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888 Holdings Expand Their Online Bingo Offerings

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Since they burst onto the online gambling scene in 1997, 888 Holdings have grown from strength to strength. From pioneers to market leaders, their meteoric rise has been fuelled in no small part by the shrewd business decisions of the group’s board of directors. Many of these decisions have involved buying out and taking over competing businesses, and last month 888 Holdings added another big name to their portfolio with the acquisition of Costa Bingo from the JPJ Group. The deal, which included other Mandalay Media games, came to a total of £18 billion and is expected to be finalised by the end of March 2019.

The Mandalay Media group had previously been bought by the JPJ Group, then called Intertain, in 2014. In 2018 it generated £11 million worth of revenue for them, amounting to £3.7 million profit – meaning that if the brand’s success continues, 888 Holdings can look forward to a quick, and large, return on their investment. For their part, the JPJ Group have gone on record as being glad for the opportunity for the investment, as it now enables them to ‘concentrate on a more focused brand strategy’ in the United Kingdom promoting their other online games.

888 Holdings have a long history of deals within the online gambling market. The company first ventured into the bingo world in 2008 when they launched their own bingo site aimed at women. In a bid to expand further into the market, they soon attained Wink Bingo, the successful deal has ensured the online bingo platform has become 888 Holdings’ second-largest bingo brand with almost 1,000,000 registered users worldwide. Wink Bingo has since become a major household name in the United Kingdom thanks to a significant marketing campaign which drew in new players in droves. The fun and friendly atmosphere of the chatrooms and the variety of games have brought people back again and again.

And their first investment paid off, proving to be hugely successful almost immediately. In the first five weeks after adding Wink Bingo to their portfolio, 888 Holdings saw a 52% increase in customers signing up to their sites, and the average daily operating income rose by 18% compared to the previous 3 months. Obviously buoyed by this success, since 2008, 888 Holdings have gone on to acquire a further six bingo sites, including Posh Bingo, Tasty Bingo and most recently Red Bus Bingo. The purchase of Costa Bingo and its sister companies including Wish, Sun, City and Fancy means that they now own and manage a considerable chunk of the online bingo sector.

Although 888 Holdings started out as an online casino company, since diversifying into the bingo market they have fully embraced the different atmosphere and looked closely at understanding the needs of their new clientele. Eager to offer something extra to their loyal customers, 888 Holdings have linked their biggest bingo sites together within their unique Joy of Bingo network. Players can earn Joy points and transfer their points between all of 888’s sites, or exchange them for virtual gifts and bonuses. It has proven a wildly popular addition to the bingo community.

They have also been busy developing software to give their games a technological advantage. 888’s bingo software, Dragonfish, runs not only their own games, but it is licenced out to other companies looking for the best place to host their games. They are now ranked in the top three online bingo software providers in the world for 2019. Just as they revolutionised the emerging online casino industry 20 years ago, 888 have now gone above and beyond to make sure that they are instrumental in shaping the current online bingo market, a marketplace which has enjoyed continued success in recent years.

However, not everything has been as rosy for 888 Holdings. Although they are a Gibraltar-based company, their websites are accessible in the United Kingdom and have therefore been affected by recent changes in UK gambling laws. These laws have mostly been centred around the promotion of responsible gambling, with gambling establishments, both physical and online, now having to show that they are looking after their clientele in the same way a bartender has a responsibility not to serve those who are too drunk. As a result their UK revenue fell by 18% last year, mostly due to a change in their practises as they look to work with the new regulations.

And yet, the decision to purchase Costa Bingo underlies their commitment to the online bingo marketplace. 888 are not going to be dissuaded by a small bump in the road. Costa Bingo and the rest of the Mandalay group have not been served well by JPJ in the past and have been viewed by industry experts as underperforming. 888 Holdings have the market experience and capital to turn these great games into winners on a level with their other brands. Linking these new acquisitions to their existing Joy of Bingo will bring them to the awareness of thousands of potential new players, and they will almost surely benefit from a similar level of marketing to 888’s other famous bingo brands. Whether the Mandalay group games will prove to be as successful and profitable as Wink Bingo has been remains to be seen. But judging by the jump in 888 Holding’s share prices after the deal was announced, it seems that everyone is backing this to be yet another success for the online gambling giant.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 888 Holdings Expand Their Online Bingo Offerings

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NetBet Partners with Fight Disciples

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NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.

The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.

This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.

Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.

Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”

Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”

The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.

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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement

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Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.

Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.

“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.

We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.

The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.

“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.

At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.”  — Marius Mirasovici, Official representative of Don.ro brand

The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”

Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.

The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.

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Week 27/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.

ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.

Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.

Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.

 

Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.

 

The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.

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