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888 Holdings Expand Their Online Bingo Offerings

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Since they burst onto the online gambling scene in 1997, 888 Holdings have grown from strength to strength. From pioneers to market leaders, their meteoric rise has been fuelled in no small part by the shrewd business decisions of the group’s board of directors. Many of these decisions have involved buying out and taking over competing businesses, and last month 888 Holdings added another big name to their portfolio with the acquisition of Costa Bingo from the JPJ Group. The deal, which included other Mandalay Media games, came to a total of £18 billion and is expected to be finalised by the end of March 2019.

The Mandalay Media group had previously been bought by the JPJ Group, then called Intertain, in 2014. In 2018 it generated £11 million worth of revenue for them, amounting to £3.7 million profit – meaning that if the brand’s success continues, 888 Holdings can look forward to a quick, and large, return on their investment. For their part, the JPJ Group have gone on record as being glad for the opportunity for the investment, as it now enables them to ‘concentrate on a more focused brand strategy’ in the United Kingdom promoting their other online games.

888 Holdings have a long history of deals within the online gambling market. The company first ventured into the bingo world in 2008 when they launched their own bingo site aimed at women. In a bid to expand further into the market, they soon attained Wink Bingo, the successful deal has ensured the online bingo platform has become 888 Holdings’ second-largest bingo brand with almost 1,000,000 registered users worldwide. Wink Bingo has since become a major household name in the United Kingdom thanks to a significant marketing campaign which drew in new players in droves. The fun and friendly atmosphere of the chatrooms and the variety of games have brought people back again and again.

And their first investment paid off, proving to be hugely successful almost immediately. In the first five weeks after adding Wink Bingo to their portfolio, 888 Holdings saw a 52% increase in customers signing up to their sites, and the average daily operating income rose by 18% compared to the previous 3 months. Obviously buoyed by this success, since 2008, 888 Holdings have gone on to acquire a further six bingo sites, including Posh Bingo, Tasty Bingo and most recently Red Bus Bingo. The purchase of Costa Bingo and its sister companies including Wish, Sun, City and Fancy means that they now own and manage a considerable chunk of the online bingo sector.

Although 888 Holdings started out as an online casino company, since diversifying into the bingo market they have fully embraced the different atmosphere and looked closely at understanding the needs of their new clientele. Eager to offer something extra to their loyal customers, 888 Holdings have linked their biggest bingo sites together within their unique Joy of Bingo network. Players can earn Joy points and transfer their points between all of 888’s sites, or exchange them for virtual gifts and bonuses. It has proven a wildly popular addition to the bingo community.

They have also been busy developing software to give their games a technological advantage. 888’s bingo software, Dragonfish, runs not only their own games, but it is licenced out to other companies looking for the best place to host their games. They are now ranked in the top three online bingo software providers in the world for 2019. Just as they revolutionised the emerging online casino industry 20 years ago, 888 have now gone above and beyond to make sure that they are instrumental in shaping the current online bingo market, a marketplace which has enjoyed continued success in recent years.

However, not everything has been as rosy for 888 Holdings. Although they are a Gibraltar-based company, their websites are accessible in the United Kingdom and have therefore been affected by recent changes in UK gambling laws. These laws have mostly been centred around the promotion of responsible gambling, with gambling establishments, both physical and online, now having to show that they are looking after their clientele in the same way a bartender has a responsibility not to serve those who are too drunk. As a result their UK revenue fell by 18% last year, mostly due to a change in their practises as they look to work with the new regulations.

And yet, the decision to purchase Costa Bingo underlies their commitment to the online bingo marketplace. 888 are not going to be dissuaded by a small bump in the road. Costa Bingo and the rest of the Mandalay group have not been served well by JPJ in the past and have been viewed by industry experts as underperforming. 888 Holdings have the market experience and capital to turn these great games into winners on a level with their other brands. Linking these new acquisitions to their existing Joy of Bingo will bring them to the awareness of thousands of potential new players, and they will almost surely benefit from a similar level of marketing to 888’s other famous bingo brands. Whether the Mandalay group games will prove to be as successful and profitable as Wink Bingo has been remains to be seen. But judging by the jump in 888 Holding’s share prices after the deal was announced, it seems that everyone is backing this to be yet another success for the online gambling giant.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 888 Holdings Expand Their Online Bingo Offerings

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Red Bull announces brand-new Trackmania tournament ‘Red Bull Faster’, set to descend on Red Bull Racing’s Milton Keynes HQ

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Start your engines as Red Bull teams up with top Trackmania creator Øyvind “Wirtual” to bring the ultimate high-speed tournament to Red Bull Racing’s Milton Keynes HQ.

An adrenaline-fueled showdown, Red Bull Faster is set to take place on 1 March at MK-7, with online qualifiers open from 24 January, 7pm CET (6pm GMT / 10am PST) until 7 February. Players globally can head to the in-game club ‘Red Bull Faster’ to access the tournament’s custom maps.

Hopeful competitors can put the pedal to the metal, racing across 3 challenging maps in Time Attack mode to clinch the best cumulative time on the global leaderboard. The Top 100 fastest players will advance to the stage 2 online qualifiers, with the Top 8 securing a coveted spot on the starting line at the offline Grand Finals in Milton Keynes.

Hosted by an iconic Trackmania creator, “Wirtual” will be livestreaming all the daring jumps, hairpin turns, and dizzying loops of the high-octane competition across his YouTube and Twitch channels. With the clock ticking, it’s time for seasoned pros and rising racers to grind the ladder, burn rubber on the virtual speedway, and drift, dive, and drive to pole position before qualifiers close on 7 February.

As Red Bull Faster gears up to be the ultimate test of speed and skill, racing fans can also join the action with limited in-person spectator tickets now available. Tickets include food for attendees and photo opportunities with Red Bull’s F1™ race cars.

The post Red Bull announces brand-new Trackmania tournament ‘Red Bull Faster’, set to descend on Red Bull Racing’s Milton Keynes HQ appeared first on European Gaming Industry News.

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UNdisputedly GR8 ICE 2025 with GR8 Tech, RTF by Oleksandr Usyk, and the Leaders of iGaming

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ICE 2025 marked GR8 Tech’s second birthday and a strong start to the year for the company. The provider showcased innovative iGaming solutions and reinforced its position as a high-performing industry leader, unveiling its partnership with Ready to Fight co-founded by boxing champion Oleksandr Usyk.

“GR8 Tech is dedicated to excellence in iGaming technology. Our solutions are designed not only to be fast, reliable, and innovative but to empower operators with a competitive edge in their markets. ICE 2025 was a celebration of our journey so far and a showcase of the market-leading solutions that define us. We are thrilled to continue pushing the boundaries of what’s possible in iGaming and delivering the tools our partners need to lead their markets as undisputed champions,” said Sergey Ghazaryan, CRO at GR8 Tech. GR8 Tech at ICE Barcelona 2025: The UNbelievably GR8 Recap!

A Game-Changing Partnership Usyk’s RTF Platform

The partnership with Ready to Fight was officially officially unveiled during the third day of ICE 2025 with a presentation by GR8 Tech’s CRO, Sergey Ghazaryan, and Bohdan Salii, CVO at Ready to Fight. The presentation attracted a mix of conference attendees, including industry leaders from organizations like Clarion Gaming and SiGMA Group, who gathered to witness the launch of this exciting collaboration.

Following the presentation, the stand came alive with an engaging arm-wrestling challenge. Prominent industry leaders, founders, and top managers from SiGMA Group, NEXT.io, Gaming Operations Academy, ICS-digital, and others participated, bringing energy and excitement to the event. The ultimate prize—a pair of boxing gloves signed by Usyk—went to the winner of the challenge, Zakaria El Maaroufi, Head of M&A Brokerage at SiGMA Group. To keep the fun going, a lottery draw later in the day gave attendees another chance to win their own signed gloves, making it a truly memorable experience.

Throughout the partnership announcement and celebration, GR8 Tech showcased signed boxing gloves worn by Oleksandr Usyk during his historic victory over Tyson Fury in the spring of 2024. These gloves, complete with a certificate of authenticity, were prominently displayed in the ring area of the stand, symbolizing the unstoppable performance that both Usyk and GR8 Tech bring to the table.

New Deals with a Tailored High-Performance Solution Portfolio

As the first major event of the year, ICE sets the tone for business opportunities and innovation across the industry. GR8 Tech used this opportunity to introduce a refreshed product portfolio solution, known for delivering an adaptable, scalable, and cost-effective platform that guarantees above-market profit margins. Visitors were also introduced to the updated Sportsbook Turbo iFrame, which provides an award-winning sportsbook that can be integrated within a week. The showcase of the Infinite Casino Aggregation impressed attendees with its vast selection of over 15,000 games and over 175 game providers, appealing to those looking to diversify and expand their portfolios with ease.

“ICE 2025 highlighted GR8 Tech’s sharp business focus and the well-organized nature of the event. It was the perfect mix that helped us connect with the right people and have valuable conversations. We had hundreds of productive meetings, setting the stage for some exciting deals and partnerships. This event has once again been a great step forward in growing our presence and solidifying our position as leaders in the industry,” said Yevhen Krazhan, CBDO at GR8 Tech.

Looking ahead

After celebrating its milestone birthday at ICE, GR8 Tech is energized for the year ahead. With an UNprecedented roadmap for 2025, the company’s next major trade show is iGB Live in July—with new surprises from the RTF partnership in store. Stay tuned for more exciting updates from GR8 Tech as the journey continues.

The post UNdisputedly GR8 ICE 2025 with GR8 Tech, RTF by Oleksandr Usyk, and the Leaders of iGaming appeared first on European Gaming Industry News.

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Betway signs UFC Champion Dricus “Stillknocks” du Plessis as Global Ambassador

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Leading global online betting and gaming brand, Betway, has signed the Ultimate Fighting Championship Middleweight Champion, Dricus du Plessis, as a global brand ambassador.

Du Plessis, the reigning and undisputed Middleweight Champion is currently undefeated in the world’s biggest mixed martial arts organization, boasting a commanding 10-fight win streak with a stellar 22-2-0 career record.

The African MMA superstar joins the Betway Squad as he prepares to defend his title at UFC 312 in Sydney, Australia on Saturday 8 February.

Betway Africa’s Head of Marketing, Mark Rowles, who was delighted to add du Plessis to the impressive Betway Squad commented, “At Betway, we pride ourselves on aligning our global recognised brand with exceptional sporting properties such as the Betway SA20, Betway Premiership, and the Springboks, as well as working with inspirational sports stars and we are immensely proud to have Dricus join us. He is a great ambassador for South Africa and African MMA, he has established himself as one of the top MMA athletes in the world, his International Fighter of the Year award is testament to the incredible year he has had in the UFC, and we wish him well for his title defence at UFC 312. We are all behind the champ.”

du Plessis made history at UFC 297 in Toronto when he became South Africa’s first UFC world champion after beating American Sean Strickland by split decision. He has since continued his meteoric rise by defending his belt against former two-time champion Israel Adesanya, winning by submission at UFC 305 in Perth in August of last year.

“Betway having chosen to invest in me and my sport is a tremendous honour, by and in itself.  Knowing that this collaboration creates opportunity for aspiring MMA-athletes and South African sports talents, provides me with a tremendous sense of pride and motivation to maintain our country’s championship status, you can bet on that!

The 31-year-old continues to inspire a nation through his performances in the UFC octagon and hopes to see more people take up the sport after firmly putting African MMA in the spotlight in 2024.

The post Betway signs UFC Champion Dricus “Stillknocks” du Plessis as Global Ambassador appeared first on European Gaming Industry News.

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