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Allied Esports and HyperX Extend Naming Rights Partnership to Europe
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Esports Truck “Big Betty” and Production Studio in Germany Join HyperX Esports Arena Las Vegas and North American HyperX Esports Truck Under Expanded Agreement
Allied Esports, a global esports entertainment company, and HyperX, the gaming division of Kingston Technology Company, Inc., announced the addition of Allied Esports’ two European properties to their international naming rights partnership.
Allied Esports’ European mobile arena, nicknamed “Big Betty,” has joined the HyperX Esports Truck brand, while its production and broadcast facility located in Hamburg, Germany has been renamed the HyperX Studio. The agreement follows two previous naming rights announcements between the companies for HyperX Esports Arena Las Vegas, Allied Esports’ global flagship arena, and the North American HyperX Esports Truck, nicknamed “Big Meta
.”
“We are thrilled to continue to grow our relationship with HyperX, an unequivocal leader and innovator in esports and beyond, and the continuation of this naming rights deal solidifies our shared commitment to engage fans across the globe,” said Simon Temperley, Allied Esports Chief Revenue and Marketing Officer. “With a foundation now in place on two continents, Allied Esports and HyperX together have the opportunity to create experiences and content that will influence audiences in new and meaningful ways for years to come.”
“HyperX is excited to expand our branding and esports relationship with Allied Esports. Allied is a proven partner that shares our passion for excellence in gaming and entertainment,” said Daniel Kelley, director of corporate marketing, HyperX. “With global commitments to the gaming community to provide the best gaming experiences, the European HyperX Esports Truck and HyperX Studio will bring our ‘We’re All Gamers’ philosophy to more gaming communities in Europe.”
The newly named HyperX Esports Truck was part of this past weekend’s Intel® Extreme Masters (IEM) Katowice Expo 2019 in Katowice, Poland, one of the world’s most prestigious esports shows and the home of the first CS:GO Major of 2019. At the event, “Big Betty” hosted gaming competitions and giveaways, influencers, Cosplay contests, listening stations showcasing HyperX’s latest products, and other interactive fan experiences.
“Big Betty” is the world’s first mobile esports arena and has been one of the most popular gaming venues across Europe since its debut in 2016. In 2018, the truck hosted Ireland’s largest esports event ever – Three Ireland’s EStars – featuring ten teams and 50 competitors over eight weeks of League of Legends play, making stops at League of Ireland football club stadiums. The competitors battled for a chance to play at Ireland’s legendary 3Arena, €20,000 and a trip to HyperX Esports Arena Las Vegas.
The latest HyperX Esports Truck also hosted and produced qualifying and final events for the Mountain Dew GameFuel League, an international Rocket League tournament with stages in Switzerland, Denmark, the UK and Netherlands. The truck was also centerstage at “Werner – Das Rennen,” Europe’s largest racing festival combining music and racing, and for a prominent FIFA 19 scouting tournament for Bundesliga club Holstein Kiel.
The HyperX Studio is an 8,000-square-foot, multi-purpose event and broadcast facility in Hamburg, Germany and the headquarters of Allied Esports’ European operations. As with all of Allied Esports’ venues, the studio was created with a modular design capable of holding a range of esports entertainment events and broadcasts. The studio has been the home of the Legend Series broadcast since 2017, the same year the venue hosted the CS:GO Legend Series final. The HyperX Studio recently hosted Season 2 of the popular Blackout Legend Series and is currently in preparation for Season 3. The Apex Legend Series kicked off on February 28 and can be viewed on twitch.tv/elcgamingtv.
With four properties now under the naming rights umbrella, HyperX and Allied Esports will co-create unique esports and content opportunities for professional players, streamers, partners and fans around the world. Each property will feature HyperX headsets, keyboards, mice and mouse pads for esports tournaments, special events and daily play (Las Vegas).
HyperX showcased the two North American properties during the Consumer Electronics Show 2019 in Las Vegas with events at HyperX Esports Arena and activations with the HyperX Esports Truck on the convention floor. North American HyperX Esports Truck “Big Meta” also partnered with the NFL Retired Players Association in February for a Madden NFL 19 event in Atlanta.
About Allied Esports:
Named to Fast Company’s World’s Most Innovative Companies list for 2019, Allied Esports is a premier esports entertainment company with a global network of dedicated esports properties and content production facilities. Its mission is to connect players, streamers and fans via integrated arenas and mobile esports trucks around the world that serve as both gaming battlegrounds and every day content generation hubs. Allied Esports is a subsidiary of Ourgame International (SEHK:899), owner of WPT Enterprises, Inc., the operator of The World Poker Tour®. Ourgame has entered into an agreement with Black Ridge Acquisition Corp. (NASDAQ: BRAC) to combine, and once all applicable shareholder and regulatory consents have been obtained, and the other conditions to closing have been satisfied, Allied Esports and the World Poker Tour to form Allied Esports Entertainment, Inc.
Through direct operation and affiliate relationships via the Allied Esports Property Network, the first esports venue affiliate program available to partners looking to open new esports facilities around the world, Allied Esports locations currently include 11 properties in the top three esports markets across the globe: North America’s HyperX Esports Arena Las Vegas, HyperX Esports Truck “Big Meta,” Esports Arena Orange County and Esports Arena Oakland; Europe’s HyperX Esports Truck “Big Betty” and HyperX Studio in Hamburg, Germany; and China’s Lianmeng Dianjing in Beijing, Lianmeng Dianjing SEG Arena in Shenzhen, Lianmeng Dianjing Tianjin Arena, Lianmeng Dianjing Gui’an Arena and Lianmeng Dianjing LGD Gaming Hangzhou Arena. The Allied Esports Property Network’s 12th property, run by Fortress Esports, is expected to open in Melbourne, Australia in 2019. For more information about Allied Esports visit AlliedEsports.gg and follow @AlliedEsports.
About HyperX:
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand in known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 7 million gaming headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Allied Esports and HyperX Extend Naming Rights Partnership to Europe

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New User Interface Redefines Gaming Experience
We are thrilled to launch our newly revamped user interface, specially engineered to elevate the gaming experience for your players. As a leading Live Game Solution provider, it is SA Gaming’s goal to empower our clients with various functions and features that encourage player retention and acquisition.
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Here are some of the key features of our new interface:
- New Games and Distinct Features: Your players will have access to all our newly launched games including Thai HiLo, Fish Prawn Crab, along with all upcoming titles. Additionally, features like new side bets at Baccarat are exclusively available at the new interface.
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- Bet Area Position Switch: Our new user interface allows players to switch certain parts of the betting area to suit their individual needs, allowing them a greater control over their gaming experience.
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The new interface can definitely attract more casual players who are looking for a taste of casino while also providing a more responsive and intuitive experience for your loyal veteran players. The interface revamp hails our commitment to customer-centricity, and empowers you to establish a greater player community with enhanced loyalty.
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The post New User Interface Redefines Gaming Experience appeared first on European Gaming Industry News.
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Melco publishes Company’s annual sustainability report “RISE to go Above & Beyond”
Melco Resorts & Entertainment has announced the publication of its sustainability report for the year 2024. The strategy continues to guide the Company to go “Above & Beyond” — to strive to achieve its commitments to restoring the environment, inspiring its people and communities, sustaining its supply chain and empowering its business to impact positive change. As Melco’s strategy, pillar goals and targets evolve in response to shifting environments through wide-reaching efforts as highlighted in the report, the Company aims to actively engage stakeholders on its journey towards a climate-fit and equitable future.
Mr. Lawrence Ho, Chairman and CEO of Melco Resorts & Entertainment, said, “Much more than a service, hospitality is about the experience it creates, the people it supports and the impact it leaves behind. Each year, Melco challenges itself to push this further, believing that luxury and responsibility are not opposing forces but partners in progress, which is reflected in how we uphold strong governance, manage our environmental impact, support our people and communities and lead in responsible gaming. This commitment to progress shaped our approach in 2024, as a year of recalibration in which we continued to strengthen operations, reignite momentum and ensure our integrated resorts remain at the forefront of excellence.”
Key performance highlights from Melco’s latest “RISE to go Above & Beyond” sustainability strategy.
Awards/Recognition
- DICJ RG Implementation Index – Ten Melco facilities have received recognition as ‘Responsible Gambling Model Units’ with nine earning perfect scores of 100% against the criteria.
- “RG Check” accreditation – International, third-party Responsible Gambling Council accreditation across Melco properties in Cyprus and Manila
- Member of the “S&P Global Sustainability Yearbook 2025” and recognized as an Industry Mover, scoring in 93rd percentile in industry group
- Carbon Disclosure Project (CDP) scores: B for Climate and B for Water
- Green Key and Green Hotel Awards for Studio City, Nuwa, Morpheus and The Countdown
Engaging our People
- Invested an average of US$582 per full-time-equivalent (FTE) employee on learning and development activities, equating to an average of 38 training hours per FTE, with 100% of colleagues attending training
- 3.5% of Macau colleagues participated in over 4,100 Foundation Acceleration Program (FAP) experiences, of which 12% were related to non-gaming activities; 86% of Culinary FAP participants were retained within the Company with a 17% promotion rate upon completion
Community Engagement & Investment
- Close to 3,600 participants volunteered their time and efforts across 359 volunteering initiatives
- Over US$17.42 million donated to worthy causes in Melco’s local communities
Energy & Climate Resilience
- Energy-efficiency measures (EEMs) since 2018 have resulted in annualized savings of over 62.5 million kWh, an increase of 9% over 2023
- More than 25,000 PV panels at all properties in Macau, Manila and Cyprus onsite, generating close to 10,000 MWh annually
Material Use & Waste
- Avoided 13.2 million SUP bottles with the NORDAQ water filtration system serving nearly all hotel rooms at Melco’s integrated resorts
- Expanded recycling of playing cards across properties in Macau, Manila and Cyprus
- City of Dreams Manila has established a circular economy where food waste is composted on site and excess compost is donated to a local farm to grow some of the vegetables served to guests
Sustaining our Supply Chain
- 100% cage-free eggs sourced for Melco F&B operations in Manila and Macau with 74% at City of Dreams Mediterranean
- Accelerated adoption of recycled fabric uniforms, working to establish guidelines and adopt recognized certifications
- Strengthened data tracking and credibility in certified sourcing and chain-of-custody verification for key categories such as seafood and chemicals, while equipping local suppliers to meet Company expectations
Empowering our Business
- Continued ethics training and capacity building programs for colleagues and suppliers
- Implemented onsite, real-world cyberattack simulation drills for relevant colleagues and teams across the Group to test awareness, readiness to respond and system effectiveness.
Melco remains steadfast in its commitment to sustainability and invites stakeholders, partners, and communities to join in its journey towards a climate-fit and equitable future.
The post Melco publishes Company’s annual sustainability report “RISE to go Above & Beyond” appeared first on European Gaming Industry News.
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Maono Unveils DM40 PRO: AI-Powered Wireless Microphone for Gamers & Streamers
Maono’s new DM40PRO introduces wireless freedom, AI-powered voice effects, broadcast-quality sound, and customizable RGB lighting for a professional-grade gaming and streaming experience.
Maono, the global best-selling Internet microphone brand, has officially announced the release of its latest innovation in audio technology, the DM40PRO – AI Wireless Gaming Microphone. Engineered for gamers, streamers, and content creators seeking uncompromising performance, the DM40PRO combines cutting-edge features with exceptional sound quality, offering an all-in-one solution for immersive, high-quality content creation.
The DM40PRO is available from Amazon US in white and black and the Maono website with pricing starting from $85.99/£65 (Currently with an additional 20 percent coupon available on Amazon). It will also be available on Amazon UK and Amazon EU Mid- May.
The DM40PRO is a testament to Maono’s commitment to empowering creators with tools that elevate their performance. At the core of its appeal is the wireless and wired dual-mode design, which provides unparalleled flexibility and mobility without sacrificing audio fidelity. With ultra-low latency and an extended wireless range, users are free to move seamlessly within their space, enjoying smooth, uninterrupted transmission.
Featuring 48kHz/24-bit recording with a large 16mm condenser capsule, the DM40PRO delivers rich, detailed broadcast-quality sound. Whether capturing the excitement of a fast-paced game or delivering commentary during a live stream, the microphone ensures professional-grade clarity. Advanced noise cancellation with a single tap allows the DM40PRO to cut through environmental distractions, making it especially ideal for creators working in shared or noisy environments.
Setting the DM40PRO apart is its built-in AI voice changer with 10 distinct voice modes, allowing for engaging and interactive content with a creative twist. Coupled with vibrant, customizable RGB lighting, the microphone also adds visual personality to any setup, enhancing the overall streaming aesthetic.
Designed for convenience and control, the DM40PRO includes intuitive onboard controls for gain, EQ, and more, allowing real-time adjustments directly on the device. Its durable build and premium materials reflect Maono’s focus on quality and longevity, while the ultra-long 2600mAh battery supports up to 75 hours of use after just two hours of charging—ensuring creators can stream, record, and game for extended periods without interruption.
Compatible across multiple platforms, the DM40PRO is crafted to meet the demands of today’s most dynamic content environments. Whether used in a home studio or on the go, it offers a versatile solution for anyone seeking clear, consistent, and engaging audio.
With the launch of the DM40PRO, Maono once again reaffirms its place at the forefront of creator-focused audio technology. Perfect for professionals and advanced users, the DM40PRO represents the pinnacle of USB gaming microphones—merging wireless freedom, studio-grade sound, and a spectrum of customizable features into one powerful device.
The DM40PRO is available from Amazon US in white and black and the Maono website with pricing starting from $85.99/£65 (Currently with an additional 20 percent coupon available on Amazon). It will also be available on Amazon UK and Amazon EU Mid-May.
MAONO is also offering up to 10 percent commission on its affiliate programme
The post Maono Unveils DM40 PRO: AI-Powered Wireless Microphone for Gamers & Streamers appeared first on European Gaming Industry News.
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