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Newgioco Signs U.S. Flagship Deal with Fleetwood Gaming in Montana
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Fleetwood Gaming to Deploy Newgioco’s ELYS Sportsbook and Virtual Sports Platforms at select locations in Montana
Newgioco Group, Inc., today announced that the Company entered into an agreement with Fleetwood Gaming, Inc. for the exclusive rights to distribute Newgioco’s ELYS sports and virtual betting products at select locations in the state of Montana. The commencement of betting transactions is subject to obtaining the required certification and approvals from the Gambling Control Division of the Montana Department of Justice.
The multi-year agreement will see Newgioco partner with Fleetwood to roll-out the ELYS sportsbook and virtual sport platforms throughout Fleetwood’s distribution network in Montana. Although Montana was one of four states grandfathered in under the original PASPA law, it’s anticipated that Montana will legalize sports betting during the 2019 legislative session (the state legislature meets only in odd-numbered years and only for 90 days) – allowing internet and mobile sports betting as well as kiosks at bars, restaurants and taverns.
“Since launching our U.S. business expansion plan in October 2018 at G2E in Las Vegas we have been working diligently with strategic partners in the U.S. to grow our pipeline of opportunities, and to initiate our geographic diversification,” commented Newgioco CEO Michele Ciavarella. “We are delighted to have found a true partner for our initial entry into the rapidly evolving U.S. market. Along with our tribal gaming partners, we look forward to working with Fleetwood and its aligned ‘family culture’ and business ethics to bring responsible sports and virtual betting to Montana and its neighboring states.”
“The remarkable flexibility and incredible expansion capability demonstrated by ELYS’ shop client design fits perfectly within the variety of our Fleetwood product lines and wide distribution range through route operations such as independently owned sports bars, taverns, restaurants and casinos. We are very pleased to be working with the committed Newgioco team, and being the first to roll out the ELYS betting platform throughout our retail network in Montana,” added Fleetwood Gaming CEO Jon Dehler. “With the unique features of the ELYS shop client backed by an impressive gaming specific BI and risk management engine, I am quite excited about the opportunity of expanding our partnership with Newgioco in Montana and our neighbouring states as the legalizing of sports betting continues to develop state by state.”
Montana’s population is just over one million people, but more interestingly, about 12.2 million tourists visited Montana and spent nearly $3.7 billion in 2018 – visiting Glacier National Park, Yellowstone National Park, the Beartooth Highway, Flathead Lake, Big Sky Resort, and other attractions. Gross Gaming Revenue from video gaming terminals (VGT) in 2017 was approximately $400 million. According to the American Gaming Association, Montana has 13 tribal casinos and approximately 1,440 electronic device locations (in 2017, there were 1,874 VGT’s in tribal casinos, and 15,810 in non-casino locations). Newgioco management believes the leisure betting market in Montana presents a great opportunity for its partnership with Fleetwood Gaming.
Newgioco will be hosting a private demo suite at the Reservation Economic Summit (RES) 2019 at the Paris Las Vegas Hotel & Casino from March 26-27. In addition, we will be exhibiting at the National Indian Gaming Association (NIGA) Tradeshow & Convention (Booth #1550) at the San Diego Convention Center from April 1-4, 2019.
About Fleetwood Gaming, Inc.
The Fleetwood family of companies traces its roots to the vending machine distribution business. Founded in 1951 in Minnesota by Bill Dehler, “Fleetwood Distributing Company” covered a 5-state area for Fawn Vending. In 1974, the company headquarters relocated to Montana and in 1978, Jon Dehler purchased the family run company from his father Bill. Over the next several years the company’s product line expanded to include amusement equipment such as pool tables, jukeboxes and video games. Soon after, Fleetwood began operating as both a machine route operator and distributor. The business achieved a major product line expansion in 1985 when gaming was legalized and video poker machines were introduced in Montana and a second major product line expansion in 2002, when Fleetwood received regulatory approval of the “Keno King” video gaming machine product line. Designed and developed at the Fleetwood’s corporate office in Billings, Montana, the “Keno King” product line quickly became a Montana game of choice. Subsequent Fleetwood multi-game introductions to Montana’s gaming environment have included the “Casino King” (2006) and “Brilliant Bet” (2007). Today, Fleetwood Gaming, Inc. is one of Montana’s leading suppliers of gaming products that provides a diverse offering of quality products and services at competitive prices, all designed to enhance the gaming experience. Currently Fleetwood Gaming has five locations throughout Montana, providing local support and/or distribution from Billings, Butte, Great Falls, Missoula, and Sidney.
About Newgioco Group, Inc.
Newgioco Group, Inc., headquartered in Toronto, Canada, is a vertically-integrated leisure gaming technology company, with fully licensed online and land-based gaming operations and innovative betting technology platforms that provide bet processing for casinos and other gaming operators. The Company conducts its business under the registered brand Newgioco primarily through its internet-based betting distribution network on its website, www.newgioco.it as well as retail neighborhood betting shops situated throughout Italy.
The Company offers its clients a full suite of leisure gaming products and services, such as sports betting, virtual sports, online casino, poker, bingo, interactive games and slots. Newgioco also owns and operates innovative betting platform software providing both B2B and B2C bet processing for casinos, sports betting and other online and land-based gaming operators. Additional information is available on our corporate website at www.newgiocogroup.com.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Newgioco Signs U.S. Flagship Deal with Fleetwood Gaming in Montana
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G2’s 10yr Anniversary Celebrations Continue with their First-Ever Anime Capsule Collaboration with Solo Leveling
Reading Time: 3 minutes
- The limited-edition G2 x Solo Leveling capsule collection launches November 14, featuring streetwear pieces that capture the spirit of a generation raised on anime, gaming, and fashion, with quiet confidence stitched into every piece
- The capsule marks G2’s first-ever anime collaboration and Solo Leveling’s debut entry into the world of esports
- The collection will be available for purchase exclusively via G2’s shop front
- Solo Leveling took the anime world by storm becoming the most-rated series ever on Crunchyroll
G2, one of the world’s leading entertainment and esports brands, is proud to unveil its first-ever anime collaboration with Solo Leveling, the globally acclaimed anime phenomenon, for the launch of a limited-edition capsule collection. With gaming and anime blurring the lines more than ever, this new collaboration unites the worlds of competitive gaming, anime and street fashion, and continues to disrupt the esports fashion space.
Inspired by Solo Leveling’s signature dark visuals and its powerful, underdog narrative, the collection channels the spirit of transformation that defines both the anime and G2’s competitive ethos. The design direction is deliberately dark and understated, with flashes of lightning and sparks that echo Solo Leveling hero Jin-Woo’s bursts of power as he levels up in the shadows of underground dungeons and daily grinds. Each item in the drop balances minimalist silhouettes and tonal palettes with refined visual cues – subtle details that speak volumes to those who IYKYK.
This collaboration is more than merchandise; it is a wearable narrative, tapping into the mindset of a generation raised on glow-ups, grind culture, and story-driven self-expression. Crafted for people who exist online and offline simultaneously, the G2 x Solo Leveling capsule fits seamlessly into the language of modern high-low streetwear, designed for everyday wear while remaining rooted in story and symbolism.
Solo Leveling has quickly become one of the most successful anime series of recent years. Since its premiere in early 2024, it has built a devoted global fanbase and earned nine awards at the 2025 Crunchyroll Anime Awards, including Anime of the Year. The series tells the story of Sung Jin-Woo, a once-weak hunter who rises in secret to become the most powerful player in a gamified world, a character arc that strongly aligns with G2’s own “zero to hero” journey. The first two seasons are available to stream exclusively on Crunchyroll.
The capsule collection is the latest in a line of exclusive drops from G2, following high-profile collaborations with Ralph Lauren, Warner Bro’s Batman, and iconic lifestyle brand Smiley. It’s another step forward in G2’s journey as a cultural leader, redefining what it means to be an esports organisation.
“We’ve wanted to release an anime collaboration for the longest time so we’re more than excited to kick off our first ever anime drop with Solo Leveling. It feels like the perfect fit for G2’s story – relentless, transformative, and built from the grind up.” says Sabrina Ratih, COO of G2 Esports. “This is more than a fashion drop, it’s a statement of where gaming, anime, and street culture are headed. We’re not just celebrating a shared story of power and perseverance, we’re inviting fans to wear that story, live it and own it. This collection continues our quest to reshape esports fashion and create subtle statement pieces that bridge the gap between fandom and lifestyle.”
Celebrating its 10th anniversary this year, the organisation continues to evolve from an elite competitive force into a global lifestyle brand. With over 40 million fans worldwide and entering into new ventures such as its own media house, 62, and a recent expansion into traditional sports via Gerard Piqué’s Kings League.
The G2 x Solo Leveling Capsule Collection will be available for purchase exclusively through G2’s online store g2esports.com from November 14.
The post G2’s 10yr Anniversary Celebrations Continue with their First-Ever Anime Capsule Collaboration with Solo Leveling appeared first on European Gaming Industry News.
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Clever Advertising opens new Malta office, launches fully paid work experience programme for young local talent
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Clever Advertising, a performance marketing agency for tier one iGaming operators and Fintechs, has today officially launched its new strategic office in Malta, reinforcing the island’s growing reputation as a European hub for digital and technology-driven industries.
The new office, located over two floors at the Wembley Business Centre in Msida, will serve as the company’s main base outside Portugal. Its opening marks an important step in Clever Advertising’s global expansion and will bring new career opportunities to Malta’s digital sector.
From Portugal to the world
Founded in Porto, Portugal, in 2007, Clever Advertising has grown into a global leader in affiliate and performance marketing, specialising in the iGaming and Financial Services industries. The company helps international brands attract new customers through a mix of digital advertising, SEO, mobile campaigns, influencer partnerships, and other online marketing channels. Clever Advertising operates on a partnership model – investing its own resources upfront to acquire customers for its clients and earning revenue only when those campaigns succeed.
Silvio Schembri, Minister for Economy, Enterprise and Strategic Projects commented “Clever Advertising’s decision to expand in Malta is another proof of the confidence investors continue to place in our country. Their growth reflects the direction we are taking through Malta Vision 2050, strengthening high-value sectors and creating quality careers for our youths. I particularly welcome their commitment to developing local talent through the Clever Launchpad, which aligns perfectly with our efforts to equip our youths with valuable skills in this fast-evolving sector. As a government, we will keep fostering the right environment for innovative companies to grow.”
Ivan Filletti, CEO of Gaming Malta commented: “Today, we are not only celebrating the inauguration of new offices, but also the continued strengthening of Malta’s gaming ecosystem. We are delighted to welcome Clever Advertising — a company whose energy, values, and investment in both people and interactive entertainment align with the Malta Vision 2050 framework, our roadmap for sustainable growth and resilience.”
“This is an exciting milestone for Clever Advertising,” said Alberto Simões, Managing Director for Malta. “Malta was a natural strategic choice for us. The island offers a thriving talent pool, close proximity to key clients, and a solid regulatory environment in both the Gaming and Financial Services sectors – all of which make it one of the best places in Europe to grow a tech business.
“Our company operates on a true partnership model. We invest upfront to acquire new customers for our clients and share in the resulting revenue. This success-based structure means that when our clients grow, we grow. It’s a win–win model that will directly contribute to the Maltese economy, help generate sustainable jobs, and build long-term partnerships rather than short-term campaigns.
“We’re here to be part of Malta’s business community for the long term, not only as employers, but as partners helping to advance innovation and professional skills on the island.”
Creating jobs and developing skills
The company today also announced its intention to invest in local talent development through the Clever Launchpad, a paid work experience initiative designed for Maltese youth who have recently finished school and are not yet in work or further education.
The programme offers hands-on experience, mentorship, and international exposure within the fast-growing digital sector. Participants will also have the opportunity to spend time at Clever Advertising’s headquarters in Porto. The scheme will be fully funded by Clever Advertising.
“We believe opportunity should be accessible to everyone,” added Simões. “The Clever Launchpad scheme tackles the misconception that digital jobs at international companies in Malta aren’t for the local residents. It’s designed to open doors for young people, even those without a university degree, and give them the chance to build a global career from right here in Malta.”
The post Clever Advertising opens new Malta office, launches fully paid work experience programme for young local talent appeared first on European Gaming Industry News.
Reading Time: < 1 minute
StarLadder is proud to welcome Blacklyte as the Official Furniture Partner of the StarLadder Budapest Major 2025, bringing premium-grade desks and chairs to support the world’s best Counter-Strike players during one of the biggest esports events of the year.
All player setups at the Major – including on-stage booths and backstage practice areas – will be equipped with Blacklyte’s high-performance gaming furniture, including the Blacklyte Athena Pro Gaming Chair and the Blacklyte Atlas Lite Standing Desk, designed specifically for professional esports environments.
“Comfort and stability are crucial in high-pressure matches,” said Alex Liu, Founder and CEO of Blacklyte. “We’re excited to support the players at StarLadder Budapest Major 2025 with gear that’s built for champions.
The partnership ensures that every pro player competing from December 11 to 14 will have the ergonomic support and functionality required to perform at their highest level — whether in practice or under the spotlight on stage.
“Blacklyte’s dedication to quality, design, and player comfort makes them the ideal partner for the Major,” said Viacheslav Shcherbakov, Head of Sales & Partnerships at StarLadder. “We’re proud to showcase their products on the biggest stage of the CS2 season.”
Fans attending the event will also be able to visit the Blacklyte PlayZone, where they can experience the same chairs and desks used by the pros, participate in giveaways, and take home exclusive merch.
For more information about Blacklyte and their activation at the event, follow us on social media or visit major.starladder.com
The post Blacklyte Joins StarLadder Budapest Major 2025 as its Official Furniture Partner appeared first on European Gaming Industry News.
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