Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
728x90 banner available here

Latest News

Newegg Inks Long-Term Marketing Agreement with Allied Esports

Published

on

Newegg Inks Long-Term Marketing Agreement with Allied EsportsReading Time: 3 minutes

 

Companies to Collaborate on Co-Branded Events at HyperX Esports Arena Las Vegas; Newegg to Offer Interactive Retail Displays at the Las Vegas Venue

 

Newegg, the leading tech-focused e-retailer in North America with a global reach into more than 50 countries, today deepened its commitment to esports by announcing a multiyear marketing agreement with global esports entertainment company Allied Esports, designating the company as a founding partner and official e-commerce partner of HyperX Esports Arena Las Vegas.

Under this agreement, Newegg branding will be displayed prominently throughout the venue, as well as on the arena’s official website, social channels and live streams. Newegg and Allied Esports will develop and host co-branded events twice each year at the arena.

Newegg will also create interactive retail locations throughout the venue where customers and guests can test out the latest gaming gear. All products on display will feature an option whereby customers can scan a code with their mobile devices to learn more about the products or purchase them on Newegg’s mobile app.

“Gamers and fans from around the world who visit HyperX Esports Arena Las Vegas expect first-class experiences and services, and Newegg will undoubtedly play a major role in both moving forward,” said Simon Temperley, Chief Revenue and Marketing Officer of Allied Esports. “We look forward to joining forces with Newegg to create amazing, engaging events and content that continue to cement Las Vegas as the center of the esports ecosytem.”

The agreement announced today is the latest in a series of investments Newegg is making in esports. Last month, the company entered into a marketing partnership with Counter Logic Gaming (CLG) to support the CLG Fortnite team’s events at Madison Square Garden in New York. In aggregate, Newegg now has a major stake in esports events in both the Eastern and Western United States.

“Newegg is going all-in with esports, and we’re making sure fans get to enjoy cool events at iconic venues in Las Vegas and New York,” said Mitesh Patel, VP Marketing at Newegg. “Our partnerships with CLG and Allied Esports place Newegg at the epicenter of the esports movement, where we can help any fan ‘Game Like a Pro.’”

Event details will be announced later, but fans can always keep up with the latest activities and specials by following Newegg on Facebookand Twitter, or by visiting www.newegg.com.

Premier Partnerships assisted Allied Esports in brokering the deal.

 

About Newegg Inc.:

Newegg Inc. is the leading tech-focused e-retailer in North America, with a global reach into more than 50 countries in Europe, Asia Pacific, Latin America and the Middle East. Founded in 2001, the company offers its more than 36 million registered users a comprehensive selection of the latest consumer electronics, entertainment, smart home and gaming products. Newegg is consistently ranked as one of the best online shopping destinations, and the company regularly earns industry-leading customer service ratings. Newegg is headquartered in City of Industry, California, with North American distribution facilities located throughout the United States and Canada. For more information, visit http://www.newegg.com.

About Allied Esports:

Named to Fast Company’s World’s Most Innovative Companies list for 2019, Allied Esports is a premier esports entertainment company with a global network of dedicated esports properties and content production facilities. Its mission is to connect players, streamers and fans via integrated arenas and mobile esports trucks around the world that serve as both gaming battlegrounds and every day content generation hubs. Allied Esports is a subsidiary of Ourgame International (SEHK:899), owner of WPT Enterprises, Inc., the operator of The World Poker Tour®. Ourgame has entered into an agreement with Black Ridge Acquisition Corp. (NASDAQ: BRAC) to combine, and once all applicable shareholder and regulatory consents have been obtained, and the other conditions to closing have been satisfied, Allied Esports and the World Poker Tour to form Allied Esports Entertainment, Inc.

Through direct operation and affiliate relationships via the Allied Esports Property Network, the first esports venue affiliate program available to partners looking to open new esports facilities around the world, Allied Esports locations currently include 11 properties in the top three esports markets across the globe: North America’s HyperX Esports Arena Las Vegas, HyperX Esports Truck “Big Meta,” Esports Arena Orange County and Esports Arena Oakland; Europe’s HyperX Esports Truck “Big Betty” and HyperX Studio in Hamburg, Germany; and China’s Lianmeng Dianjing in Beijing, Lianmeng Dianjing SEG Arena in Shenzhen, Lianmeng Dianjing Tianjin Arena, Lianmeng Dianjing Gui’an Arena and Lianmeng Dianjing LGD Gaming Hangzhou Arena. The Allied Esports Property Network’s 12th property, run by Fortress Esports, is expected to open in Melbourne, Australia in 2019. For more information about Allied Esports visit AlliedEsports.gg and follow @AlliedEsports.

About Premier Partnerships:

Premier Partnerships is a nationally recognized sponsorship sales and advisory firm specializing in the development and execution of customized naming rights and commercial sales strategies for top tier facilities, sports and entertainment destinations, league and team properties, and municipal programs. Founded in 2003 to provide experienced, focused, passionate and results driven commercial sales solutions, Premier has created thousands of mutually beneficial business partnerships. Headquartered in Los Angeles with offices in New York and Chicago, Premier has been honored as Sports Business Journal’s Best in Property Consulting, Sales and Client Services.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Newegg Inks Long-Term Marketing Agreement with Allied Esports

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Red Bull announces brand-new Trackmania tournament ‘Red Bull Faster’, set to descend on Red Bull Racing’s Milton Keynes HQ

Published

on

Reading Time: < 1 minute

Start your engines as Red Bull teams up with top Trackmania creator Øyvind “Wirtual” to bring the ultimate high-speed tournament to Red Bull Racing’s Milton Keynes HQ.

An adrenaline-fueled showdown, Red Bull Faster is set to take place on 1 March at MK-7, with online qualifiers open from 24 January, 7pm CET (6pm GMT / 10am PST) until 7 February. Players globally can head to the in-game club ‘Red Bull Faster’ to access the tournament’s custom maps.

Hopeful competitors can put the pedal to the metal, racing across 3 challenging maps in Time Attack mode to clinch the best cumulative time on the global leaderboard. The Top 100 fastest players will advance to the stage 2 online qualifiers, with the Top 8 securing a coveted spot on the starting line at the offline Grand Finals in Milton Keynes.

Hosted by an iconic Trackmania creator, “Wirtual” will be livestreaming all the daring jumps, hairpin turns, and dizzying loops of the high-octane competition across his YouTube and Twitch channels. With the clock ticking, it’s time for seasoned pros and rising racers to grind the ladder, burn rubber on the virtual speedway, and drift, dive, and drive to pole position before qualifiers close on 7 February.

As Red Bull Faster gears up to be the ultimate test of speed and skill, racing fans can also join the action with limited in-person spectator tickets now available. Tickets include food for attendees and photo opportunities with Red Bull’s F1™ race cars.

The post Red Bull announces brand-new Trackmania tournament ‘Red Bull Faster’, set to descend on Red Bull Racing’s Milton Keynes HQ appeared first on European Gaming Industry News.

Continue Reading

Latest News

UNdisputedly GR8 ICE 2025 with GR8 Tech, RTF by Oleksandr Usyk, and the Leaders of iGaming

Published

on

Reading Time: 3 minutes

ICE 2025 marked GR8 Tech’s second birthday and a strong start to the year for the company. The provider showcased innovative iGaming solutions and reinforced its position as a high-performing industry leader, unveiling its partnership with Ready to Fight co-founded by boxing champion Oleksandr Usyk.

“GR8 Tech is dedicated to excellence in iGaming technology. Our solutions are designed not only to be fast, reliable, and innovative but to empower operators with a competitive edge in their markets. ICE 2025 was a celebration of our journey so far and a showcase of the market-leading solutions that define us. We are thrilled to continue pushing the boundaries of what’s possible in iGaming and delivering the tools our partners need to lead their markets as undisputed champions,” said Sergey Ghazaryan, CRO at GR8 Tech. GR8 Tech at ICE Barcelona 2025: The UNbelievably GR8 Recap!

A Game-Changing Partnership Usyk’s RTF Platform

The partnership with Ready to Fight was officially officially unveiled during the third day of ICE 2025 with a presentation by GR8 Tech’s CRO, Sergey Ghazaryan, and Bohdan Salii, CVO at Ready to Fight. The presentation attracted a mix of conference attendees, including industry leaders from organizations like Clarion Gaming and SiGMA Group, who gathered to witness the launch of this exciting collaboration.

Following the presentation, the stand came alive with an engaging arm-wrestling challenge. Prominent industry leaders, founders, and top managers from SiGMA Group, NEXT.io, Gaming Operations Academy, ICS-digital, and others participated, bringing energy and excitement to the event. The ultimate prize—a pair of boxing gloves signed by Usyk—went to the winner of the challenge, Zakaria El Maaroufi, Head of M&A Brokerage at SiGMA Group. To keep the fun going, a lottery draw later in the day gave attendees another chance to win their own signed gloves, making it a truly memorable experience.

Throughout the partnership announcement and celebration, GR8 Tech showcased signed boxing gloves worn by Oleksandr Usyk during his historic victory over Tyson Fury in the spring of 2024. These gloves, complete with a certificate of authenticity, were prominently displayed in the ring area of the stand, symbolizing the unstoppable performance that both Usyk and GR8 Tech bring to the table.

New Deals with a Tailored High-Performance Solution Portfolio

As the first major event of the year, ICE sets the tone for business opportunities and innovation across the industry. GR8 Tech used this opportunity to introduce a refreshed product portfolio solution, known for delivering an adaptable, scalable, and cost-effective platform that guarantees above-market profit margins. Visitors were also introduced to the updated Sportsbook Turbo iFrame, which provides an award-winning sportsbook that can be integrated within a week. The showcase of the Infinite Casino Aggregation impressed attendees with its vast selection of over 15,000 games and over 175 game providers, appealing to those looking to diversify and expand their portfolios with ease.

“ICE 2025 highlighted GR8 Tech’s sharp business focus and the well-organized nature of the event. It was the perfect mix that helped us connect with the right people and have valuable conversations. We had hundreds of productive meetings, setting the stage for some exciting deals and partnerships. This event has once again been a great step forward in growing our presence and solidifying our position as leaders in the industry,” said Yevhen Krazhan, CBDO at GR8 Tech.

Looking ahead

After celebrating its milestone birthday at ICE, GR8 Tech is energized for the year ahead. With an UNprecedented roadmap for 2025, the company’s next major trade show is iGB Live in July—with new surprises from the RTF partnership in store. Stay tuned for more exciting updates from GR8 Tech as the journey continues.

The post UNdisputedly GR8 ICE 2025 with GR8 Tech, RTF by Oleksandr Usyk, and the Leaders of iGaming appeared first on European Gaming Industry News.

Continue Reading

Latest News

Betway signs UFC Champion Dricus “Stillknocks” du Plessis as Global Ambassador

Published

on

Reading Time: 2 minutes

Leading global online betting and gaming brand, Betway, has signed the Ultimate Fighting Championship Middleweight Champion, Dricus du Plessis, as a global brand ambassador.

Du Plessis, the reigning and undisputed Middleweight Champion is currently undefeated in the world’s biggest mixed martial arts organization, boasting a commanding 10-fight win streak with a stellar 22-2-0 career record.

The African MMA superstar joins the Betway Squad as he prepares to defend his title at UFC 312 in Sydney, Australia on Saturday 8 February.

Betway Africa’s Head of Marketing, Mark Rowles, who was delighted to add du Plessis to the impressive Betway Squad commented, “At Betway, we pride ourselves on aligning our global recognised brand with exceptional sporting properties such as the Betway SA20, Betway Premiership, and the Springboks, as well as working with inspirational sports stars and we are immensely proud to have Dricus join us. He is a great ambassador for South Africa and African MMA, he has established himself as one of the top MMA athletes in the world, his International Fighter of the Year award is testament to the incredible year he has had in the UFC, and we wish him well for his title defence at UFC 312. We are all behind the champ.”

du Plessis made history at UFC 297 in Toronto when he became South Africa’s first UFC world champion after beating American Sean Strickland by split decision. He has since continued his meteoric rise by defending his belt against former two-time champion Israel Adesanya, winning by submission at UFC 305 in Perth in August of last year.

“Betway having chosen to invest in me and my sport is a tremendous honour, by and in itself.  Knowing that this collaboration creates opportunity for aspiring MMA-athletes and South African sports talents, provides me with a tremendous sense of pride and motivation to maintain our country’s championship status, you can bet on that!

The 31-year-old continues to inspire a nation through his performances in the UFC octagon and hopes to see more people take up the sport after firmly putting African MMA in the spotlight in 2024.

The post Betway signs UFC Champion Dricus “Stillknocks” du Plessis as Global Ambassador appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.