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LeoVegas launches proprietary multibrand platform
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To further complement and diversify the Group’s brand portfolio, LeoVegas Gaming Plc is now introducing a proprietary multibrand platform that will allow the Group to launch new, customised brands under the collective name “Brands of Leo”.
“LeoVegas’ goal has always been to market a global brand with a local touch – a successful strategy for leovegas.com that continues to take market shares. To meet needs that have emerged in certain markets, we now plan to launch more brands. These will be distinctly targeted to different customer groups – some of which are looking for niche functionality and others that are driven by the charm of novelty that a new and fresh brand offers,” comments Gustaf Hagman, LeoVegas’ Group CEO.
“The multibrand functionality that we have developed on our proprietary core platform will allow us to now launch new brands with a high level of flexibility and scalability. Our ambition is to raise the bar in the industry and always offer something new and unique while maintaining our overall focus on responsible gaming. We plan to launch the first brand shortly, and it will be exciting to follow its development.”
Technology and economies of scale enabling next step in multibrand strategy
The multibrand strategy and Brands of Leo are made possible by LeoVegas’ flexible and scalable proprietary technical platform. The upgrade of the platform that was conducted in 2018 was part of this strategy and now enables the Group to develop and expand the platform with more brands.
The venture entails a competitive advantage, and new brands will benefit from the strong position that LeoVegas has in the industry. This in the form of credibility and history in relation to suppliers – both in terms of cooperation as well as to contract negotiations. Brands of Leo is being spearheaded by a small entrepreneurial team within the Group, which is in line with LeoVegas’ plan to increase the efficiency of its existing resources. The economies of scale are distinct with respect to knowledge, technology and personnel, and are one of the keys to the Group’s ability to launch more brands in a cost efficient manner.
The multibrand strategy and Brands of Leo are part of LeoVegas’ expansion strategy and will contribute to the achievement of the financial targets for 2021 of EUR 600 m in revenue and EUR 100 m in EBITDA.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LeoVegas launches proprietary multibrand platform
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This year has seen an explosion in uptake of the service, with strong uptake globally, with Brazil, the UK, the US, Romania, Canada, Kenya and South Africa showing the highest levels of engagement.
BetBlocker’s Founder and Managing Trustee, Duncan Garvie had this to say:
“We invested a lot in 2024 improving our data, to allow us to communicate accurately the performance of our project to our supporters, and to build confidence via transparency. That’s meant ensuring that our data is exactly what we say it is and a focus on making our data easy to understand. We don’t talk about downloads. The number would be higher, but far less meaningful. When we talk about “active users” it means “users with an active BetBlocker restriction in 2025.”
I’ve been blown away by the rate of growth that BetBlocker has seen this year. We would never have imagined that this type of growth was possible at the start of the year, but the rapid and sustained upward trend strongly evidences that there is a huge need for free and anonymous support for gambling harm.
That uptake is distributed so broadly across the globe also demonstrates how universal the need for support managing access to online gambling services is in the digital age.”
The post BetBlocker Surpasses a Quarter of a Million Active Users in 2025 appeared first on European Gaming Industry News.
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Leading iGaming content provider Spinomenal has expanded its successful Mythology series with the launch of Mega Zeus Hold & Hit 3×3.
Set among the golden columns of Mount Olympus, Mega Zeus transports players to the realm of the mighty god of thunder. With Zeus himself sitting high above the reels, every spin ripples with energy and anticipation, carrying the potential for electrifying wins.
The temple of the gods acts as the Wild symbol and substitutes for all symbols except the Bonus and Bonus Collect. Mega Zeus Hold & Hit 3×3 has two Special Bonus symbols, the Bonus only lands on reels one and three, while the Bonus Collect lands just on reel two.
Players landing the Bonus Collect along with one or more Bonus symbols, will trigger the Bonus game. The triggering symbols remain locked during the move to the Bonus Game, which starts with three spins. During the feature, only Bonus symbols and Bonus Collect symbols can appear. Each spin has the chance to award multipliers ranging from x1, x2, x5, x7, x10, and x15, as well as any of the in-game jackpots.
Each time a Bonus symbol lands, it is collected by all Bonus Collect symbols, disappearing from the reels while its value tops up the Bonus Collect symbol’s total. Each Bonus Symbol or Bonus Collect symbol refills the spin counter to three. The round ends after three winless spins occur or when the total collected winnings reach the maximum x5000 multiplier.
Grand, Major, Minor and Mini in game Jackpot symbols can appear during the game and will trigger the corresponding Jackpot.
The Bonus Blast Feature may also activate randomly, adding extra Bonus and Bonus Collect symbols to the reels to help trigger the Bonus Game.
A Bonus Collect symbol with one or more Bonus symbols, including Jackpot symbols, but not launching the Bonus Game will collect the values and add to the total win.
Spinomenal CO-CEO, Omer Henya commented: “Mega Zeus is an almighty experience that unites electrifying features, a mythological atmosphere, and stunning visuals. It perfectly showcases our studio’s creative power and ability to deliver truly godlike entertainment.”
The post Spinomenal unveils Mega Zeus Hold & Hit 3×3 appeared first on European Gaming Industry News.
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The post PAGCOR ALLOTS PHP32.85M RELIEF GOODS FOR TYPHOON VICTIMS appeared first on European Gaming Industry News.
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