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1 in 10 would go public following loto win of £1 mil or more

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The UK is a nation of gamblers, according to new research, with just 2% of people in the country having never had a flutter.

A study into adults’ gambling habits and awareness has revealed how often they place bets, what they deem to be gambling and what would encourage them to go public if they won a £1 million jackpot or more.

Despite so many people proving their fondness for paying to play, gambling awareness is surprisingly low.

Almost half of UK adults (48.6%) are unaware that coin pushers, such as 2 pence and ten pence slot machines seen in amusement arcades, are classed as a gambling activity. More shockingly, two fifths (40.1%) do not consider bingo to be gambling.

Millennials and Generation Z have the poorest gambling awareness, as more than half of 18-24-year-olds (50.7%) do not consider online slots to be a gambling activity compared with 79.7% over 55s.

When presented with a list of games such as sports bets, slots, scratchcards, casinos and the lottery, more than one in ten (11.9%) 18-24-year-olds did not consider any of the activities to be gambling.

Generally, women have less gambling awareness than men, as 11.1% of females incorrectly failed to identify any the activities listed as gambling, compared with 8.4% of males.

When asked what they would do if they won £1 million or more, 12.3% of UK adults believe it would be futile to try to stay anonymous and would go public to have more control. However, 5.9% said they would go public to gain recognition for a large charitable donation.

Younger generations seem to crave the limelight. 16.4% of 18-24-year-olds would choose to go public, compared to just 3% of over 55s.

Meanwhile, the equivalent of 1,263,210 adults in the UK (2.5%) would willingly give up their privacy for the chance to be in the news and on television if they won a seven-figure jackpot. Almost twice as many men (3.4%) seek the limelight compared to women (1.8%).

Top five most common reasons that would encourage winners of £1m to go public include:

  1. It would be futile to stay anonymous and I would rather have control over it (12.3%)

  2. Recognition for a large charitable donation (5.9%)

  3. To show others that winning the jackpot can be done (5.8%)

  4. To gain help with accounting and banking (5.6%)

  5. To draw attention for a business that might be set up with the winnings (5.3%)

The guide also looks at the biggest jackpots around the world to find out which gambling activity is the most rewarding, as well as who won the prizes and where the wins occurred.

Sin City really is favoured, with ten of the 50 biggest gambling prizes since 2000 all taking place in Las Vegas. In fact, nine of the top ten casino jackpots were won there, with Las Vegas casinos paying out an astonishing $196,238,754 across them.

Las Vegas isn’t just limited to casinos either. One lucky local even won big on bingo, netting herself a tidy sum of $110,726.

The new research also showcases the world’s biggest jackpot winners on various forms of gambling, how much they won and where the wins took place to reveal the luckiest places in the world.

Lottery wins account for the ten largest prize wins since 2000, compared to other games such as sports betting, casino and bingo jackpots.

The world’s ten biggest lottery jackpots of the 21st century total a staggering $3,989,005,710, and the ten biggest lottery wins of the UK.

With such enormous prizes, it’s no surprise that nearly two thirds (63%) of UK adults have been in it to win it by playing the lottery at least once in their lives. More than half (55.7%) play the lottery at least once a year.

Scratchcards follow a close second, with 55% having scraped off the silver at least once.

To see where the biggest wins have taken place and for how much more visit this guide.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 1 in 10 would go public following loto win of £1 mil or more

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Lottomatica Group FY 2024 financials and 2025 guidance

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Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity

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$77,000 Raised: Supporting Oceana, One Tree Planted, and More

Publisher Kalypso Media proudly reports their initiative through partnership with Humble Bundle, raising $77,000 to support a wide variety of charities, including Oceana, One Tree Planted, Child’s Play, WWF, and Movember in 2024.

“We believe it is our responsibility at Kalypso Media to support global causes, and we are honoured to work alongside Humble Bundle to do so,” said Anika Thun, Managing Director of Kalypso Media. “Empowering gamers to enjoy our products while making a difference to meaningful causes, connects us to a larger purpose made possible through the joy of video games.”

“At Humble, we’ve always believed in the power of gaming to create positive change. Our partnership with Kalypso Media exemplifies our ongoing mission to support meaningful global causes and empower gamers to make a difference,” said Kamini Tiwari, VP of Social Impact at Humble.

Among the charities supported, there was a significant focus on environmental conservation, with Oceana and One Tree Planted. These charities focus on protecting and restoring some of our planet’s most vulnerable resources. Oceana focuses on ocean conservation and protection, including threats of overfishing, habitat destruction, oil and plastic pollution, and threatened species. One Tree Planted is dedicated to global reforestation, providing a simple way for anyone to become involved in nurturing the planet, protecting life, and inspiring hope through the power of trees.

Kalypso Media is dedicated to continuing its efforts to support global causes in 2025 and looks forward to providing ways for Kalypso Media gamers to become involved.

For more information on these charities, Humble Bundle and how you can personally support, please visit:

  • Oceana – oceana.org/
  • One Tree Planted – onetreeplanted.org/
  • Humble Bundle – humblebundle.com/

 

The post Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity appeared first on European Gaming Industry News.

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ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR

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Zitro is proud to announce that Mighty Hammer Link Up has been honored with the Eilers & Krejcik Gaming (EKG) Award for the Top Performing Game in Latin America.

This prestigious accolade further solidifies Zitro’s leading position in the region, a fact underscored by the Eilers & Krejcik—Fantini report released this January, which ranked Zitro #1 with a performance index of 2.61x.

“We are absolutely delighted to receive this award. Mighty Hammer is undeniably a phenomenal success, captivating players across Latin America in both its LAP and WAP configurations,” stated Sebastián Salat, Zitro’s President-International. “This award is a testament to the hard work and dedication of our entire team and reinforces our unwavering commitment to developing innovative and engaging products for players throughout the region. We sincerely thank our Latin American clients for their continued support and unwavering trust in our offerings.”

Building on this momentum, Zitro will showcase its new CONCEPT cabinet line and exciting new games at the upcoming Zitro Experience Argentina on Tuesday, March 18th, during the same week of the SAGSE’25 trade show. We look forward to seeing you there!

 

The post ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR appeared first on European Gaming Industry News.

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