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Sega and SuperBowl adopt #Tickets2Wishes fundraising initiative
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#Tickets2Wishes, which encourages FEC customers to donate their left over redemption tickets to Rays of Sunshine via the Bacta Charitable Trust, has received a major boost following confirmation that the scheme is to be installed into the seven existing SuperBowl locations in the UK as well the two new locations which will come on stream in the ensuing months. One of the industry’s most creative and successful fund raising initiatives, #Tickets2Wishes has generated a total of £35,000 for Rays of Sunshine, one of four deserving causes that are being supported by the Trust.
Announcing the link-up, Sega’s Justin Burke, said: “Rays of Sunshine is an amazing charity that Sega has been proud to support through the years via Bacta. To have the opportunity to bring #Tickets2Wishes to the front line so to speak, and enable customers to participate by donating, and importantly to see the results of their efforts, is priceless.”
Welcoming the partnership, John White, Bacta CEO stated: “The industry is renowned for its creativity and #Tickets2Wishes is a perfect case in point. The scheme, which was pioneered by Bacta President Elect, James Miller, enables members to use their business to generate funds, raise the profile of their venues, of the industry and of the charity without even breaking into a sweat! It serves as a big thank you to customers and can be deployed across social media to enhance a venue’s engagement with the communities it serves. I am delighted that Justin and the teams at Sega/SuperBowl have adopted #Tickets2Wishes in this way.”
The association with Rays of Sunshine, which began in 2011, has seen Bacta members cycle, run, walk and yomp in aid of the charity which grants wishes to children aged three to 18 years old living with serious or life limiting illnesses. Bacta has raised over £500,000 providing children with experiences that provide them with the chance to forget their illness and do something they could otherwise only dream of. As well as Rays of Sunshine, the Bacta Charitable Trust is also raising funds for Macmillan/Royal Marsden, Great Ormond Trust Hospital and the Teenage Cancer Trust.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sega and SuperBowl adopt #Tickets2Wishes fundraising initiative

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Lottomatica Group FY 2024 financials and 2025 guidance
The post Lottomatica Group FY 2024 financials and 2025 guidance appeared first on European Gaming Industry News.
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Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity
$77,000 Raised: Supporting Oceana, One Tree Planted, and More
Publisher Kalypso Media proudly reports their initiative through partnership with Humble Bundle, raising $77,000 to support a wide variety of charities, including Oceana, One Tree Planted, Child’s Play, WWF, and Movember in 2024.
“We believe it is our responsibility at Kalypso Media to support global causes, and we are honoured to work alongside Humble Bundle to do so,” said Anika Thun, Managing Director of Kalypso Media. “Empowering gamers to enjoy our products while making a difference to meaningful causes, connects us to a larger purpose made possible through the joy of video games.”
“At Humble, we’ve always believed in the power of gaming to create positive change. Our partnership with Kalypso Media exemplifies our ongoing mission to support meaningful global causes and empower gamers to make a difference,” said Kamini Tiwari, VP of Social Impact at Humble.
Among the charities supported, there was a significant focus on environmental conservation, with Oceana and One Tree Planted. These charities focus on protecting and restoring some of our planet’s most vulnerable resources. Oceana focuses on ocean conservation and protection, including threats of overfishing, habitat destruction, oil and plastic pollution, and threatened species. One Tree Planted is dedicated to global reforestation, providing a simple way for anyone to become involved in nurturing the planet, protecting life, and inspiring hope through the power of trees.
Kalypso Media is dedicated to continuing its efforts to support global causes in 2025 and looks forward to providing ways for Kalypso Media gamers to become involved.
For more information on these charities, Humble Bundle and how you can personally support, please visit:
- Oceana – oceana.org/
- One Tree Planted – onetreeplanted.org/
- Humble Bundle – humblebundle.com/
The post Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity appeared first on European Gaming Industry News.
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ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR
Zitro is proud to announce that Mighty Hammer Link Up has been honored with the Eilers & Krejcik Gaming (EKG) Award for the Top Performing Game in Latin America.
This prestigious accolade further solidifies Zitro’s leading position in the region, a fact underscored by the Eilers & Krejcik—Fantini report released this January, which ranked Zitro #1 with a performance index of 2.61x.
“We are absolutely delighted to receive this award. Mighty Hammer is undeniably a phenomenal success, captivating players across Latin America in both its LAP and WAP configurations,” stated Sebastián Salat, Zitro’s President-International. “This award is a testament to the hard work and dedication of our entire team and reinforces our unwavering commitment to developing innovative and engaging products for players throughout the region. We sincerely thank our Latin American clients for their continued support and unwavering trust in our offerings.”
Building on this momentum, Zitro will showcase its new CONCEPT cabinet line and exciting new games at the upcoming Zitro Experience Argentina on Tuesday, March 18th, during the same week of the SAGSE’25 trade show. We look forward to seeing you there!
The post ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR appeared first on European Gaming Industry News.
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