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ReelPay – The secure mobile payment app for gaming machines
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Innovative Technology have developed a mobile app which allows customers to seamlessly transfer funds to any enabled reel based or digital gaming machine, quickly and safely. Players no longer need to carry cash to play, they simply transfer funds from their mobile app for instant play. The app is now freely available in the UK and can be easily downloaded from the App Store and Google Play. A QR code is scanned enabling players to deposit funds securely to an individual gaming machine via their smartphone using their debit card.
Andy Bullock, Senior Business Development Manager, commented, “Following successful trials in 2018 on both reel based and digital machines at a number of sites across the North West, ReelPay is now available as an easy-to-use alternative payment solution. We are specialists in automated transactions and have been providing note validators to the gaming industry for over 27 years, so are ideally placed to draw on this market experience to effectively bring this product to market. ReelPay has already been successfully demonstrated at EAG and ICE at the beginning of the year and this was one of the most popular new products that we had on display.”
Andy continued, “ReelPay has many benefits for players, Operators and Pub Retailers alike. Not only does it give customers more convenience and choice, it provides Operators with a cashless payment option to significantly optimise cashbox performance and revenues. The real Operator benefits of ReelPay come from our Live Collect system, which runs in the background providing real-time data and transaction reporting across machines and sites. It revolutionises collection routines and provides 24/7 machine audit traceabilityand performance. In addition, remote download of currency datasets and firmware is available saving both time and money. Reel based AWP’s use a standalone system with no need for any networking infrastructure. The system utilises one of our note recyclers (SMART Payout, NV11, or new NV22 Spectral) to pay-out winnings in convenient cash so single and multi-site Retailers can benefit as the cash generated stays within the pub/venue. Digital machines utilising the GBG standard industry protocol can transfer funds back to the app for a seamless player experience”
Concluding Andy said, “We are keen to ensure that ReelPay is in line with our commitment to responsible gambling for example there is a maximum £20 transfer per transaction ensuring player protection. In 2018, all the relevant tests were successfully passed before the app was made available and following positive trials in the UK, we are now ready to install ReelPay across the UK. Developed to get ahead of the growing cashless gaming trend, we fully expect take-up to increase significantly over the coming years.”
More info: www.reel-pay.com
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ReelPay – The secure mobile payment app for gaming machines

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Lottomatica Group FY 2024 financials and 2025 guidance
The post Lottomatica Group FY 2024 financials and 2025 guidance appeared first on European Gaming Industry News.
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Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity
$77,000 Raised: Supporting Oceana, One Tree Planted, and More
Publisher Kalypso Media proudly reports their initiative through partnership with Humble Bundle, raising $77,000 to support a wide variety of charities, including Oceana, One Tree Planted, Child’s Play, WWF, and Movember in 2024.
“We believe it is our responsibility at Kalypso Media to support global causes, and we are honoured to work alongside Humble Bundle to do so,” said Anika Thun, Managing Director of Kalypso Media. “Empowering gamers to enjoy our products while making a difference to meaningful causes, connects us to a larger purpose made possible through the joy of video games.”
“At Humble, we’ve always believed in the power of gaming to create positive change. Our partnership with Kalypso Media exemplifies our ongoing mission to support meaningful global causes and empower gamers to make a difference,” said Kamini Tiwari, VP of Social Impact at Humble.
Among the charities supported, there was a significant focus on environmental conservation, with Oceana and One Tree Planted. These charities focus on protecting and restoring some of our planet’s most vulnerable resources. Oceana focuses on ocean conservation and protection, including threats of overfishing, habitat destruction, oil and plastic pollution, and threatened species. One Tree Planted is dedicated to global reforestation, providing a simple way for anyone to become involved in nurturing the planet, protecting life, and inspiring hope through the power of trees.
Kalypso Media is dedicated to continuing its efforts to support global causes in 2025 and looks forward to providing ways for Kalypso Media gamers to become involved.
For more information on these charities, Humble Bundle and how you can personally support, please visit:
- Oceana – oceana.org/
- One Tree Planted – onetreeplanted.org/
- Humble Bundle – humblebundle.com/
The post Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity appeared first on European Gaming Industry News.
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ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR
Zitro is proud to announce that Mighty Hammer Link Up has been honored with the Eilers & Krejcik Gaming (EKG) Award for the Top Performing Game in Latin America.
This prestigious accolade further solidifies Zitro’s leading position in the region, a fact underscored by the Eilers & Krejcik—Fantini report released this January, which ranked Zitro #1 with a performance index of 2.61x.
“We are absolutely delighted to receive this award. Mighty Hammer is undeniably a phenomenal success, captivating players across Latin America in both its LAP and WAP configurations,” stated Sebastián Salat, Zitro’s President-International. “This award is a testament to the hard work and dedication of our entire team and reinforces our unwavering commitment to developing innovative and engaging products for players throughout the region. We sincerely thank our Latin American clients for their continued support and unwavering trust in our offerings.”
Building on this momentum, Zitro will showcase its new CONCEPT cabinet line and exciting new games at the upcoming Zitro Experience Argentina on Tuesday, March 18th, during the same week of the SAGSE’25 trade show. We look forward to seeing you there!
The post ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR appeared first on European Gaming Industry News.
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