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Playtech BGT Sports set to showcase new retail approach at Betting on Football 2019

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Latest solutions will help operators combat increased taxation and regulation

 

Playtech BGT Sports’ Senior Commercial Director, Lee Drabwell, will tell this week’s Betting on Football conference that product innovation and diversification can help retail operators combat increased running costs.

Drabwell, who previously spent over 30 years at Ladbrokes, will take part in a panel at Stamford Bridge next week (Weds 20th March) amid predictions of widespread shop closures in the UK.

This follows next month’s reduction of the maximum wager on fixed odds betting terminals from £100 to £2, which will hit the profitability of hundreds of shops operated by major chains and independents alike.

But Drabwell believes retail operations in both the UK and beyond have a bright future if the industry embraces a digitised experience with technology that is familiar to the next generation of customer and immersive content that fully engages them.

He said: “Retail has been the poor relation of online when it comes to innovation for too long, but we can now provide customers with a genuine omni-channel journey which blends the speed and efficiency of their hand-held devices with the thrill of a live sport and a cash environment.”

“Most importantly, our SSBTs and the data and picture content which complements them, now produce a seamless in-play experience that is convenient for the modern consumer and helps produce incremental revenues to allow operators to prosper.”

Playtech BGT Sports will showcase its industry-leading range of products and features at Betting on Football that will boost both customer engagement and revenues for retail operators, particularly around in-shop in-play functionality.

Among other products, it will reveal the new contactless payment functionality on its self-service betting terminals, which is currently being trialled by Paddy Power.

This will be joined by its state-of-the-art content engine, which uses artificial intelligence to suggest relevant selections and interesting content by harnessing millions of previous calculations and comparisons.

The supplier will also be discussing its new collaboration with leading content provider Vermantia. The combined retail solution will give customers the chance to bet on over 36,000 live betting events using pictures and data supplied to in-shop screens by Vermantia, with ready access to PBS’s odds and betting markets on its SSBTs.

PBS executives will be speaking to show delegates about new functionality for its retail mobile app, as well as demonstrating new content that will allow rapid-fire in play betting on football and other sports.

Visitors to Stamford Bridge can join Lee Drabwell for the Betting shops: A New Approach needed panel at 11:20 on Wednesday 20th March or visit Playtech BGT Sports’ stand (31) at the event.

 

About Playtech:

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai.

Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.

www.playtech.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playtech BGT Sports set to showcase new retail approach at Betting on Football 2019

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Interim UFC Heavyweight Champion to promote world’s number one crash game to his fans

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SPRIBE, the developer behind the number one crash game in the world, Aviator, has added yet another UFC superstar to its roster of brand ambassadors with Tom Aspinall promoting the game to his fans around the world.

Aspinall is the interim UFC heavyweight champion, actively defending his title and solidifying his place as one of the most dominant forces in MMA today. His championship mindset aligns perfectly with Aviator’s commitment to working with the best, ensuring fans experience the thrill of elite competition.Aspinall will take part in a number of campaigns promoting Aviator to UFC audiences worldwide. He joins other Aviator brand ambassadors like Alex Pereira, Johnny Walker and Merab Dvalishvili.

These brand ambassador partnerships form part of a wider marketing deal between SPRIBE and  UFC, which sees Aviator branding appear in and around the Octagon for UFC Fight Nights and Pay Per View events. It also established an athlete ambassador fund for agreements such as this.

The deal will help to build even more momentum behind Aviator, the original crash game now available at more than 4,500 online casinos and with more than 42 million active players a month placing upwards of 350,000 bets per minute.

Its popularity comes down to the simple and easy-to-understand increasing curve format and the high-risk/high-reward gameplay. Aviator is also multiplayer with tons of social interaction built into the experience including a chat function and real-time leaderboards.

David Natroshvili, Founder & CEO at SPRIBE, said: “Tom is one of the toughest and most celebrated fighters in the UFC right now and we are excited for him to join our ranks as an Aviator ambassador. 

“He has a large and loyal fanbase that we are certain will love the thrills that Aviator provides and look forward to working with Tom on a number of campaigns over the coming 12 months.

“These brand ambassador deals, and our partnership with the UFC and other sports franchises, show our commitment to ensuring Aviator remains the number one crash game on the planet and that as many people as possible get to play it.”

Tom AspinallUFC interim heavyweight champion and Aviator Brand Ambassador, added: “Taking flight in Aviator is just as thrilling as stepping into the Octagon on fight night so I’m excited for my fans to experience what the game has to offer. 

“The team at SPRIBE have some great campaigns planned for the coming months which I’m excited to be a part of as we work together to ensure that Aviator really takes flight.” 

The post Interim UFC Heavyweight Champion to promote world’s number one crash game to his fans appeared first on European Gaming Industry News.

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VGCCC Continues Crackdown on Underage Gambling

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Following the successful prosecution of the Peninsula Club in Dromana, Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM reiterated the regulator would continue to crack down on venues that allow children to enter poker machine areas.

The Magistrates’ Court of Victoria fined Victorian Amateur Turf Club, the venue owner, $7000 for 2 breaches of the Gambling Regulation Act 2003 (Vic) and ordered it to pay VGCCC costs of $3500. No conviction was recorded.

Ms Kimmitt said: “This is a warning to every venue. The onus is on you to ensure that children cannot and do not enter the gambling area or participate in any gambling activity, even if they’re with an adult.

“Equally, staff must be adequately trained and present in the gambling area to supervise while machines are in use.

“Research tells us that people who begin gambling at a young age are at greater risk of developing gambling problems as an adult.

“The rules exist to protect children from exposure to, and harm from, gambling.”

On 10 June 2023, a child entered the gambling area of the Peninsula Club twice and was able to use the poker machines on both occasions. During the second visit to the area, while with adults, the child used a poker machine for about 5 minutes, until staff intervened.

Magistrate Ayres considered the venue’s self-reporting, its lack of prior convictions, early plea and remediations implemented to reduce the chance of future offending.

The post VGCCC Continues Crackdown on Underage Gambling appeared first on European Gaming Industry News.

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ThrillTech lands ISO 27001 to boost 2025 growth ambitions 

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ThrillTech, the innovative jackpot and drops technology provider for iGaming operators and game studios, has secured the leading international information security certification, ISO 27001. 

The certificate marks the first major strategic milestone for ThrillTech in 2025 as the company gears up for an ambitious year of growth, having originally been founded in 2023.

ThrillTech, which prides itself on amplifying player experiences while boosting GGR for partners, will use the accreditation to accelerate its entry into new markets and geographies, with Italy pinpointed as a key region for the company going forwards.

The ISO 27001 has strengthened ThrillTech’s technology portfolio. This IT security certification proves that ThrillTech operates at the highest level of IT security.

ThrillTech’s software is already certified by BMM Testlabs and licensed by the ONJN, MGA, Spelinspektionen, Alderney Gambling Control Commission, among others.

ThrillTech is primed to enhance its leading product suite in 2025, with new jackpot variations and features already in the pipeline, which are set to complement its core ThrillPots product. 

Benjamin Bradtke, Co-Founder at ThrillTech, said: “We aim to enter at least 10 jurisdictions by the end of this year, such as the UK, Peru, Brazil, Italy, Ontario and Greece.

“We will also keep working hard on the performance of our technology, which can already handle an enormous amount of transactions. 

“We promise to keep pushing the limits of our product performance, which was designed and built for the next stage of the iGaming industry,” he added.

ThrillTech operates from Cyprus, Malta and remotely. The company was founded with the ambition to build the strongest and most versatile jackpot technology in iGaming.

The post ThrillTech lands ISO 27001 to boost 2025 growth ambitions  appeared first on European Gaming Industry News.

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