Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
728x90 banner available here

Latest News

Adrenaline Rush® to host the finals of annual Dota 2 Adrenaline Cyber League in Moscow

Published

on

Adrenaline Rush(R) to host the finals of annual Dota 2 Adrenaline Cyber League in MoscowReading Time: 2 minutes

 

One of the season’s highlights for Dota 2 fans will kick off on May 25-26 at Loft Hall, Moscow

 

Supported by Adrenaline Rush® premium energy drink, four esports teams will battle for championship and a $100,000 prize. Three world’s most famous teams including Virtus.pro, which tops the global ranking of professional Dota 2 teams, received invitations from the organizers to take part in the tournament finals.

The fourth finalist of the tournament will be determined by a series of open and closed qualifiers. Anyone can win a chance to challenge the world’s top Dota 2 teams.

You can register for the Open Qualifiers here:

The organizers also announce a special add-up for the spectators: for the first time ever LAN finals will be held in a 360° format. This means that esports fans at Loft Hall will have the best immersive experience and feel part of an outstanding esports event. The event will feature thematic signing sessions with the tournament participants. Meanwhile the energy drink Adrenaline Game Fuel, tailored specifically for professional esports players and video game enthusiasts, will charge up runners-up and spectators all throughout the playoffs.

Adrenaline Cyber League is part of Adrenaline Game Changers movement. The goal of the movement launched by the brand last year is to fight stereotypes and prejudice against gamers. The official manifesto addressing the gaming community is published on the Game Changers movement’s YouTube channel.

2017 was the first year Adrenaline Cyber League esports tournament supported by a premium energy drink brand Adrenaline Rush® hosted competitions in Dota 2. Previously, the brand organized three Counter-Strike: Global Offensive tournaments.

***

About Adrenaline Rush®

Adrenaline Rush® is PepsiCo energy non-alcoholic drink that has no artificial colors and flavors.

Adrenaline Rush® is well-known among wide range of consumers: since its launch, the brand has demonstrated continuous growth and has been one of the market leaders for many years.

Since 2016, brand owns Adrenaline Cyber League esports tournament.

About PepsiCo in Russia:

PepsiCo is the largest food and beverage company in Russia*. Around 19 000 employees work at central and regional offices, as well as at numerous production sites of the company.

Today, PepsiCo is one of the leaders in the segments of carbonated, non-carbonated and energy drinks with such brands as Pepsi®, 7UP®, Mirinda®, Adrenaline Rush®, Russky Dar®, etc., the chips and snacks market with Lay’s®, Cheetos®, HrusTeam®, the segment of juices, morses and nectars with such brands as Ya®, Fruktovy Sad®, J7®, Lyubimy®, etc., the dairy market with Domik v derevne®, Vesely Molochnik®, Chudo®, BioMax®, Imunele®, and the baby food market with Agusha® and Chudo detki®, as well as the segment of bottled water with Aqua Minerale®, Rodniki Rossii®.

PepsiCo is also Russia’s largest industrial processor of potatoes and one of the largest processors of raw milk. The company invests heavily in the implementation of programs aimed at boosting the performance of potatoes and raw milk suppliers, improving the quality and volume of raw materials supplied.

For more information please visit www.pepsico.ru

*According to the RAEX-600-2018 ranking of the largest companies by sales volume by the ranking agency “Expert RA”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Adrenaline Rush® to host the finals of annual Dota 2 Adrenaline Cyber League in Moscow

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Poppleston Allen bolsters Gambling Team with specialist commercial law consultant

Published

on

Reading Time: < 1 minute

 

Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.

Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.

Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”

Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”

Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.

The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.

Continue Reading

Latest News

Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content

Published

on

Reading Time: 1 minute

 

Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools

Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.

Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.

Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.

Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.

This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.

Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”

Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”

The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.

Continue Reading

Latest News

Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions

Published

on

Reading Time: < 1 minute


 

The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.

Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.

Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar

Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.

Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)

It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.

The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.