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1 in 10 would go public following loto win of £1 mil or more

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1 in 10 would go public following loto win of £1 mil or moreReading Time: 3 minutes

 

The UK is a nation of gamblers, according to new research, with just 2% of people in the country having never had a flutter.

A study into adults’ gambling habits and awareness has revealed how often they place bets, what they deem to be gambling and what would encourage them to go public if they won a £1 million jackpot or more.

Despite so many people proving their fondness for paying to play, gambling awareness is surprisingly low.

Almost half of UK adults (48.6%) are unaware that coin pushers, such as 2 pence and ten pence slot machines seen in amusement arcades, are classed as a gambling activity. More shockingly, two fifths (40.1%) do not consider bingo to be gambling.

Millennials and Generation Z have the poorest gambling awareness, as more than half of 18-24-year-olds (50.7%) do not consider online slots to be a gambling activity compared with 79.7% over 55s.

When presented with a list of games such as sports bets, slots, scratchcards, casinos and the lottery, more than one in ten (11.9%) 18-24-year-olds did not consider any of the activities to be gambling.

Generally, women have less gambling awareness than men, as 11.1% of females incorrectly failed to identify any the activities listed as gambling, compared with 8.4% of males.

When asked what they would do if they won £1 million or more, 12.3% of UK adults believe it would be futile to try to stay anonymous and would go public to have more control. However, 5.9% said they would go public to gain recognition for a large charitable donation.

Younger generations seem to crave the limelight. 16.4% of 18-24-year-olds would choose to go public, compared to just 3% of over 55s.

Meanwhile, the equivalent of 1,263,210 adults in the UK (2.5%) would willingly give up their privacy for the chance to be in the news and on television if they won a seven-figure jackpot. Almost twice as many men (3.4%) seek the limelight compared to women (1.8%).

Top five most common reasons that would encourage winners of £1m to go public include:

  1. It would be futile to stay anonymous and I would rather have control over it (12.3%)

  2. Recognition for a large charitable donation (5.9%)

  3. To show others that winning the jackpot can be done (5.8%)

  4. To gain help with accounting and banking (5.6%)

  5. To draw attention for a business that might be set up with the winnings (5.3%)

The guide also looks at the biggest jackpots around the world to find out which gambling activity is the most rewarding, as well as who won the prizes and where the wins occurred.

Sin City really is favoured, with ten of the 50 biggest gambling prizes since 2000 all taking place in Las Vegas. In fact, nine of the top ten casino jackpots were won there, with Las Vegas casinos paying out an astonishing $196,238,754 across them.

Las Vegas isn’t just limited to casinos either. One lucky local even won big on bingo, netting herself a tidy sum of $110,726.

The new research also showcases the world’s biggest jackpot winners on various forms of gambling, how much they won and where the wins took place to reveal the luckiest places in the world.

Lottery wins account for the ten largest prize wins since 2000, compared to other games such as sports betting, casino and bingo jackpots.

The world’s ten biggest lottery jackpots of the 21st century total a staggering $3,989,005,710, and the ten biggest lottery wins of the UK.

With such enormous prizes, it’s no surprise that nearly two thirds (63%) of UK adults have been in it to win it by playing the lottery at least once in their lives. More than half (55.7%) play the lottery at least once a year.

Scratchcards follow a close second, with 55% having scraped off the silver at least once.

To see where the biggest wins have taken place and for how much more visit this guide.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 1 in 10 would go public following loto win of £1 mil or more

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SPRIBE Drops Aviator Challenges

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The world’s number one crash game gets even more thrilling with the addition of Missions, Races and Tournaments

SPRIBE, the award-winning developer behind the original crash game, Aviator, has added another tool to the box with the launch of Challenges, bringing even more excitement, entertainment and competition to the experience.

Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game, which is now played by more than 60 million people per month.

Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.

SPRIBE gives operators full control over creating and running Aviator Challenges, and they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.

Aviator Challenges has debuted with operators in Africa and will be rolled out globally over the coming weeks and months. This will be followed by the launch of regional tournaments, which again will debut in Africa before being made available internationally.

The launch of Challenges will drive even greater engagement with Aviator, which currently sees players place more than 400,000 bets per minute across 5,500+ online casinos and sportsbooks worldwide.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Challenges take the Aviator experience to a whole other level for both players and operators.

“Those that have already embraced Challenges have seen an immediate, positive impact on player behaviour across core KPIs such as retention and bet numbers per player.

“To get the most out of Challenges, operators do need to be creative, especially when it comes to marketing support, segmentation, prize zones, rewards and tasks.

“But we have ensured Challenges have the flexibility to do this and a whole lot more.

“Aviator is already the number one crash game in the world with more than 60 million players a month, but with Challenges, we expect that number to climb ever higher.”

The post SPRIBE Drops Aviator Challenges appeared first on European Gaming Industry News.

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Lady of Fortune Destiny Spins returns with mystical upgrades

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Play’n GO revives one of its earliest icons with Lady of Fortune Destiny Spins. The Lady steps back into the spotlight with a refreshed presence, ushering in a wave of unpredictability that rewards attention and patience in equal measure.

With a glowing crystal ball at her side, the Lady of Fortune transforms missed chances into charged potential. Every non-winning spin has the power to unlock the Pick Prize – a magical card reveal that can lead to valuable rewards. In both the base game and Destiny Spins, scattered symbols and upgraded Wild multipliers make sure momentum never fades.

The slot balances simplicity with suspense. The Destiny Spins feature, which can be re-triggered, gives players the opportunity to build on their fortune with up to 80 spins. Meanwhile, multipliers on Wilds – which can go as high as x10 – create a sense of build-up that complements the mystical tone. The three-way pay mechanic (left to right, right to left, and middle) adds a layer of accessibility for newer players while keeping seasoned fans engaged.

Thematically, this game draws from the original Lady of Fortune while refining her identity for a contemporary audience. Visually enriched and mechanically streamlined, this sequel captures the essence of the first title without leaning on nostalgia alone. It joins a family of fortune-themed slots that offer more than just luck – they offer layered decision-making wrapped in atmospheric presentation.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bringing back the Lady of Fortune was a very deliberate choice. With Destiny Spins and the Pick Prize mechanic, we’re showing how classic themes can still feel fresh when paired with elegant design.”

Lady of Fortune Destiny Spins invites players to look beyond the obvious – the rewards may be hidden, but never out of reach.

The post Lady of Fortune Destiny Spins returns with mystical upgrades appeared first on European Gaming Industry News.

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Goatz.com launches with Elantil

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Up-and-coming online casino brand deploys Elantil’s platform to power its high-impact launch

Goatz.com, the challenger online casino brand looking to carve a path in the industry with its innovative design and high-energy gameplay, has announced it will use Elantil’s solutions to power its platform ahead of a multi-jurisdiction launch later this year.

A unique entry among the legions of online casinos on the market, Goatz.com combines striking imagery with a beat that keeps the adrenaline pumping to provide an atmosphere quite like any other, ensuring players stay on the edge of their seats as they browse over 2,400 legendary titles.

By choosing Elantil to power its platform, Goatz.com now enjoys full creative freedom—crafting unique marketing strategies and loyalty programs that elevate the brand far above the competition. Elantil’s technology transforms operators visions—once constrained by traditional platforms—into reality.

While pointing to a roadmap across multiple European jurisdictions, Goatz.com emphasized that Elantil’s agile and highly configurable platform is perfectly suited to support their launch in various jurisdictions. The flexibility and speed of deployment enabled by Elantil’s modular architecture provide the ideal foundation for their growth strategy. With Elantil, brands can launch with the click of a button, enabling swift, seamless entry into new markets

Of course, in addition to this intuitive and easy-to-customise Operational Management System, Goatz.com will also be able to connect with a wide variety of leading technology providers via Elantil’s Marketplace and use the company’s Real-Time Data Platform to gain instant, actionable insights into users, making it a fitting 360-degree solution for such an epic new brand.

Nadiya Attard, Chief Commercial Officer at Elantil, said: “We’re immensely proud to be working with one of the most dynamic new brands in iGaming. Goatz’s confidence in our technology speaks volumes. Our platform enables them to build standout marketing and player loyalty and rewards programs—giving them the tools to truly shine in an increasingly competitive market. Elantil is here to empower operators with a technology that allows them to launch brands with a click of a button, and that’s exactly what we did with Goatz.com—with many more operators to come.”

The post Goatz.com launches with Elantil appeared first on European Gaming Industry News.

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