Latest News
Race for the line with radio
Reading Time: 3 minutes
Andrew Morgan, International Director at Independent Content Services, says that radio is one of the most powerful acquisition and retention tools during this week’s Cheltenham Festival
The Cheltenham Festival is undoubtedly the highlight of the jump season and attracts hundreds of thousands of spectators, viewers and, of course, punters from around the world.
For online bookmakers it is one of the largest betting events on the calendar – last year more than £138 million was traded over the four days.
This means there is tremendous competition and rivalry among operators looking to secure their share of punters’ money.
To be heard above the noise, most betting brands unleash the full might of their marketing arsenal in the run up to and during the Festival.
Noisy TV ads, bold social media campaigns, big-name endorsement deals and hugely generous welcome offers and bonuses are now standard practice.
While this costs operators a small fortune, it is considered a price worth paying in order to capture the attention of bettors and to keep them engaged throughout the event.
But there are other, more cost-effective, ways of doing this, among which is radio. Racing radio is popular all year round but during Cheltenham it becomes essential listening.
Online betting brands that integrate radio broadcasts into their books – on desktop and, most critically, on mobile – find they have a hugely powerful acquisition and retention tool.
Here are some of the reasons why…
Racing radio begins broadcasting as soon as the gates open on the first day and continues long after the last race has taken place on day four.
With scene setters, interviews with leading jockeys and trainers, paddock comments, form guides, market movers and live commentary, it offers everything a racing fan needs.
For those that cannot attend the Festival, it places them right at the heart of the action no matter where they are or what they are doing.
It is particularly important for people who like to bet throughout the event as they can keep up to speed with how the action unfolds race by race.
They can also learn how jockeys and horses are performing and pick up tips from the experts that join presenters during the broadcast.
Radio is so engaging because it can be listened to while undertaking other activities such as driving to work, doing household chores or even while in the office.
The good news for online bookmakers is that radio broadcasts are really easy to integrate into their desktop and mobile sites/apps.
In most cases, it is a pop-up media player that users click to open. Integrations can often be done within a matter of hours.
What’s more, broadcasts can be tailored and personalised to each betting brand and also include calls to action that encourage listeners to place bets throughout the day.
For example, ahead of the Gold Cup, the presenter may talk with a tipster and then announce the bookmaker’s best odds for the tipped horse/jockey.
Sportsbook operators should see radio as a way of providing additional value to their customers, and particularly during the Cheltenham Festival.
For horse racing fans who cannot attend the event, it is the best way of staying on top of the action as the event unfolds – more so than a crazy offer or bonus.
It also allows operators to keep players connected with their brands at all times during the Festival and to drive them towards the markets and odds being offered at any given time.
Of course, the retention benefits go beyond Cheltenham – operators that continue to offer racing radio can engage punters all year round.
They can also look to extend the radio coverage they offer to other sports such as English Premier League Football.
Radio may not seem like the obvious choice for sportsbook operators racing for the line during the Cheltenham Festival, but it is an underdog well worth backing.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Race for the line with radio

Latest News
PAGCOR: Online Gaming fuels nation-building, but illegal sites pose risks
Online gaming has emerged as one of the government’s biggest revenue drivers this year, the Philippine Amusement and Gaming Corporation (PAGCOR) said today, even as it raised alarm over unregulated sites preying on Filipino players.
In a report to the House Committee on Games and Amusements, PAGCOR Chairman and CEO Alejandro H. Tengco said the licensed online gaming sector earned Php69 billion in license fees from January to July this year alone.
Of the total, Php41 billion came from electronic games (E-Games) while Php28 billion came from other online game offerings.
“Because of its huge potential, online gaming has become an important source of funds for our nation-building commitments, including PAGCOR’s support for education, health care, and community development,” Mr. Tengco said.
The PAGCOR chief added that in the first seven months of 2025, online gaming contributed Php27.47 billion to nation-building, funding corporate social responsibility (CSR) programs including Php14.72 billion for the Universal Health Care Law.
Other projects that will benefit from the robust performance of the online gaming sector are PAGCOR’s flagship CSR projects, including the construction of school buildings, socio-civic centers, wellness centers and E-Learning hubs.
“Every peso we collect from the gaming sector translates to meaningful projects such as classrooms for our children, health programs for our people, and safe spaces for communities in times of calamity. This is how we ensure that gaming directly benefits Filipinos,” Mr. Tengco said.
But he also warned of the growing threat of illegal online operators that entice players of all ages without safeguards.
“These illegal sites not only deprive the government of much-needed revenues but also expose Filipino players to numerous risks,” Mr. Tengco said.
He vowed stronger enforcement against such platforms and said that “PAGCOR is committed to strengthening regulation and enforcement to ensure that only legitimate and properly monitored operators are allowed to operate.”
The post PAGCOR: Online Gaming fuels nation-building, but illegal sites pose risks appeared first on European Gaming Industry News.
Latest News
MARCA Named Official Strategic Partner for Legends Charity Game 2025
Spain’s most influential sports voice, MARCA, has been confirmed as the Official Media Partner for the Legends Charity Game 2025, holding exclusive coverage rights across the Spanish market.
Set for September 15 in Lisbon, the Legends Charity Game 2025 will bring together football icons for a Portugal Legends vs. World Legends showdown. The match aims to raise €1 million for four selected charities, blending elite sport with a powerful message of unity and social impact, fittingly held in a city set to co-host the 2030 FIFA World Cup.
The Legends Charity Game, organised by Sport Global, will raise funds for four organisations: the Ukrainian Red Cross Society, which continues to provide critical aid amid war; the Portuguese Red Cross, delivering support to communities facing hardship; International Alert, a peacebuilding NGO working in conflict zones worldwide; and Caritas Portugal, which supports vulnerable families facing poverty and displacement.
The pitch will host a lineup of football greats, including Luís Figo, Deco, Nuno Gomes, and Carvalho for the Portugal Legends, and global icons like Kaka, Cafu, Puyol, Michael Owen, Del Piero, and Henrik Larsson for the World Legends.
Rasmus Sojmark, CEO & Founder of SBC Events and Sport Global Group, which organises the Legends Charity Game, said: “With MARCA on board, we’re able to reach millions of fans and drive real impact for the causes this match supports.
“Their reach, especially in Spain and Latin America, will be key to amplifying our message of hope, unity, and charitable giving.”
As the world’s second most visited sports website, MARCA.com stands as a global titan of sports journalism, attracting over 257 million visits in June alone. Known for its authoritative coverage, deep fan engagement, and expansive reach, MARCA’s involvement in the Legends Charity Game guarantees the event will connect with millions of passionate football fans across Spain and the globe.
The match is expected to attract 50,000 fans to Estádio José Alvalade, and reach millions more through an international broadcast and digital livestream. With a world-class production featuring Champions League-style coverage, the Legends Charity Game is set to become one of the most widely viewed and celebrated charity sporting events of the year.
“MARCA’s involvement ensures Lisbon, and the Legends Charity Game will be at the heart of the global football conversation this September,” Sojmark added.
About the Legends Charity Game
The Legends Charity Game brings together the greatest footballers of yesterday for the benefit of tomorrow. With a mission to raise €1 million for charity, the event will unite sportsmanship and purpose on one of Europe’s most iconic pitches. Learn more at https://www.legendscharitygame.com/.
About MARCA
Born in 1938, MARCA has written the history of Spanish and international sports since its beginnings, and its national character defines it as the newspaper for all fans. In addition, it is regarded as the most comprehensive specialized daily, open to all sporting disciplines, and an international benchmark.
In Spain, it is the leading sports daily with 967,000 daily readers in its print edition, according to the second 2025 wave of the Estudio General de Medios (EGM), and with an average daily online audience of more than 3.4 million followers, as reflected in the latest data collected by GfK.
The post MARCA Named Official Strategic Partner for Legends Charity Game 2025 appeared first on European Gaming Industry News.
Latest News
Digitain Strengthens Romanian Market Presence Through KingCasino Partnership
Digitain has entered a new partnership with KingCasino, further solidifying its active role and growing presence in the Romanian market.
Digitain, the leading sportsbook and iGaming solutions provider, proudly announces its latest partnership with KingCasino, marking another step in its Romanian growth journey. This partnership also strengthens Digitain’s footprint across Eastern Europe, reflecting the company’s ongoing commitment to equipping operators in the region with advanced sportsbook and iGaming solutions.
KingCasino is a fast-growing operator in Romania, offering players a wide range of slots, live casino, and sports betting opportunities. Known for its user-friendly platform, localized offering, and strong customer focus, KingCasino continues to build a loyal player base in the competitive Romanian iGaming landscape.
Through this partnership, KingCasino will gain access to Digitain’s award-winning Sportsbook, featuring thousands of monthly events, as well as Digitain’s Centrivo platform – a state-of-the-art solution for online casino and sports betting operators. In addition, KingCasino will benefit from advanced gamification and built-in bonus engine, real-time tournament engines, and customizable multi-layer progressive jackpots that enhance player engagement, along with access to dozens of casino providers available in the Romanian market.
Ani Mkrtchyan, Chief Sales Officer at Digitain, commented: “Partnering with KingCasino is not only about expanding our footprint in Romania — it’s about building long-term, value-driven relationships. With a shared ambition for growth and innovation, we are confident this collaboration will deliver outstanding results while contributing to the development of not only local but also global iGaming ecosystem.”
Thanos Karakostas, Head of Product at KingCasino, added: “As a company dedicated to delivering top-tier gaming experiences, we are always looking for ways to innovate and expand across the market. With Digitain’s expertise and advanced solutions, we will further enhance our offerings for players. Their reliable technology and committed team make them a trusted partner, and together we share a vision for excellence and continuous improvement.”
With this latest agreement, Digitain further expands its network of partners across Eastern Europe, reaffirming its position as a trusted technology provider committed to supporting operator growth in regulated markets worldwide.
The post Digitain Strengthens Romanian Market Presence Through KingCasino Partnership appeared first on European Gaming Industry News.
-
Latest News3 months ago
HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn
-
Latest News3 months ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
Latest News2 months ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News4 weeks ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News3 weeks ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News4 weeks ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News2 months ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
-
Latest News3 months ago
Romania: Higher Gambling Taxes Will Drive Players to the Black Market, AOJND Warns
You must be logged in to post a comment Login