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PGA TOUR revises gambling sponsorship regulations

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The PGA TOUR has revised its regulations toward sponsorships with gambling entities, a move that reflects the changing landscape of public acceptance between sports leagues and legalized gambling.

Gambling companies can now be considered for Official Marketing Partners (OMPs) for all six tours overseen by the PGA TOUR, and tournaments and players also can seek sponsored deals with such entities. Players were informed of the policy change during a meeting Tuesday afternoon prior to this week’s The Honda Classic. The change is effective immediately.

While the revision applies to larger casino companies, it does not apply in the U.S. to companies whose primary purpose is sports betting, i.e. pure sportsbooks or bookmakers such as William Hill or Bet365. Those sportsbooks, however can still be considered for potential sponsorships outside the U.S. market.

In May, the Supreme Court struck down the federal prohibition on sports betting, ruling that it violated the 10th Amendment of the U.S. Constitution. Individual states now have the authority to legalize sports gambling within their borders.

The PGA TOUR conducted a comprehensive review of its policies, specifically as they applied to the organization, players, tournaments and other partners. Prior to Tuesday’s revision, the PGA TOUR had prohibited any association with gambling companies.

“As the situation with legalized sports betting in the U.S. has evolved since the Supreme Court’s ruling last May, we’ve seen broader acceptance in sports betting and gaming involvement with pro sports,” PGA TOUR Senior Vice President Andy Levinson said. “We felt it was time to look at our policies, given the public perception around gaming, and to update those policies to be consistent with public sentiment.”

“Sponsorship relationships with casinos and daily fantasy sports companies will generally be permitted,” added David Miller, Vice President and Assistant General Counsel for the PGA TOUR. “Any relationship must promote responsible gaming and be consistent with the TOUR’s integrity efforts.”

The TOUR will continue its Integrity Program that went into effect on Jan. 1, 2018, in order to protect its competitions from outside influences related to gambling. The Integrity Program’s stated mission is to “maintain integrity and prevent and mitigate betting-related corruption in PGA TOUR competitions – ensuring competitions always reflect, and appear to reflect, the best efforts of the players, while protecting the welfare of the players and others involved with the PGA TOUR – through clear policies and regulations, ongoing education and training, and effective and consistent monitoring and enforcement functions.”

The TOUR has engaged Genius Sports, the global leader in sports integrity services, to develop a tailored educational program that will help players, caddies and officials to identify, resist and report incidents of potential betting corruption. Players and support staff, tournament staffers and volunteers, PGA TOUR staff and the PGA TOUR Policy Board all must adhere to the Integrity Program.

“This is something we are focused on first and foremost — that the integrity of our competition is upheld,” Levinson said.

Tuesday’s revision is another aspect of the TOUR’s goal to further engage its fans.

“We want to develop partnerships in the gaming and fantasy industry that drive fan engagement – that provide our fans a deeper way to enjoy golf,” Miller said. “We expect these partnerships will help create new golf gaming products that will enhance the in-venue and at-home fan experience.”

In addition to the revision with gambling companies, the PGA TOUR also is revising its regulations towards spirits brands. Players can now wear the names or logos of distilled spirits companies, and broadcasters can show distilled spirits advertising and in-program exposure during PGA TOUR network telecasts.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PGA TOUR revises gambling sponsorship regulations

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming

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Stakelogic, the technology-driven studio behind some of the world’s most popular online slots and live-casino innovations, is proud to announce that it is now part of SEGA SAMMY CREATION INC. (“SEGA SAMMY CREATION”).

This milestone combines SEGA SAMMY’s global distribution network with Stakelogic’s proven creative power, unlocking great synergy and setting the stage for accelerated growth across regulated markets.

“Joining forces with SEGA SAMMY CREATION opens a new chapter for our organisation,” said Stephan van den Oetelaar, CEO at Stakelogic. “We have always believed our studio could reach even greater heights, and the great synergy between our teams is already driving new ideas that will benefit operators and players around the globe.”

Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, added: “Stakelogic’s relentless drive for innovation perfectly complements our long-term strategy to deliver world-class entertainment experiences. Together, we will leverage our shared technology, talent and market expertise to create value that neither company could have achieved alone.”

The post Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming appeared first on European Gaming Industry News.

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Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels!

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As the highly anticipated successor to the Booming Games smash hit, Cash Pig, this exciting new release boasts a 5×4 grid with 30 paylines and stunning new visuals.

All the features you loved from the original return—Piggy Bank, Minor Elimination, Major Upgrade and Free Spins—plus a whole lot more to keep the action sizzling!

In Cash Pig 2, the base game is packed with two growing piggy banks—one that collects Scatters to trigger Free Spins and another that collects coins to activate the Piggy Bank feature. During Free Spins, all wilds are collected, plus you’ll see Minor Eliminations and Major Upgrades, as well as a thrilling Wild Spin at the end where all collected wilds are dropped onto the board for one final chance at huge wins!

This Vegas-themed sequel doesn’t just keep the good stuff from the original, it elevates it. So get ready for even bigger wins and a whole lot of fun with Cash Pig 2.

Moritz Blume, Vice President of Product at Booming Games, said: “With Cash Pig 2, we’ve taken everything players loved about the original and cranked it up to eleven. This isn’t just a sequel—it’s a full-blown evolution. From the dual piggy banks in the base game to the dynamic Free Spins with wild collection, eliminations, and upgrades, every feature has been carefully crafted to deliver more excitement, more engagement, and ultimately, more rewarding gameplay. The Vegas vibe is stronger than ever, and we’re confident players will love the high-energy, high-potential experience Cash Pig 2 brings to the table.”

The post Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels! appeared first on European Gaming Industry News.

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Altenar leverages power of influencers with Tipster Module launch

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Leading sportsbook technology provider will deliver curated tips, Boosted Odds and customisable marketing features for operators with new technology

Altenar has launched an innovative Tipster Module to allow its operator clients to integrate expert insights from influencers directly into their platform, capitalising on the growing trend of influencer marketing.

Through Altenar’s solution, bets from tipsters or influencers can be highlighted in a range of different ways, including as Boosted Odds to provide further visibility to the selections, with the option to assign a name, avatar and unique background to each profile.

The new sportsbook feature gives operators a range of marketing options which can allow their brand to stand out and make the most of sponsorship deals with, for example, a brand ambassador. It also includes functionality to highlight tips from affiliate websites.

As gambling advertising laws are tightened in a variety of countries around the world, Altenar’s innovation provides an important solution to increase brand awareness, grow revenues and boost retention rates.

Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Data, said: “We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities.

“The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook and we are excited to offer this feature to our sportsbook clients.”

The post Altenar leverages power of influencers with Tipster Module launch appeared first on European Gaming Industry News.

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