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Grow uP signs deal with Adidas

George Miller
March 6, 2019
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Grow uP eSports, the gaming association of Portugal, has signed a deal with sportswear behemoth Adidas. As per the agreement, the company will supply hoodies, training suits, coats, t-shirts, and hoodies to the players of Grow uP.

Grow uP is involved in games such as League of Legends, FIFA, PES (Pro Evolution Soccer), CS:GO and Street Fighter V. In addition, it has partnership with eSports stakeholders like of Alibaba Cloud, NZXT and the Portuguese Institute for Sports and Youth (IPDJ).

Telmo Silva, the CEO of Grow uP, said while announcing the deal that in the current landscape, it is vital to consolidate the Grow uP brand in the Esports world. Paolo Junqueira, the national representative of Adidas in Portugal, stated that Adidas takes great satisfaction in marking their presence within the community.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Grow uP signs deal with Adidas

George Miller

George Miller

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

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Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

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