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Allied Esports and HyperX Extend Naming Rights Partnership to Europe
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Esports Truck “Big Betty” and Production Studio in Germany Join HyperX Esports Arena Las Vegas and North American HyperX Esports Truck Under Expanded Agreement
Allied Esports, a global esports entertainment company, and HyperX, the gaming division of Kingston Technology Company, Inc., announced the addition of Allied Esports’ two European properties to their international naming rights partnership.
Allied Esports’ European mobile arena, nicknamed “Big Betty,” has joined the HyperX Esports Truck brand, while its production and broadcast facility located in Hamburg, Germany has been renamed the HyperX Studio. The agreement follows two previous naming rights announcements between the companies for HyperX Esports Arena Las Vegas, Allied Esports’ global flagship arena, and the North American HyperX Esports Truck, nicknamed “Big Meta
.”
“We are thrilled to continue to grow our relationship with HyperX, an unequivocal leader and innovator in esports and beyond, and the continuation of this naming rights deal solidifies our shared commitment to engage fans across the globe,” said Simon Temperley, Allied Esports Chief Revenue and Marketing Officer. “With a foundation now in place on two continents, Allied Esports and HyperX together have the opportunity to create experiences and content that will influence audiences in new and meaningful ways for years to come.”
“HyperX is excited to expand our branding and esports relationship with Allied Esports. Allied is a proven partner that shares our passion for excellence in gaming and entertainment,” said Daniel Kelley, director of corporate marketing, HyperX. “With global commitments to the gaming community to provide the best gaming experiences, the European HyperX Esports Truck and HyperX Studio will bring our ‘We’re All Gamers’ philosophy to more gaming communities in Europe.”
The newly named HyperX Esports Truck was part of this past weekend’s Intel® Extreme Masters (IEM) Katowice Expo 2019 in Katowice, Poland, one of the world’s most prestigious esports shows and the home of the first CS:GO Major of 2019. At the event, “Big Betty” hosted gaming competitions and giveaways, influencers, Cosplay contests, listening stations showcasing HyperX’s latest products, and other interactive fan experiences.
“Big Betty” is the world’s first mobile esports arena and has been one of the most popular gaming venues across Europe since its debut in 2016. In 2018, the truck hosted Ireland’s largest esports event ever – Three Ireland’s EStars – featuring ten teams and 50 competitors over eight weeks of League of Legends play, making stops at League of Ireland football club stadiums. The competitors battled for a chance to play at Ireland’s legendary 3Arena, €20,000 and a trip to HyperX Esports Arena Las Vegas.
The latest HyperX Esports Truck also hosted and produced qualifying and final events for the Mountain Dew GameFuel League, an international Rocket League tournament with stages in Switzerland, Denmark, the UK and Netherlands. The truck was also centerstage at “Werner – Das Rennen,” Europe’s largest racing festival combining music and racing, and for a prominent FIFA 19 scouting tournament for Bundesliga club Holstein Kiel.
The HyperX Studio is an 8,000-square-foot, multi-purpose event and broadcast facility in Hamburg, Germany and the headquarters of Allied Esports’ European operations. As with all of Allied Esports’ venues, the studio was created with a modular design capable of holding a range of esports entertainment events and broadcasts. The studio has been the home of the Legend Series broadcast since 2017, the same year the venue hosted the CS:GO Legend Series final. The HyperX Studio recently hosted Season 2 of the popular Blackout Legend Series and is currently in preparation for Season 3. The Apex Legend Series kicked off on February 28 and can be viewed on twitch.tv/elcgamingtv.
With four properties now under the naming rights umbrella, HyperX and Allied Esports will co-create unique esports and content opportunities for professional players, streamers, partners and fans around the world. Each property will feature HyperX headsets, keyboards, mice and mouse pads for esports tournaments, special events and daily play (Las Vegas).
HyperX showcased the two North American properties during the Consumer Electronics Show 2019 in Las Vegas with events at HyperX Esports Arena and activations with the HyperX Esports Truck on the convention floor. North American HyperX Esports Truck “Big Meta” also partnered with the NFL Retired Players Association in February for a Madden NFL 19 event in Atlanta.
About Allied Esports:
Named to Fast Company’s World’s Most Innovative Companies list for 2019, Allied Esports is a premier esports entertainment company with a global network of dedicated esports properties and content production facilities. Its mission is to connect players, streamers and fans via integrated arenas and mobile esports trucks around the world that serve as both gaming battlegrounds and every day content generation hubs. Allied Esports is a subsidiary of Ourgame International (SEHK:899), owner of WPT Enterprises, Inc., the operator of The World Poker Tour®. Ourgame has entered into an agreement with Black Ridge Acquisition Corp. (NASDAQ: BRAC) to combine, and once all applicable shareholder and regulatory consents have been obtained, and the other conditions to closing have been satisfied, Allied Esports and the World Poker Tour to form Allied Esports Entertainment, Inc.
Through direct operation and affiliate relationships via the Allied Esports Property Network, the first esports venue affiliate program available to partners looking to open new esports facilities around the world, Allied Esports locations currently include 11 properties in the top three esports markets across the globe: North America’s HyperX Esports Arena Las Vegas, HyperX Esports Truck “Big Meta,” Esports Arena Orange County and Esports Arena Oakland; Europe’s HyperX Esports Truck “Big Betty” and HyperX Studio in Hamburg, Germany; and China’s Lianmeng Dianjing in Beijing, Lianmeng Dianjing SEG Arena in Shenzhen, Lianmeng Dianjing Tianjin Arena, Lianmeng Dianjing Gui’an Arena and Lianmeng Dianjing LGD Gaming Hangzhou Arena. The Allied Esports Property Network’s 12th property, run by Fortress Esports, is expected to open in Melbourne, Australia in 2019. For more information about Allied Esports visit AlliedEsports.gg and follow @AlliedEsports.
About HyperX:
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand in known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 7 million gaming headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Allied Esports and HyperX Extend Naming Rights Partnership to Europe

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Mandalapu Sreesanth Dominates Street Fighter 6 Finale, Secures Main Player Spot for 3rd Asian Youth Games
The National Esports Championships (NESC) 2025 concluded on July 27 with an electrifying Street Fighter 6 (Boys) finale, where India’s top under-18 talent, Mandalapu Sreesanth, delivered a commanding performance.
Facing off against formidable opponent Ansil Nalakath Abbas, Mandalapu clinched a decisive 3-0 sweep in the best-of-five series, sealing his position as the main player to represent India at the 3rd Asian Youth Games (AYG) in Bahrain from October 22–31, 2025. Ansil will join the contingent as the official substitute for the event.
A seasoned competitor with over four years of professional esports experience, Mandalapu is widely regarded as India’s #1 ranked under-18 Street Fighter 6 player. His decorated track record includes winning the Versus Cup 2024 and emerging as the Khelo India Youth Games Champion, cementing his status as a leading figure in the country’s fighting game community.
This finale was a crucial milestone in the national selection process for the AYG, which will see India compete against the best young talents from across Asia. Both players’ inclusion marks a strong representation for the country in the fighting games category.
Excited to represent India, winner of the Street Fighter 6 tournament, Mandalapu Sreesanth, said: “I’m truly honoured to have secured first place in Street Fighter 6 at the NESC 2025 and earned the chance to represent India at the upcoming Asian Youth Games. This win is not just a personal milestone but also a reflection of the discipline, dedication, and countless hours of practice over the past months. As I prepare for the AYG, my focus is on studying high-level international gameplay, refining my fundamentals, sharpening my reaction time, and deepening my matchup knowledge. I’ve been training with top-ranked players to strengthen both my competitive mindset and in-game adaptability. My ultimate goal is to make the country proud and bring home a medal. The journey has only just begun, and I’m committed to giving it my absolute best.”
Looking ahead to the tournament, Ansil Nalakath Abbas, said, “I’m grateful to the Esports Federation of India for giving me this opportunity. Representing my country is always a matter of immense pride. From the final match, I’ve identified key areas for improvement, and I’ll be working tirelessly in the days ahead to strengthen my gameplay. My focus is on giving my absolute best and making sure I make India proud.”
Speaking on the players’ achievement, Lokesh Suji, Director, Esports Federation of India, said, “We are incredibly proud of both Mandalapu and Ansil for their outstanding performances at NESC 2025. Their skill, dedication, and sportsmanship are a testament to the growing talent pool in Indian esports. Representing India at the 3rd Asian Youth Games is both an honor and a responsibility, and we are confident they will make the country proud. ESFI will continue to provide them with the support and exposure they need to prepare for the challenges ahead in Bahrain.”
The qualifiers for eFootball at NESC 2025 are set to take place later this month, continuing the journey of selecting India’s esports representatives for the 3rd Asian Youth Games.
The post Mandalapu Sreesanth Dominates Street Fighter 6 Finale, Secures Main Player Spot for 3rd Asian Youth Games appeared first on European Gaming Industry News.
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GameRamp Raises $5.4M Pre-Seed Round Led by BITKRAFT Ventures
GameRamp, an AI-native publishing operating system built for the next wave of mobile games & consumer apps, has raised a $5.4 million pre-seed funding round led by BITKRAFT Ventures, and backed by South Park Commons, Mixi, DeVC along other prominent global angels.
The capital raised will accelerate GameRamp’s expansion of its engineering and applied AI teams in the USA and India. The investment will also expedite the launch of two services: Sentinel, an AI platform offering real-time personalization of in-game economies and monetization through reinforcement learning; and Grow, a one-click embedded financing layer to provide developers seamless access to capital.
Founded by Vivek Ramachandran and Sashank Vandrangi, GameRamp empowers developers to experiment and deploy their monetization strategies in a fully-automated fashion. This helps studios drive a 40–60% increase in revenue and scale faster. GameRamp continuously improves in the background, ensuring that the user experience is always optimally tuned.
“Scaling new apps or games has increasingly become hyper-competitive, Developers need to be best-in-class in an array of disciplines outside the core product experience. What if we could turbocharge this with AI?” said Vivek Ramachandran, Co-founder & CEO of GameRamp. “It isn’t just above improving existing processes; it’s enabling a completely new level of experimentation and insight. Our partners across regions like Vietnam, India and Turkey are seeing strong results and we are excited to launch globally in the near future”
Anuj Tandon, Partner at BITKRAFT Ventures, added: “GameRamp’s team embodies a blend of deep expertise across machine learning, product growth and investing. They have a unique perspective on what it takes to win in hyper-competitive markets, and their obsession with developer outcomes shows in their early customer love. This positions GameRamp to fundamentally redefine how consumer internet entrepreneurs scale in emerging markets. As we kick off our deep focus on emerging markets, GameRamp stood out as the obvious partner for one of our first lead investments in the region. Their vision and execution gave us confidence to back them as a global fund.”
The post GameRamp Raises $5.4M Pre-Seed Round Led by BITKRAFT Ventures appeared first on European Gaming Industry News.
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One Grand Final – Where Pro Fishing Meets Mobile Gaming
Fishing Clash and Major League Fishing cast lines across virtual and real world for the MLF Grand Final
From August 4 to 11, Fishing Clash players will dive into the thrill of MLF’s Grand Final through a special in-game event that coincides with the conclusion of the 2025 Major League Fishing Bass Pro Tour season. It’s a unique moment where the world of professional angling meets digital gameplay, closing chapter of the MLF season, both on the water and in-game.
The Fishing Clash Angler of the Year will be awarded during the Bass Pro Tour Stage 7 on Saginaw Bay in Bay City, Michigan. At the same time, Fishing Clash will honor its own champions, awarding exclusive MLF-branded prizes to the game’s top 5 players.
Set on a specially prepared virtual Saginaw Bay fishery, the event coincides with the real-world championship held in Bay City, Michigan, from August 7 – 10. This is the most immersive experience yet for Fishing Clash’s 80 million players, uniting digital gameplay with the drama of professional angling’s biggest stage.
The in-game event consists of three interconnected parts, offering something for every player. The in-game MLF Grand Finals are open only to qualified players who earned at least three of five event tickets over the past six months. These players will face eight days of competitive challenges, with themed fish lists, exclusive vanities, and special offers.
But the MLF Grand Finals are not just for finalists. From August 8 – 11, the MLF Fishing Quest will invite all players to join the action by catching a special MLF fish and earning leaderboard points.
As part of an expanded creator activation, Ten Square Games has partnered with top fishing influencers – Fletcher The Fisherman, Jacob Knowles, and Fishin with Tate – to power the excitement in two waves. In the lead-up to the Grand Final, each influencer will release exclusive video content and share special gift codes that unlock boosters and leaderboard access, encouraging their followers to join the in-game action. For the first time ever, Ten Square Games is inviting all three creators to attend the final stage of the Bass Pro Tour in Bay City, Michigan.
Their on-site presence will offer followers real-time, behind-the-scenes coverage directly from the heart of the event via their Instagram channels. The experience will culminate in a livestreamed announcement of the Fishing Clash Angler of the Year – inviting fans and players alike to share in this milestone moment of the season across both worlds.
Across all activities, players can unlock custom MLF-themed vanities – including avatars, frames, rods, and lures, and win valuable in-game rewards. This unique event celebrates not only the ongoing partnership between Fishing Clash and Major League Fishing, but also the passion and dedication of the game’s player community.
Fishing Clash Angler of the Year: real-world recognition
The Fishing Clash Angler of the Year title is among the sport’s most challenging accolades, rewarding consistent performance throughout an entire season across diverse fisheries. The Bass Pro Tour Fishing Clash AOY must outperform 65 of the world’s best anglers through seven tournaments – showcasing the same versatility and perseverance Fishing Clash players demonstrate in-game.
Fishing Clash will award Angler Of the Year titles across four MLF real life circuits:
- Bass Pro Tour Fishing Clash AOY,
- Tackle Warehouse Invitationals Fishing Clash AOY,
- Toyota Series Fishing Clash AOY,
- and Phoenix Bass Fishing League Fishing Clash AOY.
This crossover between professional and digital fishing brings both communities together uniting passion, skill, and a love for the sport in an unforgettable finale both in real life and in-game.
The post One Grand Final – Where Pro Fishing Meets Mobile Gaming appeared first on European Gaming Industry News.
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