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1 in 10 would go public following loto win of £1 mil or more

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1 in 10 would go public following loto win of £1 mil or moreReading Time: 3 minutes

 

The UK is a nation of gamblers, according to new research, with just 2% of people in the country having never had a flutter.

A study into adults’ gambling habits and awareness has revealed how often they place bets, what they deem to be gambling and what would encourage them to go public if they won a £1 million jackpot or more.

Despite so many people proving their fondness for paying to play, gambling awareness is surprisingly low.

Almost half of UK adults (48.6%) are unaware that coin pushers, such as 2 pence and ten pence slot machines seen in amusement arcades, are classed as a gambling activity. More shockingly, two fifths (40.1%) do not consider bingo to be gambling.

Millennials and Generation Z have the poorest gambling awareness, as more than half of 18-24-year-olds (50.7%) do not consider online slots to be a gambling activity compared with 79.7% over 55s.

When presented with a list of games such as sports bets, slots, scratchcards, casinos and the lottery, more than one in ten (11.9%) 18-24-year-olds did not consider any of the activities to be gambling.

Generally, women have less gambling awareness than men, as 11.1% of females incorrectly failed to identify any the activities listed as gambling, compared with 8.4% of males.

When asked what they would do if they won £1 million or more, 12.3% of UK adults believe it would be futile to try to stay anonymous and would go public to have more control. However, 5.9% said they would go public to gain recognition for a large charitable donation.

Younger generations seem to crave the limelight. 16.4% of 18-24-year-olds would choose to go public, compared to just 3% of over 55s.

Meanwhile, the equivalent of 1,263,210 adults in the UK (2.5%) would willingly give up their privacy for the chance to be in the news and on television if they won a seven-figure jackpot. Almost twice as many men (3.4%) seek the limelight compared to women (1.8%).

Top five most common reasons that would encourage winners of £1m to go public include:

  1. It would be futile to stay anonymous and I would rather have control over it (12.3%)

  2. Recognition for a large charitable donation (5.9%)

  3. To show others that winning the jackpot can be done (5.8%)

  4. To gain help with accounting and banking (5.6%)

  5. To draw attention for a business that might be set up with the winnings (5.3%)

The guide also looks at the biggest jackpots around the world to find out which gambling activity is the most rewarding, as well as who won the prizes and where the wins occurred.

Sin City really is favoured, with ten of the 50 biggest gambling prizes since 2000 all taking place in Las Vegas. In fact, nine of the top ten casino jackpots were won there, with Las Vegas casinos paying out an astonishing $196,238,754 across them.

Las Vegas isn’t just limited to casinos either. One lucky local even won big on bingo, netting herself a tidy sum of $110,726.

The new research also showcases the world’s biggest jackpot winners on various forms of gambling, how much they won and where the wins took place to reveal the luckiest places in the world.

Lottery wins account for the ten largest prize wins since 2000, compared to other games such as sports betting, casino and bingo jackpots.

The world’s ten biggest lottery jackpots of the 21st century total a staggering $3,989,005,710, and the ten biggest lottery wins of the UK.

With such enormous prizes, it’s no surprise that nearly two thirds (63%) of UK adults have been in it to win it by playing the lottery at least once in their lives. More than half (55.7%) play the lottery at least once a year.

Scratchcards follow a close second, with 55% having scraped off the silver at least once.

To see where the biggest wins have taken place and for how much more visit this guide.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 1 in 10 would go public following loto win of £1 mil or more

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG

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SkinBaron remains a loyal partner to BIG and supports German esports across the Academy and women’s segments.

Berlin, September 11, 2025 – Berlin International Gaming (BIG) and SkinBaron have been closely connected since late 2019 and are now extending their partnership, continuing a success story that spans more than six years.

At a time when the Counter-Strike community, and in particular BIG’s CS2 men’s team, has experienced a challenging year, this extension sends an important signal: SkinBaron remains a loyal companion through every high and low. In addition to the pro team, SkinBaron also supports BIG’s Academy and women’s teams, helping to develop young talent and strengthen the scene in Germany.

Beyond the server, SkinBaron is deeply connected with the community. At the BIG Overtime Party during IEM Cologne 2025, SkinBaron once again served as an event partner, showcasing its close ties to the German esports community.

Statement from Daniel Finkler, CEO, Berlin International Gaming

“I am incredibly pleased and grateful that we are extending our long-standing partnership with SkinBaron. SkinBaron has been a vital part of our journey for over six years, both during successful and challenging times. My special thanks go to Tobias Andro as the new CEO, as well as to Florian Eckstein, Tobias Herberhold, Hannes Scholdz, and all other shareholders, employees, and partners at SkinBaron. They have brought this partnership to life over the years and actively shaped it. We are proud to move into the future together with such a loyal and authentic partner.”

Statement from Tobias Andro, CEO, SkinBaron

“Our partnership with BIG has stood for loyalty, trust, and collaboration on equal footing for over six years. Together, we share a vision of sustainably supporting the German esports scene and helping talent reach the top. This extension is therefore not only a commitment to our shared past, but above all a fresh start toward a future we want to shape side by side.”

The post SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG appeared first on European Gaming Industry News.

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Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

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The studio’s latest game blends nostalgic themes and engaging features

The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.

The Call of the Wild

In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:

  • Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
  • Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
  • Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).

Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.

Join the Herd

Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.

Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”

Will You Answer the Call?

The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?

The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.

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Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify

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With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.

Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.

For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.

The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.

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