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Parimatch’s people first approach is recipe for sustainable success
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Employment in the 21st century is no longer about simply finding a job for life and as the desire for work to engage, educate and enhance employee’s lives increases, companies who can foster talent are akin to bottling lightning. With more than 1,600 employees operating in multiple territories across the globe, Parimatch’s decision to seek out and develop tomorrow’s industry leaders has proven a winning tactic as the company’s expansion strategy continues apace.
The universal language of business has opened the door for more and more forward-thinking companies to embrace and grow their teams internationally as the industry continues to expand into new markets. However, to ensure employee engagement remains a core focus, it’s key to invest in both your employees through a blend of stability and adventure according to Parimatch Head of Corporate Development Katerina Belorusskaya. “Despite the turbulence of the markets in which we operate we are a stable, reliable and honest company with constant growth over the past 25 years. On the other hand, we are ambitious and risk-taking which attracts genius people who are looking for an unusual approach and bold decisions. Parimatch is a big international family where our staff has the opportunity for constant development.”
She continued: “As with every company nowadays we understand that the key to success is talent. Our people are at the heart of the organization. Their ambitions, knowledge, and skills helped us to become who we are today. Our employees are our future.”
With their employee numbers have grown by about 15 – 20% annually since 2016 amid larger recruitment bursts as the company develops in new markets, the need for motivation has naturally grown too. “Engaged employees see their importance, which is the biggest motivation,” continued Belorusskaya. “Here, in Parimatch we realized this fact a long time ago, and now we’re trying to do our best to grow our unique corporate culture where employees are engaged, devoted and feel that they drive the business. Employee engagement can become one of the most significant workplace problems, indeed. Also, vice versa: an engaged employee can form a positive attitude towards the organization and its values which makes them go above and beyond to contribute a lot more.”
Following up on its goal to invest in its people, throughout 2018 the Cyprus-based company delivered 1,300 hours of education across 53 unique pieces of training through its Corporate University of Parimatch initiative, including specialized courses on bookmaking, sports, software and language classes. Discussing its inception, Katerina explained: “Our in-house university has been established to develop employees not only professionally but also mentally helping them to find a balance between work and life. Also, our CSR activities are significant. Philanthropy is a powerful HR tool that strengthens the team, inspires employees, forms parallel connections and shared values among them. So, all the time we try to make social projects truly beneficial for employees for them to want to be a part of this.”
For Parimatch, new markets are key to the recruitment strategy with the company significantly strengthening the local and partner teams in Kazakhstan and Russia recently preparing both territories for some ambitious goals in the coming years. “We are open to new horizons and opportunities,” stated CHRO Tatyana Davydova, who recently joined the company after more than five years at Playtech, where she has taken the role of Head of Global HR. “So there is much more to be done to achieve the ambitious goals of the company for example adopting cultures across our brand is the primary challenge for the HR team in relation to global mobility. In one hand organizations across industries are embracing the benefits of a diverse workforce. However, with benefits come the challenges of working across borders, cultures, and languages.”
To achieve its seamless overcoming of cultural barriers across multiple offices whilst maintaining happy and productive teams, Parimatch has instilled English as its official corporate language for the back office and circulates a holistic environment of common values and corporate unity through consistent, integrated sharing of information. Davydova explained: “It is crucial, and at the same time not easy to create a comfortable environment for everyone regardless of cultural background and location. We have been working on this a lot over the past five years and only today we can say that we feel the ground under our feet for all our employees.
“At some stage, we realized it can be complicated to unite people from different cultural mindsets and places in one, productive team without principles and values that would join them all. Therefore, we have created an integrated information space or flow. We believe it is essential that each employee is aware of what is happening in the life of a group in another country so the flow was developed across multiple information channels to create a monthly digest, video or blog to keep everyone in touch.”
Corporate unity also forms a major aspect of Parimatch’s people first approach exemplified by their bi-annual strategic sessions where the company or its partners hold operations and host employee representatives from all countries at large-scale gatherings. “These strategic sessions are an excellent platform for the exchange of experience, ideas, specific (local) cases between employees from different countries,” Belorusskaya added. “In such an atmosphere, cultural affiliation is replaced by association with the culture that is formed within the company. As for the relocation of employees and their adaptation in another country, in a team with other cultural values – this is a separate and fascinating topic. In short, our people are what drives our business and a unique corporate culture that is one for all, regardless of race, creed or language is key.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch’s people first approach is recipe for sustainable success

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New User Interface Redefines Gaming Experience
We are thrilled to launch our newly revamped user interface, specially engineered to elevate the gaming experience for your players. As a leading Live Game Solution provider, it is SA Gaming’s goal to empower our clients with various functions and features that encourage player retention and acquisition.
The new interface adopts modern design principles and is optimized for mobile devices of various screen sizes. We aim to provide a more intuitive and responsive gaming experience for your players. This revamp shows our commitment to creating an engaging environment using the latest technology.
Here are some of the key features of our new interface:
- New Games and Distinct Features: Your players will have access to all our newly launched games including Thai HiLo, Fish Prawn Crab, along with all upcoming titles. Additionally, features like new side bets at Baccarat are exclusively available at the new interface.
- Featured Section: Here your players can discover the top-performing games in their region, and good road display. This section also logs their recently played games so they can enjoy them again in the next login.
- Favorite Section: Players can save the games they love, which will be shown here. We hope to foster deeper player engagement and establish stronger player loyalty by offering personalized recommendations tailored to their preferences.
- Bet Area Position Switch: Our new user interface allows players to switch certain parts of the betting area to suit their individual needs, allowing them a greater control over their gaming experience.
- Updated Dealer Profile Pictures: At every table, profile pictures of dealers displayed in the lobby are now taken at the beginning of each shift. This enhancement boosts the immersiveness of our games and creates a more engaging atmosphere.
- Responsive Design: The new interface is designed to be responsive, seamlessly adapting to any screen size. Whether your players are using a desktop, tablet, or smartphone – portrait or landscape – the interface ensures an optimized and consistent experience.
The new interface can definitely attract more casual players who are looking for a taste of casino while also providing a more responsive and intuitive experience for your loyal veteran players. The interface revamp hails our commitment to customer-centricity, and empowers you to establish a greater player community with enhanced loyalty.
Explore the new user interface now:
Should you have any inquiry regarding the new product, please feel free to shoot us an email at [email protected]. Your feedback is highly appreciated and will help us to improve our ability to serve you better in the future.
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Melco publishes Company’s annual sustainability report “RISE to go Above & Beyond”
Melco Resorts & Entertainment has announced the publication of its sustainability report for the year 2024. The strategy continues to guide the Company to go “Above & Beyond” — to strive to achieve its commitments to restoring the environment, inspiring its people and communities, sustaining its supply chain and empowering its business to impact positive change. As Melco’s strategy, pillar goals and targets evolve in response to shifting environments through wide-reaching efforts as highlighted in the report, the Company aims to actively engage stakeholders on its journey towards a climate-fit and equitable future.
Mr. Lawrence Ho, Chairman and CEO of Melco Resorts & Entertainment, said, “Much more than a service, hospitality is about the experience it creates, the people it supports and the impact it leaves behind. Each year, Melco challenges itself to push this further, believing that luxury and responsibility are not opposing forces but partners in progress, which is reflected in how we uphold strong governance, manage our environmental impact, support our people and communities and lead in responsible gaming. This commitment to progress shaped our approach in 2024, as a year of recalibration in which we continued to strengthen operations, reignite momentum and ensure our integrated resorts remain at the forefront of excellence.”
Key performance highlights from Melco’s latest “RISE to go Above & Beyond” sustainability strategy.
Awards/Recognition
- DICJ RG Implementation Index – Ten Melco facilities have received recognition as ‘Responsible Gambling Model Units’ with nine earning perfect scores of 100% against the criteria.
- “RG Check” accreditation – International, third-party Responsible Gambling Council accreditation across Melco properties in Cyprus and Manila
- Member of the “S&P Global Sustainability Yearbook 2025” and recognized as an Industry Mover, scoring in 93rd percentile in industry group
- Carbon Disclosure Project (CDP) scores: B for Climate and B for Water
- Green Key and Green Hotel Awards for Studio City, Nuwa, Morpheus and The Countdown
Engaging our People
- Invested an average of US$582 per full-time-equivalent (FTE) employee on learning and development activities, equating to an average of 38 training hours per FTE, with 100% of colleagues attending training
- 3.5% of Macau colleagues participated in over 4,100 Foundation Acceleration Program (FAP) experiences, of which 12% were related to non-gaming activities; 86% of Culinary FAP participants were retained within the Company with a 17% promotion rate upon completion
Community Engagement & Investment
- Close to 3,600 participants volunteered their time and efforts across 359 volunteering initiatives
- Over US$17.42 million donated to worthy causes in Melco’s local communities
Energy & Climate Resilience
- Energy-efficiency measures (EEMs) since 2018 have resulted in annualized savings of over 62.5 million kWh, an increase of 9% over 2023
- More than 25,000 PV panels at all properties in Macau, Manila and Cyprus onsite, generating close to 10,000 MWh annually
Material Use & Waste
- Avoided 13.2 million SUP bottles with the NORDAQ water filtration system serving nearly all hotel rooms at Melco’s integrated resorts
- Expanded recycling of playing cards across properties in Macau, Manila and Cyprus
- City of Dreams Manila has established a circular economy where food waste is composted on site and excess compost is donated to a local farm to grow some of the vegetables served to guests
Sustaining our Supply Chain
- 100% cage-free eggs sourced for Melco F&B operations in Manila and Macau with 74% at City of Dreams Mediterranean
- Accelerated adoption of recycled fabric uniforms, working to establish guidelines and adopt recognized certifications
- Strengthened data tracking and credibility in certified sourcing and chain-of-custody verification for key categories such as seafood and chemicals, while equipping local suppliers to meet Company expectations
Empowering our Business
- Continued ethics training and capacity building programs for colleagues and suppliers
- Implemented onsite, real-world cyberattack simulation drills for relevant colleagues and teams across the Group to test awareness, readiness to respond and system effectiveness.
Melco remains steadfast in its commitment to sustainability and invites stakeholders, partners, and communities to join in its journey towards a climate-fit and equitable future.
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Maono Unveils DM40 PRO: AI-Powered Wireless Microphone for Gamers & Streamers
Maono’s new DM40PRO introduces wireless freedom, AI-powered voice effects, broadcast-quality sound, and customizable RGB lighting for a professional-grade gaming and streaming experience.
Maono, the global best-selling Internet microphone brand, has officially announced the release of its latest innovation in audio technology, the DM40PRO – AI Wireless Gaming Microphone. Engineered for gamers, streamers, and content creators seeking uncompromising performance, the DM40PRO combines cutting-edge features with exceptional sound quality, offering an all-in-one solution for immersive, high-quality content creation.
The DM40PRO is available from Amazon US in white and black and the Maono website with pricing starting from $85.99/£65 (Currently with an additional 20 percent coupon available on Amazon). It will also be available on Amazon UK and Amazon EU Mid- May.
The DM40PRO is a testament to Maono’s commitment to empowering creators with tools that elevate their performance. At the core of its appeal is the wireless and wired dual-mode design, which provides unparalleled flexibility and mobility without sacrificing audio fidelity. With ultra-low latency and an extended wireless range, users are free to move seamlessly within their space, enjoying smooth, uninterrupted transmission.
Featuring 48kHz/24-bit recording with a large 16mm condenser capsule, the DM40PRO delivers rich, detailed broadcast-quality sound. Whether capturing the excitement of a fast-paced game or delivering commentary during a live stream, the microphone ensures professional-grade clarity. Advanced noise cancellation with a single tap allows the DM40PRO to cut through environmental distractions, making it especially ideal for creators working in shared or noisy environments.
Setting the DM40PRO apart is its built-in AI voice changer with 10 distinct voice modes, allowing for engaging and interactive content with a creative twist. Coupled with vibrant, customizable RGB lighting, the microphone also adds visual personality to any setup, enhancing the overall streaming aesthetic.
Designed for convenience and control, the DM40PRO includes intuitive onboard controls for gain, EQ, and more, allowing real-time adjustments directly on the device. Its durable build and premium materials reflect Maono’s focus on quality and longevity, while the ultra-long 2600mAh battery supports up to 75 hours of use after just two hours of charging—ensuring creators can stream, record, and game for extended periods without interruption.
Compatible across multiple platforms, the DM40PRO is crafted to meet the demands of today’s most dynamic content environments. Whether used in a home studio or on the go, it offers a versatile solution for anyone seeking clear, consistent, and engaging audio.
With the launch of the DM40PRO, Maono once again reaffirms its place at the forefront of creator-focused audio technology. Perfect for professionals and advanced users, the DM40PRO represents the pinnacle of USB gaming microphones—merging wireless freedom, studio-grade sound, and a spectrum of customizable features into one powerful device.
The DM40PRO is available from Amazon US in white and black and the Maono website with pricing starting from $85.99/£65 (Currently with an additional 20 percent coupon available on Amazon). It will also be available on Amazon UK and Amazon EU Mid-May.
MAONO is also offering up to 10 percent commission on its affiliate programme
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