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Playtech BGT Sports set to showcase new retail approach at Betting on Football 2019

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Latest solutions will help operators combat increased taxation and regulation

 

Playtech BGT Sports’ Senior Commercial Director, Lee Drabwell, will tell this week’s Betting on Football conference that product innovation and diversification can help retail operators combat increased running costs.

Drabwell, who previously spent over 30 years at Ladbrokes, will take part in a panel at Stamford Bridge next week (Weds 20th March) amid predictions of widespread shop closures in the UK.

This follows next month’s reduction of the maximum wager on fixed odds betting terminals from £100 to £2, which will hit the profitability of hundreds of shops operated by major chains and independents alike.

But Drabwell believes retail operations in both the UK and beyond have a bright future if the industry embraces a digitised experience with technology that is familiar to the next generation of customer and immersive content that fully engages them.

He said: “Retail has been the poor relation of online when it comes to innovation for too long, but we can now provide customers with a genuine omni-channel journey which blends the speed and efficiency of their hand-held devices with the thrill of a live sport and a cash environment.”

“Most importantly, our SSBTs and the data and picture content which complements them, now produce a seamless in-play experience that is convenient for the modern consumer and helps produce incremental revenues to allow operators to prosper.”

Playtech BGT Sports will showcase its industry-leading range of products and features at Betting on Football that will boost both customer engagement and revenues for retail operators, particularly around in-shop in-play functionality.

Among other products, it will reveal the new contactless payment functionality on its self-service betting terminals, which is currently being trialled by Paddy Power.

This will be joined by its state-of-the-art content engine, which uses artificial intelligence to suggest relevant selections and interesting content by harnessing millions of previous calculations and comparisons.

The supplier will also be discussing its new collaboration with leading content provider Vermantia. The combined retail solution will give customers the chance to bet on over 36,000 live betting events using pictures and data supplied to in-shop screens by Vermantia, with ready access to PBS’s odds and betting markets on its SSBTs.

PBS executives will be speaking to show delegates about new functionality for its retail mobile app, as well as demonstrating new content that will allow rapid-fire in play betting on football and other sports.

Visitors to Stamford Bridge can join Lee Drabwell for the Betting shops: A New Approach needed panel at 11:20 on Wednesday 20th March or visit Playtech BGT Sports’ stand (31) at the event.

 

About Playtech:

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai.

Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.

www.playtech.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playtech BGT Sports set to showcase new retail approach at Betting on Football 2019

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NIP Group Partners with Abu Dhabi Investment Office to Accelerate Abu Dhabi’s Esports Industry

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NIP Group Inc., a leading digital entertainment company, announced that it has entered a multi-year partnership with the Abu Dhabi Investment Office (ADIO) to drive gaming, media and entertainment growth in Abu Dhabi.

The five-year landmark agreement will see ADIO support NIP Group’s expansion in the region. Under the agreement, ADIO will support the Company with access to financial and non-financial growth opportunities valued at up to US$40 million over a four-year period. The NIP Group will establish its global headquarters in Abu Dhabi and will contribute to local employment in the esports and gaming sector. The Company will also increase its capacity across key business verticals in the region, including esports operations, creative studios and game publishing, alongside events and talent management.

Through the partnership, NIP Group will work directly with ADIO to advise on its gaming and esports strategy, leveraging Abu Dhabi’s location and resources to build a thriving local gaming ecosystem and deliver innovative digital entertainment solutions worldwide.

“We’re delighted to partner with ADIO as we bring together our Eastern and Western businesses, establishing a truly global headquarter that represents not only our growth as a company but the growth of gaming and entertainment in the Middle East. Our selection as a key partner is the ultimate testament to NIP Group’s industry legacy and leadership,” said Hicham Chahine, Co-CEO of NIP Group.

Mario Ho, Chairman and Co-CEO of NIP Group, said: “This partnership underscores our dedication to sustainable global expansion and operational excellence. This collaboration with ADIO not only reflects our growth ambitions but also our commitment to creating meaningful opportunities for local talent. By creating new jobs and amplifying Abu Dhabi’s leadership in esports and gaming, we aim to empower a new generation of professionals who will drive the gaming and entertainment sector forward in the Middle East and beyond.”

H.E. Badr Al-Olama, Director General of ADIO, said: “ADIO’s partnership with NIP Group reflects our shared ambition to lead in innovative industries of the future at the cutting edge of entertainment and technology. Welcoming NIP Group to Abu Dhabi represents an important addition to this endeavour, and we look forward to collaborating to ensure a dynamic future for Abu Dhabi’s esports and gaming industries.”

Through the partnership, NIP Group will have support from the broader Abu Dhabi ecosystem, which will help the Company expand its business in the Middle East and globally.

The post NIP Group Partners with Abu Dhabi Investment Office to Accelerate Abu Dhabi’s Esports Industry appeared first on European Gaming Industry News.

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BetConstruct Introduces The Last Battle Universe B2B Reward Feature for Partners

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Within the ICE Barcelona 2025 framework, iGaming industry veteran BetConstruct has introduced The Last Battle Universe, a new B2B feature developed exclusively for partners that is set to change the ways businesses interact with partners.

The Last Battle Universe is a testament to how BetConstruct values its partnerships and remains committed to opening up new possibilities for mutual growth. The recent novel initiative allows partners to earn points after meeting specific pre-defined criteria. The points can include monthly turnover, active products and more.

The more of these points partners collect via The Last Battle Universe, the greater rewards they will unlock, with cashback on setup fees reaching up to 100%. Furthermore, The Last Battle Universe has zero setup fee for BetConstruct and Fastex partners, making it all the more inciting.

The post BetConstruct Introduces The Last Battle Universe B2B Reward Feature for Partners appeared first on European Gaming Industry News.

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Dutch Gaming Authority Maps Risky Gambling Behaviour with Markers of Risk Research

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The Dutch Gaming Authority (KSA) has used collected (pseudo-anonymised) player data to map indicators of risky gambling behaviour. With the results of the research, the supervisor can compare the various license holders with each other in other areas than just extreme losses.

Gambling problems and excessive gambling are often associated with the loss of large sums of money. Gambling large amounts of money can indeed be an indicator of risky gambling behaviour, but other indicators also play an important role in detecting problem gamblers, such as playing time or changes in gambling behaviour (for example, gambling more often or at unusual times).

Licensed gambling providers have a mandatory data vault (CDB) in which pseudonymised player and transaction data is stored. The KSA has analysed this data to map risky gaming behaviour, to look at (the usefulness of) applied interventions by providers and to compare the different providers with each other.

The study looked at various indicators of problem gambling: intensity (gambling many days, or losing a lot of money), loss of control (number of deposits per day), increase in gambling behaviour (gambling more often or for longer, spending more money), chosen game (for example sports betting versus slot machines) and interventions by the provider. The analyses were conducted based on one year of data from the CDB.

By comparing or linking different indicators, the KSA gained many new and interesting insights. For example, playing at night is generally seen as an important indicator of risky gambling behaviour. The data shows that players play casino games more often than sports bets at night. This could mean that casino games are riskier than sports bets. At the same time, it could mean that placing sports bets at night is a stronger indicator of risky behaviour: it occurs less often and deviates more from the norm.

The KSA is now looking at how this research and the findings from it can be used by the supervisor to gain more insight into possible problem players and how to tackle them. In addition, it is looking at how the insights obtained can be used in other ways to improve supervision.

The post Dutch Gaming Authority Maps Risky Gambling Behaviour with Markers of Risk Research appeared first on European Gaming Industry News.

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