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MLB and Sportradar Announce Official Exclusive Global Partnership
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Major League Baseball (MLB) and Sportradar – the global leader in sports data intelligence – announced a wide-ranging, multi-year partnership to enhance and expand distribution of MLB’s real time game statistics around the globe.
Starting with the 2019 season, the deal, which encompasses media and gaming rights at both international and domestic levels, propels MLB content into a new era.
Across international markets outside of the U.S., Sportradar will have exclusive distribution rights for official MLB real time game statistics, as collected at every ballpark via the league’s proprietary technology and stat operators, to both media companies and regulated sports betting operators. It also will have exclusive rights to distribute live industry standard audio-visual game feeds to gaming operators outside the U.S. in territories where sports betting is legal.
In the U.S., Sportradar will have the same exclusive rights for official real time statistics distribution to media entities in their coverage of Major League Baseball. Sportradar will also serve as the official supplier of MLB’s real time betting data feed in the U.S. where distribution to regulated sports betting operators will be on a non-exclusive basis through Sportradar and additional authorized distributors.
The combination of MLB’s highest quality official data and statistics and state-of-the-art live collection methods with Sportradar’s world-class technology backbone and extensive distribution network will deliver a significant competitive edge to sportsbooks when it comes to in-game betting and liability management.
In addition, with unique access to MLB’s Statcast data, among other statistics, Sportradar will collaborate with MLB to develop and distribute exciting new products to further engage fans and drive additional interest in the sport.
Alongside the commercial partnership, MLB will incorporate Sportradar’s Integrity Services into its existing game integrity protection measures. Sportradar will be monitoring and analyzing every MLB game via its award-winning fraud detection system and providing the MLB with educational components, as well as access to its intelligence and investigations services.
“A high-quality, reliable, and fast official data feed is the building block to creating engaging gaming products for MLB fans,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Sportradar, a proven industry leader in data distribution, is perfectly positioned to help MLB deliver an exceptional Official MLB betting feed. We are excited about the opportunities that this partnership will unlock as the sports betting landscape continues to unfold in the U.S.”
“We are truly excited to be working with Major League Baseball as its official global data partner,” said Carsten Koerl, Chief Executive Officer of Sportradar. “This is not only a tremendous opportunity for Sportradar, but ultimately it opens up new doors for MLB fans who have historically shown a proclivity for sophisticated data. We look forward to utilizing our vast global experience as the global leader in the data, AV, and integrity spaces to give fans and partners an unmatched experience.”
ABOUT MAJOR LEAGUE BASEBALL:
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com
ABOUT SPORTRADAR:
Sportradar is the leading global provider of sports data intelligence. The nexus between sports and entertainment, the company serves leagues, news media, consumer platforms and sports betting operators with deep insights and a suite of strategic solutions to help grow their businesses. Sportradar is the trusted partner of more than 1,000 companies in over 80 countries and serves as the official partner of the NBA, NFL, NHL and NASCAR as well as FIFA and UEFA. It is also the only provider entrusted to work with the US sports leagues in an official capacity to distribute sports data (NBA and NHL) and AV rights (MLB and NBA) around the world for betting purposes. The company monitors and delivers insights from more than 400,000 matches annually across 60 sports categories, having developed the industry’s most proficient software while setting new standards for speed and accuracy. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven ecosystem that is fair to partners, players and fans. For more information, visit www.sportradar.com.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: MLB and Sportradar Announce Official Exclusive Global Partnership

Latest News
1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool
Fast-growing online slots provider 1spin4win is launching a new casino promotion on a wide selection of its classic games, from fruit-themed to story-based ones, to help operators engage their players.
1spin4win’s fresh Cash & Drops promo will take place from March 28 to April 10, 2025. The prize pool will amount to €25,000, the highest sum offered by 1spin4win so far, compared to previous campaigns, which distributed €20,000 each. The rewards will be randomly awarded across 680 cash prizes to players who wager real money in dedicated games. Wins will be automatically credited to players’ balances without the need for any extra configurations from the online casino.
The provider showcases the diversity of its portfolio through this campaign, as both fans of pure classics and lovers of thematic games will have fascinating 1spin4win titles to spin: from the story-driven Don Catleone Hold and Win to straightforward fruit-and-coin action of Lucky Win Spins and Lucky Win Spins X. Hence the campaign’s name — “Variety of Luck.”
This is one of the many effective promotional tools from 1spin4win, which also include special in-game features and additional marketing solutions such as pre-releases and free spins, all of which cultivate player loyalty. “Variety of Luck” will help online iGaming platforms attract players, enhance their engagement and loyalty, increase GGR, and boost betting volume. It will also foster brand support and visibility.
Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “We appreciate our clients and always think of ways to help them thrive. Cash & Drops campaigns are an example of this. They allow our partner operators to re-engage their audience and advertise player-friendliness, all with minimum effort. Like any promo tool by 1spin4win, “Variety of Luck” is easy to use since we take care of all technical aspects ourselves.”
10 exciting games were picked for this network promotion, each representing its own version of iGaming entertainment, but all of them united by the concept of luck. Players can hit it big in the following classic slot titles:
- Clover Fest Hold And Win — new slot!
- Don Catleone Hold And Win — new slot!
- Lucky Win Spins
- Cash’n Fruits Hold And Win
- Lucky Win Spins X
- Allways Lucky Pot
- Cash’n Fruits Fortune 243
- Coins Sniffer Hold And Win
- Golden Joker 27 Hold And Win
- Lucky Jane In Egypt Win Spins
For further details and inquiries, please contact your appointed Account Manager, or 1spin4win’s Business Development Director at [email protected].
To learn more about promotional tools and custom offers, visit the studio’s website.
The post 1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool appeared first on European Gaming Industry News.
Latest News
Checkd Dev Launches Automated Betting System with William Hill
Leading iGaming technology provider Checkd Development, part of the award-winning Checkd Group, has partnered with William Hill to launch its Automated Betting System (ABS), enhancing efficiency and engagement in pre-match football and horse racing betting.
Through this partnership, William Hill has introduced a range of automated, one-click accumulator bets, powered by Checkd Dev’s innovative ABS technology. The system offers users a familiar betting journey, enriched with contextual datapoints, while providing operators with a robust backend solution for efficient bet creation and management.
Next-Generation Betting Automation
At the heart of ABS is Checkd Dev’s proprietary ‘BRUNO’ platform, which powers all of Checkd’s in-house media products and an expanding portfolio of Tier 1 Operator and Media client solutions. This advanced platform automates accumulator bets at scale, leveraging betting trends, pricing data, and user behavior insights to drive engagement and conversion.
First launched in 2024 in collaboration with Flutter Group’s Sky Bet, Checkd Dev’s ABS has since evolved to further optimise accumulator bet presentation and simplify bet-slip journeys. With the ability to automate bet generation across multiple brands and territories, the system reduces manual workloads for trading teams while delivering highly relevant, data-driven betting opportunities.
For football betting, bets are dynamically categorised based on historical form, giving bettors greater insight and confidence in their selections. The system’s user interface (UI) has been refined over two years through deployments with multiple Tier 1 operators and media partners, ensuring a seamless and engaging user experience.
Industry Leaders on the Partnership
Sandro Di Michele, Director of Horse Racing at William Hill, commented: “This partnership between William Hill and Checkd Dev demonstrates how committed we are to delivering new innovative products to our customers. The ability to deliver at speed has been vital, allowing us to launch both our pre-match football and horse racing products seamlessly ahead of the Cheltenham Festival.”
Andrew Grimshaw, Commercial Director at Checkd Development, added: “At Checkd Dev, we understand the high standards required to support Tier 1 bookmakers in competitive regulated markets. We continue to expand our technology’s distribution and evolve our products, always striving to stay one step ahead with solutions that simplify operations for operators and media owners. Working with the William Hill team has been a pleasure, and we look forward to further collaboration.”
“Checkd Dev’s ABS has evolved since its launch last year, offering smarter, faster, and more engaging betting experiences.”
The post Checkd Dev Launches Automated Betting System with William Hill appeared first on European Gaming Industry News.
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Evoplay ventures into the wild with Young Buffalo Song
Evoplay, the award-winning game development studio, has launched Young Buffalo Song, a nature-inspired slot that takes players on a journey through the vast North American plains.
Set on a 5×4 reel layout with 20 pay lines, the game introduces Wild multipliers that appear on reels 2, 3, and 4, boosting wins by x2 or x3 in both the base game and Free Spins.
Landing three or more Scatter symbols awards up to 20 Free Spins, with Wild multipliers remaining active throughout. Additional two or more Scatter symbols appearing anywhere on the reels during Free Spins extend the round, increasing the potential for bigger wins.
The Bonus Game activates when eight or more Bonus symbols land, awarding random values up to 15x the bet or one of four fixed jackpots. Filling all 20 positions secures the GRAND jackpot of 5,000x the bet, with other jackpots offering 500x, 150x, and 50x.
For instant access to key features, players can use the Bonus Buy option to enter either Free Spins or the Bonus Game in some jurisdictions.
Ivan Kravchuk, CEO at Evoplay, said: “Young Buffalo Song combines timeless slot mechanics with modern enhancements, offering players an engaging experience.
“The multiplier Wilds, Free Spins, and jackpot-driven Bonus Game make it a well-rounded title that is sure to perform well across key markets.”
The post Evoplay ventures into the wild with Young Buffalo Song appeared first on European Gaming Industry News.
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