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BetVictor appoints Matt Parkes as Director of Brand and Creative
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BetVictor, one of Europe’s leading online gambling companies, has today announced the appointment of Matt Parkes as its new Director of Brand and Creative.
Boasting a 21-year career working in several leading brand and marketing roles developing brand propositions, marketing strategies and integrated campaigns, Matt brings a wealth of experience to BetVictor.
In his new role at BetVictor, Parkes is responsible with providing strategic direction to further build on the business’ brand successes, ensuring brand consistency across channels and overseeing brand positioning, communications, creative and media spend.
Commenting on the appointment, Andreas Meinrad, CEO at BetVictor, said: “Matt’s appointment comes at a significant moment in our brand’s growth. These past few years have been among the most important for the business in terms of developing our brand proposition and assets, and we are looking forward to welcoming him to the team. His extensive marketing experience will be crucial for helping us to grow the brand even further.”
Matt Parkes added: “I’m very much looking forward to getting started with BetVictor, a company that is at a really exciting stage of its brand journey. They have taken great strides in developing their proposition and are now ready to amplify it even more. I can’t wait to lead the next part of that process and contribute to the overall success of the company.”
Parkes’ career to date includes senior creative and marketing roles for multiple global agencies before joining Betsson Group in July 2017 as Global Head of Publicity and latterly Global Head of Brand and Creative.
About BetVictor:
BetVictor is one of Europe’s leading online gambling companies. Its focus is to offer customers a simple, intuitive and personal betting experience. Digitally data-led, BetVictor provides in-house technologies and product development capabilities enabling the company to build successful partnerships. With more than 500 employees, BetVictor is an established innovator in the gaming industry.
BetVictor is an Official Principal Partner of Liverpool Football Club since 2016 and the headline sponsor of Cheltenham’s November Meeting including the feature BetVictor Gold Cup.
Established in 1946, Michael Tabor acquired sole-ownership of BetVictor in 2014 having previously been a major shareholder in the business. BetVictor has its headquarters in Gibraltar with tech hubs in London and Budapest.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetVictor appoints Matt Parkes as Director of Brand and Creative

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Lottomatica Group FY 2024 financials and 2025 guidance
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Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity
$77,000 Raised: Supporting Oceana, One Tree Planted, and More
Publisher Kalypso Media proudly reports their initiative through partnership with Humble Bundle, raising $77,000 to support a wide variety of charities, including Oceana, One Tree Planted, Child’s Play, WWF, and Movember in 2024.
“We believe it is our responsibility at Kalypso Media to support global causes, and we are honoured to work alongside Humble Bundle to do so,” said Anika Thun, Managing Director of Kalypso Media. “Empowering gamers to enjoy our products while making a difference to meaningful causes, connects us to a larger purpose made possible through the joy of video games.”
“At Humble, we’ve always believed in the power of gaming to create positive change. Our partnership with Kalypso Media exemplifies our ongoing mission to support meaningful global causes and empower gamers to make a difference,” said Kamini Tiwari, VP of Social Impact at Humble.
Among the charities supported, there was a significant focus on environmental conservation, with Oceana and One Tree Planted. These charities focus on protecting and restoring some of our planet’s most vulnerable resources. Oceana focuses on ocean conservation and protection, including threats of overfishing, habitat destruction, oil and plastic pollution, and threatened species. One Tree Planted is dedicated to global reforestation, providing a simple way for anyone to become involved in nurturing the planet, protecting life, and inspiring hope through the power of trees.
Kalypso Media is dedicated to continuing its efforts to support global causes in 2025 and looks forward to providing ways for Kalypso Media gamers to become involved.
For more information on these charities, Humble Bundle and how you can personally support, please visit:
- Oceana – oceana.org/
- One Tree Planted – onetreeplanted.org/
- Humble Bundle – humblebundle.com/
The post Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity appeared first on European Gaming Industry News.
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This prestigious accolade further solidifies Zitro’s leading position in the region, a fact underscored by the Eilers & Krejcik—Fantini report released this January, which ranked Zitro #1 with a performance index of 2.61x.
“We are absolutely delighted to receive this award. Mighty Hammer is undeniably a phenomenal success, captivating players across Latin America in both its LAP and WAP configurations,” stated Sebastián Salat, Zitro’s President-International. “This award is a testament to the hard work and dedication of our entire team and reinforces our unwavering commitment to developing innovative and engaging products for players throughout the region. We sincerely thank our Latin American clients for their continued support and unwavering trust in our offerings.”
Building on this momentum, Zitro will showcase its new CONCEPT cabinet line and exciting new games at the upcoming Zitro Experience Argentina on Tuesday, March 18th, during the same week of the SAGSE’25 trade show. We look forward to seeing you there!
The post ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR appeared first on European Gaming Industry News.
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