an Ancillary Casino Service Industry Enterprise License application. The New Jersey state government granted the go-ahead for Digital Fuel Marketing’s license application, opening up the door to a whole host of new commercial agreements for the fast-growing firm.

With the rapid development of the US sports betting market, Digital Fuel’s readiness to collaborate with the many new online sportsbook operators in New Jersey signals their intent to bring customer acquisition and retention specialism to the Garden State before rolling out operations across the USA as more states open up to regulated sports betting. The move will allow Digital Fuel to offer marketing strategy, media buying and customer lifetime management services as well as being able to deliver affiliate marketing solutions on both a revenue share and fixed fee basis whilst building on their existing relationships with gaming providers across the region.

Having been working in the US space for the past two years, delivering campaigns focused on daily fantasy sports (DFS), poker, casino and sports betting, Digital Fuel is ideally placed to react to the growing demands of the emerging US market.

Digital Fuel Marketing Founder and CEO Toby Oddy announced “there has never been a more exciting opportunity within the sports betting community as the explosion of demand for sports wagering products in the USA shows no sign of slowing down and Digital Fuel is delighted to be among the first US pioneers in the highly competitive wagering customer acquisition space.”

Oddy added “Our ACSIE License application reflects our commitment to helping shape the development of New Jersey’s fledgling sports betting market as we ensure the responsible approach to affiliate licensing and regulation becomes the model adopted US-wide as sports betting sweeps the nation.”

Originally founded in 2013, Digital Fuel has rapidly expanded their global reach adding offices in Hong Kong and New York to their Australia and UK bases, allowing for round-the-clock servicing of clients in the notoriously demanding iGaming space. The agency’s wagering industry expertise is drawn from a team boasting experience gained at the likes of Mansion, Coral, Tabcorp and 888 so there is a wealth of talent across their 50 strong staff roster which Oddy believes sets them apart from the competition.

“When I started Digital Fuel my goal was to bring a no-nonsense data driven approach to high value customer acquisition and retention in the highly competitive betting and gaming sector” Oddy said. “As we cement our foothold in the US market with this latest move into New Jersey I am delighted that the straightforward ethos behind the business resonates as much today as it did when we launched. To have built the reputation we have through the relationships we’ve formed across four continents is testament to the drive and determination shown by everyone throughout the business and I could not be more proud of how far we have come. 2019 is set to be another milestone year for Digital Fuel and I’m incredibly excited to see how the burgeoning US market develops!”

 

About Digital Fuel Marketing:
Founded in 2013 by experienced wagering industry professional Toby Oddy, Digital Fuel Marketing was born out of a desire to offer global betting and gaming brands strategic and executional support across marketing functions. Now servicing operators across the UK, US, Australia and Asia, Digital Fuel Marketing continues to deliver high end player acquisition and user engagement strategies with a focus on a scalable ROI. www.digitalfuel.marketing


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Digital Fuel Marketing Expands US Reach with New Jersey Licence Application Acceptance

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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LOTTOMATICA GROUP S.P.A. CONTINUED STRONG PERFORMANCE IN Q3 2024, WITH ADJ. EBITDA UP +30% VS 2023. ONLINE MARKET SHARE AT AN ALL-TIME HIGH. TARGET SYNERGIES FOR SKS365 INCREASED. GUIDANCE1 FOR 2024 CONFIRMED.

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The Board of Directors of Lottomatica Group S.p.A. approved the Condensed Consolidated Interim Financial Statements as of and for the nine months ended 30 September 2024.

Read the full Lottomatica press release below.

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The post LOTTOMATICA GROUP S.P.A. CONTINUED STRONG PERFORMANCE IN Q3 2024, WITH ADJ. EBITDA UP +30% VS 2023. ONLINE MARKET SHARE AT AN ALL-TIME HIGH. TARGET SYNERGIES FOR SKS365 INCREASED. GUIDANCE1 FOR 2024 CONFIRMED. appeared first on European Gaming Industry News.

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Datawrkz, a Nazara subsidiary, acquires majority stake in UK growth marketing agency, Space & Time

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Transaction set to fast-track Datawrkz’s ambitious growth plans

Datawrkz, a subsidiary of Nazara Technologies Limited (BSE: 543280) (NSE: NAZARA) has acquired a 100% stake in Space & Time, an independent growth marketing agency with offices across the UK for approximately GBP 4.8 million (~INR 52.3 crores) in cash and stock.

This acquisition is a key move in advancing Datawrkz’s growth ambitions across Europe and North America, positioning it as a scaled player in the global digital advertising market.

The collaboration brings together Space & Time’s expertise in growth marketing, media, and technology with Datawrkz’s strengths in programmatic advertising technology and optimization. This partnership will enable both companies to deliver more impactful digital advertising solutions and drive further expansion, especially in the European and UK markets. Additionally, Space & Time will gain access to Datawrkz’s cutting-edge technology and products, enhancing their ability to deliver effective campaigns and capitalize on growth opportunities in Europe and North America.

Datawrkz was founded in 2013 on the premise that digital advertising can be done better in every way. 

Senthil Govindan, CEO and founder of Datawrkz, will join the Space & Time board. He noted, “We are embarking on an inorganic strategy to complement our strong independent growth, and Space & Time is an ideal partner. The cultural alignment and shared focus on delivering value for clients make this acquisition a perfect fit. We anticipate this collaboration will significantly boost growth for both companies, with Space & Time driving our expansion in Europe.”

Launched in 2000, Space & Time has achieved strong revenue growth over the last three years and is one of a select few Google Premier Partners in the UK. Earlier this year, Space & Time chief executive officer, Chris Jones, was named in the ‘CEO and Leaders’ category of the BIMA 100, a listing of the top 100 movers and shakers in the UK’s digital and technology industry.

Chris Jones adds: “The company was founded with very clear principles focussed around client success. I’m incredibly proud to say these are more intrinsic and fundamental to our values than ever. The challenge was to find an investor that shares this passion for client-centricity and that’s exactly what we’ve found in Datawrkz. As two fast-growing and specialist businesses, the potential between us made this the perfect match and the investment in key areas such as data and technology that this deal brings will help future-proof our clients’ business as we continue to grow.

The deal represents an exciting new chapter in the Space & Time story as we partner with Datawrkz to bring new opportunities to clients. We’re excited for all that lies ahead.”

 

The post Datawrkz, a Nazara subsidiary, acquires majority stake in UK growth marketing agency, Space & Time appeared first on European Gaming Industry News.

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Affiliates react to Autumn budget announcement

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Richard Moffat, CEO, OLBG “We were initially worried about the rise in remote gaming duty rumours, as operators would likely have swallowed these costs by rolling out worse products, worse pricing and fewer offers for gambling consumers. When this happens, punters consider switching to the black market, where friction is lower because player protection is non-existent and taxes are not always being paid.

“The new Labour government has avoided this scenario by keeping tax rates consistent, which will come as a relief to many businesses in the sector that were preparing for the worst, and is ultimately great news for the consumer. The British horse racing industry will also breathe a sigh of relief as any increase in taxes may well have hit their income at a time when many stakeholders are in need of revenue growth.

“Trust in the former Conservative government was damaged by the election betting scandal, and Labour still have their work cut out, according to our latest survey with YouGov.

“Respondents didn’t differentiate vastly between the parties, with more than one-quarter (27%) suggesting that Labour will do no better at regulating gambling than the Conservatives. Only time will tell, but the budget has shown that gambling is some way down Labour’s new list of priorities.”

Jamie Walters, CEO and co-founder, QiH Group “The speculation proved to be just that, as an anticipated rise in remote gaming duty never materialised. While the industry clearly avoided a worst-case scenario, that does not necessarily mean this was a good budget for business.

“The rise in employer National Insurance contributions will be difficult for many small to medium-size businesses, but is at least in keeping with Labour’s pledge to protect the general working public from tax hikes.”

Neil Roarty, head analyst, ClickOut Media “Two weeks ago, when speculative proposals on taxation of the industry were announced, they had a huge deleterious impact on the market, with a total of £3.5bn in stock value lost by the industry’s biggest giants.

“These proposals never arrived, and may not even have been considered by Labour, which has pushed a gaming duty review back to next year. Gambling stocks have already bounced back as something of a correction, with Entain up 8% for example.

“This will come as a welcome surprise for the industry, and also for consumers, who would have been forced to shoulder the cost on behalf of bookmakers. The tobacco and vaping industry was in the ‘vice’ sector crosshairs instead on this occasion.”

 

The post Affiliates react to Autumn budget announcement appeared first on European Gaming Industry News.

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