L&L Europe, owner and operator of PubCasino.co.uk, is happy to announce their first sponsorship within the English Football League. The sponsorship is with the historical team Preston North End for the upcoming season. This partnership will include the Pub Casino logo on the back of all 3 kits for the season 2025/26.

At Pub Casino we love football and especially football where a lot of history is involved. Preston North End is one of the first professional football teams in the history of UK professional football. And today still the only team winning both the league and FA cup without conceding a goal. That is what Preston North End breathes: Football history. To be part of that makes us extremely proud.

While discussing the partnership with PNE it became clear who the front of shirt sponsor will be. As a result, we even got more excited. SpudBros on the front of shirt, Pub Casino on the back, what a lovely combination.

Head of Commercial and Partnerships at Preston North End, Lisa Whittaker said: “We are delighted to be teaming up with PubCasino for the upcoming season and thank them for their support in making this happen.”

Jan Wienk, Head of Marketing and Product at PubCasino, said: “We are extremely happy to be part of the Championship this year and are proud to be teaming up with a club with so much history in the English game. It’s great to be on board with the team ahead of the new season and the combination of kit sponsors, with SpudBros on the front, should make it a fun and entertaining year.”

Sky Bet has renewed its partnership with The Overlap – the UK’s No.1 football YouTube channel founded by Gary Neville – for a further two years.

As a founding partner since the channel’s launch in April 2021, Sky Bet will continue as the headline sponsor of The Overlap Interviews and Fan Debates, key formats that have helped the channel become a leading voice in football content.

Featuring in-depth conversations with major figures from sport and entertainment, as well as dynamic debates between football legends and fan creators, The Overlap has built a dedicated audience and strong community.

Sky Bet will also maintain its presence in the weekly Stick to Football podcast through the popular Super 6 segment. The feature sees panellists Roy Keane, Ian Wright, Jamie Carragher, Jill Scott, and Gary Neville predict six results from the weekend’s matches in the free-to-play football game, Super 6.

The renewed partnership underscores Sky Bet’s continued commitment to delivering original, fan-first football content that resonates with audiences across platforms.

Gary Neville Quote: “I want to thank Sky Bet for partnering with us over the past four years. Without their support, we wouldn’t have been able to deliver the content you see today. It’s fantastic to have them on board for another two years, and I’m excited to see what we can achieve together.”

A door opens, but what’s behind it? That’s the question players will be able to answer when they take on the latest game from in-demand iGaming content provider, ICONIC21.

In Knock Knock, nothing is guaranteed as players find themselves in front of a door that they must choose whether to open or not.

What’s on the other side? It could be an Increasing Multiplier, or it could be the players’ accrued winnings and original bet being cruelly taken away from them.

Knock Knock takes the first-person, high-suspense format and gives player control over how far they progress into the game – do they want to open another door for the chance to multiply their current win, or do they want to cash out?

This generates unrivalled levels of excitement and anticipation. Do players go for a long door-opening streak, or does the pressure get too much and they opt to lock in their winnings and step away?

Either way, one wrong move and the run comes to an abrupt end.

Knock Knock also comes with a visual path history. The main difference between the three levels lies in the probability of the multiplier: the harder the level, the higher the multiplier – but also the greater the chance of losing.

Either way, players are left with the same question. Do you walk away, or do you knock again?

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Knock Knock offers an intense, high-suspense experience that players will want to experience again and again. 

They must put their nerves to the test as they open doors in search of the game’s biggest win multipliers, but in doing so, they risk losing it all.

Knock Knock is designed for all types of risk-takers – from cautious players to fearless thrill-seekers. By choosing the difficulty level, each player tailors their own balance of success odds and potential multipliers, making every round as safe or as bold as they want.

This marks a milestone in the growth of our RNG portfolio, reinforcing our position as a forward-thinking iGaming content provider and expanding our footprint in the non-traditional games space.”