Latest News
EveryMatrix’s API bet pays off as CasinoEngine remains platform of choice for industry
Reading Time: 3 minutes
The credentials of the number one casino integration and productivity platform from EveryMatrix, CasinoEngine, have been underlined by the company’s sustained signing of new casino partnerships and game vendors for the solution including 46 new companies in the last 18 months. Stian Hornsletten, CasinoEngine CEO and EveryMatrix co-founder, explains the platform’s popularity with large nationwide operations and innovative startups alike and how its responsible gambling focus is set to be a hit across Italy, Spain,Sweden and beyond…
How has CasinoEngine benefited your business so far and in what way do you plan to further develop the product?
We witnessed first-hand how many operators struggled in their efforts to offer players’ personalized experiences, mainly due to their platforms’ technical or operational limitations to quickly react to market changes, responsible gaming requirements or players demands.
CasinoEngine is much more than just an integration layer and our overall vision is to create value-added services around aggregation and generate maximum value from each player. The combination of tools, services and deep integration is what makes up the product. Improving operational efficiency while offering endless possibilities in term of player experience, is exactly what CasinoEngine is offering to its clients.
With over 30 new casino clients launched in the past 18 months, including very large operations like the Norwegian state monopoly Norsk Tipping or Tipico to newer and highly successful operators like Wunderino, CasinoEngine is processing one billion in-game rounds per month, seeing over 250% YoY GGR growth.
How is CasinoEngine driving scalability and performance?
It is the number one casino integration and productivity platform helping operators differentiate through increased game options and ease of operation. Moreover, CasinoEngine gives access to the largest selection of games in the entire industry. Through one integration we are offering over 8,000 games across 140 vendors and sub-vendors to date.
All these services are possible thanks to an API Driven and modular platform architecture. Developing API-driven products was a bet EveryMatrix made years ago when we decided to split up our core applications in an effort to shift away from the “boxed” platform ecosystem to specialized and platform independent products. For our casino unit, this translates today in faster management of the vendor integrations, and better management overall of various product features, from lobby or reporting to wallets and players.
In terms of scalability, all web applications, servers and databases are horizontally scalable. New server nodes can be added or removed on the fly without any problems using load balancers to switch nodes on/off. The platform currently supports a load of 125 transactions per second per deployed application node. When the traffic increases more machines can be added to handle the extra load.
CasinoEngine allows operators to create a multitude of lobbies, how does this ‘build-your-own-universe’ approach set EveryMatrix apart in 2019 and do you have plans to take this personalisation to the next level?
Since casino operators are catering to several different player groups in various jurisdictions, providing the most relevant content is both necessary and decisive for success. CasinoEngine provides a powerful Lobby Management tool to help operators reach their desired audience with little efforts. Operators have the ability to build lobbies for RNG games, live dealer tables on web and mobile, VIP lobbies, and moreover, they have the ability to create different demographic categories or change the order of the games in a way that suits their strategy best.
One development we’ll be making in 2019 is to improve our game performance scoring. We want to be able to compare games like-for-like to understand their net value to the operator. In the future, our aim is to drive this with AI, so you can automatically re-design lobbies based on players, markets and demographics. Of course, it also depends on any placement deals you have with vendors. Solutions such as this can significantly improve the player experience and lifetime value, and with that make the operators more efficient and fruitful.
CasinoEngine has signed deals with a number of high-profile gaming providers recently (Blueprint, GiG, BF Games, etc.) how will you be continuing this strategy throughout the next year?
In the last two quarters of 2018, we added 16 new game vendors. Our content library is continuously growing as our search for premium and engaging content is an ongoing effort. To this end, we’ve assembled a dedicated team which fully concentrates on researching the market and bringing on board popular titles from both established and emerging gaming vendors. We have several deals yet to be announced and we are looking forward to building even more successful partnerships in 2019.
As a consequence of our dedication to quickly launch new content providers, we are able to swiftly facilitate clients’ access to additional regulated markets on top of their constantly renewed games offering.
Offering a mix of local and global vendors with all responsible gaming features handled by us, CasinoEngine is the single stop for the increasingly attractive opportunities offered by newly regulated gaming markets such as Spain, Sweden, or Italy.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EveryMatrix’s API bet pays off as CasinoEngine remains platform of choice for industry

Latest News
Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
Latest News
Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
Latest News
Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
-
Latest News3 months ago
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News3 months ago
Kambi Group plc repurchase of shares during 18 December – 23 December 2024
-
Latest News3 months ago
India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
-
Latest News3 months ago
Imagine Live Partners with King.rs
-
Latest News1 month ago
Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025
-
Latest News1 month ago
Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins
-
Latest News1 month ago
Swintt secured ISO 27001: 2022 certification
-
Latest News3 months ago
Be victorious with VinciSpin, a brand-new online casino launched by Betmen Affiliates
You must be logged in to post a comment Login