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UltraPlay after London Event: Esports betting hype intensifies
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UltraPlay has recently reported increased interest towards the eSports betting market based on its deep-dive analysis and ICE London performance earlier this month. As one of the pioneers in providing eSports platform and odds, UltraPlay has presented in-depth analysis that answers why the eSports betting hype is getting even bigger than ever expected during the ICE London gambling exhibition (5-7 February, 2019). The analysis is based on the overall performance of the company’s network of leading eSportsbooks, operating on emerging and established markets. Players’ activity has doubled in terms of bets per player, net profit per player, recording a steady growth in profitability, and an increased average bet on eSports. This trend is expected to continue as eSports main audience of high net worth individuals aged 18-35 are looking to use new and interesting ways of betting and eSports is one of the mostly used solutions for all of them.
Moreover, UltraPlay’s booth became a hotspot for business talks and discussions on how eSports can differentiate one iGaming brand though offerings, looks and entire user experience. The newly presented eSports front-end was a corner stone, as compared to other products, it actually answers the Millennials’ high expectations of UX/UI on a betting brand. Many iGaming brands from emerging markets initiated talks with the UltraPlay’s team during ICE London due to the company’s leadership position on the eSports betting market. The meetings resulted in several highly expected business deals on a global scale, which will be announced in the following weeks.
The two recently added eSports titles to ODDS.GG’s portfolio, and the redesigned eSports front-end brought many new business opportunities for UltraPlay. There has been a high demand for the multiple times award-winning product – ODDS.GG – which now offers pre-match and live odds on more than 25 competitive games. Since January ODDS.GG was upgraded with pre-match odds on Madden NFL 19, the American football sports video game, based on the National Football League. This is the first time the game is covered with odds and the outcome is definitely intriguing. In addition, UltraPlay’s traders are certain of its successful performance, based on the recent results. In March, the first major of Magic: The Gathering Arena tournament will also be provided through ODDS.GG for the first time. The two new games come as add-ons to the overall improvements on the eSports front-end design.
Besides the eSports improvements, the enhanced casino experience, with a unique multi-games module enabling up to four slots to be played simultaneously, and the new Affiliate Platform also gathered targeted audiences looking to deliver next level of entertainment to their players and affiliates.
As an addition to the numerous upgrades, UltraPlay officially announced the release of the company’s redesigned website which remains on the same address: ultraplay.co. A more detailed “Products” page, “Media corner” including news, thought leadership materials and videos, an “About us” page featuring the company from the inside, and a “Careers” page, are part of the extremely extended content on the website.
About UltraPlay:
UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white label, online casino and blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UltraPlay after London Event: Esports betting hype intensifies

Latest News
Sink your hook into Bass Rewards – Gaming Corps’ latest aquatic adventure
Gaming Corps – a publicly-listed game development company based in Sweden, has unveiled its latest instant win title: Bass Rewards. Packed with colourful fish and serious prize potential, the game takes players on the fishing trip of a lifetime.
In Bass Rewards, every catch counts – inviting players to bait their hook and fish for fortune across a grid swimming with characterful catch. From black and blue minnows to sparkling gold giants, each fish type brings its own payout range and a chance to trigger one of several bonus features.
When triggered, the Frenzy feature gives players the chance to cast the Net three times, collecting the value of all fish symbols on screen with each throw for a series of satisfying payouts. For those chasing even bigger thrills, Super Frenzy raises the stakes by applying a multiplier to the total value of all collected fish. The rare Golden Net can appear at the end of a Frenzy or Super Frenzy round, awarding an additional three Nets and offering the most lucrative collection potential of all.
Adding to the excitement is the elusive Instant-Win treasure chest, which can be hooked at random to trigger one of several surprise prizes, including Mini, Minor, Major, Mega, Grand and Super rewards, each offering increasingly valuable multipliers. It’s a mechanic designed to keep players engaged with every spin.
Alexandros Mavroudis, Product Owner at Gaming Corps, commented: “With Bass Rewards, we wanted to capture the simplicity and charm of an instant-win game while adding just enough surprise to keep players hooked. It’s full of colour and those unexpected moments that bring a real sense of fun to the experience; whether you’re chasing a chest or triggering a Frenzy.”
The game is available in over 25 languages and offers multiple RTP configurations (97.00%, 94.00%, and 92.00%), along with a Buy Feature option for players looking to dive straight into the action. With light volatility and a dynamic feature set, Bass Rewards is primed to engage both new and experienced players across regulated markets.
Bass Rewards is available now via the Gaming Corps distribution network.
The post Sink your hook into Bass Rewards – Gaming Corps’ latest aquatic adventure appeared first on European Gaming Industry News.
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Nolimit City gets its hands dirty in its latest release, Seamen
Get your mops out, this ship is one big floating mess! Only the dirtiest of sailors can sail the seven seas aboard Nolimit City’s latest release, Seamen. This rowdy slot falls in Nolimit City’s classic slot category with the likes of Brute Force: Alien Onslaught, Stockholm Syndrome and Flight Mode.
If you’re 6ft tall, love the open sea and have a taste for working with seamen, then join the White Pearl today! This ship is used to carrying some big loads.
The only thing that stays clean on deck are the reels! Featuring a 3-5-5-3 setup where winning symbols are paid out before triggering a respin. The multiplier on those winning symbols increases by 1 each respin. On each respin, one extra Fire Frame is added to another position. Each position that gets a Fire Frame has its multiplier increased by +1. Winning symbols with a Fire Frame increase by +2.
xWays®
When people say the more the merrier, no one tells you it’s messier. xWays® Symbols reveal 2-4 symbols of the same kind and increase the number of win ways. If more than one xWays® symbol lands on the reels then all xWays® symbols will reveal the same Symbol.
Molotov Fire
To heat up the reels, Molotov Fire transforms itself into a Wild Symbol and adds Fire Frames to all symbols on its column.
Bombs Away
What’s better than fire? That’s right, boys… I mean bombs! Bombs appear on the reels and explode to remove symbols based on their type. Any symbol removed by a Bomb has its position multiplier increased by +1 or +2 if there is a Fire Frame on that position. Be careful, out at sea there is more than 1 type of bomb:
- Coconut: Removes itself and increases the position multiplier by 5x, 10x, 15x, 20x or 100x, in addition to the standard multiplier increaser.
- Cross Bomb: Removes itself and all regular symbols on its reel and row
- Naval Mine: Removes itself and all low paying symbols on the reel area.
Rigged Spins
Thats weird… the deck is slippery but sticky at the same time. Landing 3 Bonus Symbols will trigger 5 Rigged Spins where position multipliers are kept during all the Free Spins.
Super Rigged Spins
Landing 4 Bonus Symbols will trigger 7 Super Rigged Spins where positions are kept during Free Spins. Additionally, to spice up the deck, more Fire Frames are awarded per spin on average.
Extra Spin
Extra Spin returns! Players might get the opportunity to purchase an additional spin when a round ends. The additional spins will keep the position multiplier, Fire Frames and Bonus Symbols of the previous spin. The cost of the spins is calculated based on position multipliers.
Nolimit Boosters
Don’t get caught with your pants down on the slipway. Prepare yourself with the following Nolimit Boosters:
- Bonus Booster – guarantees a Bonus Symbol on the top position of the second leftmost reel.
- Big Load Spins – guarantees a spin that starts off with 3x multipliers on all positions.
- Bigger Load Spins – guarantees a spin that starts off with 6x multipliers on all positions.
- Coconut Spins – guarantees a spin that starts off with Coconuts on all positions.
Do you have what it takes to join this filthy crew? Seamen has a maximum payout of 20,000x the base bet. Seamen is rated as “Highly Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.
Per Lindheimer, Head of Product at Nolimit City, said: “No comment on this one. What more is there to add besides, it’s always a good time when the boys get together. Fire Frames, Bombs and xWays® combine to make one hell of a splash.”
‘Seamen’ will be available to all Nolimit City partners on August 5th, 2025.
The post Nolimit City gets its hands dirty in its latest release, Seamen appeared first on European Gaming Industry News.
Latest News
SPRIBE WINS UK COURT INJUNCTION AGAINST AVIATOR LLC TO PROTECT SPRIBE’S ICONIC AVIATOR CRASH GAME
In a key ruling, on 1 August 2025 the UK High Court granted SPRIBE an interim injunction preventing a Georgian company, Aviator LLC, from launching or marketing its copycat crash game in the UK. The order was granted to protect SPRIBE’s award-winning Aviator game.
Speaking today, SPRIBE’s founder, David Natroshvili, said: “I am pleased that the highly respected UK Court supports our position and has granted an injunction preventing Aviator LLC from launching and promoting its copycat game. SPRIBE created the Aviator crash game in 2018 and is the sole owner of the game globally. We will continue to take all necessary steps globally to protect SPRIBE, our partners and players from any third parties who seek to undermine or infringe our rights.”
Granting of UK High Court injunction
SPRIBE obtained a UK gambling licence for its Aviator game in December 2020 and has been very successful in the UK market. A Georgian company, Aviator LLC, recently stated its intent to release a copycat game in the UK, also branded Aviator, and has engaged in promotional communications targeted at SPRIBE’s UK customers.
This copycat game is not authorised by SPRIBE. It blatantly infringes the copyright works which SPRIBE owns in its game and seeks to misappropriate the goodwill which SPRIBE has created in its Aviator brand. To prevent the clear risk of reputational and financial damage from any unlawful action by Aviator LLC, SPRIBE has sought, and now won, an interim injunction preventing Aviator LLC from launching or marketing its copycat game in the UK.
Throughout these proceedings and elsewhere, Aviator LLC has provided conflicting and contradictory evidence. At the hearing Aviator LLC sought to evade responsibility for this matter, including attempting to misdirect the UK Court by obscuring its role through the creation of a shifting network of licensing entities, denying previously stated plans to enter the UK market and refusing to provide key evidence. This led to Aviator LLC’s conduct being described by the Court as ‘childlike’ and ‘petulant’.
Further information relating to bad faith actions by Aviator LLC
This activity by Aviator LLC forms part of a continuing chain of bad faith actions by Georgian businessman Temur Ugulava, who is behind Aviator LLC and a series of connected companies, aimed at exploiting the commercial success and international reputation of SPRIBE’s brand.
Unfounded and opportunistic claims were launched in the Georgian courts last year by Aviator LLC, seeking to expropriate – for the territory of Georgia only – the Aviator branding and logo used by SPRIBE. The flawed Georgian ruling followed an unusually rapid and procedurally flawed legal process in a jurisdiction where concerns around judicial independence and transparency have been widely documented.
SPRIBE continues firmly to reject these claims brought by Aviator LLC, which related solely to the use of a specific logo and branding in Georgia and did not concern ownership of the Aviator game itself. SPRIBE’s trademarks remain valid and protected outside of Georgia, including in the EU and UK.
SPRIBE is aware that Aviator LLC and companies affiliated to it (such as Aviator Studio Group or AviGroup) have directly contacted SPRIBE customers, falsely claiming to be the owner of the intellectual property rights in the branding of SPRIBE’s Aviator game, whilst at the same time promoting their own copycat version of it. These claims are bogus. The Aviator game, including its features, branding and intellectual property, are entirely created and owned by SPRIBE. SPRIBE will continue to take all necessary steps to defend its rights against any third parties who seek to undermine or infringe them.
Aviator LLC has also sought to use the flawed ruling in Georgia to launch spurious proceedings elsewhere. Such claims are without merit and will be vigorously defended.
The post SPRIBE WINS UK COURT INJUNCTION AGAINST AVIATOR LLC TO PROTECT SPRIBE’S ICONIC AVIATOR CRASH GAME appeared first on European Gaming Industry News.
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