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LOUD Capital Launches Legacy Entertainment Ventures to Help Celebrities Build Legacies Through Venture Capital

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Entertainment and Influencer-Centered VC Firm Latest Offering in LOUD Capital’s Nationwide Expansion

 

LOUD Capital, a Columbus, Ohio-based alternative investment venture capital firm, announces today the launch of Legacy Entertainment Ventures, a company providing venture-focused services to “celebrities” in the music, eSports, and influencer markets. Legacy Entertainment Ventures focuses on leveraging celebrity brands to maximize investments and market impact. Brian Penick, a serial entrepreneur and former professional musician, will be the managing partner for Legacy Entertainment Ventures out of its recently opened New York office. Penick is also the chief marketing officer of  LOUD Capital.

Legacy Entertainment Ventures will build private-label venture funds surrounding a celebrity’s name and brand. These funds will focus on the passions and interests that define ­– as the name of the fund suggests ­– the client partner’s legacy. While funds will require direct client partner capital, additional investors such as institutional investors and LOUD’s nationwide network of limited partners will have the ability to contribute to celebrity funds. This structure will allow professional investors to buy in to their favorite celebrity brands. Legacy Entertainment Ventures’ mission is to empower client partners by using venture capital as a vehicle to increase their net worth, brand value, and social impact.

Legacy Entertainment Ventures presents an opportunity for client partners as well as their associated industries. While venture and entertainment have coexisted for some time, celebrity investments are often silent with no support or endorsement. Influencers’ most valuable asset is their brand and the impact they have on their audience.

“Aligning a celebrity’s brand to market a product or service – that is, actually being ‘LOUD’ about their involvement – will inherently increase the value of the investment. A celebrity appearance fee from a product placement is great, but the return would be significantly higher if the individual were an owner in that business, had control around the marketing, and had long-term association beyond a single appearance,” says Penick. “This is especially true if those investments target areas of social impact where a celebrity’s fan base aligns. This is personalized impact investing taken to the next level. This is the evolution of alternative revenue for the entertainment industry.”

As an example, Penick notes the rapid growth in the cannabidiol (CBD) market. If a musician were interested in CBD, Legacy Entertainment Ventures would help that celebrity identify the best companies, develop a private-label product around his or her name, and help that company manage the celebrity investment.

The CBD company benefits from the investment, business advisory services, and by leveraging the celebrity brand as a marketing channel. The celebrity benefits from Legacy Entertainment Ventures providing the market analysis, due diligence, and investment services that are necessary to manage a portfolio. Investing capital and becoming a business owner can create long-term value for a celebrity.

“This is exactly why you are seeing celebrities such as Snoop Dogg launch venture funds like Casa Verde Capital, which specifically targets the cannabis industry,” says Penick. “He’s the face of the products and owns a stake in each business. He’s using his influence to sell, which has a positive impact on his position. That’s the true power of leveraging your brand.”

Penick also notes the importance of Legacy Entertainment Ventures for early-stage artists and influencers, as well as eSports athletes.

“It’s never too early to start thinking about financial planning and management. The revenue is harder to control once it starts flowing, and fiscal discipline is unfortunately not as common of a topic as it should be in entertainment,” says Penick. “Young musicians and athletes are focused on whatever it takes to get that number-one hit or game-winning play. Many mistakenly believe they can stay at that level forever. They won’t ­– and I suggest the ESPN documentary Broke to anyone who thinks otherwise.”

Having a solid financial plan can help celebrities prepare, and implementing that plan early in their careers can put them in a much more comfortable position. Legacy Entertainment Ventures believes that the true value is in a celebrity’s brand and his or her ability to leverage it. Thinking about the bigger picture will allow them to better explore investments, such as venture capital, that present the opportunity for reaping strong returns.

Legacy Entertainment Ventures will be curating content and events which help tomorrow’s celebrities understand how to start planning for their own legacy.

“Providing value for everyone in the entertainment ecosystem – from client partners to their professional teams, regardless of where they are in their careers – is one of the reasons why we are launching Legacy Entertainment Ventures. We want to redefine what ‘venture’ means in entertainment,” says Penick.

LOUD Capital has been empowering entrepreneurs, investors, and partners through venture for several years. “What we are doing with Legacy Entertainment Ventures is to bring that empowerment model of entrepreneurship, education, and venture to the entertainment industry,” adds Navin Goyal, co-founder and managing partner of LOUD Capital. “We are so excited to have Brian on the LOUD team, to have his background as an entrepreneur and as a professional musician, and to lead Legacy Entertainment Ventures as a comprehensive model for building a legacy.”

Legacy Entertainment Ventures is based out of LOUD Capital’s New York office. Legacy Entertainment Ventures is an extension of LOUD’s Legacy Ventures, which focuses on athletes, thought leaders, and people of influence in other sectors.

LOUD Capital is a non-traditional venture firm. The company’s philosophy is to provide value beyond capital, including business development and advisory services, networking opportunities, and more. LOUD positions itself to be an entry into the venture capital community for both investors and entrepreneurs, primarily working with early-stage companies. LOUD also works to provide value to later-stage investors by mitigating risk with early-stage investments and portfolio management.

Legacy Entertainment Ventures similarly positions itself with the entertainment industry. Penick was an international touring and recording drummer for 12 years, and has since launched startups and worked as an advisor, mentor, and consultant for startups and corporations in the music, tech, and education sectors. Many of Penick’s companies have been focused on providing value to early-stage artists and entrepreneurs. While Legacy Entertainment Ventures focuses on managing celebrity investments, its mission will be to educate and inform early-stage influencers on how to better manage their finances and plan for their future.

 

About Brian Penick:
Brian Penick, chief marketing officer of LOUD Capital and Managing Partner of Legacy Entertainment Ventures, is a former professional musician, 20-year veteran of the music industry, and a serial entrepreneur with several notable music-focused startups, including Soundstr, which was acquired in 2018 by entertainment music technology company VNUE Inc. Penick will be at South by Southwest EDU this month as a moderator of the “Music Education & Employment: Bridging the Gap” panel, in addition to SXSW where he will be representing LOUD and Legacy as a part of MediaTech Ventures venture capital initiative, Funded House.

About LOUD Capital:
LOUD Capital is an early-stage alternative investment venture capital firm based in Columbus, Ohio. Since its founding in 2015, LOUD has deployed and manages at least $25 million in investments from multiple funds. LOUD Capital is headquartered in Columbus, with offices in Atlanta, Beijing, Chicago, Los Angeles, New York, Raleigh, and Taiwan. LOUD Capital: Entrepreneurship. Amplified.™ Learn more at www.loud.vc

 

Source: LOUD Capital


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LOUD Capital Launches Legacy Entertainment Ventures to Help Celebrities Build Legacies Through Venture Capital

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Introducing Rhythm of Resistance: A Fresh Rhythm Metroidvania Where Your Playlist Is Your Weapon

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Drenched in Darkwave: Innovative 2.5D Rhythm Based Metroidvania – Fueled by Forbidden Music and Gothic Soundscapes.

NetherMoon Game Studio, a small independent development studio based in Karlstad, Sweden, unveiled today Rhythm of Resistance, a shadow-draped adventure that fuses the somber tones of gothic and darkwave music with atmospheric Metroidvania exploration, creating an unforgettable game experience unlike anything you’ve seen, or heard, before.

Proudly tipped to be the world’s very first Rhythm Metroidvania, Rhythm of Resistance places explorers in the role of Aria, a hero fighting for survival in a dystopian future where music is forbidden, joy outlawed, and the skies hang heavy with cloying silence. The world is ruled by shadow and steel, until Aria discovers a relic of the old world – a cracked cassette player pulsing with forbidden power. This ancient music player unlocks a host of mysterious abilities, and allows her to navigate through labyrinthine dungeons, spectral foes, and traps as cruel as they are cursed. Each corridor hums with a forgotten melody, each enemy a sentinel of silence.

In Rhythm of Resistance, music is your key to success. As your adventure progresses, Aria discovers dusty cassettes hidden in the ruined world and expands her music library, unlocking more than 20 unique tracks, each holding the key to progression and altering the gameplay, unlocking different stats and abilities. Choose your playlist with care, in Rhythm of Resistance, your chosen beats can be your saviour or your downfall, with each track dynamically changing your surroundings, working at a different tempo to increase or devastate your chances of survival. Players will enjoy full freedom to choose the haunting songs, and will watch as the entire world around them reacts to their choices.

Expected to release in 2026 on Steam, Rhythm of Resistance offers a host of unique gameplay features, the first and only Metroidvania adventure where your playlist is your weapon! With music controlling your destiny, playlists can not only alter your surroundings, but alter enemy behaviour, reveal hidden paths, and solve the most fiendish of musical puzzles.

Music is a key factor in the title, with two early band announcements being Swedish goth sensation ABU NEIN, who took the darkwave world by storm with the release of their debut album “Secular Psalms” in 2020, and Underground Fire, a Swedish gothic rock band formed in 2015 by the aptly named Rob Coffinshaker in 2015. More musicians will be announced as the game’s development progresses, but you can be sure that they will delight any fans of the genre.

Joel Fjällsby, Founder & Creative Director at Nethermoon Game Studio commented, “I wanted the music to be real songs with lyrics and everything. Like an old track you could actually find on a forgotten cassette tape. With this in mind, I reached out to bands that felt like a great fit—and everyone so far has fallen in love with the project.”

Get your groove on and feel the beat to attack, parry, dodge, and unleash powerful abilities, all in perfect sync to your soundtrack. Be on the lookout for spare parts to upgrade your music player and unlock new powers as you traverse a vast, haunted landscape of crumbling cathedrals, rust-choked catacombs, and decaying factories echoing with the whispers of lost, solemn songs as players guide Aria to uncover clues of a long-forgotten past.

Rhythm of Resistance Feature Highlights:

  • World’s first rhythm based Metroidvania where every beat defies the void, and your playlist is your weapon!
  • Wield the force of music to unlock exciting features and abilities.
  • Discover 20+ forbidden cassette tapes,each one distorting reality in strange and surprising ways while dynamically changing your game experience
  • Choose your tracks wisely to alter enemy behaviour, reveal hidden paths, and solve musical puzzles.
  • Stay on the beat to stay alive! Attack, parry, dodge, and unleash powerful abilities in sync with the dark pulse of your chosen song.
  • Traverse a vast interlinked world of cathedrals, catacombs and factories to uncover clues of a long-forgotten past.
  • Collect spare parts to upgrade your music player and unlock new abilities.
  • Featuring a haunting gothic darkwave soundtrack from a range of underground artists.

Joel Fjällsby, Founder & Creative Director at NetherMoon Game Studio commented, “I’ve always been drawn to dark music, dystopian worlds, and of course Metroidvanias—so this project is the perfect fusion of everything I love. Honestly, I’m surprised no one’s made a game like this before. It’s a massive undertaking, especially for a new studio, but I love every hour of it. Seeing this dark, mysterious world come alive is incredibly rewarding.”

Rhythm of Resistance – Every beat, a rebellion. Every song, a revolution.

To find out more about Rhythm of Resistance and to Wishlist, please visit the Steam page here: store.steampowered.com/app/3269550/Rhythm_of_Resistance/

Find out more about the team on the Nethermoon website: nethermoon.com

Stay up to date with all the latest news by following NetherMoon Game Studio on social media: YouTube, Instagram, Facebook, TikTok, X, LinkedIn

 

The post Introducing Rhythm of Resistance: A Fresh Rhythm Metroidvania Where Your Playlist Is Your Weapon appeared first on European Gaming Industry News.

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Aristocrat Interactive Delivers New Player-Centric Experience to Cliff Castle Casino Hotel Through Mobile and Cashless Systems

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Cliff Castle Casino Hotel Expands Long-Standing Relationship with Aristocrat Interactive Through New Products & Solutions

Aristocrat Interactive™ announced today the roll out of new player-centric solutions to Cliff Castle Casino Hotel, located in Camp Verde, Arizona, as part of a recent deal under its Gaming Systems division.

Already an Oasis™ customer for over 20 years, as part of the deal signed in December, Cliff Castle Casino Hotel will be adding Aristocrat Interactive’s player mobile app, PlayerMax™, as well as its Mobile nCompass™ cardless solution, ONE LINK progressive management solution and Oasis Loyalty™ suite of products, all rolling out over the course of the summer.

“Cliff Castle Casino Hotel has been a valued customer of Oasis™, our comprehensive casino management system, for over two decades now,” said Kristen Jones, VP of Sales of Aristocrat Interactive Gaming Systems. “We take great pride in being a trusted provider of products that support casino operations, while also keeping the player experience top of mind.”

These additional products will enable Cliff Castle Casino Hotel to push real-time progressive data to marquee video displays and electronic gaming machines (EGM) on the floor through ONE LINK. Separately, the Oasis Loyalty™ suite of products, will allow for advanced campaign management and enterprise-wide tier management – ultimately, leading to operation efficiencies and strengthened player retention.

Through PlayerMax™, Cliff Castle Casino Hotel patrons will benefit from access to a blend of immersive options, engaging features like live progressive jackpots, exciting rewards and personalized offers to stay informed through timely, location-based communications.

Players will also be able to “card-in” via their mobile device, enabling them to play an EGM without having to insert a physical players’ card.

“Aristocrat Interactive has been instrumental in our ability to provide our players with a personalized and entertaining casino experience,” said Paul Hamm, Director of Gaming for Cliff Castle Casino Hotel. “We’re confident that the addition of these products will continue to elevate the player experience and show the value we bring to players, reinforcing Cliff Castle Casino Hotel as a premier gaming destination.”

 

The post Aristocrat Interactive Delivers New Player-Centric Experience to Cliff Castle Casino Hotel Through Mobile and Cashless Systems appeared first on European Gaming Industry News.

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Gaming Americas Weekly Roundup – June 30-July 6

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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The Alcohol and Gaming Commission of Ontario has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor. On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behaviour and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.

International Game Technology PLC, doing business as Brightstar Lottery, announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL). In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications and B2C marketing campaign materials to support customer launches of new game content.

Partnerships

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (IGT), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market. With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimises data collection and delivery and will enable Atlantic Lottery to customise their programme for evolving player needs.

EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety and several exclusive on-site perks for tournament players. In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures.

The post Gaming Americas Weekly Roundup – June 30-July 6 appeared first on European Gaming Industry News.

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