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Betinvest develops industry’s first customisable Sportsbook iFrame tech for eSports

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Betinvest develops industry's first customisable Sportsbook iFrame tech for eSportsReading Time: 3 minutes

 

“Sportsbook iFrame solution has the potential to be one of the most profitable products in gaming,” according to Betinvest’s Valentyn Kyrylenko, VP of Business Development as the company continues to develop its ground-breaking new technology. The Sportsbook iFrame, which provides clients with a comprehensive Sportsbook management function, is set to make waves across the gaming landscape by putting the company’s clients in control of their offerings, advertising and international expansion at the push of a button.

New technology permeates all aspects of our lives in today’s society and the gaming industry has continually embodied the most innovative and futurist aspects of pushing new technology to its limits. Embracing this aspect of gaming, Betinvest remains at the forefront of tech development with its latest venture of the Sportsbook iFrame product, giving operators a comprehensive solution with more capability than ever before. Commenting on their latest product, Valentyn Kyrylenko explained: “Our Sportsbook iFrame is very attractive to players and operators alike. With its Sportsbook management function it gives operators the opportunity to use a variety of different tools, such as creating business reports, teasers and promotions, as well as being able to see the turnovers for both main sports and other activities. We spent a lot of time on developing and implementing a variety of innovative features to improve the UI/UX design.”

“I think that Sportsbook iFrame has the potential to be one of the most profitable products in gaming. It makes the process starting Sportsbook business very simple. If we talk about Sportsbook, for example, operators don’t need to employ a large team of experts to work with and support it: when using our Sportsbook iFrame, all that operators need to do is to work with their players. Meanwhile, we take care of all technical, technological and trading aspects of the business. This technology is very promising for the whole gaming industry as it gives us the opportunity to help expand businesses even faster across the world.”

Betinvest offers the only Sportsbook iFrame technology in the industry that is customised specifically for eSports allowing businesses to operate in any region and with unique design and branding capabilities to suit market requirements as well as a company’s personal preferences and needs. Explaining the eSports product within the overall iFrame solution, Kyrylenko said: “For every Sportsbook iFrame client, we create a system tailored to them. The success of this product is all down to our flexibility when it comes to the technical aspects. Sports betting products are our speciality: we know what the sportsbook needs to be successful, and through our iFrame solution, we can offer our whole range of products with the simplest way to start using them. We have also made one of the best solutions on the market for mobile devices, which scales down automatically from the desktop version.”

Cyber security and risk management are key factors when operating online businesses, something which has been a core focus of Betinvest whilst developing their latest iFrame solutions. Whilst the iFrame is a frontend part of the platform, Kyrylenko claims operators will benefit from increased data and security control when processing information such as storing data or using clients’ personal data remains on the operator side. “IFrame means that our clients are in control – they can apply any necessary settings or customisations to ensure the safety of the business themselves. All the data we exchange is encoded, not personalised, so even in the event of a data breach, information about customers and their transactions won’t be compromised.”

In addition to its eSports iFrame option and security capabilities, one of the additional marketing features of the iFrame technology is the enhanced marketing potential. Explaining how operators can benefit, Kyrylenko said: “We also included solutions hugely useful for advertising, so we also offer a number of marketing tools allowing for the creation of teasers, promotions and interface changes autonomously. Operators will swiftly and easily be able to control and adapt to the specifics and trends of the market or sports schedule through their back-end settings. In addition, we provide our partners with very important tools for analysing the operational aspect of their business, which is very rarely found in iFrame based products.”

Ahead of its rollout, Betinvest has clarified the iFrame tech was developed first and foremost with its clients in mind. For Betinvest clients, the company claims the advent of this solution means they’ll save a considerable amount of time when integrating Sportsbook whilst receiving support from the company’s market leading team of sports betting product specialists. Kyrylenko concluded: “Every businessperson is interested in minimising their operational costs and reducing the number of personnel needed to maintain a highly efficient business. Our iFrame solution offers precisely that and more. When we think about new markets, we consider how products can be customised to suit local needs, and about our clients’ options. With the Sportsbook iFrame solution, operators can launch sports betting in a matter of hours, quickly change the frontend view and the manner of providing information because these changes don’t affect the core aspects of the client’s platform. Thanks to this approach and new technology, we can adapt any business for any market.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest develops industry’s first customisable Sportsbook iFrame tech for eSports

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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G2’s 10yr Anniversary Celebrations Continue with their First-Ever Anime Capsule Collaboration with Solo Leveling

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  • The limited-edition G2 x Solo Leveling capsule collection launches November 14, featuring streetwear pieces that capture the spirit of a generation raised on anime, gaming, and fashion, with quiet confidence stitched into every piece
  • The capsule marks G2’s first-ever anime collaboration and Solo Leveling’s debut entry into the world of esports
  • The collection will be available for purchase exclusively via G2’s shop front
  • Solo Leveling took the anime world by storm becoming the most-rated series ever on Crunchyroll

G2, one of the world’s leading entertainment and esports brands, is proud to unveil its first-ever anime collaboration with Solo Leveling, the globally acclaimed anime phenomenon, for the launch of a limited-edition capsule collection. With gaming and anime blurring the lines more than ever, this new collaboration unites the worlds of competitive gaming, anime and street fashion, and continues to disrupt the esports fashion space.

Inspired by Solo Leveling’s signature dark visuals and its powerful, underdog narrative, the collection channels the spirit of transformation that defines both the anime and G2’s competitive ethos. The design direction is deliberately dark and understated, with flashes of lightning and sparks that echo Solo Leveling hero Jin-Woo’s bursts of power as he levels up in the shadows of underground dungeons and daily grinds. Each item in the drop balances minimalist silhouettes and tonal palettes with refined visual cues – subtle details that speak volumes to those who IYKYK.

This collaboration is more than merchandise; it is a wearable narrative, tapping into the mindset of a generation raised on glow-ups, grind culture, and story-driven self-expression. Crafted for people who exist online and offline simultaneously, the G2 x Solo Leveling capsule fits seamlessly into the language of modern high-low streetwear, designed for everyday wear while remaining rooted in story and symbolism.

Solo Leveling has quickly become one of the most successful anime series of recent years. Since its premiere in early 2024, it has built a devoted global fanbase and earned nine awards at the 2025 Crunchyroll Anime Awards, including Anime of the Year. The series tells the story of Sung Jin-Woo, a once-weak hunter who rises in secret to become the most powerful player in a gamified world, a character arc that strongly aligns with G2’s own “zero to hero” journey. The first two seasons are available to stream exclusively on Crunchyroll.

The capsule collection is the latest in a line of exclusive drops from G2, following high-profile collaborations with Ralph Lauren, Warner Bro’s Batman, and iconic lifestyle brand Smiley. It’s another step forward in G2’s journey as a cultural leader, redefining what it means to be an esports organisation.

“We’ve wanted to release an anime collaboration for the longest time so we’re more than excited to kick off our first ever anime drop with Solo Leveling. It feels like the perfect fit for G2’s story – relentless, transformative, and built from the grind up.” says Sabrina Ratih, COO of G2 Esports. “This is more than a fashion drop, it’s a statement of where gaming, anime, and street culture are headed. We’re not just celebrating a shared story of power and perseverance, we’re inviting fans to wear that story, live it and own it. This collection continues our quest to reshape esports fashion and create subtle statement pieces that bridge the gap between fandom and lifestyle.”

Celebrating its 10th anniversary this year, the organisation continues to evolve from an elite competitive force into a global lifestyle brand. With over 40 million fans worldwide and entering into new ventures such as its own media house, 62, and a recent expansion into traditional sports via Gerard Piqué’s Kings League.

The G2 x Solo Leveling Capsule Collection will be available for purchase exclusively through G2’s online store g2esports.com from November 14.

 

The post G2’s 10yr Anniversary Celebrations Continue with their First-Ever Anime Capsule Collaboration with Solo Leveling appeared first on European Gaming Industry News.

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Clever Advertising opens new Malta office, launches fully paid work experience programme for young local talent

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Clever Advertising, a performance marketing agency for tier one iGaming operators and Fintechs, has today officially launched its new strategic office in Malta, reinforcing the island’s growing reputation as a European hub for digital and technology-driven industries.

The new office, located over two floors at the Wembley Business Centre in Msida, will serve as the company’s main base outside Portugal. Its opening marks an important step in Clever Advertising’s global expansion and will bring new career opportunities to Malta’s digital sector.

From Portugal to the world

Founded in Porto, Portugal, in 2007, Clever Advertising has grown into a global leader in affiliate and performance marketing, specialising in the iGaming and Financial Services industries. The company helps international brands attract new customers through a mix of digital advertising, SEO, mobile campaigns, influencer partnerships, and other online marketing channels. Clever Advertising operates on a partnership model – investing its own resources upfront to acquire customers for its clients and earning revenue only when those campaigns succeed.

Silvio Schembri, Minister for Economy, Enterprise and Strategic Projects commented “Clever Advertising’s decision to expand in Malta is another proof of the confidence investors continue to place in our country. Their growth reflects the direction we are taking through Malta Vision 2050, strengthening high-value sectors and creating quality careers for our youths. I particularly welcome their commitment to developing local talent through the Clever Launchpad, which aligns perfectly with our efforts to equip our youths with valuable skills in this fast-evolving sector. As a government, we will keep fostering the right environment for innovative companies to grow.”

Ivan Filletti, CEO of Gaming Malta commented: “Today, we are not only celebrating the inauguration of new offices, but also the continued strengthening of Malta’s gaming ecosystem. We are delighted to welcome Clever Advertising — a company whose energy, values, and investment in both people and interactive entertainment align with the Malta Vision 2050 framework, our roadmap for sustainable growth and resilience.”

“This is an exciting milestone for Clever Advertising,” said Alberto Simões, Managing Director for Malta. “Malta was a natural strategic choice for us. The island offers a thriving talent pool, close proximity to key clients, and a solid regulatory environment in both the Gaming and Financial Services sectors – all of which make it one of the best places in Europe to grow a tech business.

“Our company operates on a true partnership model. We invest upfront to acquire new customers for our clients and share in the resulting revenue. This success-based structure means that when our clients grow, we grow. It’s a win–win model that will directly contribute to the Maltese economy, help generate sustainable jobs, and build long-term partnerships rather than short-term campaigns.

“We’re here to be part of Malta’s business community for the long term, not only as employers, but as partners helping to advance innovation and professional skills on the island.”

Creating jobs and developing skills

The company today also announced its intention to invest in local talent development through the Clever Launchpad,  a paid work experience initiative designed for Maltese youth who have recently finished school and are not yet in work or further education.

The programme offers hands-on experience, mentorship, and international exposure within the fast-growing digital sector. Participants will also have the opportunity to spend time at Clever Advertising’s headquarters in Porto. The scheme will be fully funded by Clever Advertising.

“We believe opportunity should be accessible to everyone,” added Simões. “The Clever Launchpad scheme tackles the misconception that digital jobs at international companies in Malta aren’t for the local residents. It’s designed to open doors for young people,  even those without a university degree, and give them the chance to build a global career from right here in Malta.”

 

The post Clever Advertising opens new Malta office, launches fully paid work experience programme for young local talent appeared first on European Gaming Industry News.

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Blacklyte Joins StarLadder Budapest Major 2025 as its Official Furniture Partner

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StarLadder is proud to welcome Blacklyte as the Official Furniture Partner of the StarLadder Budapest Major 2025, bringing premium-grade desks and chairs to support the world’s best Counter-Strike players during one of the biggest esports events of the year.

All player setups at the Major – including on-stage booths and backstage practice areas – will be equipped with Blacklyte’s high-performance gaming furniture, including the Blacklyte Athena Pro Gaming Chair and the Blacklyte Atlas Lite Standing Desk, designed specifically for professional esports environments.

“Comfort and stability are crucial in high-pressure matches,” said Alex Liu, Founder and CEO of Blacklyte. “We’re excited to support the players at StarLadder Budapest Major 2025 with gear that’s built for champions.

The partnership ensures that every pro player competing from December 11 to 14 will have the ergonomic support and functionality required to perform at their highest level — whether in practice or under the spotlight on stage.

“Blacklyte’s dedication to quality, design, and player comfort makes them the ideal partner for the Major,” said Viacheslav Shcherbakov, Head of Sales & Partnerships at StarLadder. “We’re proud to showcase their products on the biggest stage of the CS2 season.”

Fans attending the event will also be able to visit the Blacklyte PlayZone, where they can experience the same chairs and desks used by the pros, participate in giveaways, and take home exclusive merch.

For more information about Blacklyte and their activation at the event, follow us on social media or visit major.starladder.com 

 

The post Blacklyte Joins StarLadder Budapest Major 2025 as its Official Furniture Partner appeared first on European Gaming Industry News.

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