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Admiral Manchester celebrates return to Piccadilly Gardens in style with industry launch night

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Launching its new flagship AGC with two floors of gaming and over 350 machines, Admiral marked its return to Piccadilly Gardens in Manchester after seven years with a VIP night for the industry to remember.

Admiral Manchester opened its doors in Piccadilly Gardens for the first time on 28 March following an industry guest VIP night to celebrate the occasion.
The Novomatic operator’s new flagship AGC features group gaming product from Astra and Novomatic alongside significant machine investments with SG Gaming and Inspired.

As well as providing a premium gaming experience, Admiral Manchester is also well-equipped to entertain visitors with live sports and events via two large screens, including an iconic 16 panel high monitor in the front atrium.
All of these attractions were revealed for the first time on 27 March, when industry guests were invited to Admiral Manchester to join Novomatic in celebrating for the new launch.

Speaking about the VIP night and the importance of Admiral’s latest opening, regional operations director James Sturgess said: “We’re delighted to be able to introduce our new venue to the wider industry and the slots players in Manchester. This city has always been a key market for us and to offer it our new flagship venue is a fantastic achievement. Our in house projects team have done a fantastic job with the four month design, build and fit out – a culmination of their experience from our other refurbished stores to date. The investments in our new product plus extra touches like the large format screen, really take our offer to the next level and equip us with a modern AGC venue which is future proof.”

Paul Hyman, Admiral’s chief operating officer, added: “We’d like to thank all our guests from across the industry who joined us for the VIP launch. What a great way to kick off in our new venue and show how positive the industry is right now.”

While Admiral Manchester is a brand new venue occupying the ground floor and mezzanine level of Wellington House, it sits approximately 200 yards from where Luxury Leisure originally operated as Nobles Amusements in Piccadilly Gardens. Due to renovations, however, Noble Amusements transitioned to the current Admiral site on Parker Street, where the operator has been trading successfully from since 2012. This venue will remain open temporarily before closing to allow for a major regeneration project that is intended to improve the overall aesthetic of the area.
Meanwhile, after three months of preparations, Admiral Manchester has enjoyed a strong start to its first week back at Piccadilly Gardens, garnering an excellent response from Mancunians to its offer of the best high-street gaming experience in town.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Admiral Manchester celebrates return to Piccadilly Gardens in style with industry launch night

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Poppleston Allen bolsters Gambling Team with specialist commercial law consultant

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Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.

Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.

Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”

Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”

Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.

The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.

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Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content

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Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools

Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.

Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.

Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.

Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.

This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.

Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”

Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”

The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.

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Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions

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The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.

Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.

Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar

Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.

Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)

It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.

The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.

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