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As the dust settles for Sweden’s online casino market

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pexels-photo-208755 As the dust settles for Sweden's online casino market

In the past few months, Sweden has moved to the center of the online gambling world. After years of restricting gambling, the government launched a “re-regulation” strategy and passed a new law allowing international online casino operators to apply for a license. However, casino operators have been active in Sweden for a long time, operating via the European Union. This change is more to get greater control over the industry. And of course, tax money, casino companies will have to pay a tax of 18%.

3 months on, the new gambling sector is starting to take shape

It’s only been 2 months since re-regulation kicked in, but the pace of change has been rapid. So far, the Swedish gambling authority has issued over 70 licenses to online casino operators. Among these, we find both old companies such as Unibet and Betsson, and new upcoming casino operators such as Dreamz, with more in the pipeline.

So, what’s new? Besides the tax, there is a great focus on responsible gambling. For starters, Sweden got a national suspension site in order to help people who want to exclude themselves on all casino sites operating on a Swedish license. Good initiative, which seems to be appreciated by both operators and players. Operators now also need to offer players to set a deposit limit per day, week and/or month. In addition, there has also been a restriction regarding bonus offers.

However, it hasn’t been all smooth sailing, there has been confusing as well. Laws are almost never black and white, there is always a gray area, and if it is not clear then problems will arise.
A perfect example of – Officials has warned the sector to establish moderate marketing. Another gray area, as the concept of moderate, is up for interpretation.

Will other European nations follow Sweden’s lead?

These teething problems could set back liberalization efforts in other countries. For example, there is an ongoing debate in the Netherlands about the role of online gambling.

In mid-February, the country’s parliament passed a law resembling Sweden’s, granting regulators the power to issue licenses to responsible operators. But there is no consensus about exactly how liberal this licensing system should be.

Apparently, many operators have expressed an interest in obtaining a permit, but the gambling authorities have promised to apply “strict conditions”. And February’s legislation also requested the government to investigate the merits of “a complete ban on online gambling ads.”

Experts think that the Dutch licensing operation will take a year or more to even get off the ground – a sign that regulators have learned from Sweden’s experiences.

So while the European market is liberalizing, governments are acting slowly and methodically. As Sweden shows, there remains scope for conflict that could set back the process.

However, the direction of travel is clear: more international operators, licensed markets, larger audiences. The question is how quickly the road is traveled.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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NSoft ́s Keno at Olimp ́s bet shops

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NSoft-and-Olimp-Feature-Image NSoft ́s Keno at Olimp ́s bet shopsReading Time: 2 minutes

 

Serbian betting operator Olimp has introduced virtual draw based game Keno by NSoft into its retail offer. Olimp is NSoft’s existing client and this release represents a continuation of the fruitful cooperation. For now, Olimp is using three NSoft products on two channels successively introducing new features and products. Besides the newly released Keno, players, clients of Olimp, can enjoy Live Betting MTS, Greyhound Races and very popular Lucky Six in the retail network and on the web.

Keno is a draw based game available on all channels (mobile, terminals, shops and web). It is one of the easiest games to play. The simplicity is Keno ́s greatest asset. Being well known to the market, Keno guarantees smooth user adoption and fast return on investment. The paytables are also easy to customize upon clients ́ preferences and Keno is easily integrated with the Advanced Jackpot System.

Besides Lucky Six, Keno is the most chosen by betting operators when it comes to virtual draw-based games to be offered to the players.

Find out more on NSoft ́s offer – let us meet in Bucharest, Romania at Entertainment Arena Expo 2019, from September 3-5 2019 at stand no 523 – Book a meeting.

About NSoft:

NSoft is an award-winning internationally recognized software solutions provider for the gaming and betting industry. The company has more than 200 employees and 100 companies as its customers, operating in 35 countries. Its product portfolio includes turnkey solution for managing a betting business, retail and omnichannel solutions, virtual sports betting, sportsbook, and draw-based games.

Our unique approach to customers and creative software solutions positioned us as one of the top providers of innovative products for the gaming industry. We understand that strong and long-term partnerships are essential for further development, so we joined forces with the world’s leading sports data provider – Sportradar.

It is NSoft’s mission to provide bet shop owners with a powerful and visually appealing platform, amazing virtual games, and data-packed sportsbook, and help them grow their business.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NSoft ́s Keno at Olimp ́s bet shops

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Sports Betting and Online Casino Operator Betzest goes live with RedRake Gaming

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betzest-red-rake-gaming Sports Betting and Online Casino Operator Betzest goes live with RedRake GamingReading Time: 2 minutes

 

Online Casino Betzest released the full suite of RedRake online gaming content into their portfolio.

Betzest increases their offering in a new partnership with RedRake which will give their players the opportunity to access to RedRake full range of online slots and jackpots.

The online casino and sports betting operator Betzest, is experiencing massive growth since its launch in 2018 and increased its portfolio to over 1400 online slots.

Marius Filip, Founder/CMO at Betzest, said: “We’re thrilled to have gone live with RedRake, and continue our revenue growth with innovative games from many of the industry’s leading game studios. Betzest has gone from strength to strength in the last 11 months, as we continue to sign up and launch more top casino providers. Stay tuned as we have a few exciting things coming up in the next period of time.”

Nick Barr, Managing Director at Red Rake Gaming, said: “We are delighted to have been selected as the next casino provider in Betzest’s roadmap. We are very encouraged by the results we have seen coming from the Betzest players and confident this will continue to grow as we release our newest games in the portfolio. Red Rake Gaming and Betzest have the same goals, to provide players with the best gaming experience, so we could not be happier working with the Betzest team.”

 

About Betzest

Betzest is an online sportsbook and casino company offering sports betting and casino type games. Betzest also offers Live Betting, Live Casino and Virtual Sports services. Today Betzest has more than 50 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top providers of only the highest quality.

About Red Rake Gaming

Red Rake Gaming, an online casino provider, offers a wide and varied portfolio of top-performing games across various markets including Belgium, Italy, Spain, Portugal, Romania, Malta and the UK. As a boutique provider to the iGaming industry, we pride ourselves on working closely with our partners to drive their revenues through our high-quality game production, exclusive promotions and flexibility to accommodate their individual needs. Coming from a strong social background, Red Rake Gaming content has already been proven in the social casino space, with all the success from social applied to our real money gaming. Since its inception, Red Rake Gaming has experienced significant growth, and demand for featuring rich games continues to strengthen. With over 30 top-performing slots, video bingo’s, video poker and table games, Red Rake Gaming has games to meet all operators’ requirements.

For more information on industry-leading content, please visit: www.redrakegaming.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sports Betting and Online Casino Operator Betzest goes live with RedRake Gaming

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1ClickGames figured how to replace human labour with innovative ATM and POS

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4-12 1ClickGames figured how to replace human labour with innovative ATM and POSReading Time: 1 minute

1ClickGames has created a business solution that will satisfy both clients and customer needs. The main goal of each gaming business whether land-based or online is to reduce costs and make most processes automated. Less human labor, more machine, this is the credo of 1ClickGames innovational products for retail business.

 

1ClickGames is happy to announce the updated mobile POS terminal and Interactive Lottery Terminal/ATM.   Mobile POS (point of sale) – is an Android-based retailer terminal, which can operate anytime and anywhere, and is loaded with all the necessary cashier functions. The device has a touch screen, printing module, and a new Android system. Terminal supports a full range of lottery games and sports bets; which all can be adapted to the market you operate in to satisfy your customers’ needs.

The Interactive Lottery Terminal/ATM is a self-services machine, that provides multiple intuitive modern technologies to significantly increase engagement with a customer. It provides cashless payments, lottery ticket purchase, payout of winning ticket or exchange. The ATM is available in English, Spanish, German, French, Italian and additional languages.

 

Maxim Terehovich, 1ClickGames CEO: Technology does not stand still and we keep pace with the times. We constantly monitor customer needs, problems or desires, creating products that will start working from the first-time client will turn it on. Our company understands the importance of making gaming portative, providing services in the regions with bad infrastructure or low internet accessibility. The POS and ATM are great solutions for companies that want to automate some of their selling processes and reduce expenses on employees.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 1ClickGames figured how to replace human labour with innovative ATM and POS

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