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As the dust settles for Sweden’s online casino market

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pexels-photo-208755 As the dust settles for Sweden's online casino market

In the past few months, Sweden has moved to the center of the online gambling world. After years of restricting gambling, the government launched a “re-regulation” strategy and passed a new law allowing international online casino operators to apply for a license. However, casino operators have been active in Sweden for a long time, operating via the European Union. This change is more to get greater control over the industry. And of course, tax money, casino companies will have to pay a tax of 18%.

3 months on, the new gambling sector is starting to take shape

It’s only been 2 months since re-regulation kicked in, but the pace of change has been rapid. So far, the Swedish gambling authority has issued over 70 licenses to online casino operators. Among these, we find both old companies such as Unibet and Betsson, and new upcoming casino operators such as Dreamz, with more in the pipeline.

So, what’s new? Besides the tax, there is a great focus on responsible gambling. For starters, Sweden got a national suspension site in order to help people who want to exclude themselves on all casino sites operating on a Swedish license. Good initiative, which seems to be appreciated by both operators and players. Operators now also need to offer players to set a deposit limit per day, week and/or month. In addition, there has also been a restriction regarding bonus offers.

However, it hasn’t been all smooth sailing, there has been confusing as well. Laws are almost never black and white, there is always a gray area, and if it is not clear then problems will arise.
A perfect example of – Officials has warned the sector to establish moderate marketing. Another gray area, as the concept of moderate, is up for interpretation.

Will other European nations follow Sweden’s lead?

These teething problems could set back liberalization efforts in other countries. For example, there is an ongoing debate in the Netherlands about the role of online gambling.

In mid-February, the country’s parliament passed a law resembling Sweden’s, granting regulators the power to issue licenses to responsible operators. But there is no consensus about exactly how liberal this licensing system should be.

Apparently, many operators have expressed an interest in obtaining a permit, but the gambling authorities have promised to apply “strict conditions”. And February’s legislation also requested the government to investigate the merits of “a complete ban on online gambling ads.”

Experts think that the Dutch licensing operation will take a year or more to even get off the ground – a sign that regulators have learned from Sweden’s experiences.

So while the European market is liberalizing, governments are acting slowly and methodically. As Sweden shows, there remains scope for conflict that could set back the process.

However, the direction of travel is clear: more international operators, licensed markets, larger audiences. The question is how quickly the road is traveled.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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Anzu Signs Exclusivity Deal with Axis Games

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Anzu, the world-leading provider of in-game advertising, has expanded its cooperation with independent game developer Axis Games.

After successfully integrating the ad platform solution into Axis Game’s mobile version of Axis Football League, the expansion will bring Anzu’s blended in-game ads to a growing set of Axis Football gaming titles on PC and console devices.

The exclusive deal is happening at an opportune time for Axis Games as the company plans to start an esports league this year and stream its matches during the upcoming NFL season, which aligns well with the player database, 95% of whom are US-based. The blended in-game banner and video ads will assist with transforming the digital gaming environment into one that more closely replicates the atmosphere of real-world NFL games.

“We are extremely excited about our partnership with Anzu. Their ability to supply relevant and dynamic ad content will add a large amount of life, immersion, and realism to the stadiums in our game,” Danny Jugan, President of Axis Games, said.

“We are delighted to expand our relationship with Axis Games, and it’s coming at a great time as they prepare to launch and stream their esports league. As game developers, they continue to show their creativity through innovative game features, and this next step – adding in-game ads to their PC and console football games – will deliver a better user experience for players and those watching the live stream,” Itamar Benedy, Co-Founder and CEO of Anzu, said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Anzu Signs Exclusivity Deal with Axis Games

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Stats Perform Extends its Partnership with Australian National Basketball League

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Sports data and AI technology company Stats Perform has extended its multi-year, exclusive official betting data and streaming partnership with Australia’s rapidly growing Hungry Jack’s National Basketball League (NBL).

The combination of Stats Perform’s premium in-stadium ultrafast data, low latency live streaming and high quality basketball creates premium in-play betting experiences that are trusted by leading odds providers and licensed sports betting operators and their customers.

“Few global basketball leagues can rival the NBL’s atmosphere, quality and entertainment. We’re honoured to have been trusted to safely deliver high quality NBL betting experiences to their growing global audience for a number of years. In that time we’ve seen the competition and our partnership go from strength to strength, and we’re excited to continue working together to drive future growth,” Alex Rice, Stats Perform Chief Rights Officer, said.

Stats Perform has also been announced as an official integrity partner of the NBL. Stats Perform’s Integrity Operations team will support the NBL in its innovative approach to preventing match manipulation and betting fraud through monitoring and intelligence.

“The NBL is almost unrecognisable from when we first started working with Stats Perform but whilst many things have change our need for a trusted partner to safely manage and grow our betting rights distribution has stayed the same and we’re very pleased to renew our partnership,” Brad Joyner, Chief Commercial Officer of Hungry Jack’s NBL, said.

The NBL official betting data and betting live streaming rights form part of Stats Perform’s betting content portfolio which also includes Spanish La Liga soccer, French Ligue 1 soccer, MLS soccer, WTA Tennis and numerous other sports and competitions. The rights are safely distributed to licensed sportsbooks to create exceptional trusted betting experiences online, on mobile and in retail betting venues.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Stats Perform Extends its Partnership with Australian National Basketball League

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NSoft’s numbers betting for Fortuna Czechia’s web

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Fortuna Czechia has integrated NSoft’s numbers betting games into its existing online business for the Czech Republic’s market. Lucky Six, the most popular draw-based betting game from NSoft, is now available to Fortuna Czechia’s online players. The web integration has also included Lucky X and Next Six, irreplaceable companions of Lucky Six evergreen.

Lucky Six by NSoft has been thriving in Fortuna Czechia shops. The game was first released at the beginning of 2019 in retail. It exceeded and doubled the results compared to the initial expectations and projections. The popularity of the game among Fortuna Czechia’s players has paid off for one lucky winner in particular. Namely, in February 2020, a lucky Lucky Six’s player won an impressive amount of 24.9K EUR.

“Lucky Six excels. The game is popular at every market and on every channel. Neat design and simplicity are the main assets of Lucy Six followed by clean backend solution and constant improvement of user experience and user interface. It really stands out. We are very happy to have it integrated into Fortuna Czechia web as well, after a successful year and a half in Fortuna’s bet shops” stated Karlo Kralj, Regional Sales Manager at NSoft.

“Based on a great experience with the Lucky Six lottery launched in our retail stores in 2019, I’m happy to announce that also our online customers can enjoy this unique game on mobile and desktop. In addition to Lucky 6, we have introduced another 2 new games and I believe all of them will become very popular and attractive to both our existing and new customers,” said David Vaněk, CEO of Fortuna Czech Republic.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NSoft’s numbers betting for Fortuna Czechia’s web

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