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GambleAware launches its largest Safe Gambling Campaign in the UK

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GambleAware, the independent charity aiming to reduce gambling harms in Great Britain, has launched its biggest-ever safe gambling campaign in the country.

“Bet Regret” is a safer gambling campaign intends to improve awareness about impulsive betting, particularly among the young men between 16 and 34 years, who largely involve in online sports betting.

The “Bet Regret” was created after in-depth research consultations with academic experts and several waves of focus groups. Commenting on the initiative, Minister for Sport and Civil Society Mims Davies said: “This groundbreaking joint campaign will make people think hard about their betting habits, assist to remove the stigma around gambling addiction and give people more courage to say they need help. It is crucial that we both focus on prevention as well as cure and this campaign will help to educate people to recognise risky play. I am determined to deliver more collaborative work to help to change behaviours to reduce the threat of problem gambling.”

Professor Sian Griffiths, GambleAware Trustee and Deputy Chair, Public Health England (interim) added: “The Bet Regret campaign is about raising awareness of behaviours that people might not always recognise as impulsive or risky, such as sports betting when drunk, bored or chasing losses. We want people to identify with the campaign, realise they too have those kick-yourself moments when betting and reflect on their behaviours, thus preventing future ill-considered bets which are so often the pathway towards harm.”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GambleAware launches its largest Safe Gambling Campaign in the UK

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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CT Interactive grows its certified portfolio in Romania

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CT Interactive is strengthening its presence in Romania’s regulated iGaming market by certifying 20 new games, bringing its total portfolio in the country to 101 titles. This is a significant achievement in the company’s European growth strategy.

Among the new certified releases are fan favorites such as Lucky Clover 10, the latest addition to the beloved Clover series featuring vintage-inspired graphics and nostalgic design elements, and 20 Mega Star, a classic fruit-themed slot that combines familiar gameplay with modern visuals to keep players engaged. Both titles have already proven their success across multiple international markets with strong player engagement.

Additionally, CT Interactive is launching its new Buy Bonus product line in the Romanian market. This exciting lineup includes Doctor Winstein Buy Bonus, Duck of Luck Buy Bonus, Fruits & Sweets Buy Bonus, Nanook the White Ghost Buy Bonus, and Hyper Cuber Buy Bonus — all offering thrilling bonus features and enhanced gameplay tailored to local player preferences.

“Certification in Romania is an important part of our European growth strategy,” said Martin Ivanov, COO of CT Interactive. “This expansion not only strengthens our presence but also enables us to offer a diverse and premium range of content to the regulated Romanian market.”

With these new certifications, CT Interactive continues to be a trusted provider of engaging gaming content, offering Romanian operators a broad range of advanced titles fully aligned with local regulatory standards.

The post CT Interactive grows its certified portfolio in Romania appeared first on European Gaming Industry News.

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Beyond the Hype: How Affiliates Built a Sustainable Success Story with Aviamasters™

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The rise of casual games in recent years has been difficult to ignore. Otherwise known as crash or instant-win titles, they have proven to be a massive hit with players. Their mobile-friendly interfaces, social features, and made-for-streaming gameplay have made them a viral sensation and have seen many top studios get involved with their own iterations.

However, this market saturation has led to many of these games, especially aviation-themed ones, flying off into the distance and being very quickly forgotten. With every studio trying to crack the market, it can be extremely difficult to achieve long-term, sustainable success.

A Successful Launch

Fortunately, with Aviamasters™, we have struck gold. Not only has our game managed to go viral, but it has also maintained continued, impressive growth over a sustained period. This has been no easy feat. While engaging and unique gameplay mechanics no doubt play their part, the real secret to Aviamasters™’ longevity has been its organic, affiliate-driven growth that has helped create a loyal userbase and allowed it to become a word-of-mouth hit.

Of course, you shouldn’t just take our word for it. The most compelling evidence of Aviamasters™’s success is its impressive metrics. Over a five-month period, the game saw a 740% increase in new players. However, this is not just a fleeting trend or a moment in the spotlight; the game has shown steady growth since its launch.

An Online Community

We believe the root cause of much of this growth is the game’s unique feature — landing the plane and its inherent unpredictability — combined with its incredible online presence and traction, which affiliates and streamers have played a massive role in. The game has generated significant buzz on social media, with over 500 million TikTok views and more than 200 new videos being uploaded daily. This virality has been reinforced by strong affiliate campaigns that have helped build an active community around the game.

This collaborative, community-led approach has helped set Aviamasters™ apart from other games that have struggled to take off in the same way. It has allowed it to create a self-sustaining engine of growth, with new players coming to the game repeatedly.

Of course, there is also a domino effect on the game’s success. The continued interest in Aviamasters™ generates interest in other BGaming products, which, in turn, benefits our operating partners hosting them.

As such, the game is no longer just a huge hit for us, but also a crucial entry funnel for new audiences and their introduction to our products. Likewise, this is hugely beneficial to our operators, providing them with returning customers.

This popularity with our operating partners has been reflected in the demand for custom versions of the game. Shuffle released its own take on the game with Happy Bird, while RainBet offers its own unique version of Aviamasters™, both of which have been a huge success. This level of brand integration highlights the confidence that our partners have in the game. It also demonstrates how Aviamasters™ has become an essential product in their library.

A Recipe for Success

While the numbers tell an impressive story, the success of Aviamasters™ ultimately comes down to its unique gameplay mechanic that has been well-executed and has connected with an audience. The simple combination of something easy to grasp and also deeply engaging has allowed the game to take off and become a viral hit organically.

This, combined with a robust promotional ecosystem and a strong online community, has enabled Aviamasters™ to create a blueprint for casual games looking to build an audience and succeed in an increasingly competitive and challenging market.

 

Author: Kate Puteiko, CMO at BGaming

The post Beyond the Hype: How Affiliates Built a Sustainable Success Story with Aviamasters™ appeared first on European Gaming Industry News.

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Ivan Montik and Rubens Barrichello take stage at SBC Summit: Excellence Under Pressure

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It’s hard to find a business sector evolving faster today than iGaming. Perhaps only Formula 1, with its incredible speed, comes close. Champions of innovation and speed, Ivan Montik, Founder of SOFTSWISS and Rubens Barrichello, former F1 driver and Non-Executive Director in Latin America at SOFTSWISS, will take the Super Stage at the SBC Summit in Lisbon on 16 September. Their fireside chat, Excellence Under Pressure: Evolving in a Fast-Moving Space, will explore how to thrive in an industry that never slows down.

The SBC Summit is one of the world’s leading events for the sports betting and iGaming industry, bringing together more than 25,000 delegates, 600 speakers, and 1,000 exhibitors from across the globe. Its Super Stage hosts the headline sessions, featuring thought leaders who shape the industry’s future. Against this backdrop, the fireside chat between Montik and Barrichello promises to be a highlight of the Lisbon event.

In Formula 1, excellence means performing at the limit while rules and technology constantly evolve. iGaming is no different. In this fireside chat, Ivan Montik and Rubens Barrichello will explore how to sustain excellence under pressure –  turning regulation into advantage, balancing speed with reliability, and building systems that adapt without breaking. Barrichello will share lessons from F1’s rapid technological changes, while Montik will show how SOFTSWISS applies similar agility in iGaming, innovating quickly while ensuring compliance and stability.

Last year, Montik and Barrichello’s dialogue on leadership became one of the highlights of the SBC Leaders Summit, sparking strong interest from the audience. Building on that success, they return to the stage this year with a new focus: innovation. 

“Excellence under pressure means building systems that adapt fast without breaking. As a founder, I always stand for consistency, reputation, and delivering for our clients. We never innovate for the sake of innovation – but we always look ahead. Our R&D team closely monitors trends so we don’t miss them, but create them. At the same time, we ensure stable, uninterrupted iGaming software that runs 24/7 with uptime close to 100%. At this speed, it’s about taking every curve smoothly and helping our clients lead in every market. I look forward to meeting our partners at the Summit, sharing insights, and connecting in person,” said Ivan Montik, Founder of SOFTSWISS.

Ivan Montik and Rubens Barrichello will also join the SOFTSWISS team at Stand B160 to discuss the business and innovations worldwide.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Ivan Montik and Rubens Barrichello take stage at SBC Summit: Excellence Under Pressure appeared first on European Gaming Industry News.

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