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Q&A with Steve Cutler, CEO & co-founder of Kalamba Games

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Q&A with Steve Cutler, CEO & co-founder of Kalamba GamesReading Time: 3 minutes

 

What makes you different to other providers/to what else is available?

Kalamba was founded in 2016 by myself and Alex Cohen, two industry experts with experience in both real money gambling and social casino. We identified a gap in the market for a supplier who brought the best of social casino to RMG along with a focus on introducing revenue drivers that help improve operators’ KPIs. Our game design strategy has always been driven by integrating engagement and retention features, as well as world-class promotional mechanics. Our games are proven to increase player engagement and retention by up to six times, as well as having a far slower game degradation and a much higher earning tail than the industry standard. We release one game a month and we now have a portfolio of over 16 high-performing titles.

How are you brining your social gaming experience into the business?

Alex and I between us have over six years’ experience in social gaming and casino and thus, we had a few tricks up our sleeves when we founded Kalamba. We knew what helps drive session length and long-term engagement. A lot of that involves offering features with saved progress and collection mechanics to encourage longer and multiple sessions. With ever-increasing competition, it is less about acquisition but more about retaining the player for a longer time. Our games help ensure this.

What exactly is Kalamba doing to increase player engagement and retention?

Our games have a number of unique and improved in-game features. Among other things these include progressive jackpots and our HyperBet and HyperBonus features, enabling players to adjust game volatility. We know they have different experiences of slots and by allowing the flexibility to set different game modes, you can attract different types of players and also ensure they stay for longer as their skills and comfortability levels increase. This way, the same game can appeal to beginners as well as VIPs. Newcomers with a lower taste for volatility won’t be put off while the game still remains interesting to those who desire higher volatility.

You recently hired a UX expert from the video games industry, could you tell us a bit about the reasoning behind this?

The first two years at Kalamba have been primarily focused on delivering games that get better and better with a highly competitive velocity of one game per month. Most importantly, we coupled this with a legacy-free framework that delivers for all markets and operator requirements. We are now, taking our games to the highest level by bringing on board a pair of highly experienced and talented game UX professionals. Graham McAllsiter joined us from Player Research, a company he founded to provide UX research and playtesting services to the video games industry worldwide, including major studios such as EA, Sony and NaturalMotion. He helped studios deliver successful games by applying scientific methods for objectively evaluating key assumptions about the way a game will be played and experienced. Working with the new Senior UX Product Lead, Andrzej Sekula, who joins at the same time from Huuuge and Vivid Games, he will now do the same for the games we develop at Kalamba and help shape the mindset of the company to create games that deliver the greatest user experience to the players. We are excited that we are now in a very good position to be a highly competitive company within the industry.

What can we expect from Kalamba in 2019?

We will expect to release more than 12 great games with our various engaging in-game features over the year. We received investment from venture capital funds Vereeni and RB Capital at the end of last year and this investment has given us the ability to speed up the time to some of our key business, games and platform goals. There are exciting times ahead


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Q&A with Steve Cutler, CEO & co-founder of Kalamba Games

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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