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Sky Bet ad featuring sports presenter Jeff Stelling banned
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The Advertising Standards Authority of the UK has banned a gambling advertisement featuring Sky Sports presenter Jeff Stelling. The advertisement watchdog has termed the advertisement socially irresponsible. The action was taken following the complaints the authority received.
The TV ad promoted a Sky Bet service that allows gamblers to place wagers on combinations of events happening during a football match, such as the number of corners, red cards, and goals. In the ad for the “request a bet” service, Stelling is seen calling on viewers to “spark your sports brain” and ask “how big is your sports noggin”?
Sky Bet, which ended its association with the TV broadcaster Sky when it was sold for £3.4bn to the owner of PokerStars last year, said the ad made no direct reference to knowledge increasing the chances of winning, but that knowledge of a specific sport “would on the whole increase a consumer’s chances of success”. It added: “Many customers researched, studied and followed sports to a degree which would give them an ‘edge’ over a bookmaker.”
Explaining the ban, the ASA said the use of Stelling, who viewers would recognise as having a particular expertise in sports, and graphics such as brain waves placed a “strong emphasis” on sports knowledge determining betting success.
“The ad gave an erroneous perception of the extent of a gambler’s control over betting success,” it said. “This gave consumers an unrealistic and exaggerated perception of the level of control they would have over the outcome of a bet and that could lead to irresponsible gambling behaviour.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sky Bet ad featuring sports presenter Jeff Stelling banned
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This year has seen an explosion in uptake of the service, with strong uptake globally, with Brazil, the UK, the US, Romania, Canada, Kenya and South Africa showing the highest levels of engagement.
BetBlocker’s Founder and Managing Trustee, Duncan Garvie had this to say:
“We invested a lot in 2024 improving our data, to allow us to communicate accurately the performance of our project to our supporters, and to build confidence via transparency. That’s meant ensuring that our data is exactly what we say it is and a focus on making our data easy to understand. We don’t talk about downloads. The number would be higher, but far less meaningful. When we talk about “active users” it means “users with an active BetBlocker restriction in 2025.”
I’ve been blown away by the rate of growth that BetBlocker has seen this year. We would never have imagined that this type of growth was possible at the start of the year, but the rapid and sustained upward trend strongly evidences that there is a huge need for free and anonymous support for gambling harm.
That uptake is distributed so broadly across the globe also demonstrates how universal the need for support managing access to online gambling services is in the digital age.”
The post BetBlocker Surpasses a Quarter of a Million Active Users in 2025 appeared first on European Gaming Industry News.
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Leading iGaming content provider Spinomenal has expanded its successful Mythology series with the launch of Mega Zeus Hold & Hit 3×3.
Set among the golden columns of Mount Olympus, Mega Zeus transports players to the realm of the mighty god of thunder. With Zeus himself sitting high above the reels, every spin ripples with energy and anticipation, carrying the potential for electrifying wins.
The temple of the gods acts as the Wild symbol and substitutes for all symbols except the Bonus and Bonus Collect. Mega Zeus Hold & Hit 3×3 has two Special Bonus symbols, the Bonus only lands on reels one and three, while the Bonus Collect lands just on reel two.
Players landing the Bonus Collect along with one or more Bonus symbols, will trigger the Bonus game. The triggering symbols remain locked during the move to the Bonus Game, which starts with three spins. During the feature, only Bonus symbols and Bonus Collect symbols can appear. Each spin has the chance to award multipliers ranging from x1, x2, x5, x7, x10, and x15, as well as any of the in-game jackpots.
Each time a Bonus symbol lands, it is collected by all Bonus Collect symbols, disappearing from the reels while its value tops up the Bonus Collect symbol’s total. Each Bonus Symbol or Bonus Collect symbol refills the spin counter to three. The round ends after three winless spins occur or when the total collected winnings reach the maximum x5000 multiplier.
Grand, Major, Minor and Mini in game Jackpot symbols can appear during the game and will trigger the corresponding Jackpot.
The Bonus Blast Feature may also activate randomly, adding extra Bonus and Bonus Collect symbols to the reels to help trigger the Bonus Game.
A Bonus Collect symbol with one or more Bonus symbols, including Jackpot symbols, but not launching the Bonus Game will collect the values and add to the total win.
Spinomenal CO-CEO, Omer Henya commented: “Mega Zeus is an almighty experience that unites electrifying features, a mythological atmosphere, and stunning visuals. It perfectly showcases our studio’s creative power and ability to deliver truly godlike entertainment.”
The post Spinomenal unveils Mega Zeus Hold & Hit 3×3 appeared first on European Gaming Industry News.
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The post PAGCOR ALLOTS PHP32.85M RELIEF GOODS FOR TYPHOON VICTIMS appeared first on European Gaming Industry News.
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