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H4X Changes the Game
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The Dedicated Esports Performance /Athleisure Brand Makes History
H4X.gg first made history when it launched a collection of dedicated esports performance/athleisure apparel revolutionizing fashion with innovative product features and style with gamers in mind. Padded forearms, laser cut ventilation, moisture-wicking/anti-microbial fabric, compression sleeves, posture correctors and more are available on https://h4x.gg/, at select Macy’s locations and Macys.com. Today the brand marks another milestone, the introduction of the H4X L4B (pronounced hacks lab), a gaming facility where pro-esports athletes scrimmage and prep for tournaments, while wear-testing apparel.
CEO Cole Gurman discusses the game changing news. “H4X is synonymous with gaming. We were first to market with performance/athleisure apparel, so the lab was a natural next step for the brand. H4X L4B offers pro-players the opportunity to scrim and hone their skills, while our in-house kinesiologist closely monitors their game-play and reaction time for further research and product development. The lab encompasses more than just functional utility—it helps foster a cohesive culture, creating synergies within our team alongside other organizations with a variety of different interests. The close engagement allows us to really internalize our values at H4X, keeping us vision-focused. This is where creative content is truly born.”
Located at H4X’s global headquarters in Montreal, the H4X L4B is every gamer’s dream. It houses tournament-ready rooms, a Twitch studio, fit and apparel design, H4X retail shop, gym, lounge and an on-site chef. With numerous independent monitors and consoles, luxurious furnishings and impeccable, specialized apparel, a fantasy gaming experience is brought to reality. Zowie (BenQ) has partnered with H4X.gg to provide tournament level gaming monitors and other accessories to support the space, while iBUYPOWER is the official PC partner. Complexity Gaming and Crimsix are both supporting H4X with activations and postings wearing the gear.
The space will primarily be used for partnered team boot camps and aforementioned R&D sessions with pro-players. H4X L4B recently hosted its first boot camp with Faze Clan Rainbow Six Siege who practiced in the lab days leading up to the R6 Invitational. Future plans include opening the facility to amateur teams and hosting tournaments. North America and Europe L4Bs are on the horizon with the goal of pioneering even more innovations for H4X apparel.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: H4X Changes the Game

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The post Lottomatica Group FY 2024 financials and 2025 guidance appeared first on European Gaming Industry News.
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Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity
$77,000 Raised: Supporting Oceana, One Tree Planted, and More
Publisher Kalypso Media proudly reports their initiative through partnership with Humble Bundle, raising $77,000 to support a wide variety of charities, including Oceana, One Tree Planted, Child’s Play, WWF, and Movember in 2024.
“We believe it is our responsibility at Kalypso Media to support global causes, and we are honoured to work alongside Humble Bundle to do so,” said Anika Thun, Managing Director of Kalypso Media. “Empowering gamers to enjoy our products while making a difference to meaningful causes, connects us to a larger purpose made possible through the joy of video games.”
“At Humble, we’ve always believed in the power of gaming to create positive change. Our partnership with Kalypso Media exemplifies our ongoing mission to support meaningful global causes and empower gamers to make a difference,” said Kamini Tiwari, VP of Social Impact at Humble.
Among the charities supported, there was a significant focus on environmental conservation, with Oceana and One Tree Planted. These charities focus on protecting and restoring some of our planet’s most vulnerable resources. Oceana focuses on ocean conservation and protection, including threats of overfishing, habitat destruction, oil and plastic pollution, and threatened species. One Tree Planted is dedicated to global reforestation, providing a simple way for anyone to become involved in nurturing the planet, protecting life, and inspiring hope through the power of trees.
Kalypso Media is dedicated to continuing its efforts to support global causes in 2025 and looks forward to providing ways for Kalypso Media gamers to become involved.
For more information on these charities, Humble Bundle and how you can personally support, please visit:
- Oceana – oceana.org/
- One Tree Planted – onetreeplanted.org/
- Humble Bundle – humblebundle.com/
The post Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity appeared first on European Gaming Industry News.
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Zitro is proud to announce that Mighty Hammer Link Up has been honored with the Eilers & Krejcik Gaming (EKG) Award for the Top Performing Game in Latin America.
This prestigious accolade further solidifies Zitro’s leading position in the region, a fact underscored by the Eilers & Krejcik—Fantini report released this January, which ranked Zitro #1 with a performance index of 2.61x.
“We are absolutely delighted to receive this award. Mighty Hammer is undeniably a phenomenal success, captivating players across Latin America in both its LAP and WAP configurations,” stated Sebastián Salat, Zitro’s President-International. “This award is a testament to the hard work and dedication of our entire team and reinforces our unwavering commitment to developing innovative and engaging products for players throughout the region. We sincerely thank our Latin American clients for their continued support and unwavering trust in our offerings.”
Building on this momentum, Zitro will showcase its new CONCEPT cabinet line and exciting new games at the upcoming Zitro Experience Argentina on Tuesday, March 18th, during the same week of the SAGSE’25 trade show. We look forward to seeing you there!
The post ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR appeared first on European Gaming Industry News.
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