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LOUD Capital Launches Legacy Entertainment Ventures to Help Celebrities Build Legacies Through Venture Capital

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Entertainment and Influencer-Centered VC Firm Latest Offering in LOUD Capital’s Nationwide Expansion

 

LOUD Capital, a Columbus, Ohio-based alternative investment venture capital firm, announces today the launch of Legacy Entertainment Ventures, a company providing venture-focused services to “celebrities” in the music, eSports, and influencer markets. Legacy Entertainment Ventures focuses on leveraging celebrity brands to maximize investments and market impact. Brian Penick, a serial entrepreneur and former professional musician, will be the managing partner for Legacy Entertainment Ventures out of its recently opened New York office. Penick is also the chief marketing officer of  LOUD Capital.

Legacy Entertainment Ventures will build private-label venture funds surrounding a celebrity’s name and brand. These funds will focus on the passions and interests that define ­– as the name of the fund suggests ­– the client partner’s legacy. While funds will require direct client partner capital, additional investors such as institutional investors and LOUD’s nationwide network of limited partners will have the ability to contribute to celebrity funds. This structure will allow professional investors to buy in to their favorite celebrity brands. Legacy Entertainment Ventures’ mission is to empower client partners by using venture capital as a vehicle to increase their net worth, brand value, and social impact.

Legacy Entertainment Ventures presents an opportunity for client partners as well as their associated industries. While venture and entertainment have coexisted for some time, celebrity investments are often silent with no support or endorsement. Influencers’ most valuable asset is their brand and the impact they have on their audience.

“Aligning a celebrity’s brand to market a product or service – that is, actually being ‘LOUD’ about their involvement – will inherently increase the value of the investment. A celebrity appearance fee from a product placement is great, but the return would be significantly higher if the individual were an owner in that business, had control around the marketing, and had long-term association beyond a single appearance,” says Penick. “This is especially true if those investments target areas of social impact where a celebrity’s fan base aligns. This is personalized impact investing taken to the next level. This is the evolution of alternative revenue for the entertainment industry.”

As an example, Penick notes the rapid growth in the cannabidiol (CBD) market. If a musician were interested in CBD, Legacy Entertainment Ventures would help that celebrity identify the best companies, develop a private-label product around his or her name, and help that company manage the celebrity investment.

The CBD company benefits from the investment, business advisory services, and by leveraging the celebrity brand as a marketing channel. The celebrity benefits from Legacy Entertainment Ventures providing the market analysis, due diligence, and investment services that are necessary to manage a portfolio. Investing capital and becoming a business owner can create long-term value for a celebrity.

“This is exactly why you are seeing celebrities such as Snoop Dogg launch venture funds like Casa Verde Capital, which specifically targets the cannabis industry,” says Penick. “He’s the face of the products and owns a stake in each business. He’s using his influence to sell, which has a positive impact on his position. That’s the true power of leveraging your brand.”

Penick also notes the importance of Legacy Entertainment Ventures for early-stage artists and influencers, as well as eSports athletes.

“It’s never too early to start thinking about financial planning and management. The revenue is harder to control once it starts flowing, and fiscal discipline is unfortunately not as common of a topic as it should be in entertainment,” says Penick. “Young musicians and athletes are focused on whatever it takes to get that number-one hit or game-winning play. Many mistakenly believe they can stay at that level forever. They won’t ­– and I suggest the ESPN documentary Broke to anyone who thinks otherwise.”

Having a solid financial plan can help celebrities prepare, and implementing that plan early in their careers can put them in a much more comfortable position. Legacy Entertainment Ventures believes that the true value is in a celebrity’s brand and his or her ability to leverage it. Thinking about the bigger picture will allow them to better explore investments, such as venture capital, that present the opportunity for reaping strong returns.

Legacy Entertainment Ventures will be curating content and events which help tomorrow’s celebrities understand how to start planning for their own legacy.

“Providing value for everyone in the entertainment ecosystem – from client partners to their professional teams, regardless of where they are in their careers – is one of the reasons why we are launching Legacy Entertainment Ventures. We want to redefine what ‘venture’ means in entertainment,” says Penick.

LOUD Capital has been empowering entrepreneurs, investors, and partners through venture for several years. “What we are doing with Legacy Entertainment Ventures is to bring that empowerment model of entrepreneurship, education, and venture to the entertainment industry,” adds Navin Goyal, co-founder and managing partner of LOUD Capital. “We are so excited to have Brian on the LOUD team, to have his background as an entrepreneur and as a professional musician, and to lead Legacy Entertainment Ventures as a comprehensive model for building a legacy.”

Legacy Entertainment Ventures is based out of LOUD Capital’s New York office. Legacy Entertainment Ventures is an extension of LOUD’s Legacy Ventures, which focuses on athletes, thought leaders, and people of influence in other sectors.

LOUD Capital is a non-traditional venture firm. The company’s philosophy is to provide value beyond capital, including business development and advisory services, networking opportunities, and more. LOUD positions itself to be an entry into the venture capital community for both investors and entrepreneurs, primarily working with early-stage companies. LOUD also works to provide value to later-stage investors by mitigating risk with early-stage investments and portfolio management.

Legacy Entertainment Ventures similarly positions itself with the entertainment industry. Penick was an international touring and recording drummer for 12 years, and has since launched startups and worked as an advisor, mentor, and consultant for startups and corporations in the music, tech, and education sectors. Many of Penick’s companies have been focused on providing value to early-stage artists and entrepreneurs. While Legacy Entertainment Ventures focuses on managing celebrity investments, its mission will be to educate and inform early-stage influencers on how to better manage their finances and plan for their future.

 

About Brian Penick:
Brian Penick, chief marketing officer of LOUD Capital and Managing Partner of Legacy Entertainment Ventures, is a former professional musician, 20-year veteran of the music industry, and a serial entrepreneur with several notable music-focused startups, including Soundstr, which was acquired in 2018 by entertainment music technology company VNUE Inc. Penick will be at South by Southwest EDU this month as a moderator of the “Music Education & Employment: Bridging the Gap” panel, in addition to SXSW where he will be representing LOUD and Legacy as a part of MediaTech Ventures venture capital initiative, Funded House.

About LOUD Capital:
LOUD Capital is an early-stage alternative investment venture capital firm based in Columbus, Ohio. Since its founding in 2015, LOUD has deployed and manages at least $25 million in investments from multiple funds. LOUD Capital is headquartered in Columbus, with offices in Atlanta, Beijing, Chicago, Los Angeles, New York, Raleigh, and Taiwan. LOUD Capital: Entrepreneurship. Amplified.™ Learn more at www.loud.vc

 

Source: LOUD Capital


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LOUD Capital Launches Legacy Entertainment Ventures to Help Celebrities Build Legacies Through Venture Capital

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gamblers Connect Launches Dedicated ‘Game Providers’ and ‘B2B Providers’ Sections to Strengthen Industry Partnerships and Visibility

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Gamblers Connect, the award-winning iGaming affiliate and media platform, officially announced the launch of two new partner-focused destinations on its website: the Game Providers section and the B2B Providers section.

These hubs are designed to give verified partners richer exposure, clearer positioning, and a single home for comprehensive company profiles, reviews, and work highlights.

Gamblers Connect has specially curated profiles for official Game Provider partners, featuring company history, entertainment categories, flagship titles, and direct links to online casinos where their games are available. Profiles also showcase notable projects and media mentions, with direct navigation to games, categories, and live operator placements. To extend reach, partners enjoy ongoing amplification through Gamblers Connect’s media network and communications channels.

The B2B Providers Section provides in-depth profiles and reviews for official B2B partners—covering background, core services, market presence, and notable projects—built to help operators, studios, and peers evaluate capabilities at a glance. Unlike standard directories, these hubs serve as an exclusive showcase, designed to provide clarity, context, and visibility for partners while helping decision-makers connect with the right collaborators.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “These hubs for Game Providers and B2B Companies are not just pages, they are powerful tools that help partners tell their story and reach decision-makers. Our goal is simple: to make it easier for the industry to discover, compare, and connect.”

Companies interested in being officially featured and reviewed on Gamblers Connect can request inclusion. [email protected] [email protected] | Telegram: @lukadimitrijevic

 

The post Gamblers Connect Launches Dedicated ‘Game Providers’ and ‘B2B Providers’ Sections to Strengthen Industry Partnerships and Visibility appeared first on European Gaming Industry News.

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Gamblers Connect Shortlisted for Prestigious Affiliate Awards at SiGMA EURO-MED and SBC Summit 2025

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Gamblers Connect, the award-winning iGaming media and affiliate platform, is proud to announce that it has been shortlisted for two major industry accolades: Best Affiliate 2025 at SiGMA EURO-MED and Affiliate Traffic Source of the Year at the SBC Summit Affiliate Leaders Awards.

These nominations highlight Gamblers Connect’s continued commitment to transparency, innovation, and delivering meaningful value to both players and partners across the global iGaming landscape.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Being shortlisted for two such prestigious awards is a true recognition of the hard work and dedication our entire team has invested over the past year. It reinforces our mission to stand out not only as a trusted affiliate partner but also as a key driver of visibility and sustainable growth within the industry.”

In 2025, Gamblers Connect expanded its ecosystem with dedicated Game Provider and B2B Provider sections, introduced exclusive PR collaborations and interviews, and strengthened its role as a reliable traffic source for operators and providers worldwide.

With a focus on SEO excellence, responsible gambling practices, and long-term partnerships, Gamblers Connect has cemented its reputation as one of the most influential affiliates in the sector.

These nominations showcase the strength of Gamblers Connect’s dual identity — both as a trusted content hub for players and as a strategic growth partner for B2B companies, operators, and providers.

 

The post Gamblers Connect Shortlisted for Prestigious Affiliate Awards at SiGMA EURO-MED and SBC Summit 2025 appeared first on European Gaming Industry News.

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Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine

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Ukraine now has its first full-fledged Ukrainian-language live product, created by local specialists for local players.
The format combines modern technology with national identity, turning gameplay into a space where native language is heard from the very first moment.

Favbet opened a new opportunity for the market in the live segment. Without waiting for audience demand, the company shaped it itself, introducing its own branded live studio powered by Spinner. This proactive step secured Favbet’s reputation as an innovator that sets standards and creates trends.

The project was entrusted to Spinner — a modern and ambitious B2B provider with Ukrainian DNA and technological expertise, capable of delivering a fully branded studio in the state language. The partnership united shared values, high standards, and a clear understanding that players choose content closest and most relatable to them.

The studio’s atmosphere reflects Ukrainian character and hospitality. Hosts communicate in a relaxed manner, respond in real time, keep conversations flowing, and add light humor. It is a place players come not only for the game but also for live interaction and a sense of community.

Deep customization, Ukrainian-speaking hosts, and instant support create the comfort level every Favbet user deserves. Demand has grown so rapidly that in just one year the number of tables doubled from six to twelve.

Most importantly, these games are available exclusively on Favbet’s website and mobile applications.

Favbet × Spinner made Ukrainian the foundation and raised the quality bar to the level of global best practices.

PARTICIPATION IN GAMBLING CAN LEAD TO ADDICTION. PLEASE FOLLOW RESPONSIBLE GAMING PRINCIPLES.

License for online casino operations dated 20.04.2021 issued to LLC “BC Favbet” under CRGL Decision No. 137 of 05.04.2021 (as amended), and license for bookmaking operations dated 28.12.2022 issued to LLC “BC Favbet” under CRGL Decision No. 433 of 13.12.2022.

The post Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine appeared first on European Gaming Industry News.

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