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Americans Will Wager $8.5 Billion on March Madness

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47 Million People Plan to Place Bets on NCAA Men’s Basketball Tournament

 

Americans plan to wager $8.5 billion on this year’s NCAA men’s basketball tournament, with 1-in-5 adults placing a bet, according to a new survey released today by the American Gaming Association (AGA).

Key findings from the survey, conducted by Morning Consult, include:

  • 47 million American adults will wager $8.5 billion on March Madness;
  • $4.6 billion will be wagered on a collective 149 million brackets by more than 40 million people;
  • Nearly 18 million people will wager $3.9 billion at a sportsbook, online, with a bookie or with a friend;
    • 4.1 million will place a bet at a casino sportsbook or using a legal app;
    • 2.4 million will bet illegally with a bookie; and
    • 5.2 million will bet online, likely at illegal offshore sites.
  • The plurality of bettors favors Duke (29%) to win, followed by Gonzaga (9%), North Carolina (8%), Kentucky (7%), Virginia (5%) and Michigan (5%).

“During this year’s tournament – the first in post-PASPA America – sports fans are expected to bet 40% more than they did on this year’s Super Bowl,” said Bill Miller, AGA’s president and chief executive officer. “Unlike any other sporting event in the country, March Madness attracts millions who fill out brackets, make casual bets with friends or wager at a legal sportsbook, which Americans can now do more than ever before.”

Since the U.S. Supreme Court’s ruling in May 2018, more than $5.9 billion has been wagered in the now-eight states with legal, regulated sports betting, enabling consumer protections and generating valuable tax revenue for state, local and tribal governments across the country.

“These results indicate there’s still work to do to eradicate the vast illegal sports betting market in this country, and we’re committed to ensuring sound policies are in place to protect consumers, like the 47 million Americans who will bet on March Madness,” continued Miller.

Sports betting legalization is currently being considered in 23 states across the country.

Methodology

This survey was conducted on behalf of the AGA by Morning Consult between March 1-7, 2019, among a national sample of 11,002 adults. The interviews were conducted online, and the data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/- 1% and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, casually with a friend or participate in a bracket contest.

 

About AGA

The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

Source: American Gaming Association


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Americans Will Wager .5 Billion on March Madness

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights

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Current Games, a new name in indie publishing, based in the Netherlands, announced that it has assumed publishing rights for Cyber Clutch: Hot Import Nights, a heart-stopping, breakneck combat racing game, soaked in a neon lit future where speed and survival are the only routes to success!

A thrilling arcade style experience, Cyber Clutch: Hot Import Nights was first launched in Early Access on Steam in 2024, building a loyal community of dedicated fans passionate in seeing the game succeed. Current Games have heard the call and have spent a considerable amount of time diligently working under the hood, implementing a host of game-changing upgrades, delivering a fully revamped, nitro-powered experience, worthy of the Hot Import Nights (HIN) brand.

With the major update due to go live on July 24th 2025, speed demons are in for the ride of their lives as Cyber Clutch: Hot Import Nights power-ups on Steam, as well as launching on PlayStation®5, Xbox Series X|S and Epic Games® Store!

Make no mistake, this is no mere tweak, from July 24th, a whole host of surprises await fans of the game and newcomers alike. Some of the changes include:

  • An all-new sprawling racing track to discover and master
  • More cars mean more fun! Discover your favourite vehicles and race like your life depends on it!
  • Major balancing changes based on extensive community feedback
  • A new single player career mode with championship races
  • Overall improvements to the game’s experience and stability

In taking over publishing for Cyber Clutch: Hot Import Nights Current Games is keen to emphasise their commitment to engaging with and supporting the community. Planned initiatives arriving soon include the reactivation of the games’ Reddit account, a new Discord server and a planned playtest scheduled for pre-launch.

In Cyber Clutch: Hot Import Nights, street legends are built after dark, as gamers brave enough to face the neon-soaked streets of the future, race, fight, and ultimately conquer with up to eight players competing head-to-head in a fight to survive and pass the winning line alive.

Each chariot in Cyber Clutch: Hot Import Nights is equipped with an arsenal of outlandish offensive and defensive weapons, enabling players to outmanoeuvre and outgun their opponents as they speed towards victory. Choose from a diverse range of customizable vehicles across three weight classes, each with distinct advantages. Lightweight vehicles boast speed but sacrifice defence, while heavyweight vehicles offer greater protection at the cost of agility. Weapons can be charged through pickups or by executing perfect drifts, adding a strategic layer to the high-speed action.

Accessible yet challenging, easy to play, impossible to put down, ruthlessly hard to master and never anything less than exhilarating, Cyber Clutch: Hot Import Nights is racing like you’ve never experienced before!

Roderick Roode, CEO of Current Games commented on the major upgrade and console release of Cyber Clutch: Hot Import Nights, “We are honoured to assume publishing rights for Cyber Clutch and determined to give this high-impact combat racing experience the love, attention and polish it deserves. Cyber Clutch has attracted a loyal audience in the year since launch, but we know the game is destined for even bigger things, and we’re thrilled to finally deliver a fully levelled-up experience, which we’re convinced will delight combat racing fans. In addition, we’re excited to bring the full Cyber Clutch experience to more gamers than ever, releasing on PlayStation, Xbox and the Epic Game Store, and cannot wait to see players assume their position on the starting grid later this month.”

The post Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights appeared first on European Gaming Industry News.

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Green light for international expansion: NOVOMATIC acquires French casino group

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Following an in-depth review by all relevant licensing and regulatory bodies, the Austrian gaming technology group NOVOMATIC has successfully completed its acquisition of the French Vikings Casinos group. This move will strengthen the company’s presence in one of Europe’s most important gaming markets and underscores its long-term focus on sustainable growth and international diversification.

Established in Falaise in 1998, the Vikings Casinos group is one of the leading casino operators in France and has over 300 employees. The company currently operates around 1,000 gaming terminals in more than 10 live casinos across the country, including prime locations along the Côte d’Azur. The acquisition will enable NOVOMATIC to substantially enlarge its portfolio of services in one of Europe’s largest gaming regions and forge ahead with its international growth strategy.

“The acquisition of Vikings Casinos is a key part of our efforts to build up NOVOMATIC’s presence on international markets in a targeted manner. France is one of the most dynamic and most challenging gaming markets in Europe. By making this investment, we are not only reinforcing our leading position in Europe but also demonstrating our clear commitment to our long-term global expansion strategy,” says Stefan Krenn, Executive Board Member of the NOVOMATIC AG.

The fact that French regulatory approval has been obtained is not only a testament to the confidence in the expertise and reliability of NOVOMATIC, but also opens the door to plans for further developing the French casino business under the umbrella of a leading global gaming technology group.

The post Green light for international expansion: NOVOMATIC acquires French casino group appeared first on European Gaming Industry News.

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Entain Completes Full Rollout of Group BetStation Across All UK and Ireland Retail Locations

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Entain, the global sports betting and gaming group, has successfully and fully deployed its proprietary Group BetStation (GBS) platform across all Ladbrokes and Coral shops in the UK and Ireland.

This marks a major milestone in Entain’s digital retail transformation concluding a journey that began with the launch of the first GBS terminal in Feltham in November 2020 and culminated with the final installation in Swansea. In total, over 2400 shops were upgraded across the UK and Ireland.

GBS by numbers:

• Over 2400 shops upgraded across the UK and Ireland

• 12000 betting terminals converted

• Strong growth in “Other sports” betting

• Grand National bets placed via GBS up by more than half year-on-year

• Football bet builder activity has doubled in the last six months.

GBS is a fully in-house developed, self-service betting solution that delivers a market-leading digital type experience to retail customers. Built entirely from the ground up, the project has converted 12,000 terminals and is now the primary sports betting channel across Entain’s retail estate. The deployment is the result of thousands of hours of development and testing, reflecting significant investment in technology and innovation.

Fiona Wallace, Head of Self-Service Betting Terminals at Entain, said: “Five years ago, Entain set out to deliver a best-in-class betting experience for our UK and Ireland retail customers, through our BetStation terminals. Our software, which tech teams have worked tirelessly on over that period, is market leading, offering customers far more than we did in the past.

“This hard work has meant that all BetStation terminals across our retail estate have now been converted to Group BetStation, this is a transformational achievement. It has redefined the in-shop experience, driven engagement, and accelerated our journey toward retail digitalisation.”

Key to the platform’s success has been extensive collaboration across Entain’s Retail, Product & Technology, Commercial and Operational teams globally — including colleagues from the UK, Austria, Gibraltar, India and beyond. Feedback from over 14,000 UK retail employees has shaped product refinement, ensuring GBS delivers intuitive, responsive and feature-rich functionality.

GBS is reshaping customer behaviour in retail, enabling a shift towards more complex and personalised bets, including accumulators and bet builders. As a result, GBS has become the home for innovative betting formats and is central to Entain’s broader multi-channel growth strategy.

The post Entain Completes Full Rollout of Group BetStation Across All UK and Ireland Retail Locations appeared first on European Gaming Industry News.

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