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Flashtalking Strategic Services Debuts New Martech Solution for Sports Betting and Gambling Marketers

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Flashtalking Strategic Services Debuts New Martech Solution for Sports Betting and Gambling MarketersReading Time: 3 minutes

Newest digital marketing “accelerator” equips major gambling ad marketers to activate and succeed with personalized dynamic creative and attribution at scale

 

Flashtalking, the leading global independent platform for ad management, data activation and unified insights, announces the debut of a new offering for its growing worldwide roster of gambling marketers, the company’s latest “accelerator” playbook within its vertical suite. Having long served gambling marketers in the EU, the debut of Flashtalking’s new Sports Betting and Gambling accelerator coincides with the opening of the U.S. market in the wake of the U.S. Supreme Court’s vote to overturn the Professional and Amateur Sports Protection Act (PASPA). In the first eight months, the U.S. Sports Betting market has already eclipsed $500 million in revenues and is expected to exceed $8 billion by 2030.

As with Flashtalking’s other vertical accelerator solutions, the Sports Betting & Gambling Accelerator playbook is the brainchild of the company’s Strategic Services team led by John Mruz. The group supports Flashtalking clients in developing their data-driven creative strategies with precision and scale, incorporating proven use cases and best practices for specific verticals.

“As the U.S. Sports Betting market opens up, these marketers need help developing and implementing their customer acquisition and growth strategies, as well as building the analytics capabilities to assess the impact of their creative,” said Mruz. “Combining Flashtalking’s long history of serving Gambling marketers in Europe and our expertise and leadership in data-driven creative, we are excited to debut our U.S. Sports Betting & Gambling Accelerator playbook in the U.S. market. We look forward to helping Sports Betting brands to globally leverage our technology to optimize their interactions with their customers and, in turn, grow their business and the market as a whole.”

The Sports Betting and Gambling Accelerator playbook addresses the unique personalization and analytics needs of the gambling vertical, demonstrating how to leverage Flashtalking’s technology platform to personalize the message across the customer journey and maximize the impact of data-driven creative. Leveraging Flashtalking’s vast experience serving large Gambling clients worldwide, the Accelerator presents tangible use cases to acquire, engage, and grow customer relationship leveraging a suite of data-driven personalization tactics, including audience targeting, geo-fencing, day-of-week, and real-time odds presentment with Flashtalking’s proprietary Power Feeds Betting solution.

“Quite a lot of SkyBet external display relies heavily on offering ‘live markets.’ To do this, we must be able to trust our market feeds. We needed a partner platform dependable and robust enough to load markets with a latency of 15 seconds or less,” said Sky Betting & Gaming Lead Designer Martyn Brook. “Flashtalking Power Feeds Betting allows our media team to quickly populate feeds with real time specific markets. This has allowed us to create our in-play markets banners. These offer the most up to date markets during football matches with the ability to update within seconds of fixture events.”

“Clients in all verticals have continued to look to Flashtalking to help them deliver on the ‘better creative’ imperative, and as the gambling vertical opens wide in the U.S., we are excited to see the outcomes with our Gambling & Sports Betting Accelerator, as the solution is especially effective for this unique vertical”, said Flashtalking CEO John Nardone. “John Mruz and his team have cracked the code on precision at scale, and almost nowhere is that more important than within the gambling vertical.”

About Flashtalking:
Flashtalking is a data-driven ad management and analytics technology company. We help sophisticated marketers use data to personalize advertising, analyze its effectiveness and optimize performance across channels and formats. Our platform leads the market with innovative products and services to ensure creative relevance and unbiased, actionable insights, powered by proprietary cookieless tracking, data unification and algorithmic attribution. Born in the UK, established worldwide, Flashtalking spans the globe with offices in New York, San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Hamburg, Amsterdam, and Sydney. For more information visit www.flashtalking.com.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Flashtalking Strategic Services Debuts New Martech Solution for Sports Betting and Gambling Marketers

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gamblers Connect Launches Dedicated ‘Game Providers’ and ‘B2B Providers’ Sections to Strengthen Industry Partnerships and Visibility

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Gamblers Connect, the award-winning iGaming affiliate and media platform, officially announced the launch of two new partner-focused destinations on its website: the Game Providers section and the B2B Providers section.

These hubs are designed to give verified partners richer exposure, clearer positioning, and a single home for comprehensive company profiles, reviews, and work highlights.

Gamblers Connect has specially curated profiles for official Game Provider partners, featuring company history, entertainment categories, flagship titles, and direct links to online casinos where their games are available. Profiles also showcase notable projects and media mentions, with direct navigation to games, categories, and live operator placements. To extend reach, partners enjoy ongoing amplification through Gamblers Connect’s media network and communications channels.

The B2B Providers Section provides in-depth profiles and reviews for official B2B partners—covering background, core services, market presence, and notable projects—built to help operators, studios, and peers evaluate capabilities at a glance. Unlike standard directories, these hubs serve as an exclusive showcase, designed to provide clarity, context, and visibility for partners while helping decision-makers connect with the right collaborators.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “These hubs for Game Providers and B2B Companies are not just pages, they are powerful tools that help partners tell their story and reach decision-makers. Our goal is simple: to make it easier for the industry to discover, compare, and connect.”

Companies interested in being officially featured and reviewed on Gamblers Connect can request inclusion. [email protected] [email protected] | Telegram: @lukadimitrijevic

 

The post Gamblers Connect Launches Dedicated ‘Game Providers’ and ‘B2B Providers’ Sections to Strengthen Industry Partnerships and Visibility appeared first on European Gaming Industry News.

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Gamblers Connect Shortlisted for Prestigious Affiliate Awards at SiGMA EURO-MED and SBC Summit 2025

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Gamblers Connect, the award-winning iGaming media and affiliate platform, is proud to announce that it has been shortlisted for two major industry accolades: Best Affiliate 2025 at SiGMA EURO-MED and Affiliate Traffic Source of the Year at the SBC Summit Affiliate Leaders Awards.

These nominations highlight Gamblers Connect’s continued commitment to transparency, innovation, and delivering meaningful value to both players and partners across the global iGaming landscape.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Being shortlisted for two such prestigious awards is a true recognition of the hard work and dedication our entire team has invested over the past year. It reinforces our mission to stand out not only as a trusted affiliate partner but also as a key driver of visibility and sustainable growth within the industry.”

In 2025, Gamblers Connect expanded its ecosystem with dedicated Game Provider and B2B Provider sections, introduced exclusive PR collaborations and interviews, and strengthened its role as a reliable traffic source for operators and providers worldwide.

With a focus on SEO excellence, responsible gambling practices, and long-term partnerships, Gamblers Connect has cemented its reputation as one of the most influential affiliates in the sector.

These nominations showcase the strength of Gamblers Connect’s dual identity — both as a trusted content hub for players and as a strategic growth partner for B2B companies, operators, and providers.

 

The post Gamblers Connect Shortlisted for Prestigious Affiliate Awards at SiGMA EURO-MED and SBC Summit 2025 appeared first on European Gaming Industry News.

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Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine

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Ukraine now has its first full-fledged Ukrainian-language live product, created by local specialists for local players.
The format combines modern technology with national identity, turning gameplay into a space where native language is heard from the very first moment.

Favbet opened a new opportunity for the market in the live segment. Without waiting for audience demand, the company shaped it itself, introducing its own branded live studio powered by Spinner. This proactive step secured Favbet’s reputation as an innovator that sets standards and creates trends.

The project was entrusted to Spinner — a modern and ambitious B2B provider with Ukrainian DNA and technological expertise, capable of delivering a fully branded studio in the state language. The partnership united shared values, high standards, and a clear understanding that players choose content closest and most relatable to them.

The studio’s atmosphere reflects Ukrainian character and hospitality. Hosts communicate in a relaxed manner, respond in real time, keep conversations flowing, and add light humor. It is a place players come not only for the game but also for live interaction and a sense of community.

Deep customization, Ukrainian-speaking hosts, and instant support create the comfort level every Favbet user deserves. Demand has grown so rapidly that in just one year the number of tables doubled from six to twelve.

Most importantly, these games are available exclusively on Favbet’s website and mobile applications.

Favbet × Spinner made Ukrainian the foundation and raised the quality bar to the level of global best practices.

PARTICIPATION IN GAMBLING CAN LEAD TO ADDICTION. PLEASE FOLLOW RESPONSIBLE GAMING PRINCIPLES.

License for online casino operations dated 20.04.2021 issued to LLC “BC Favbet” under CRGL Decision No. 137 of 05.04.2021 (as amended), and license for bookmaking operations dated 28.12.2022 issued to LLC “BC Favbet” under CRGL Decision No. 433 of 13.12.2022.

The post Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine appeared first on European Gaming Industry News.

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