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Digital Marketing Expert, TEDx speaker and author Katie King joins Digital Marketing Forum as Keynote speaker
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AffiliateINSIDER is proud to announce celebrated digital marketing expert, TEDx talks regular and published author Katie King as the Keynote Speaker for next week’s Digital Marketing Forum.
With over 30 years of experience, King’s recognised area of expertise lies within artificial intelligence (AI) and digital business transformation, with a particular focus on helping companies adapt to Business 4.0.
She has advised many of the world’s leading brands and business leaders, including Richard Branson, O2, Orange, Accenture, PA Consulting, Arsenal FC and Harrods.
Lee-Ann Johnstone, AffilliateINSIDER founder and CEO, said: “I’m delighted to have secured Katie as our Keynote presenter. She is a high-profile and experienced digital marketing expert. Her expertise will help deliver fresh insight on how online marketers in the igaming industry can harness the power of digital and AI to transform their digital and acquisition strategies. In a bid to add more diversity to our speaker line up, we are delighted to have been able to secure her expertise to address the digital marketers who are in attendance at this year’s Digital Marketing Forum.”
The igaming industry is undergoing an AI and digital marketing transformation, driven by a need to offer customers the ultimate personalised experience and better targeting for improving campaign ROI under stricter regulations. King will discuss how digital and AI can impact acquisition marketing and igaming business functions, and the actions which companies can take today to grow, survive and thrive.
King added: “I’m really looking forward to delivering the Keynote presentation at the Digital Marketing Forum. I’ll be sharing many of the invaluable insights gained from the deep research conducted for my book just published on AI and the new marketing paradigm. Football is in my DNA and I’ve worked with sports clubs as well as affiliate marketers, so it promises to be a very relevant and current session.”
Produced in partnership with SBC Events, the Digital Marketing Forum will take place on Thursday 21 March, as part of the second full day of the Betting on Football conference, which runs from 19-22 March at Chelsea FC’s Stamford Bridge stadium.
King joins an impressive group of thought leaders and digital experts that make up the speakers list for the event, including Customer Devoted founder James Sandberg, Square in the Air Director Robin Hutchison, Blueclaw Marketing Director Martin Calvert and Pinnacle Head of Content Marketing Benjamin Cronin.
Find out more and book your ticket to this year’s event HERE.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Digital Marketing Expert, TEDx speaker and author Katie King joins Digital Marketing Forum as Keynote speaker

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Lottomatica Group FY 2024 financials and 2025 guidance
The post Lottomatica Group FY 2024 financials and 2025 guidance appeared first on European Gaming Industry News.
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Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity
$77,000 Raised: Supporting Oceana, One Tree Planted, and More
Publisher Kalypso Media proudly reports their initiative through partnership with Humble Bundle, raising $77,000 to support a wide variety of charities, including Oceana, One Tree Planted, Child’s Play, WWF, and Movember in 2024.
“We believe it is our responsibility at Kalypso Media to support global causes, and we are honoured to work alongside Humble Bundle to do so,” said Anika Thun, Managing Director of Kalypso Media. “Empowering gamers to enjoy our products while making a difference to meaningful causes, connects us to a larger purpose made possible through the joy of video games.”
“At Humble, we’ve always believed in the power of gaming to create positive change. Our partnership with Kalypso Media exemplifies our ongoing mission to support meaningful global causes and empower gamers to make a difference,” said Kamini Tiwari, VP of Social Impact at Humble.
Among the charities supported, there was a significant focus on environmental conservation, with Oceana and One Tree Planted. These charities focus on protecting and restoring some of our planet’s most vulnerable resources. Oceana focuses on ocean conservation and protection, including threats of overfishing, habitat destruction, oil and plastic pollution, and threatened species. One Tree Planted is dedicated to global reforestation, providing a simple way for anyone to become involved in nurturing the planet, protecting life, and inspiring hope through the power of trees.
Kalypso Media is dedicated to continuing its efforts to support global causes in 2025 and looks forward to providing ways for Kalypso Media gamers to become involved.
For more information on these charities, Humble Bundle and how you can personally support, please visit:
- Oceana – oceana.org/
- One Tree Planted – onetreeplanted.org/
- Humble Bundle – humblebundle.com/
The post Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity appeared first on European Gaming Industry News.
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Zitro is proud to announce that Mighty Hammer Link Up has been honored with the Eilers & Krejcik Gaming (EKG) Award for the Top Performing Game in Latin America.
This prestigious accolade further solidifies Zitro’s leading position in the region, a fact underscored by the Eilers & Krejcik—Fantini report released this January, which ranked Zitro #1 with a performance index of 2.61x.
“We are absolutely delighted to receive this award. Mighty Hammer is undeniably a phenomenal success, captivating players across Latin America in both its LAP and WAP configurations,” stated Sebastián Salat, Zitro’s President-International. “This award is a testament to the hard work and dedication of our entire team and reinforces our unwavering commitment to developing innovative and engaging products for players throughout the region. We sincerely thank our Latin American clients for their continued support and unwavering trust in our offerings.”
Building on this momentum, Zitro will showcase its new CONCEPT cabinet line and exciting new games at the upcoming Zitro Experience Argentina on Tuesday, March 18th, during the same week of the SAGSE’25 trade show. We look forward to seeing you there!
The post ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR appeared first on European Gaming Industry News.
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